<p>全球内存芯片短缺迫使一家大陆中国智能手机制造商取消了新手机的发布，使其成为因关键组件价格飙升而影响更广泛行业的首批取消之一。\nDreamSmart 集团表示，其魅族手机品牌已取消了魅族 22 Air 的发布，这是一款类似于苹果 iPhone Air 的纤薄手机。\n“自第四季度以来，内存价格的急剧上涨不仅影响了生产成本，还对我们智能手机的商业计划造成了巨大的冲击，” DreamSmart 的首席营销官万志强在周六的直播活动中表示。\n 万表示，整个行业在供应链紧张的情况下正在缩减产品组合，并补充说魅族将把资源集中在公司真正需要的产品上。\n\nCounterpoint Research 上周表示，内存芯片价格在 2025 年第四季度上涨了 40% 至 50%。它还补充说，价格在今年第一季度可能再上涨 40% 至 50%，在第二季度再上涨 20%。\n 魅族成立于 2007 年，曾是大陆最受欢迎的智能手机品牌之一，但由于国内竞争激烈逐渐淡出。\n 它于 2022 年被汽车制造商浙江吉利控股集团收购。2024 年，魅族宣布将终止与传统智能手机相关的新项目，转而追求 “全面投入人工智能” 的战略。\n 魅族 22 Air 的发布取消反映了全球内存供应链的更广泛问题，因为领先制造商优先考虑满足与人工智能芯片需求激增相关的客户的产能。\n 飙升的内存价格也给全球电子行业带来了冲击，中国制造商如小米和荣耀宣布计划提高其智能手机和平板电脑的价格。\n 小米总裁卢伟冰在 11 月的财报电话会议上表示，小米计划通过优化产品组合和提高产品的平均售价来应对这一情况。\n“[一些参与者] 将落后，甚至退出游戏，” 卢说。“在艰难时期，公司必须在准备得更好或资金更雄厚的竞争中胜出。”</p>

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<p>内存芯片价格飙升导致中国智能手机制造商魅族取消了新手机魅族 22 Air 的发布。DreamSmart Group 的首席营销官万志强表示，内存成本的上升扰乱了他们的商业计划。Counterpoint Research 报告称，2025 年第四季度内存价格上涨了 40-50%，预计还会进一步上涨。这一情况反映了全球内存供应链的更广泛问题，影响了其他制造商，如小米和荣耀，他们也在提高价格以适应市场</p>

<p>The global memory-chip crunch has forced a mainland Chinese smartphone manufacturer to pull the plug on the launch of a new handset, making it one of the first cancellations affecting the wider industry due to surging prices of the key component.\nDreamSmart Group said that its Meizu smartphone brand had cancelled the release of Meizu 22 Air, a slim handset similar to Apple’s iPhone Air.\n“The sharp rise in memory prices since the fourth quarter has not only impacted [production] costs, but also dealt a huge shock to our commercial plan for smartphones,” Wan Zhiqiang, the chief marketing officer at DreamSmart, said in a live-streamed event on Saturday.\nThe entire industry was downsizing its product portfolios amid a supply chain crunch, Wan said, adding that Meizu would focus its resources on products that the company truly needed.\n\nCounterpoint Research said last week that memory-chip prices had jumped 40 to 50 per cent in the fourth quarter of 2025. It added that prices could rise by another 40 to 50 per cent in this year’s first quarter and another 20 per cent in the second quarter.\nMeizu, founded in 2007, was once one of the most popular smartphone brands on the mainland, but it gradually faded due to the cutthroat domestic competition.\nIt was acquired in 2022 by carmaker Zhejiang Geely Holding Group. In 2024, Meizu announced that it would terminate new projects related to traditional smartphones to pursue an “all in AI” strategy.\nThe cancellation of Meizu 22 Air’s launch reflects the broader problems in the global memory supply chain, as leading manufacturers prioritise capacity for customers tied to the surging demand for artificial intelligence chips.\nThe soaring memory prices have also sent shock waves through the global electronics industry, with Chinese manufacturers like Xiaomi and Honor announcing plans to raise the prices of their smartphones and tablets.\nXiaomi president Lu Weibing said in an earnings call in November that Xiaomi planned to offset the situation by optimising its product mix and increasing the average selling price of its products.\n“[Some players] will fall behind or even leave the game,” Lu said. “In trying times, companies will have to compete on which one is better prepared or more deep-pocketed.”\n</p>
<div class="lb-trans"><p>全球内存芯片短缺迫使一家大陆中国智能手机制造商取消了新手机的发布，使其成为因关键组件价格飙升而影响更广泛行业的首批取消之一。\nDreamSmart 集团表示，其魅族手机品牌已取消了魅族 22 Air 的发布，这是一款类似于苹果 iPhone Air 的纤薄手机。\n“自第四季度以来，内存价格的急剧上涨不仅影响了生产成本，还对我们智能手机的商业计划造成了巨大的冲击，” DreamSmart 的首席营销官万志强在周六的直播活动中表示。\n 万表示，整个行业在供应链紧张的情况下正在缩减产品组合，并补充说魅族将把资源集中在公司真正需要的产品上。\n\nCounterpoint Research 上周表示，内存芯片价格在 2025 年第四季度上涨了 40% 至 50%。它还补充说，价格在今年第一季度可能再上涨 40% 至 50%，在第二季度再上涨 20%。\n 魅族成立于 2007 年，曾是大陆最受欢迎的智能手机品牌之一，但由于国内竞争激烈逐渐淡出。\n 它于 2022 年被汽车制造商浙江吉利控股集团收购。2024 年，魅族宣布将终止与传统智能手机相关的新项目，转而追求 “全面投入人工智能” 的战略。\n 魅族 22 Air 的发布取消反映了全球内存供应链的更广泛问题，因为领先制造商优先考虑满足与人工智能芯片需求激增相关的客户的产能。\n 飙升的内存价格也给全球电子行业带来了冲击，中国制造商如小米和荣耀宣布计划提高其智能手机和平板电脑的价格。\n 小米总裁卢伟冰在 11 月的财报电话会议上表示，小米计划通过优化产品组合和提高产品的平均售价来应对这一情况。\n“[一些参与者] 将落后，甚至退出游戏，” 卢说。“在艰难时期，公司必须在准备得更好或资金更雄厚的竞争中胜出。”</p>
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Surging memory-chip prices force Chinese smartphone maker Meizu to abandon launch

内存芯片价格的飙升迫使中国智能手机制造商魅族放弃新品发布