<p>一家中国公务员考试辅导公司因声称可以帮助客户通过考试并要求额外支付 20 万元（约合 29000 美元）的彩礼而引发争议。\n12 月 28 日，一位网友发布了一段视频，声称内蒙古呼和浩特的一家公务员考试辅导机构使用了一条有争议的横幅来宣传其业务。\n 北京崇正教育咨询有限公司内蒙古分公司成立于 2020 年 10 月，在当地以其公务员考试培训服务而闻名。\n\n 在视频中，标语 “来崇正，轻松通过，额外索要 20 万元彩礼” 出现在一辆公共汽车上。\n 到 12 月 29 日，该视频已被删除，该机构的一名工作人员声称他们并不知晓该宣传。\n 然而，一些网友确认了该标语的真实性。\n“一切都是真的。我在 29 号参加了内蒙古的公务员考试。考试结束后，一群人通过扬声器喊出了这个标语。我亲耳听到了，” 一位网友说道。\n\n 在中国，国家公务员考试，简称国考，是一项竞争激烈的考试，作为进入稳定政府工作的门槛，常被视为 “金饭碗”，因其工作稳定性和社会声望而受到重视。\n 在一些省份，竞争尤其激烈，因为通过考试被视为实现向上社会流动的重要一步。\n 一些毕业生在大学毕业后常常在家待上几年，全职准备考试并不罕见。\n\n 在 2026 年的国考中，注册人数超过 351 万人，比去年增加了近 26 万人。最具竞争力的职位申请者与可用名额的比例达到了 7591:1。\n 对公务员职位的痴迷也反映了更广泛的文化婚姻观。\n 作为公务员的女性因其工作的稳定性和家庭导向的形象，常被视为婚姻市场上的 “A 级” 人才，因此她们被认为可以要求更高的彩礼。\n12 月 30 日，呼和浩特赛罕区市场监督管理局在其社交媒体账号上发布了官方声明，宣布已对该广告展开调查。\n\n“该广告被发现可能违反了《中华人民共和国广告法》。该局已要求该机构立即停止营销活动，并已立案调查。最终结果将适时公布，” 声明中写道。\n 该视频在网上引发了争议。\n 一位网友表示：“如果这是他们的价值观和专业素养，他们怎么有资格提供公务员考试辅导？”\n 另一位网友则说：“显然，这种广告有市场。他们只是大声说出了通常不成文的规则。”</p>

<p>一家中文辅导公司因通过将成功与 20 万元人民币（约合 29,000 美元）的高嫁妆联系起来来推广其公务员考试培训而遭到反对。这一有争议的标语在内蒙古呼和浩特的一辆公共汽车上展示，导致当地当局对其可能违反广告法进行调查。公务员考试，称为 “国考”，竞争激烈，被视为通向稳定政府工作的途径，影响着文化婚姻观念，在婚姻市场上，公务员受到青睐</p>

<p>A Chinese civil service exam tutoring company has sparked controversy by claiming that they can help clients pass the test and then demand an additional 200,000 yuan (US$29,000) in bride price.\nOn December 28, a netizen posted a video claiming that a civil service exam tutoring institution in Hohhot, Inner Mongolia, northern China, had used a controversial banner to promote its business.\nThe Inner Mongolia branch of Beijing Chongzheng Education Consulting Co., Ltd., was established in October 2020 and is well known locally for its civil service exam training service.\n\nIn the video, the slogan “Come to Chongzheng and pass easily, ask for 200,000 yuan more in bride price” was displayed on a public bus.\nBy December 29, the video had been taken down and a member of staff from the institution claimed they were unaware of the promotion.\nHowever, some netizens confirmed the authenticity of the slogan.\n“It is true. I took the civil service exam in Inner Mongolia on the 29th. After the exam, a group of people was shouting the slogan through loudspeakers. I heard it myself,” said one person.\n\nIn China, the National Civil Service Exam, known as Guokao, is a highly competitive test that serves as a gateway to stable government jobs, often regarded as “golden rice bowls” for their job security and social prestige.\nIn some provinces the competition is especially fierce, as passing the exam is seen as a crucial step towards achieving upwards social mobility.