<p><em>一个经过验证的方法的新名称，使气候智能饮食成为常态</em></p>
<p>, /PRNewswire/ -- 食品气候联盟，一个致力于使气候智能食品选择成为常态的非营利组织，今天宣布其名称已演变为 BITE: Building Impact Through Eaters——一个反映六年研究成果的新名称，并扩展其作为食品系统解决方案提供者的角色。</p>
<p>&#34;六年前我们创立食品气候联盟时，将食品和气候放在同一讨论中感觉很激进，&#34;创始人兼首席执行官 Eve Turow-Paul 说。&#34;对许多人来说，这两个领域在很大程度上是分开的。今天，问题没有改变——我们如何建立一个人们真正想要食用的气候智能食品未来——但我们的工作已经发展成更大的事业。&#34;</p>
<p>食品气候联盟成立于 2019 年，最初是一个专注于气候智能食品选择背后的情感、文化和行为驱动因素的研究组织。这项研究为后来成为更广泛工作的基础奠定了基础——帮助组织将洞察转化为在现实环境中的行动，从餐饮厨房和校园到公司和内容平台。</p>
<p>今天，该组织与一些世界上最具影响力的公司和机构合作——包括谷歌、迪士尼乐园、索迪斯、YouTube 和 Compass Group——以及厨师、内容创作者和其他塑造我们饮食的人。BITE 通过激励烹饪团队成为变革者，支持餐饮运营商增加可持续食品的采用，提供动机研讨会和培训。该工作的范围涵盖三个相互关联的领域：研究与测试、行为改变与运营策略，以及叙事设计。</p>
<p>新名称 BITE 反映了这一演变和组织的核心信念。</p>
<p>&#34;BITE 代表通过食客建立影响，&#34; Turow-Paul 说。&#34;因为有意义的变化并不仅仅从技术或政策开始。它始于理解是什么激励人们——厨师、运营商、创作者、教育者、机构和食客——并建立基于这些洞察的策略。&#34;</p>
<p>正在改变的是这些工作的运营方式。作为 BITE，该组织完全进入了其作为解决方案提供者的角色——帮助餐饮运营商、品牌、机构和其他决策者在大规模应用经过验证的策略。在过去一年中，它的工作已经：</p>
<ul>
<li>在美国大学校园中增加植物为主的选择</li>
<li>改变对可持续水产品的看法</li>
<li>通过新的研究影响品牌和运营商，促进食客与运营商的对齐</li>
<li>培训内容创作者进行气候智能食品叙事</li>
</ul>
<p>&#34;这些是我们专注于扩展的解决方案，&#34; Turow-Paul 说。&#34;它们是实用的、文化相关的，并根植于人们实际如何做出食品决策。&#34;</p>
<p>展望未来，BITE 的长期愿景依然大胆：一个公平、丰富、美味的食品系统，根植于快乐、身份和价值观——为 1 亿人提供气候智能食品解决方案。在未来几年中，该组织将通过培训、工具包、课程和数字产品扩大其方法，帮助合作伙伴在现实食品环境中应用行为和叙事策略，扩大在厨师、运营商、创作者和媒体声音中的影响力，并继续通过叙事和合作塑造公共规范。</p>
<p>食品气候联盟标志着该组织的开始。</p>
<p>BITE 将继续推动这一进程。</p>
<p><strong>关于 BITE</strong> BITE: Building Impact Through Eaters，前身为食品气候联盟，是一个非营利组织，通过将行为科学和文化洞察转化为现实解决方案，帮助使气候智能饮食成为常态。通过关注食客及其影响者，BITE 在食品系统中工作，以建立一个美味、公平和气候智能的食品未来。</p>
<p>媒体联系人：</p>
<p>Muniba Ahmed</p>
<p>市场与传播经理，BITE: Building Impact Through Eaters</p>
<p>516.263.9682</p>
<p>[email protected]</p>
<p>来源 BITE: Building Impact Through Eaters</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTE2Jk5ld3NJdGVtSWQ9UEg2NDUxOSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMTYwODQzUFJfTkVXU19VU1BSX19fX19QSDY0NTE5?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTE2Jk5ld3NJdGVtSWQ9UEg2NDUxOSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMTYwODQzUFJfTkVXU19VU1BSX19fX19QSDY0NTE5"/></p>

<p>食品气候联盟已重新品牌为 BITE：通过食客建立影响力，反映其作为气候智能食品选择解决方案提供者的演变。该非营利组织成立于 2019 年，旨在通过赋能烹饪团队和与有影响力的组织合作，使可持续饮食成为常态。BITE 专注于研究、行为改变和叙事设计，以促进植物为主的选择和可持续实践。其长期愿景是以气候智能解决方案影响 1 亿人，强调理解食品选择背后动机的重要性</p>

<p><em>A new name for a proven approach to making climate-smart eating the norm</em></p>
<div class="lb-trans"><p><em>一个经过验证的方法的新名称，使气候智能饮食成为常态</em></p>
</div><p>, /PRNewswire/ -- Food for Climate League, a nonprofit working to make climate-smart food choices the norm, announced today that it is evolving into BITE: Building Impact Through Eaters—a new name that reflects six years of research and its expanded role as a solutions provider across the food system.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 食品气候联盟，一个致力于使气候智能食品选择成为常态的非营利组织，今天宣布其名称已演变为 BITE: Building Impact Through Eaters——一个反映六年研究成果的新名称，并扩展其作为食品系统解决方案提供者的角色。</p>
