<p>社交媒体股票 <strong>Meta Platforms</strong>( META 1.32%) 和 <strong>Pinterest</strong>( PINS +3.53%) 在 2025 年都经历了波动，全年伴随着强烈的抛售和反弹。但表现更佳的是 Meta，涨幅超过 10%，而 Pinterest 截至目前下跌超过 10%。</p>
<p>但新的一年需要新的视角。让我们看看哪只股票在 2026 年有望表现优异。</p>
<h2>支持 Pinterest 的理由</h2>
<p>展开</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL1BJTlMucG5nJnc9MTI4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Pinterest 股票报价" width="80" height="80" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL1BJTlMucG5nJnc9MTI4"/></p>
<h2>NYSE: PINS</h2>
<p>Pinterest</p>
<p>今日变动</p>
<p>(3.53%) $0.92</p>
<p>当前价格</p>
<p>$26.80</p>
<h3>关键数据点</h3>
<p>市值</p>
<p>$170 亿</p>
<p>日内区间</p>
<p>$25.95 - $26.96</p>
<p>52 周区间</p>
<p>$23.68 - $40.90</p>
<p>成交量</p>
<p>1300 万</p>
<p>平均成交量</p>
<p>1500 万</p>
<p>毛利率</p>
<p>79.99%</p>
<p>尽管股票在 2025 年表现不佳，Pinterest 在前九个月的收入增长了 16%。第三季度的业绩强劲，收入增长了 17%，调整后的息税折旧摊销前利润（ EBITDA) 增长了 24%，而 自由现金流 增长了 30%。</p>
<p>公司的增长主要来自国际市场，在这些市场中，它持续增加用户基础并扩展 ARPU（每用户平均收入）。上个季度，欧洲的月活跃用户（MAUs）增长了 8%，而欧洲的 ARPU 飙升了 31%，达到$1.31。同时，全球其他地区的 MAUs 增长了 16%，ARPU 飙升了 44%，达到$0.21。</p>
<p>与此同时，Pinterest 还利用 人工智能（AI） 将其网站从一个在线愿景板转变为一个 AI 驱动的发现和购物平台。它开发了一种多模态 AI 模型，以改善其推荐引擎并增强视觉搜索能力，同时还增加了 AI 驱动的功能，如可以外出购买推荐产品的 AI 助手。它甚至具有可以作为虚拟造型师的 AI 功能，允许用户虚拟试穿衣服。</p>
<p>广告</p>
<p>与此同时，该公司还在后台利用 AI 通过其 Performance+ 产品帮助广告商。其解决方案可以帮助广告商创建更好的广告活动，例如拍摄产品照片并使用 AI 将其转化为包含产品的生活方式图像。Performance+ 最强大的功能之一是其动态广告支出回报率（ROAS）竞标，可以帮助广告商找到即将进行重大购买的客户并相应出价。</p>
<p>以 2026 年分析师预估的市盈率（P/E）略高于 13 倍相比 Meta 的 22 倍，该股票也显得更便宜。</p>
<h2>支持 Meta Platforms 的理由</h2>
<p>展开</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL01FVEEucG5nJnc9MTI4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Meta Platforms 股票报价" width="80" height="80" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL01FVEEucG5nJnc9MTI4"/></p>
<h2>NASDAQ: META</h2>
<p>Meta Platforms</p>
<p>今日变动</p>
<p>(-1.32%) $-8.71</p>
<p>当前价格</p>
<p>$651.38</p>
<h3>关键数据点</h3>
<p>市值</p>
<p>$1.7 万亿</p>
<p>日内区间</p>
<p>$643.49 - $664.35</p>
<p>52 周区间</p>
<p>$479.80 - $796.25</p>
<p>成交量</p>
<p>957K</p>
<p>平均成交量</p>
<p>1800 万</p>
<p>毛利率</p>
<p>82.00%</p>
<p>股息收益率</p>
<p>0.32%</p>
<p>尽管 Meta 的股票在 2025 年经历了起伏，但公司各项业务运转良好。其收入增长在全年加速，从第一季度的 16% 增长到上个季度的 26%。</p>
<p>与 Pinterest 类似，该公司的增长也得益于 AI。首先，Meta 将 AI 融入其推荐引擎，以向用户推送他们更感兴趣的内容。这导致用户在其平台上花费更多时间，并吸引了更多新用户到其社交媒体网站。同时，更多的应用时间也为展示广告创造了更多空间。同时，它还在广告套件中融入了 AI。它可以帮助广告商使用 生成式 AI 创建更高质量的广告，同时更好地定位用户。</p>
<p>这推动了 Meta 上个季度的增长。其每日活跃用户增加了 8%，而广告展示量增长了 14%。与此同时，表现更好的广告活动帮助价格上涨了 10%。展望 2026 年，公司在 WhatsApp 和 Threads 上也有很大的机会。它刚刚开始逐步在这些平台上引入广告，这应该是一个稳健的长期增长驱动因素。</p>
<p>投资者对 Meta 最大的抱怨之一是它在与 元宇宙 和 AI 相关的副项目上的支出。然而，该公司据报道计划在明年将其元宇宙支出降低 30%，这应该会提升利润。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NDg5NTkvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9Mzg0MA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="3840" height="2560" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NDg5NTkvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9Mzg0MA"/></p>
<p>图片来源：Getty Images。</p>
<h2>结论</h2>
<p>我认为 Meta 和 Pinterest 在 2026 年都有良好的表现潜力。两家公司都在 AI 的推动下受益良好，如果经济和广告支出保持稳定，它们都应该继续看到强劲的收入增长。</p>
<p>然而，我认为 Pinterest 将在 2026 年表现优异。考虑到公司的增长，股票价格实在太便宜了，而且它在提升国际市场 ARPU 方面所取得的进展并没有得到应有的认可。</p>

