<p>作者：Lukas I. Alpert</p>
<p>CNBC、MS NOW 和 USA Network 的新母公司股票在交易的头几个小时内下跌近 15%，投资者在公司分拆后调整投资组合。</p>
<p>CNBC 是被剥离到新公司 Versant Media Group 的有线电视资产之一，该公司的股票于周一首次开始交易。</p>
<p>Versant 的早期评级已出炉——作为 CNBC、USA Network 和最近更名为 MS NOW（前身为 MSNBC）的有线电视老牌公司的新所有者，其股票在首个交易日下跌近 15%。</p>
<p>Versant Media Group Inc. (VSNTV) 面临重大挑战，因为它试图从其前母公司 Comcast Corp. (CMCSA) 剥离出的衰退有线电视资产中建立一个成功的业务。</p>
<p>新公司的领导层对其前景寄予厚望。</p>
<p>首席执行官马克·拉扎鲁斯（Mark Lazarus）周一表示：“今天标志着一个决定性时刻，Versant 成为一家独立的上市媒体公司。作为一家独立公司，我们以规模、战略和领导力进入市场，以发展和演变我们的商业模式。”</p>
<p>但投资者在开盘时显得怀疑，股票在开盘时下跌，并在午盘交易中继续下滑。</p>
<p>Comcast 股东在公司于周五晚上 11:59 正式分拆之前，每持有 25 美元的 Comcast 股票即可获得一股 Versant 股票。</p>
<p>周一午盘交易中，Comcast 股票上涨约 3.5%。</p>
<p>新剥离的媒体公司在开始时经历抛售并不罕见，因为一些投资者寻求重新平衡投资组合，以减少对两个类似构成业务的过度暴露。</p>
<p>2015 年，报纸公司 USA Today Co. (TDAY) - 当时称为 Gannett Co. - 在从地方电视台运营商 Tegna Inc. (TGNA) 分拆后的首个交易日下跌 6%。</p>
<p>相反，Starz Entertainment Corp. (STRZ) 的股票在该公司于 5 月从 Lionsgate Studios Corp. (LION) 分拆后的首个交易日上涨 40%，而后者在同一天下跌 4.4%。</p>
<p>媒体分析师表示，关键在于这种分拆是否真的是一家能够独立运营的公司的剥离，还是更多的是不需要的资产的抛弃。</p>
<p>Versant 在分拆前表示，其资产，包括高尔夫频道、SyFy、Oxygen 和 E!，单独产生约 70 亿美元的年收入。</p>
<p>那里的高管们认为，新结构将帮助公司在未来进行更有意义的投资，因为资金不再需要转向 Comcast 的主题公园或 NBCUniversal 的 Peacock 流媒体服务。</p>
<p>-Lukas I. Alpert</p>
<p>此内容由 MarketWatch 创建，MarketWatch 由道琼斯公司运营。MarketWatch 独立于道琼斯新闻通讯和《华尔街日报》发布。</p>
<p>（完）道琼斯新闻通讯</p>
<p>01-05-26 1247ET</p>

VSNTV

<p>Versant Media Group（CNBC 及其他有线网络的新母公司）的股票在从康卡斯特分拆后的首个交易日下跌近 15%。投资者调整了他们的投资组合，尽管首席执行官 Mark Lazarus 发表了乐观的声明，但市场对公司的未来仍持怀疑态度。康卡斯特的股东根据其持股比例获得了 Versant 的股票，而康卡斯特的股票上涨了约 3.5%。分析师指出，此类分拆的成功往往取决于新实体是否能够独立运作，还是仅仅一堆不受欢迎的资产</p>

