<div id="readability-page-1"><div><p>Fiserv, Inc. announced the launch of unknown Shopper from Fiserv, a new analytics capability designed to help merchants and their marketing partners better understand in-store customer behavior and build actionable customer segments from card-present transactions. unknown Shopper enables merchants to unlock value from in-store payment activity by transforming payment data into actionable insights that support more relevant engagement, and better customer experiences. Built on Fiserv's payments intelligence platform and informed by billions of historical transactions, the solution helps merchants across retail, restaurant, and fuel environments where insight into card-present transactions has historically been limited--gain deeper visibility into purchasing patterns.</p><p>In traditional card-present environments, merchants often have limited visibility of their customers unless a transaction is tied to a loyalty program. As a result, a significant portion of in-store activity remains difficult to analyze, measure, or activate. unknown Shopper helps close this gap by enriching transaction data with demographic information, enabling merchants to better understand in-store purchasing patterns.</p><p>unknown Shopper allows businesses to link transactions to actionable customer segments based on real purchase behavior, even without a loyalty program. To that end, the solution helps businesses, with the assistance of their marketing partners, to: Create a more unified view of in-store and digital purchasing behavior at the segment level; Build customer segments based on actual spending patterns rather than inferred demographics; Deliver more relevant offers and experiences to non-loyalty customers; Improve campaign measurement and reduce media waste through stronger attribution and regularly refreshed insights.</p></div></div>

FISV

<p>Fiserv, Inc. 推出了 Unknown Shopper，这是一款分析工具，旨在帮助商家通过持卡交易了解店内客户行为。该解决方案将支付数据转化为可操作的洞察，允许企业创建客户细分并改善客户互动，而无需依赖忠诚度计划。通过用人口统计信息丰富交易数据，Unknown Shopper 提供了对购买模式的更深入洞察，使商家能够提供更相关的优惠并增强活动效果的衡量</p>

Fiserv, Inc. 在 NRF 推出 Unknown Shopper，帮助商家更好地了解店内顾客