PINS

META

<p>Meta Platforms 和 Pinterest 在 2025 年都经历了波动，Meta 上涨超过 10%，而 Pinterest 下跌超过 10%。Pinterest 显示出 16% 的强劲收入增长，以及用户参与度和每用户平均收入（ARPU）的显著改善，特别是在国际市场上。与此同时，Meta 的收入增长在第四季度加速至 26%，这得益于人工智能的提升。预计这两只股票在 2026 年的表现都将良好，但由于 Pinterest 的估值较低和增长潜力，预计其表现将优于 Meta</p>

<p>Social media stocks <strong>Meta Platforms</strong>( META 1.32%) and <strong>Pinterest</strong>( PINS +3.53%) both experienced volatility in 2025, marked by strong sell-offs and rallies throughout the year. But it was Meta that outperformed, turning in an over 10% gain, while Pinterest fell more than 10% as of this writing.</p>
<div class="lb-trans"><p>社交媒体股票 <strong>Meta Platforms</strong>( META 1.32%) 和 <strong>Pinterest</strong>( PINS +3.53%) 在 2025 年都经历了波动，全年伴随着强烈的抛售和反弹。但表现更佳的是 Meta，涨幅超过 10%，而 Pinterest 截至目前下跌超过 10%。</p>
</div><p>But a new year calls for a fresh look. So let's see which stock is set to outperform in 2026.</p>
<div class="lb-trans"><p>但新的一年需要新的视角。让我们看看哪只股票在 2026 年有望表现优异。</p>
</div><h2>The case for Pinterest</h2>
<div class="lb-trans"><h2>支持 Pinterest 的理由</h2>
</div><p>Expand</p>
<div class="lb-trans"><p>展开</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL1BJTlMucG5nJnc9MTI4" alt="Pinterest Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FPINS.png&amp;w=128&amp;op=resize"/></p>
<h2>NYSE: PINS</h2>
<div class="lb-trans"><h2>NYSE: PINS</h2>
</div><p>Pinterest</p>
<div class="lb-trans"><p>Pinterest</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日变动</p>
</div><p>(3.53%) $0.92</p>
<div class="lb-trans"><p>(3.53%) $0.92</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>当前价格</p>
</div><p>$26.80</p>
<div class="lb-trans"><p>$26.80</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>关键数据点</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$17B</p>
<div class="lb-trans"><p>$170 亿</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日内区间</p>
</div><p>$25.95 - $26.96</p>
<div class="lb-trans"><p>$25.95 - $26.96</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周区间</p>
</div><p>$23.68 - $40.90</p>
<div class="lb-trans"><p>$23.68 - $40.90</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>13M</p>
<div class="lb-trans"><p>1300 万</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>15M</p>
<div class="lb-trans"><p>1500 万</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>79.99%</p>
<div class="lb-trans"><p>79.99%</p>
</div><p>Despite the stock's underperformance in 2025, Pinterest turned in robust results, growing its revenue by 16% through the first nine months of the year. Third-quarter results were strong, with revenue increasing by 17%, while adjusted earnings before interest, taxes, depreciation, and amortization ( EBITDA) climbed by 24%, and free cash flow jumped by 30%.</p>
<div class="lb-trans"><p>尽管股票在 2025 年表现不佳，Pinterest 在前九个月的收入增长了 16%。第三季度的业绩强劲，收入增长了 17%，调整后的息税折旧摊销前利润（ EBITDA) 增长了 24%，而 自由现金流 增长了 30%。</p>
</div><p>The company's growth has been led by international markets where it continues to nicely increase its user base and expand ARPU (average revenue per user). Last quarter, European monthly active users (MAUs) rose 8%, while European ARPU soared 31% to $1.31. Meanwhile, the rest of world MAUs climbed 16%, and ARPU soared 44% to $0.21.</p>
<div class="lb-trans"><p>公司的增长主要来自国际市场，在这些市场中，它持续增加用户基础并扩展 ARPU（每用户平均收入）。上个季度，欧洲的月活跃用户（MAUs）增长了 8%，而欧洲的 ARPU 飙升了 31%，达到$1.31。同时，全球其他地区的 MAUs 增长了 16%，ARPU 飙升了 44%，达到$0.21。</p>
