<p>（第一财经）1 月 19 日——自年初以来，已有 11 家中国汽车制造商公布了 2026 年的销售目标，其中电动车初创公司零跑科技设定了 68% 的最激进增长目标，尽管分析师预测整体市场增长将更加温和。</p>
<p>这家总部位于杭州的汽车制造商计划在今年销售 100 万辆汽车，创始人兼董事长朱江明在公告中表示。零跑去年的销售同比增长了 103%，交付了 596,555 辆汽车，超出了 50 万辆的年度目标。</p>
<p><img src="https://imageproxy.pbkrs.com/https://imgcn.yicaiglobal.com/src/image/2026/01/109395318521541.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://imgcn.yicaiglobal.com/src/image/2026/01/109395318521541.png"/></p>
<p>在其他电动车初创公司中，小鹏汽车的目标是今年销售 550,000 至 600,000 辆，意味着比去年的约 429,450 辆增长 28% 至 40%。蔚来设定了 40% 至 50% 的销售增长目标，去年交付了近 326,030 辆汽车。</p>
<p>在汽车行业的第三年，科技巨头小米计划今年销售 550,000 辆汽车。小米汽车去年的销售额增长了三倍，接近 411,840 辆，首次进入中国新能源车制造商销售量前十名。</p>
<p>与华为技术合作开发高端电动车品牌问界的赛力斯集团，目标是今年销售 500,000 辆，较去年增长约 6%。</p>
<p><strong>雄心勃勃的传统汽车制造商</strong></p>
<p>在传统汽车制造商中，长城汽车设定了最雄心勃勃的目标，计划将销售提升 36%，达到 180 万辆。</p>
<p>此外，获得中国当局去年底发放的首批 L3 级自动驾驶道路许可证的长安汽车和北汽集团，分别设定了 13% 和 26% 的销售增长目标，目标分别为 330 万辆和 220 万辆。</p>
<p>东风汽车集团计划将销售提升 31%，达到 330 万辆，而奇瑞汽车则目标 14% 的增长，达到 320 万辆。吉利汽车计划将销售提升 8%，达到 350 万辆，FAW 集团设定了 7% 的增长目标，同样目标为 350 万辆。</p>
<p><strong>谨慎的分析师展望</strong></p>
<p>尽管汽车制造商有扩张的雄心，行业协会和研究机构却发布了更为谨慎的预测。中国已结束了为期 12 年的新能源汽车购置税免税政策，并将其替换为 5% 的税率，同时车辆置换补贴也从去年减少。</p>
<p>中国汽车工业协会预计，今年中国的汽车总销量将增长 1%，达到 3480 万辆。尽管这将是自 2021 年以来连续第六年的增长，但增幅将是近六年来最慢的。</p>
<p>瑞银证券中国汽车行业研究负责人龚敏表示，中国汽车市场的批发销售可能会出现低个位数的下降，零售销售则可能出现中个位数的下降。然而，新能源车的销售预计将逆大势增长 8%。</p>
<p>编辑：窦世聪，艾米·莱恩</p>

<p>十一家中国汽车制造商已设定 2026 年的销售目标，其中零跑汽车以 68% 的增长目标领先，计划销售一百万辆汽车。其他初创企业如小鹏汽车和蔚来汽车的目标为 28% 至 50% 的增长，而传统汽车制造商如长城汽车则目标为 36% 的增长。尽管这些目标雄心勃勃，分析师预测由于新能源汽车税收减免的结束和补贴的减少，整体市场增长将温和，预计今年中国的汽车总销量将增长 1%</p>

<p>(Yicai) Jan. 19 -- Eleven Chinese automakers have announced their sales targets for 2026 since the start of the year, with electric vehicle startup Leapmotor Technology setting the most aggressive growth goal of 68 percent, even as analysts forecast more modest marketwide growth.</p>
<div class="lb-trans"><p>（第一财经）1 月 19 日——自年初以来，已有 11 家中国汽车制造商公布了 2026 年的销售目标，其中电动车初创公司零跑科技设定了 68% 的最激进增长目标，尽管分析师预测整体市场增长将更加温和。</p>
</div><p>The Hangzhou-based carmaker aims to sell one million vehicles this year, according to an announcement by its founder and Chairman Zhu Jiangming. Leapmotor posted year-on-year sales growth of 103 percent last year, delivering 596,555 vehicles and surpassing its annual target of 500,000 units.</p>
<div class="lb-trans"><p>这家总部位于杭州的汽车制造商计划在今年销售 100 万辆汽车，创始人兼董事长朱江明在公告中表示。零跑去年的销售同比增长了 103%，交付了 596,555 辆汽车，超出了 50 万辆的年度目标。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://imgcn.yicaiglobal.com/src/image/2026/01/109395318521541.png" alt="" original-src="https://imgcn.yicaiglobal.com/src/image/2026/01/109395318521541.png"/></p>
