<p>一个零压力的 1 月挑战，开始就能获得 Welch's 零糖果汁和赢取奖品的机会</p>
<p>, /PRNewswire/ -- Welch's，作为水果食品和饮料行业的标志性领导者，正在与 Strava 合作，后者是一个拥有超过 1.8 亿用户的活跃成年人数字平台，推出首个 Welch's 零 K 挑战。挑战从今天开始，持续到 1 月 28 日，围绕一个简单而有力的理念展开：从某个地方开始。</p>
<p>新年的开始通常伴随着宏大的决心和更大的坚持压力。Welch's 正在颠覆这一叙述。以 Welch's 零糖果汁为动力，这一系列充满大胆、真实水果风味的饮品，零 K 挑战庆祝新的开始，而没有终点线、距离或期望的压力。零糖。零压力。零期望。</p>
<p>Welch's 零 K 挑战并不关注已记录的里程或达成的目标，而是认可了简单开始所需的决心。无论是短暂的散步、拉伸休息，还是在客厅的舞蹈，每一个动作都算数。</p>
<p>&#34;通过零 K 挑战，我们正好在与人们的现状对接，&#34;Welch's 首席品牌与创新官 Andrew Hartshorn 表示。&#34;大目标往往始于小变化，无论是动动身体几分钟，还是以美味的方式减少糖分。我们的零糖果汁让迈出第一步变得更容易，提供大胆、真实的水果风味，零糖，这个挑战是关于庆祝进步而非完美。&#34;</p>
<p>从现在起到 1 月 28 日，Strava 用户可以加入 Welch's 零 K 挑战，记录任何时长或强度的活动。零 K 挑战在免费且易于使用的 Strava 应用中进行，使任何人都能轻松参与。零 K 挑战欢迎运动员、渴望成为运动员的人和日常活动者，让运动对所有人都变得可及。</p>
<p>每位通过记录符合条件的活动完成挑战的人将获得一张价值高达 5.99 美元的 Welch's 零糖饮料优惠券，可在指定零售商处兑换。参与者还将有机会赢得 50 个大奖包，其中包括定制的 Welch's 装备和 Welch's 零糖果汁、三个月的 Strava 会员、adidas Adizero 鞋、Igloo 日用冷藏背包、JBL Clip 5 音响、瑜伽毛巾等。</p>
<p>要了解更多信息或报名参加 Welch's 零 K 挑战，请访问 https://www.strava.com/challenges/The-Welchs-Zero-K-Challenge。</p>
<p><strong>关于 Welch's</strong></p>
<p>Welch's 成立于 150 多年前，总部位于马萨诸塞州，是一家标志性的水果食品和饮料公司，属于由美国 600 多家家庭农场共同拥有的农业合作社。我们根植于水果的美好，旨在将种植者和员工聚集在一起，创造适合现代生活的产品，同时尊重丰富的传统。</p>
<p>Welch's 通过真实的果汁、清爽甜美的气泡果汁以及家庭喜爱的水果酱、果酱和果冻，每天提供美味的时刻，始终致力于可持续性和质量。</p>
<p>在 <strong>shop.welch.com</strong> 购买 Welch's 商品，并关注我们的 <strong>Instagram</strong>。</p>
<p>来源：Welch Foods Inc.</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTA2Jk5ld3NJdGVtSWQ9TkU1NzU3MiZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMDYxMzE3UFJfTkVXU19VU1BSX19fX19ORTU3NTcy?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTA2Jk5ld3NJdGVtSWQ9TkU1NzU3MiZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMDYxMzE3UFJfTkVXU19VU1BSX19fX19ORTU3NTcy"/></p>

<p>Welch's 与 Strava 合作推出了 Zero-K 挑战，鼓励参与者以无压力的方式进行任何形式的运动。该挑战将持续到 1 月 28 日，用户只需记录任何时长的活动即可获得 Welch's Zero Sugar Juice 的优惠券。参与者还可以赢得奖品，包括定制装备和三个月的 Strava 会员资格。该倡议旨在促进小改变，庆祝进步而非完美，使健身对每个人都变得可及</p>