\nIt is not uncommon for some graduates to stay at home for several years after university, preparing full time for the exam.\n\nIn the 2026 round of Guokao, more than 3.51 million people registered, an increase of nearly 260,000 on the previous year. The most competitive position saw a 7,591:1 ratio of applicants to available spots.\nThe obsession with civil service jobs also feeds into broader cultural marriage values.\nWomen who work as civil servants are often seen as “A-grade” in the marriage market due to the stability of their jobs and their family-oriented image; therefore, they are considered able to ask for a higher bride price.\nOn December 30, the Saihan District Market Supervision and Administration Bureau in Hohhot issued an official statement on its social media account, announcing that it had launched an investigation into the advertisement.\n\n“The advertisement was found to be potentially in violation of the Advertising Law of the People’s Republic of China. The bureau has ordered the institution to immediately halt the marketing campaign and has filed a formal case. The final result will be made public in due course,” the statement read.\nThe video sparked controversy online.\nOne person said: “If this is their values and professionalism, how are they even qualified to offer civil service exam prep?”\n“There is obviously a market for this kind of ad. They are just saying out loud what is usually an unspoken rule,” said another.\n</p>
<div class="lb-trans"><p>一家中国公务员考试辅导公司因声称可以帮助客户通过考试并要求额外支付 20 万元（约合 29000 美元）的彩礼而引发争议。\n12 月 28 日，一位网友发布了一段视频，声称内蒙古呼和浩特的一家公务员考试辅导机构使用了一条有争议的横幅来宣传其业务。\n 北京崇正教育咨询有限公司内蒙古分公司成立于 2020 年 10 月，在当地以其公务员考试培训服务而闻名。\n\n 在视频中，标语 “来崇正，轻松通过，额外索要 20 万元彩礼” 出现在一辆公共汽车上。\n 到 12 月 29 日，该视频已被删除，该机构的一名工作人员声称他们并不知晓该宣传。\n 然而，一些网友确认了该标语的真实性。\n“一切都是真的。我在 29 号参加了内蒙古的公务员考试。考试结束后，一群人通过扬声器喊出了这个标语。我亲耳听到了，” 一位网友说道。\n\n 在中国，国家公务员考试，简称国考，是一项竞争激烈的考试，作为进入稳定政府工作的门槛，常被视为 “金饭碗”，因其工作稳定性和社会声望而受到重视。\n 在一些省份，竞争尤其激烈，因为通过考试被视为实现向上社会流动的重要一步。\n 一些毕业生在大学毕业后常常在家待上几年，全职准备考试并不罕见。\n\n 在 2026 年的国考中，注册人数超过 351 万人，比去年增加了近 26 万人。最具竞争力的职位申请者与可用名额的比例达到了 7591:1。\n 对公务员职位的痴迷也反映了更广泛的文化婚姻观。\n 作为公务员的女性因其工作的稳定性和家庭导向的形象，常被视为婚姻市场上的 “A 级” 人才，因此她们被认为可以要求更高的彩礼。\n12 月 30 日，呼和浩特赛罕区市场监督管理局在其社交媒体账号上发布了官方声明，宣布已对该广告展开调查。\n\n“该广告被发现可能违反了《中华人民共和国广告法》。该局已要求该机构立即停止营销活动，并已立案调查。最终结果将适时公布，” 声明中写道。\n 该视频在网上引发了争议。\n 一位网友表示：“如果这是他们的价值观和专业素养，他们怎么有资格提供公务员考试辅导？”\n 另一位网友则说：“显然，这种广告有市场。他们只是大声说出了通常不成文的规则。”</p>
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中国的一家辅导学校在宣传中将公务员考试的成功与更高的彩礼相联系