<ul>
<li>通用汽车连续第 11 年获得 “整体制造商忠诚度” 奖</li>
<li>特斯拉在年末市场变化后获得 “整体品牌忠诚度” 奖；同时还获得 “最高征服率” 和 “民族品牌忠诚度” 奖</li>
</ul>
<p>, /PRNewswire/ -- S&amp;P Global Mobility 今天宣布了其第 30 届年度汽车忠诚度奖的获奖者，通用汽车和特斯拉再次获得客户保留的两项最高奖项。获奖者在 2026 年 1 月 14 日的底特律汽车展上举行的颁奖典礼上受到表彰。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1862419/SP_Global_Mobility_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="224" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1862419/SP_Global_Mobility_Logo.jpg"/></p>
<p>通用汽车连续第 11 年获得 “整体制造商忠诚度” 奖。特斯拉连续第四年获得 “整体品牌忠诚度” 奖。</p>
<p>2025 年的奖项基于对 2024 年 10 月至 2025 年 9 月期间美国 1360 万辆新零售车辆注册的分析。</p>
<p>“30 年来，这项分析提供了基于事实的品牌健康度衡量标准，而今年的结果尤其引人注目，” S&amp;P Global Mobility 的移动业务解决方案总裁 Joe LaFeir 表示。“数据表明，市场并没有仅仅奖励一种类型的策略。相反，我们看到拥有广泛产品组合的制造商持续保持高水平的表现。在当前市场中，保留客户仍然是行业的关键绩效指标。”</p>
<p>分析还显示，多个细分市场的获胜者之间的差距非常微小。</p>
<p>“今年的数据突显了成功的边际有多么狭窄，” S&amp;P Global Mobility 的忠诚度分析副主任 Vince Palomarez 表示。“几个类别的竞争差距不到一个百分点。这样的竞争水平，加上 2025 年可用奖项的减少，增加了每次获胜的统计意义，并突显了今年获奖者的表现。”</p>
<p>更深入的数据分析揭示了推动今年获胜者的独特策略。产品重新设计被证明是强大的忠诚度驱动因素，正如 Mini 因其 Cooper 和 Countryman 车型的更新而获得 “最具改善品牌忠诚度” 奖一样。同样，雪佛兰 Equinox 在重新设计后获得 “整体车型忠诚度” 奖，导致其车型忠诚度同比显著提高了四个百分点。</p>
<p>其他品牌展示了不同的保留路径。Subaru 因其在东海岸高销量市场的卓越表现获得 “整体经销商忠诚度” 奖，那里经销商忠诚度达到 43.7%，远高于其全国平均水平 37.9%。</p>
<p>与此同时，特斯拉的多项奖项突显了其针对市场的吸引力和持续的颠覆策略。其获得的 “民族市场品牌忠诚度” 奖是由于在亚洲（63.6%）和西班牙裔（61.9%）家庭中的显著保留率——这些比例显著高于这些群体的全国平均水平。特斯拉还连续第六年获得 “最高征服率” 奖，进一步强调了其持续的市场影响力。</p>
<p>2025 年获奖者的完整名单如下：</p>
<table>
<thead>
<tr>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>整体忠诚度奖</strong></td>
<td></td>
</tr>
<tr>
<td><strong>类别</strong></td>
<td><strong>获奖者</strong></td>
</tr>
<tr>
<td>整体制造商忠诚度</td>
<td>通用汽车 *</td>
</tr>
<tr>
<td>整体品牌忠诚度</td>
<td>特斯拉 *</td>