</div><p>At the same time, Pinterest has embraced artificial intelligence (AI) to transform its site from an online vision board to an AI-powered discovery and shoppable platform. It has developed a multimodal AI model to improve its recommendation engine and power visual search capabilities while also adding AI-powered features like an AI assistant that can go out and buy recommended products. It even has AI features that can act as a virtual stylist and even allow you to try on clothes virtually.</p>
<div class="lb-trans"><p>与此同时，Pinterest 还利用 人工智能（AI） 将其网站从一个在线愿景板转变为一个 AI 驱动的发现和购物平台。它开发了一种多模态 AI 模型，以改善其推荐引擎并增强视觉搜索能力，同时还增加了 AI 驱动的功能，如可以外出购买推荐产品的 AI 助手。它甚至具有可以作为虚拟造型师的 AI 功能，允许用户虚拟试穿衣服。</p>
</div><p>Advertisement</p>
<div class="lb-trans"><p>广告</p>
</div><p>Meanwhile, the company is also using AI on the back end to help advertisers through its Performance+ offering. Its solutions can help advertisers create better campaigns, such as taking a photo of a product and using AI to turn it into a lifestyle image with the product in the picture. One of the most powerful features of Performance+ is its dynamic ROAS (return on ad spending) bidding, which can help advertisers find customers about to make a major purchase and bid accordingly.</p>
<div class="lb-trans"><p>与此同时，该公司还在后台利用 AI 通过其 Performance+ 产品帮助广告商。其解决方案可以帮助广告商创建更好的广告活动，例如拍摄产品照片并使用 AI 将其转化为包含产品的生活方式图像。Performance+ 最强大的功能之一是其动态广告支出回报率（ROAS）竞标，可以帮助广告商找到即将进行重大购买的客户并相应出价。</p>
</div><p>With a forward price-to-earnings (P/E) ratio of just above 13 times 2026 analyst estimates compared to 22 times for Meta, the stock is also much cheaper.</p>
<div class="lb-trans"><p>以 2026 年分析师预估的市盈率（P/E）略高于 13 倍相比 Meta 的 22 倍，该股票也显得更便宜。</p>
</div><h2>The case for Meta Platforms</h2>
<div class="lb-trans"><h2>支持 Meta Platforms 的理由</h2>
</div><p>Expand</p>
<div class="lb-trans"><p>展开</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL01FVEEucG5nJnc9MTI4" alt="Meta Platforms Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FMETA.png&amp;w=128&amp;op=resize"/></p>
<h2>NASDAQ: META</h2>
<div class="lb-trans"><h2>NASDAQ: META</h2>
</div><p>Meta Platforms</p>
<div class="lb-trans"><p>Meta Platforms</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日变动</p>
</div><p>(-1.32%) $-8.71</p>
<div class="lb-trans"><p>(-1.32%) $-8.71</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>当前价格</p>
</div><p>$651.38</p>
<div class="lb-trans"><p>$651.38</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>关键数据点</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$1.7T</p>
<div class="lb-trans"><p>$1.7 万亿</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日内区间</p>
</div><p>$643.49 - $664.35</p>
<div class="lb-trans"><p>$643.49 - $664.35</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周区间</p>
</div><p>$479.80 - $796.25</p>
<div class="lb-trans"><p>$479.80 - $796.25</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>957K</p>
<div class="lb-trans"><p>957K</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>18M</p>
<div class="lb-trans"><p>1800 万</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>82.00%</p>
<div class="lb-trans"><p>82.00%</p>
</div><p>Dividend Yield</p>
<div class="lb-trans"><p>股息收益率</p>
</div><p>0.32%</p>
<div class="lb-trans"><p>0.32%</p>
</div><p>While Meta's stock had an up-and-down 2025, the company was hitting on all cylinders. Its revenue growth accelerated throughout the year, going from 16% in Q1 to 26% last quarter.</p>
