<div id="readability-page-1">That figure was based on the combined sales of the country’s four largest e-commerce platforms—Shopee, TikTok Shop, Lazada and Tiki—which totaled VND429 trillion for the year, up nearly 34.8% from 2024, according to data market research platform Metric.vn.More than 3.9 million items were sold via e-commerce platforms last year, up 15.2%.Products priced between VND100,000-200,000 were the most popular segment, accounting for 25% of total sales value.Beauty, home and living, and women’s fashion were the top categories. Beauty products accounted for 29.5% of total sales, generating more than VND74.4 trillion, followed by home and living with VND56.7 trillion and women’s fashion with VND54.5 trillion.Health, children’s fashion and stationery are the fastest-growing categories, with growth rates of up to 80%.There were 601,800 shops active on the four platforms, down 7.4% from the end of 2024. Nonetheless, this marked a rebound from late September 2025, when only 537,900 active sellers were reported.The decline in sellers despite rising revenue reflects a trend in which less competitive ones were filtered out, Metric said.Shopee and Tiktok dominated Vietnam's e-commerce market with shares of 56% and 41.3%, respectively, compared to last year’s 64% and 29%. Lazada and Tiki together accounted for only 3%, down from 6% a year earlier.Around 83% of e-commerce revenue was concentrated in HCMC and Hanoi, Metric’s data show.</div>

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在 2025 年，越南消费者在网上购物上的日均支出超过 4400 万美元，全年总计达到 429 万亿越南盾，比 2024 年增长了 34.8%。最畅销的类别包括美容、家居生活和女性时尚，仅美容产品就创造了 74.4 万亿越南盾的收入。尽管活跃卖家数量下降了 7.4%，降至 601,800，但市场在九月底后出现了反弹。Shopee 和 TikTok 分别以 56% 和 41.3% 的市场份额领先，而胡志明市和河内占据了 83% 的电子商务收入

Vietnamese spend over $44M a day shopping online in 2025

- 越南四大电商平台销售总额达 429 兆越南盾，同比增长 34.8%。  
- 美妆、家居与女性时尚为主要销售类别，美妆占 29.5%。  
- 主营收入约 83% 集中在胡志明市和河内。

越南人在 2025 年每天在线购物的花费将超过 4400 万美元