</tr>
<tr>
<td>整体车型忠诚度</td>
<td>雪佛兰 Equinox</td>
</tr>
<tr>
<td>民族市场品牌忠诚度</td>
<td>特斯拉 *</td>
</tr>
<tr>
<td>最具改善品牌忠诚度</td>
<td>Mini</td>
</tr>
<tr>
<td>整体经销商忠诚度</td>
<td>Subaru*</td>
</tr>
<tr>
<td>最高征服率</td>
<td>特斯拉 *</td>
</tr>
</tbody>
</table>
<table>
<thead>
<tr>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>细分车型忠诚度奖</strong></td>
<td></td>
</tr>
<tr>
<td><strong>类别</strong></td>
<td><strong>获奖者</strong></td>
</tr>
<tr>
<td>主流轿车</td>
<td>Mini Cooper</td>
</tr>
<tr>
<td>豪华轿车</td>
<td>梅赛德斯 - 奔驰 S 级 &amp; 雷克萨斯 ES*（并列）</td>
</tr>
<tr>
<td>跑车</td>
<td>保时捷 911*</td>
</tr>
<tr>
<td>面包车</td>
<td>本田奥德赛 *</td>
</tr>
<tr>
<td>轻型皮卡</td>
<td>福特 F 系列 *</td>
</tr>
<tr>
<td>重型皮卡</td>
<td>福特 F 系列 *</td>
</tr>
<tr>
<td>主流 SUV</td>
<td>雪佛兰 Equinox</td>
</tr>
<tr>
<td>豪华 SUV</td>
<td>林肯 Corsair*</td>
</tr>
</tbody>
</table>
<table>
<thead>
<tr>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
</tr>
<tr>
<td>注：星号表示 2024 年奖项的重复获奖者。</td>
</tr>
</tbody>
</table>
<p><strong>忠诚度奖方法论基于 30 年的分析：</strong> S&amp;P Global Mobility 忠诚度奖是行业内唯一基于事实的奖项，反映了对 2024 年 10 月至 2025 年 9 月期间美国 1360 万辆新零售车辆注册的审查。忠诚度的定义是，当一个家庭拥有一辆新车后再次进入市场并购买同一品牌、型号或制造商的另一辆新车时。新购车辆可以是替代车辆或家庭车队的新增车辆。</p>
<p><strong>关于 S&amp;P Global Mobility：</strong> 在 S&amp;P Global Mobility，我们提供来自无与伦比的汽车数据的宝贵洞察，帮助我们的客户预见变化并做出果断决策。我们的专业知识帮助他们优化业务，接触到合适的消费者，并塑造未来的出行。我们为汽车创新打开大门，揭示当今的购买模式，并帮助客户规划未来新兴技术。</p>
<p>S&amp;P Global Mobility 是 S&amp;P Global（纽约证券交易所代码：SPGI）的一部分。S&amp;P Global 是全球领先的信用评级、基准、分析和工作流程解决方案提供商，服务于全球资本、商品和汽车市场。通过我们的每一项服务，我们帮助许多全球领先的组织在经济环境中导航，以便他们能够为明天做好规划。有关更多信息，请访问 www.spglobal.com/mobility。</p>
<p><strong>媒体联系：</strong></p>
<p>MobilityComms@spglobal.com</p>
<p>来源 S&amp;P Global Mobility</p>