<p><em>A zero-pressure January challenge where getting started is rewarded with Welch's Zero Sugar Juice and a chance to win prizes</em></p>
<div class="lb-trans"><p>一个零压力的 1 月挑战，开始就能获得 Welch's 零糖果汁和赢取奖品的机会</p>
</div><p>, /PRNewswire/ -- Welch's, an iconic leader in the fruit-based food and beverage industry, is teaming up with Strava, the leading digital platform for active adults with more than 180 million users, to launch the first-ever Welch's Zero-K Challenge. Kicking off today and running through January 28, the challenge is built around one simple, powerful idea: starting somewhere.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Welch's，作为水果食品和饮料行业的标志性领导者，正在与 Strava 合作，后者是一个拥有超过 1.8 亿用户的活跃成年人数字平台，推出首个 Welch's 零 K 挑战。挑战从今天开始，持续到 1 月 28 日，围绕一个简单而有力的理念展开：从某个地方开始。</p>
</div><p>The start of a new year often comes with big resolutions and even bigger pressure to stick with them. Welch's is flipping that narrative. Powered by Welch's Zero Sugar Juice, a line bursting with bold, real fruit flavor, the Zero-K Challenge celebrates new beginnings without the stress of finish lines, distances, or expectations. Zero sugar. Zero pressure. Zero expectations.</p>
<div class="lb-trans"><p>新年的开始通常伴随着宏大的决心和更大的坚持压力。Welch's 正在颠覆这一叙述。以 Welch's 零糖果汁为动力，这一系列充满大胆、真实水果风味的饮品，零 K 挑战庆祝新的开始，而没有终点线、距离或期望的压力。零糖。零压力。零期望。</p>
</div><p>Instead of focusing on miles logged or goals crushed, the Welch's Zero-K Challenge recognizes the determination it takes to simply get started. Whether it's a short walk, a stretch break, or a dance session in the living room, every movement counts.</p>
<div class="lb-trans"><p>Welch's 零 K 挑战并不关注已记录的里程或达成的目标，而是认可了简单开始所需的决心。无论是短暂的散步、拉伸休息，还是在客厅的舞蹈，每一个动作都算数。</p>
</div><p>&#34;With the Zero-K Challenge, we're meeting people exactly where they are,&#34; said Andrew Hartshorn, Chief Brand and Innovation Officer at Welch's. &#34;Big goals often start with small changes, whether that's moving your body for a few minutes or cutting back on sugar in a way that still tastes great. Our Zero Sugar juices make it easier to take that first step, delivering bold, real fruit flavor with zero sugar, and this challenge is about celebrating progress over perfection.&#34;</p>
<div class="lb-trans"><p>&#34;通过零 K 挑战，我们正好在与人们的现状对接，&#34;Welch's 首席品牌与创新官 Andrew Hartshorn 表示。&#34;大目标往往始于小变化，无论是动动身体几分钟，还是以美味的方式减少糖分。我们的零糖果汁让迈出第一步变得更容易，提供大胆、真实的水果风味，零糖，这个挑战是关于庆祝进步而非完美。&#34;</p>
</div><p>From now through January 28, Strava users can join the Welch's Zero-K Challenge and log any activity of any duration or intensity. Hosted within the free and easy-to-use Strava app, the Zero-K Challenge makes it simple for anyone to participate. The Zero-K Challenge welcomes athletes, aspiring athletes, and everyday movers alike, making movement feel accessible to all.</p>
<div class="lb-trans"><p>从现在起到 1 月 28 日，Strava 用户可以加入 Welch's 零 K 挑战，记录任何时长或强度的活动。零 K 挑战在免费且易于使用的 Strava 应用中进行，使任何人都能轻松参与。零 K 挑战欢迎运动员、渴望成为运动员的人和日常活动者，让运动对所有人都变得可及。</p>
</div><p>Everyone who completes the challenge by logging a qualifying activity will receive a coupon for one Welch's Zero Sugar beverage, valued up to $5.99 and redeemable at select retailers. Participants will also be entered for a chance to win one of 50x grand prize kits, which include custom Welch's gear and Welch's Zero Sugar Juices, a three-month Strava membership, adidas Adizero shoes, an Igloo Day Chiller backpack, a JBL Clip 5 speaker, a yoga towel, and more.</p>
<div class="lb-trans"><p>每位通过记录符合条件的活动完成挑战的人将获得一张价值高达 5.99 美元的 Welch's 零糖饮料优惠券，可在指定零售商处兑换。参与者还将有机会赢得 50 个大奖包，其中包括定制的 Welch's 装备和 Welch's 零糖果汁、三个月的 Strava 会员、adidas Adizero 鞋、Igloo 日用冷藏背包、JBL Clip 5 音响、瑜伽毛巾等。</p>
</div><p>To learn more or sign up for the Welch's Zero-K Challenge, visit https://www.strava.com/challenges/The-Welchs-Zero-K-Challenge.</p>
<div class="lb-trans"><p>要了解更多信息或报名参加 Welch's 零 K 挑战，请访问 https://www.strava.com/challenges/The-Welchs-Zero-K-Challenge。</p>
</div><p><strong>About Welch's</strong></p>
<div class="lb-trans"><p><strong>关于 Welch's</strong></p>
</div><p>Founded more than 150 years ago and headquartered in Massachusetts, Welch's is an iconic fruit-based food and beverage company and agricultural cooperative owned by more than 600 family farms across the United States. Rooted in the goodness of fruit, our purpose brings together growers and employees to create products that fit modern lives while honoring a rich heritage.</p>
<div class="lb-trans"><p>Welch's 成立于 150 多年前，总部位于马萨诸塞州，是一家标志性的水果食品和饮料公司，属于由美国 600 多家家庭农场共同拥有的农业合作社。我们根植于水果的美好，旨在将种植者和员工聚集在一起，创造适合现代生活的产品，同时尊重丰富的传统。</p>
</div><p>Welch's delivers flavorful moments every day through real fruit juices, refreshingly sweet sparkling juices, and family-favorite fruit spreads, jams, and jellies, all guided by a commitment to sustainability and quality.</p>
<div class="lb-trans"><p>Welch's 通过真实的果汁、清爽甜美的气泡果汁以及家庭喜爱的水果酱、果酱和果冻，每天提供美味的时刻，始终致力于可持续性和质量。</p>
</div><p>Shop Welch's Merch at <strong>shop.welch.com</strong> and follow us on <strong>Instagram</strong>.</p>
<div class="lb-trans"><p>在 <strong>shop.welch.com</strong> 购买 Welch's 商品，并关注我们的 <strong>Instagram</strong>。</p>
</div><p>SOURCE Welch Foods Inc.</p>
<div class="lb-trans"><p>来源：Welch Foods Inc.</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTA2Jk5ld3NJdGVtSWQ9TkU1NzU3MiZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMDYxMzE3UFJfTkVXU19VU1BSX19fX19ORTU3NTcy" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=NE57572&amp;Transmission_Id=202601061317PR_NEWS_USPR_____NE57572&amp;DateId=20260106"/></p>

Welch's 携手 Strava 推出零公里挑战