<div class="lb-trans"><p>尽管 Meta 的股票在 2025 年经历了起伏，但公司各项业务运转良好。其收入增长在全年加速，从第一季度的 16% 增长到上个季度的 26%。</p>
</div><p>Like Pinterest, the company's growth is being powered by AI. First, Meta has incorporated AI into its recommendation engine to feed users content they are more interested in. This has led to users spending more time on its platform, and it has brought more new users to its social media sites as well. More time on its apps, meanwhile, creates more space to show ads. At the same time, it has incorporated AI within its ad suite. It can help advertisers create higher-quality ads using generative AI while also better targeting users.</p>
<div class="lb-trans"><p>与 Pinterest 类似，该公司的增长也得益于 AI。首先，Meta 将 AI 融入其推荐引擎，以向用户推送他们更感兴趣的内容。这导致用户在其平台上花费更多时间，并吸引了更多新用户到其社交媒体网站。同时，更多的应用时间也为展示广告创造了更多空间。同时，它还在广告套件中融入了 AI。它可以帮助广告商使用 生成式 AI 创建更高质量的广告，同时更好地定位用户。</p>
</div><p>This helped drive Meta's growth last quarter. Its number of daily active users increased by 8% while ad impressions climbed 14%. Meanwhile, better-performing ad campaigns helped lead to a 10% increase in pricing. Heading into 2026, the company also has a big opportunity with both WhatsApp and Threads. It is just starting to gradually introduce ads to these platforms, which should be a solid long-term growth driver.</p>
<div class="lb-trans"><p>这推动了 Meta 上个季度的增长。其每日活跃用户增加了 8%，而广告展示量增长了 14%。与此同时，表现更好的广告活动帮助价格上涨了 10%。展望 2026 年，公司在 WhatsApp 和 Threads 上也有很大的机会。它刚刚开始逐步在这些平台上引入广告，这应该是一个稳健的长期增长驱动因素。</p>
</div><p>One of the biggest investor complaints with Meta is how much it is spending on side projects related to both the metaverse and AI. However, the company is reportedly set to lower its metaverse spending by 30% next year, which should boost profits.</p>
<div class="lb-trans"><p>投资者对 Meta 最大的抱怨之一是它在与 元宇宙 和 AI 相关的副项目上的支出。然而，该公司据报道计划在明年将其元宇宙支出降低 30%，这应该会提升利润。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NDg5NTkvc29jaWFsLW1lZGlhLW5ldHdvcmtpbmctbGlrZXMtZmFjZWJvb2stbWV0YS1pbnN0YWdyYW0uanBnJnc9Mzg0MA" alt="Laptop and phone with social media apps in use by an unseen person whose filled coffee cup is nearby." original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F848959%2Fsocial-media-networking-likes-facebook-meta-instagram.jpg&amp;w=3840&amp;op=resize"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>The verdict</h2>
<div class="lb-trans"><h2>结论</h2>
</div><p>I think both Meta and Pinterest are set up to perform well in 2026. Both companies are nicely benefiting from AI, and if the economy and advertising spend hold up, they should both continue to see strong revenue growth.</p>
<div class="lb-trans"><p>我认为 Meta 和 Pinterest 在 2026 年都有良好的表现潜力。两家公司都在 AI 的推动下受益良好，如果经济和广告支出保持稳定，它们都应该继续看到强劲的收入增长。</p>
</div><p>However, I think Pinterest will be the stock to outperform in 2026. The shares are just way too cheap given the company's growth, and it has not been credited with the advancements to its platforms that it's made and the strides it's seeing in increasing ARPU in international markets.</p>
<div class="lb-trans"><p>然而，我认为 Pinterest 将在 2026 年表现优异。考虑到公司的增长，股票价格实在太便宜了，而且它在提升国际市场 ARPU 方面所取得的进展并没有得到应有的认可。</p>
</div>

Meta Platforms vs. Pinterest: Which Social Media Stock Will Outperform in 2026?

- Meta 和 Pinterest 的股票在 2025 年经历波动，Meta 增长超过 10%，而 Pinterest 下跌超过 10%。  
- Pinterest 在 2025 年前三季度的营收增长了 16%，并在国际市场上增加了用户基础。  
- 对于 2026 年，认为 Pinterest 将超越 Meta，因其股票较便宜且增长潜力较大。

Meta Platforms 与 Pinterest：哪只社交媒体股票将在 2026 年表现更出色？