<div id="readability-page-1">02:38 PM EST, 01/09/2026 (MT Newswires) -- Social media data underscore momentum for certain quick service restaurants and casual diners in the fourth quarter, including Sweetgreen ( SG ) , Darden Restaurant's (DRI) LongHorn Steakhouse and Brinker International's ( EAT ) Chili's Grill &amp; Bar, UBS Securities said in a Friday client note.UBS used Instagram and TikTok data such as followers, posts and interactions to gauge restaurants' social media performance and gain insights into brand visibility and sentiment.Instagram interactions and likes growth was modest in the fourth quarter year on year &#34;for most brands,&#34; but Sweetgreen ( SG ), Darden's LongHorn and Olive Garden ( DRI ), Wendy's (WEN) and Restaurant Brands International's (QSR) Popeyes were among the names that posted strong growth, the brokerage said. McDonald's (MCD) was also on that list.&#34;We believe that brands with strong online communities and committed followers are better positioned to drive visit frequency and improve consumer interaction, supported by research indicating a correlation between views and traffic,&#34; UBS analyst Dennis Geiger wrote.Sweetgreen ( SG ) gained 1,663% in annual Instagram interactions in the fourth quarter. &#34;(Sweetgreen's ( SG )) social media buzz appears to stem from partnerships with influencers and celebrities, including a collaboration with Nic and Olandria (reality TV couple) that resulted in the launch of the 'Ranchy Baddie Bowl,'&#34; Geiger said.LongHorn interactions and likes on the Meta Platforms ( META )-owned (META) Instagram surged 265% and 282%, according to UBS. Olive Garden's ( DRI ) interactions rose 63%, while its likes jumped 69%, the brokerage said.&#34;Regular social media posts featuring staple menu items seem to play a role in Darden's ongoing social media success,&#34; Geiger said.McDonald's &#34;exhibited social media traction via collaborations including the Disneyland Resort Happy Meal and The Grinch Meal,&#34; according to Geiger.Casual dining gained traction in TikTok follower growth in the fourth quarter through November, with brands including Chili's ( EAT ) and Bloomin' Brands' ( BLMN ) Outback Steakhouse registering &#34;strong&#34; year-over-year growth, according to the UBS note.&#34;Chili's ( EAT ) likely realized traction from the Wicked-adjacent drinks menu, posts referring to trending topics, and posts about the $10.99 platform,&#34; Geiger said. &#34;Traction was also likely driven by posts in response to the Skillet Queso pushback.&#34;Chili's Skillet Queso returned to the menu after customers expressed disappointment about its removal in October.Outback likely generated traction from advertisements of a new offering, Sweet BBQ Kookaburra Wings, an animal beverage line that includes a small drink toy and collaborations with influencers, the UBS report noted.Price: 7.71, Change: +0.04, Percent Change: +0.52 MT Newswires does not provide investment advice. Unauthorized reproduction is strictly prohibited.</div>

达登饭店

瑞银证券报告称，多个餐饮品牌在第四季度的社交媒体表现强劲，包括 Sweetgreen、LongHorn Steakhouse 和 Chili's Grill & Bar。Sweetgreen 在 Instagram 上的互动量惊人地增长了 1,663%，这归功于与大 V 的合作。LongHorn 的互动量增长了 265%，而 Olive Garden 的互动量上升了 63%。像 Chili's 和 Outback Steakhouse 这样的休闲餐饮品牌在 TikTok 上的粉丝增长也显著。瑞银强调，拥有强大在线社区的品牌更有可能提升消费者参与度和到访频率

瑞银表示，Sweetgreen 和 LongHorn 牛排馆是第四季度在社交媒体上势头强劲的餐厅之一