<p>By Lukas I. Alpert</p>
<div class="lb-trans"><p>作者：Lukas I. Alpert</p>
</div><p>Shares of the new parent company of CNBC, MS NOW and USA Network fell by close to 15% in the first few hours of trading as investors moved to adjust their portfolios following the companies' split</p>
<div class="lb-trans"><p>CNBC、MS NOW 和 USA Network 的新母公司股票在交易的头几个小时内下跌近 15%，投资者在公司分拆后调整投资组合。</p>
</div><p>CNBC is among the cable properties that have been spun off into a new company, Versant Media Group, whose stock began trading for the first time on Monday.</p>
<div class="lb-trans"><p>CNBC 是被剥离到新公司 Versant Media Group 的有线电视资产之一，该公司的股票于周一首次开始交易。</p>
</div><p>The early ratings for Versant are in - with shares of the new owner of cable television stalwarts like CNBC, USA Network and the recently rebranded MS NOW (formerly MSNBC) tumbling nearly 15% on their first day of trading.</p>
<div class="lb-trans"><p>Versant 的早期评级已出炉——作为 CNBC、USA Network 和最近更名为 MS NOW（前身为 MSNBC）的有线电视老牌公司的新所有者，其股票在首个交易日下跌近 15%。</p>
</div><p>Versant Media Group Inc. (VSNTV) faces big challenges as it seeks to build a successful business out of the bundle of declining cable television assets that were carved out of its former corporate parent, Comcast Corp. (CMCSA).</p>
<div class="lb-trans"><p>Versant Media Group Inc. (VSNTV) 面临重大挑战，因为它试图从其前母公司 Comcast Corp. (CMCSA) 剥离出的衰退有线电视资产中建立一个成功的业务。</p>
</div><p>The new company's leadership expressed high hopes for its chances.</p>
<div class="lb-trans"><p>新公司的领导层对其前景寄予厚望。</p>
</div><p>&#34;Today marks a defining moment as Versant becomes an independent, publicly traded media company,&#34; Chief Executive Mark Lazarus said Monday. &#34;As a standalone company, we enter the market with the scale, strategy and leadership to grow and evolve our business model.&#34;</p>
<div class="lb-trans"><p>首席执行官马克·拉扎鲁斯（Mark Lazarus）周一表示：“今天标志着一个决定性时刻，Versant 成为一家独立的上市媒体公司。作为一家独立公司，我们以规模、战略和领导力进入市场，以发展和演变我们的商业模式。”</p>
</div><p>But investors appeared skeptical out of the gate, with shares falling at the opening bell and continuing their downward slide into midday trading.</p>
<div class="lb-trans"><p>但投资者在开盘时显得怀疑，股票在开盘时下跌，并在午盘交易中继续下滑。</p>
</div><p>Comcast shareholders received one share of Versant for every 25 cents' worth of Comcast stock they held before the companies officially split at 11:59 p.m. on Friday.</p>
<div class="lb-trans"><p>Comcast 股东在公司于周五晚上 11:59 正式分拆之前，每持有 25 美元的 Comcast 股票即可获得一股 Versant 股票。</p>
</div><p>Comcast shares were up around 3.5% in midday trading on Monday.</p>
<div class="lb-trans"><p>周一午盘交易中，Comcast 股票上涨约 3.5%。</p>
</div><p>It's not unheard of for a newly spun-off media company to experience a selloff at the start as some investors seek to rebalance their portfolios to reduce excess exposure to two similarly constituted businesses.</p>
<div class="lb-trans"><p>新剥离的媒体公司在开始时经历抛售并不罕见，因为一些投资者寻求重新平衡投资组合，以减少对两个类似构成业务的过度暴露。</p>
</div><p>In 2015, shares of newspaper company USA Today Co. (TDAY) - which was then called Gannett Co. - fell 6% on the first day of trading after the company was spun off from local television station operator Tegna Inc. (TGNA).</p>
<div class="lb-trans"><p>2015 年，报纸公司 USA Today Co. (TDAY) - 当时称为 Gannett Co. - 在从地方电视台运营商 Tegna Inc. (TGNA) 分拆后的首个交易日下跌 6%。</p>
</div><p>Conversely, shares of Starz Entertainment Corp. (STRZ) rose 40% on that company's first day of trading in May after it was spun off from Lionsgate Studios Corp. (LION), which fell 4.4% that same day.</p>
<div class="lb-trans"><p>相反，Starz Entertainment Corp. (STRZ) 的股票在该公司于 5 月从 Lionsgate Studios Corp. (LION) 分拆后的首个交易日上涨 40%，而后者在同一天下跌 4.4%。</p>
</div><p>Media analysts say the key is whether such a separation is truly a spinoff of a company that is able to stand on its own, or more of a cast-off of unwanted assets.</p>
<div class="lb-trans"><p>媒体分析师表示，关键在于这种分拆是否真的是一家能够独立运营的公司的剥离，还是更多的是不需要的资产的抛弃。</p>
</div><p>Versant said ahead of the split that its properties, which also include the Golf Channel, SyFy, Oxygen and E!, generated about $7 billion in annual revenue on their own.</p>
<div class="lb-trans"><p>Versant 在分拆前表示，其资产，包括高尔夫频道、SyFy、Oxygen 和 E!，单独产生约 70 亿美元的年收入。</p>
</div><p>Executives there have argued that the new structure will help the company make more meaningful investments in its future, as money will no longer need to be diverted toward Comcast's theme parks or NBCUniversal's Peacock streaming service.</p>
<div class="lb-trans"><p>那里的高管们认为，新结构将帮助公司在未来进行更有意义的投资，因为资金不再需要转向 Comcast 的主题公园或 NBCUniversal 的 Peacock 流媒体服务。</p>
</div><p>-Lukas I. Alpert</p>
<div class="lb-trans"><p>-Lukas I. Alpert</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此内容由 MarketWatch 创建，MarketWatch 由道琼斯公司运营。MarketWatch 独立于道琼斯新闻通讯和《华尔街日报》发布。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道琼斯新闻通讯</p>
</div><p>01-05-26 1247ET</p>
<div class="lb-trans"><p>01-05-26 1247ET</p>
</div>

Versant 在从康卡斯特分拆后的首个交易日表现不佳