特斯拉

通用汽车

2 倍做空特斯拉 ETF - GraniteShares

2 倍做多特斯拉 ETF - Direxion

2 倍做空特斯拉 ETF - Tradr

XI二南特斯-U

南方两倍做多特斯拉

南方两倍做空特斯拉

2 倍做多 TSLA ETF - GraniteShares

<p>S&P Global Mobility 宣布了其第 30 届年度汽车忠诚奖的获奖者，通用汽车连续第 11 年获得 “整体制造商忠诚度” 奖，而特斯拉则连续第四年获得 “整体品牌忠诚度” 奖。这些奖项基于对 2024 年 10 月至 2025 年 9 月期间美国 1360 万辆新车注册的分析。数据显示，客户保留策略各不相同，产品重新设计和针对市场的吸引力是成功的关键因素</p>

<ul>
<li>General Motors recognized for 'Overall Loyalty to Manufacturer' for 11th consecutive year</li>
<li>Tesla secures 'Overall Loyalty to Make' after a late-year market shift; also wins for 'Highest Conquest %' and 'Ethnic Loyalty to Make'</li>
</ul>
<div class="lb-trans"><ul>
<li>通用汽车连续第 11 年获得 “整体制造商忠诚度” 奖</li>
<li>特斯拉在年末市场变化后获得 “整体品牌忠诚度” 奖；同时还获得 “最高征服率” 和 “民族品牌忠诚度” 奖</li>
</ul>
</div><p>, /PRNewswire/ -- S&amp;P Global Mobility today announced the winners of its 30th annual Automotive Loyalty Awards, with General Motors and Tesla again earning the two highest awards for customer retention. The winners were celebrated during a ceremony at the Detroit Auto Show on January 14, 2026.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- S&amp;P Global Mobility 今天宣布了其第 30 届年度汽车忠诚度奖的获奖者，通用汽车和特斯拉再次获得客户保留的两项最高奖项。获奖者在 2026 年 1 月 14 日的底特律汽车展上举行的颁奖典礼上受到表彰。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1862419/SP_Global_Mobility_Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/1862419/SP_Global_Mobility_Logo.jpg"/></p>
<p>General Motors received the 'Overall Loyalty to Manufacturer' award for the 11th year in a row. Tesla was the recipient of the 'Overall Loyalty to Make' award for the fourth consecutive year.</p>
<div class="lb-trans"><p>通用汽车连续第 11 年获得 “整体制造商忠诚度” 奖。特斯拉连续第四年获得 “整体品牌忠诚度” 奖。</p>
</div><p>The 2025 awards are based on an analysis of 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025.</p>
<div class="lb-trans"><p>2025 年的奖项基于对 2024 年 10 月至 2025 年 9 月期间美国 1360 万辆新零售车辆注册的分析。</p>
</div><p>&#34;For 30 years, this analysis has provided a fact-based measure of brand health and this year's results are particularly telling,&#34; said Joe LaFeir, President of Mobility Business Solutions at S&amp;P Global Mobility. &#34;The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry.&#34;</p>
<div class="lb-trans"><p>“30 年来，这项分析提供了基于事实的品牌健康度衡量标准，而今年的结果尤其引人注目，” S&amp;P Global Mobility 的移动业务解决方案总裁 Joe LaFeir 表示。“数据表明，市场并没有仅仅奖励一种类型的策略。相反，我们看到拥有广泛产品组合的制造商持续保持高水平的表现。在当前市场中，保留客户仍然是行业的关键绩效指标。”</p>
</div><p>The analysis also showed razor-thin margins separating winners in multiple segments.</p>
<div class="lb-trans"><p>分析还显示，多个细分市场的获胜者之间的差距非常微小。</p>
</div><p>&#34;The data this year highlights how narrow the margins for success have become,&#34; said Vince Palomarez, Associate Director, Loyalty Analysis at S&amp;P Global Mobility. &#34;Several categories were contested by less than one percentage point. This level of competition, combined with fewer available awards in 2025, increases the statistical significance of each win and underscores the performance of this year's recipients.&#34;</p>
<div class="lb-trans"><p>“今年的数据突显了成功的边际有多么狭窄，” S&amp;P Global Mobility 的忠诚度分析副主任 Vince Palomarez 表示。“几个类别的竞争差距不到一个百分点。这样的竞争水平，加上 2025 年可用奖项的减少，增加了每次获胜的统计意义，并突显了今年获奖者的表现。”</p>