</div><p>&#34;When we started Food for Climate League six years ago, bringing food and climate into the same conversation felt radical,&#34; said Eve Turow-Paul, Founder and CEO. &#34;To many people, those worlds were largely separate. Today, the question hasn't changed—how do we build a climate-smart food future that people actually want to eat in—but the work has grown into something much bigger.&#34;</p>
<div class="lb-trans"><p>&#34;六年前我们创立食品气候联盟时，将食品和气候放在同一讨论中感觉很激进，&#34;创始人兼首席执行官 Eve Turow-Paul 说。&#34;对许多人来说，这两个领域在很大程度上是分开的。今天，问题没有改变——我们如何建立一个人们真正想要食用的气候智能食品未来——但我们的工作已经发展成更大的事业。&#34;</p>
</div><p>Founded in 2019, Food for Climate League began as a research organization focused on the emotional, cultural, and behavioral drivers behind climate-smart food choices. That research laid the foundation for what has since become a broader body of work—helping organizations turn insights into action in real-world environments, from foodservice kitchens and campuses to companies and content platforms.</p>
<div class="lb-trans"><p>食品气候联盟成立于 2019 年，最初是一个专注于气候智能食品选择背后的情感、文化和行为驱动因素的研究组织。这项研究为后来成为更广泛工作的基础奠定了基础——帮助组织将洞察转化为在现实环境中的行动，从餐饮厨房和校园到公司和内容平台。</p>
</div><p>Today, the organization works with some of the world's most influential companies and institutions—including Google, Disneyland Resort, Sodexo, YouTube, and Compass Group—alongside chefs, content creators, and others shaping what we eat. BITE supports foodservice operators in increasing adoption of sustainable foods by empowering culinary teams to become changemakers through motivation workshops and trainings. The work spans three connected areas: research and testing, behavioral change and operational strategies, and narrative design.</p>
<div class="lb-trans"><p>今天，该组织与一些世界上最具影响力的公司和机构合作——包括谷歌、迪士尼乐园、索迪斯、YouTube 和 Compass Group——以及厨师、内容创作者和其他塑造我们饮食的人。BITE 通过激励烹饪团队成为变革者，支持餐饮运营商增加可持续食品的采用，提供动机研讨会和培训。该工作的范围涵盖三个相互关联的领域：研究与测试、行为改变与运营策略，以及叙事设计。</p>
</div><p>The new name, BITE, reflects both that evolution and the organization's core belief.</p>
<div class="lb-trans"><p>新名称 BITE 反映了这一演变和组织的核心信念。</p>
</div><p>&#34;BITE stands for Building Impact Through Eaters,&#34; said Turow-Paul. &#34;Because meaningful change doesn't start with technology or policy alone. It starts with understanding what motivates people—chefs, operators, creators, educators, institutions, and eaters—and building strategies rooted in that insight.&#34;</p>
<div class="lb-trans"><p>&#34;BITE 代表通过食客建立影响，&#34; Turow-Paul 说。&#34;因为有意义的变化并不仅仅从技术或政策开始。它始于理解是什么激励人们——厨师、运营商、创作者、教育者、机构和食客——并建立基于这些洞察的策略。&#34;</p>
</div><p>What is changing is how that work is operationalized. As BITE, the organization is fully stepping into its role as a solutions provider - helping foodservice operators, brands, institutions, and other decision-makers apply proven strategies at scale. In the past year alone, its work has:</p>
<div class="lb-trans"><p>正在改变的是这些工作的运营方式。作为 BITE，该组织完全进入了其作为解决方案提供者的角色——帮助餐饮运营商、品牌、机构和其他决策者在大规模应用经过验证的策略。在过去一年中，它的工作已经：</p>
</div><ul>
<li>Increased plant-forward choices across U.S. college campuses</li>
<li>Shifted perceptions of sustainable aquatic foods</li>
<li>Influenced brands and operators through new research on eater and operator alignment</li>
