<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1536" height="1024" original-src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png"/></p>
<p>Spotify 将其高级订阅服务的价格提高了 8%，强调了主要流媒体平台如何越来越依赖订阅收入来支持持续的盈利能力。</p>
<p>这家瑞典音频公司周四表示，美国的价格将上涨至每月 13 美元，这是自 2024 年以来首次对美国用户进行价格调整。</p>
<p>在去年调整了其他几个国家的费用后，Spotify 还将在爱沙尼亚和拉脱维亚提高价格。</p>
<p>这些变化出现在行业测试忠实观众在每月账单上涨的情况下会跟随多远的时刻。</p>
<p>这一调整反映了数字媒体经济的变化，因为平台优先考虑利润而非快速扩张。</p>
<h2>为什么 Spotify 要提高其高级订阅价格</h2>
<p>Spotify 表示，价格上涨将帮助其继续改善服务并支持艺术家，同时努力保持盈利能力。</p>
<p>这一决定突显了以订阅为驱动的企业如何在成本保持高位的情况下努力保持收入增长的稳定。</p>
<p>这一举措还反映了 Spotify 面临的压力，确保定价跟上通货膨胀，同时不失去其最大市场的用户。</p>
<p>美国仍然是 Spotify 最大的市场，因此那里的价格变化尤其重要。</p>
<p>该公司去年已经在一些国家提高了费用，但自 2024 年以来一直未对美国订阅者提高价格。</p>
<p>此次最新调整将标准高级计划的价格从每月 12 美元提高至 13 美元，Spotify 试图在不影响用户增长的情况下加强其订阅业务的经济性。</p>
<h2>与 Netflix 和其他订阅平台的竞争</h2>
<p>Spotify 的涨价也跟随了消费者订阅平台的更广泛变化，例如 Netflix Inc 在应对更高的运营成本和变化的客户需求时提高了价格。</p>
<p>随着越来越多的流媒体公司专注于从最活跃的用户中提取更多价值，Spotify 的决定表明它相信其核心听众即使在涨价后也会继续付费。</p>
<p>该公司正在寻求在关键地区平衡用户保留与每用户更高收入之间的关系。</p>
<h2>忠实听众可能会限制尽管涨价仍然取消订阅</h2>
<p>Spotify 拥有超过 2.8 亿付费订阅者，并建立了一个以坚持使用该服务而闻名的用户群。</p>
<p>许多听众花了多年时间建立他们的音乐库、播放列表和保存的内容，造成了更换服务的成本，使得取消订阅变得更加困难。</p>
<p>报告还表明，Spotify 听众是最不可能取消订阅的用户之一，相比之下，美国主要视频或音频流媒体服务的用户更容易取消，这可能为公司在保护订阅者数量的同时调整定价提供了更多空间。</p>
<p>在宣布这一消息后，Spotify 的股价在周四的盘前交易中上涨了 3%，这表明投资者欢迎这一加强订阅收入和支持盈利目标的计划。</p>
<p>这篇文章的标题为《Spotify 提高高级价格，流媒体公司推动盈利能力》，首次发布在 Invezz 上。</p>

SPOT

<p>Spotify 将其高级订阅价格提高 8%，至每月 13 美元，这是自 2024 年以来首次对美国用户进行价格上涨。这一举措反映了公司在成本上升和通货膨胀压力下增强盈利能力的战略。价格调整也与流媒体行业的趋势相一致，像 Netflix 这样的平台正在提高费用。Spotify 旨在在保持用户留存和收入增长之间取得平衡，利用其超过 2.8 亿的忠实用户基础。在公告发布后，Spotify 的股价在盘前交易中上涨了 3%，显示出投资者的积极情绪</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png" alt="" original-src="https://invezz.com/wp-content/uploads/2026/01/20260115_1809_Image-Generation_simple_compose_01kf0tnpvxfbdby8cdg1nwzdsv.png"/></p>
<p>Spotify is lifting the price of its Premium subscription service by 8%, underlining how major streaming platforms are leaning more on subscription revenue to support sustained profitability.</p>
<div class="lb-trans"><p>Spotify 将其高级订阅服务的价格提高了 8%，强调了主要流媒体平台如何越来越依赖订阅收入来支持持续的盈利能力。</p>
</div><p>The Swedish audio group said on Thursday that US prices will rise to $13 a month, marking its first increase for American users since 2024.</p>
<div class="lb-trans"><p>这家瑞典音频公司周四表示，美国的价格将上涨至每月 13 美元，这是自 2024 年以来首次对美国用户进行价格调整。</p>
</div><p>Spotify is also raising prices in Estonia and Latvia after adjusting fees in several other countries last year.</p>
<div class="lb-trans"><p>在去年调整了其他几个国家的费用后，Spotify 还将在爱沙尼亚和拉脱维亚提高价格。</p>
</div><p>The changes arrive as the industry tests how far loyal audiences will follow, even as monthly bills rise across digital entertainment.</p>
<div class="lb-trans"><p>这些变化出现在行业测试忠实观众在每月账单上涨的情况下会跟随多远的时刻。</p>
</div><p>The adjustment reflects shifting economics across digital media as platforms prioritise margins over rapid expansion.</p>
<div class="lb-trans"><p>这一调整反映了数字媒体经济的变化，因为平台优先考虑利润而非快速扩张。</p>
</div><h2>Why Spotify is raising its Premium subscription price</h2>
<div class="lb-trans"><h2>为什么 Spotify 要提高其高级订阅价格</h2>
</div><p>Spotify said the increase will help it continue improving its service and support artists, as it works towards maintaining profitability.</p>
<div class="lb-trans"><p>Spotify 表示，价格上涨将帮助其继续改善服务并支持艺术家，同时努力保持盈利能力。</p>
</div><p>The decision highlights how subscription-driven businesses are trying to keep revenue growth steady while costs remain elevated.</p>