</div><p>A closer look at the data reveals the distinct strategies that propelled this year's winners. Product redesigns proved to be a powerful loyalty driver, as seen with Mini's win for 'Most Improved Make Loyalty,' which was spurred by updates to both its Cooper and Countryman models. Similarly, the Chevrolet Equinox captured 'Overall Loyalty to Model' following its own redesign, which resulted in a notable four-percentage-point increase in model loyalty year-over-year.</p>
<div class="lb-trans"><p>更深入的数据分析揭示了推动今年获胜者的独特策略。产品重新设计被证明是强大的忠诚度驱动因素，正如 Mini 因其 Cooper 和 Countryman 车型的更新而获得 “最具改善品牌忠诚度” 奖一样。同样，雪佛兰 Equinox 在重新设计后获得 “整体车型忠诚度” 奖，导致其车型忠诚度同比显著提高了四个百分点。</p>
</div><p>Other brands showcased different paths to retention. Subaru's award for 'Overall Loyalty to Dealer' was anchored by exceptional performance in its high-volume East Coast markets, where dealer loyalty reached 43.7%, well above its national average of 37.9%.</p>
<div class="lb-trans"><p>其他品牌展示了不同的保留路径。Subaru 因其在东海岸高销量市场的卓越表现获得 “整体经销商忠诚度” 奖，那里经销商忠诚度达到 43.7%，远高于其全国平均水平 37.9%。</p>
</div><p>Meanwhile, Tesla's multiple awards highlight a strategy of targeted market appeal and consistent disruption. Its win for 'Ethnic Market Loyalty to Make' was driven by remarkable retention among Asian (63.6%) and Hispanic (61.9%) households—rates that significantly outpace the national averages for those groups. Underscoring its sustained market impact, Tesla also secured the 'Highest Conquest Percentage' award for the sixth consecutive year.</p>
<div class="lb-trans"><p>与此同时，特斯拉的多项奖项突显了其针对市场的吸引力和持续的颠覆策略。其获得的 “民族市场品牌忠诚度” 奖是由于在亚洲（63.6%）和西班牙裔（61.9%）家庭中的显著保留率——这些比例显著高于这些群体的全国平均水平。特斯拉还连续第六年获得 “最高征服率” 奖，进一步强调了其持续的市场影响力。</p>
</div><p>The complete list of 2025 award winners is as follows:</p>
<div class="lb-trans"><p>2025 年获奖者的完整名单如下：</p>
</div><table>
<thead>
<tr>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>OVERALL LOYALTY AWARDS</strong></td>
<td></td>
</tr>
<tr>
<td><strong>CATEGORY</strong></td>
<td><strong>WINNER</strong></td>
</tr>
<tr>
<td>Overall Loyalty to Manufacturer</td>
<td>General Motors*</td>
</tr>
<tr>
<td>Overall Loyalty to Make</td>
<td>Tesla*</td>
</tr>
<tr>
<td>Overall Loyalty to Model</td>
<td>Chevrolet Equinox</td>
</tr>
<tr>
<td>Ethnic Market Loyalty to Make</td>
<td>Tesla*</td>
</tr>
<tr>
<td>Most Improved Make Loyalty</td>
<td>Mini</td>
</tr>
<tr>
<td>Overall Loyalty to Dealer</td>
<td>Subaru*</td>
</tr>
<tr>
<td>Highest Conquest Percentage</td>
<td>Tesla*</td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>整体忠诚度奖</strong></td>
<td></td>
</tr>
<tr>
<td><strong>类别</strong></td>
<td><strong>获奖者</strong></td>
</tr>
<tr>
<td>整体制造商忠诚度</td>
<td>通用汽车 *</td>
</tr>
<tr>
<td>整体品牌忠诚度</td>
<td>特斯拉 *</td>
</tr>
<tr>
<td>整体车型忠诚度</td>
<td>雪佛兰 Equinox</td>
</tr>
<tr>
<td>民族市场品牌忠诚度</td>
<td>特斯拉 *</td>
</tr>
<tr>
<td>最具改善品牌忠诚度</td>
<td>Mini</td>
</tr>
<tr>
<td>整体经销商忠诚度</td>
<td>Subaru*</td>
</tr>
<tr>
<td>最高征服率</td>
<td>特斯拉 *</td>
</tr>
</tbody>
</table>
</div><table>
<thead>
<tr>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>SEGMENT MODEL LOYALTY AWARDS</strong></td>
<td></td>
</tr>
<tr>
<td><strong>CATEGORY</strong></td>
<td><strong>WINNER</strong></td>
</tr>
<tr>
<td>Mainstream Car</td>
<td>Mini Cooper</td>
</tr>
<tr>
<td>Luxury Car</td>
<td>Mercedes-Benz S-Class &amp; Lexus ES* (Tie)</td>
</tr>
<tr>
<td>Sports Car</td>
<td>Porsche 911*</td>
</tr>
<tr>
<td>Van</td>
<td>Honda Odyssey*</td>
</tr>
<tr>
<td>Light-Duty Pickup</td>
<td>Ford F-Series*</td>