<li>Trained content creators in climate-smart food storytelling</li>
</ul>
<div class="lb-trans"><ul>
<li>在美国大学校园中增加植物为主的选择</li>
<li>改变对可持续水产品的看法</li>
<li>通过新的研究影响品牌和运营商，促进食客与运营商的对齐</li>
<li>培训内容创作者进行气候智能食品叙事</li>
</ul>
</div><p>&#34;These are the kinds of solutions we're focused on scaling,&#34; Turow-Paul said. &#34;They're practical, culturally relevant, and rooted in how people actually make decisions about food.&#34;</p>
<div class="lb-trans"><p>&#34;这些是我们专注于扩展的解决方案，&#34; Turow-Paul 说。&#34;它们是实用的、文化相关的，并根植于人们实际如何做出食品决策。&#34;</p>
</div><p>Looking ahead, BITE's long-term vision remains bold: an equitable, abundant, and delicious food system rooted in joy, identity, and values—reaching 100 million people with climate-smart food solutions. In the coming years, the organization will scale its methods through trainings, toolkits, curricula, and digital products that help partners apply behavioral and narrative strategies in real-world food environments, expand its reach among chefs, operators, creators, and media voices, and continue shaping public norms through storytelling and collaboration.</p>
<div class="lb-trans"><p>展望未来，BITE 的长期愿景依然大胆：一个公平、丰富、美味的食品系统，根植于快乐、身份和价值观——为 1 亿人提供气候智能食品解决方案。在未来几年中，该组织将通过培训、工具包、课程和数字产品扩大其方法，帮助合作伙伴在现实食品环境中应用行为和叙事策略，扩大在厨师、运营商、创作者和媒体声音中的影响力，并继续通过叙事和合作塑造公共规范。</p>
</div><p>Food for Climate League marked the organization's beginning.</p>
<div class="lb-trans"><p>食品气候联盟标志着该组织的开始。</p>
</div><p>BITE will carry it forward.</p>
<div class="lb-trans"><p>BITE 将继续推动这一进程。</p>
</div><p><strong>About BITE</strong> BITE: Building Impact Through Eaters, formerly Food for Climate League, is a nonprofit organization that helps make climate-smart eating the norm by translating behavioral science and cultural insight into real-world solutions. By centering eaters and the people who influence them, BITE works across the food system to build a delicious, equitable, and climate-smart food future.</p>
<div class="lb-trans"><p><strong>关于 BITE</strong> BITE: Building Impact Through Eaters，前身为食品气候联盟，是一个非营利组织，通过将行为科学和文化洞察转化为现实解决方案，帮助使气候智能饮食成为常态。通过关注食客及其影响者，BITE 在食品系统中工作，以建立一个美味、公平和气候智能的食品未来。</p>
</div><p>Media Contact:</p>
<div class="lb-trans"><p>媒体联系人：</p>
</div><p>Muniba Ahmed</p>
<div class="lb-trans"><p>Muniba Ahmed</p>
</div><p>Marketing and Communications Manager, BITE: Building Impact Through Eaters</p>
<div class="lb-trans"><p>市场与传播经理，BITE: Building Impact Through Eaters</p>
</div><p>516.263.9682</p>
<div class="lb-trans"><p>516.263.9682</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE BITE: Building Impact Through Eaters</p>
<div class="lb-trans"><p>来源 BITE: Building Impact Through Eaters</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTE2Jk5ld3NJdGVtSWQ9UEg2NDUxOSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMTYwODQzUFJfTkVXU19VU1BSX19fX19QSDY0NTE5" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH64519&amp;Transmission_Id=202601160843PR_NEWS_USPR_____PH64519&amp;DateId=20260116"/></p>

气候食品联盟更名为 BITE：通过食客创造影响力