<div class="lb-trans"><p>这一决定突显了以订阅为驱动的企业如何在成本保持高位的情况下努力保持收入增长的稳定。</p>
</div><p>The move also reflects growing pressure on Spotify to ensure pricing keeps pace with inflation, while not losing users in its biggest market.</p>
<div class="lb-trans"><p>这一举措还反映了 Spotify 面临的压力，确保定价跟上通货膨胀，同时不失去其最大市场的用户。</p>
</div><p>The US remains Spotify’s largest market, making price changes there especially significant.</p>
<div class="lb-trans"><p>美国仍然是 Spotify 最大的市场，因此那里的价格变化尤其重要。</p>
</div><p>The company had already increased fees in some countries last year, but had held off on raising prices for American subscribers since 2024.</p>
<div class="lb-trans"><p>该公司去年已经在一些国家提高了费用，但自 2024 年以来一直未对美国订阅者提高价格。</p>
</div><p>This latest change raises the standard Premium plan to $13 a month from $12 a month, as Spotify tries to strengthen the economics of its subscription business without disrupting user growth.</p>
<div class="lb-trans"><p>此次最新调整将标准高级计划的价格从每月 12 美元提高至 13 美元，Spotify 试图在不影响用户增长的情况下加强其订阅业务的经济性。</p>
</div><h2>Competition with Netflix and other subscription platforms</h2>
<div class="lb-trans"><h2>与 Netflix 和其他订阅平台的竞争</h2>
</div><p>Spotify’s price hike also follows broader shifts among consumer subscription platforms, with services such as Netflix Inc increasing prices in response to higher operating costs and changing customer demand.</p>
<div class="lb-trans"><p>Spotify 的涨价也跟随了消费者订阅平台的更广泛变化，例如 Netflix Inc 在应对更高的运营成本和变化的客户需求时提高了价格。</p>
</div><p>As more streaming companies focus on extracting more value from their most engaged users, Spotify’s decision suggests it believes its core listeners will continue paying even after an increase.</p>
<div class="lb-trans"><p>随着越来越多的流媒体公司专注于从最活跃的用户中提取更多价值，Spotify 的决定表明它相信其核心听众即使在涨价后也会继续付费。</p>
</div><p>The company is seeking to balance subscriber retention with higher revenue per user in key regions.</p>
<div class="lb-trans"><p>该公司正在寻求在关键地区平衡用户保留与每用户更高收入之间的关系。</p>
</div><h2>Loyal listeners may limit cancellations despite price hikes</h2>
<div class="lb-trans"><h2>忠实听众可能会限制尽管涨价仍然取消订阅</h2>
</div><p>Spotify has more than 280 million paid subscribers and has built a user base known for sticking with the service.</p>
<div class="lb-trans"><p>Spotify 拥有超过 2.8 亿付费订阅者，并建立了一个以坚持使用该服务而闻名的用户群。</p>
</div><p>Many listeners have spent years building their music libraries, playlists, and saved content, creating a switching cost that makes it harder to cancel.</p>
<div class="lb-trans"><p>许多听众花了多年时间建立他们的音乐库、播放列表和保存的内容，造成了更换服务的成本，使得取消订阅变得更加困难。</p>
</div><p>Reports have also indicated Spotify listeners are among the least likely to cancel compared with users of major US video or audio streaming services, which could give the company more room to adjust pricing while protecting subscriber numbers.</p>
<div class="lb-trans"><p>报告还表明，Spotify 听众是最不可能取消订阅的用户之一，相比之下，美国主要视频或音频流媒体服务的用户更容易取消，这可能为公司在保护订阅者数量的同时调整定价提供了更多空间。</p>
</div><p>Spotify shares rose 3% in premarket trading on Thursday following the announcement, signalling that investors welcomed the plan to strengthen subscription revenue and support its profitability goals.</p>
<div class="lb-trans"><p>在宣布这一消息后，Spotify 的股价在周四的盘前交易中上涨了 3%，这表明投资者欢迎这一加强订阅收入和支持盈利目标的计划。</p>
</div><p>The post Spotify hikes Premium prices as streaming firms push for profitability appeared first on Invezz</p>
<div class="lb-trans"><p>这篇文章的标题为《Spotify 提高高级价格，流媒体公司推动盈利能力》，首次发布在 Invezz 上。</p>
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由于流媒体公司在推动盈利能力，Spotify 提高了 Premium 的价格