</tr>
<tr>
<td>Heavy-Duty Pickup</td>
<td>Ford F-Series*</td>
</tr>
<tr>
<td>Mainstream Utility</td>
<td>Chevrolet Equinox</td>
</tr>
<tr>
<td>Luxury Utility</td>
<td>Lincoln Corsair*</td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th></th>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td><strong>细分车型忠诚度奖</strong></td>
<td></td>
</tr>
<tr>
<td><strong>类别</strong></td>
<td><strong>获奖者</strong></td>
</tr>
<tr>
<td>主流轿车</td>
<td>Mini Cooper</td>
</tr>
<tr>
<td>豪华轿车</td>
<td>梅赛德斯 - 奔驰 S 级 &amp; 雷克萨斯 ES*（并列）</td>
</tr>
<tr>
<td>跑车</td>
<td>保时捷 911*</td>
</tr>
<tr>
<td>面包车</td>
<td>本田奥德赛 *</td>
</tr>
<tr>
<td>轻型皮卡</td>
<td>福特 F 系列 *</td>
</tr>
<tr>
<td>重型皮卡</td>
<td>福特 F 系列 *</td>
</tr>
<tr>
<td>主流 SUV</td>
<td>雪佛兰 Equinox</td>
</tr>
<tr>
<td>豪华 SUV</td>
<td>林肯 Corsair*</td>
</tr>
</tbody>
</table>
</div><table>
<thead>
<tr>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
</tr>
<tr>
<td>Note: Asterisk denotes a repeat winner from the 2024 awards.</td>
</tr>
</tbody>
</table>
<div class="lb-trans"><table>
<thead>
<tr>
<th></th>
</tr>
</thead>
<tbody>
<tr>
<td></td>
</tr>
<tr>
<td>注：星号表示 2024 年奖项的重复获奖者。</td>
</tr>
</tbody>
</table>
</div><p><strong>Loyalty Awards Methodology based on 30 years of analysis:</strong> The S&amp;P Global Mobility Loyalty Awards are the industry's only fact-based awards of their kind, reflecting a review of 13.6 million new retail vehicle registrations in the U.S. during the October 2024 through September 2025 timeframe. Loyalty is determined when a household that owns a new vehicle returns to market and acquires another new vehicle of the same make, model or manufacturer. The newly acquired vehicle may be either a replacement or an addition to the household fleet.</p>
<div class="lb-trans"><p><strong>忠诚度奖方法论基于 30 年的分析：</strong> S&amp;P Global Mobility 忠诚度奖是行业内唯一基于事实的奖项，反映了对 2024 年 10 月至 2025 年 9 月期间美国 1360 万辆新零售车辆注册的审查。忠诚度的定义是，当一个家庭拥有一辆新车后再次进入市场并购买同一品牌、型号或制造商的另一辆新车时。新购车辆可以是替代车辆或家庭车队的新增车辆。</p>
</div><p><strong>About S&amp;P Global Mobility:</strong> At S&amp;P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.</p>
<div class="lb-trans"><p><strong>关于 S&amp;P Global Mobility：</strong> 在 S&amp;P Global Mobility，我们提供来自无与伦比的汽车数据的宝贵洞察，帮助我们的客户预见变化并做出果断决策。我们的专业知识帮助他们优化业务，接触到合适的消费者，并塑造未来的出行。我们为汽车创新打开大门，揭示当今的购买模式，并帮助客户规划未来新兴技术。</p>
</div><p>S&amp;P Global Mobility is a division of S&amp;P Global (NYSE: SPGI). S&amp;P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/mobility.</p>
<div class="lb-trans"><p>S&amp;P Global Mobility 是 S&amp;P Global（纽约证券交易所代码：SPGI）的一部分。S&amp;P Global 是全球领先的信用评级、基准、分析和工作流程解决方案提供商，服务于全球资本、商品和汽车市场。通过我们的每一项服务，我们帮助许多全球领先的组织在经济环境中导航，以便他们能够为明天做好规划。有关更多信息，请访问 www.spglobal.com/mobility。</p>
</div><p><strong>Media Contact:</strong></p>
<div class="lb-trans"><p><strong>媒体联系：</strong></p>
</div><p>MobilityComms@spglobal.com</p>
<div class="lb-trans"><p>MobilityComms@spglobal.com</p>
</div><p>SOURCE S&amp;P Global Mobility</p>
<div class="lb-trans"><p>来源 S&amp;P Global Mobility</p>
</div>

S&P Global Mobility 2025 Loyalty Awards Reveal Divergent Paths to Customer Retention; General Motors and Tesla Secure Top Honors | SPGI Stock News

- 通用汽车连续第 11 年获得 “整体制造商忠诚度” 奖。
- 特斯拉获得 “整体品牌忠诚度” 奖，展示了其市场吸引力和忠诚度战略。 
- 奖项基于对 1360 万新车注册数据的分析，强调忠诚度对汽车行业的重要性。

标普全球移动 2025 年忠诚度奖揭示了客户保留的不同路径；通用汽车和特斯拉荣获最高奖项 | SPGI 股票新闻