<p>Among other electric vehicle startups, Xpeng is targeting sales of 550,000 to 600,000 units this year, implying growth of 28 percent to 40 percent from last year’s around 429,450 vehicles. Nio has set a sales growth target of 40 percent to 50 percent, after delivering almost 326,030 vehicles last year.</p>
<div class="lb-trans"><p>在其他电动车初创公司中，小鹏汽车的目标是今年销售 550,000 至 600,000 辆，意味着比去年的约 429,450 辆增长 28% 至 40%。蔚来设定了 40% 至 50% 的销售增长目标，去年交付了近 326,030 辆汽车。</p>
</div><p>In its third year in the auto industry, tech giant Xiaomi aims to sell 550,000 vehicles this year. Xiaomi Auto recorded a three-fold jump in sales last year to nearly 411,840 units, entering the top 10 new energy vehicle manufacturers in China by sales volume for the first time.</p>
<div class="lb-trans"><p>在汽车行业的第三年，科技巨头小米计划今年销售 550,000 辆汽车。小米汽车去年的销售额增长了三倍，接近 411,840 辆，首次进入中国新能源车制造商销售量前十名。</p>
</div><p>Seres Group, which has partnered with Huawei Technologies to develop the premium electric vehicle brand Aito, is targeting sales of 500,000 units this year, representing growth of about 6 percent from last year.</p>
<div class="lb-trans"><p>与华为技术合作开发高端电动车品牌问界的赛力斯集团，目标是今年销售 500,000 辆，较去年增长约 6%。</p>
</div><p><strong>Ambitious Traditional Carmakers</strong></p>
<div class="lb-trans"><p><strong>雄心勃勃的传统汽车制造商</strong></p>
</div><p>Among traditional automakers, Great Wall Motor has set the most ambitious target, aiming to boost sales by 36 percent to 1.8 million units.</p>
<div class="lb-trans"><p>在传统汽车制造商中，长城汽车设定了最雄心勃勃的目标，计划将销售提升 36%，达到 180 万辆。</p>
</div><p>Moreover, Changan Automobile and BAIC Group, which received the first batch of L3-level autonomous driving road permits from Chinese authorities at the end of last year, are targeting sales growth of 13 percent and 26 percent, respectively, to reach 3.3 million units and 2.2 million units.</p>
<div class="lb-trans"><p>此外，获得中国当局去年底发放的首批 L3 级自动驾驶道路许可证的长安汽车和北汽集团，分别设定了 13% 和 26% 的销售增长目标，目标分别为 330 万辆和 220 万辆。</p>
</div><p>Dongfeng Motor Group aims to increase sales by 31 percent to 3.3 million units this year, while Chery Automobile is targeting 14 percent growth to 3.2 million units. Geely Auto plans to lift sales by 8 percent to 3.5 million units, and FAW Group has set a growth target of 7 percent, also aiming for 3.5 million units.</p>
<div class="lb-trans"><p>东风汽车集团计划将销售提升 31%，达到 330 万辆，而奇瑞汽车则目标 14% 的增长，达到 320 万辆。吉利汽车计划将销售提升 8%，达到 350 万辆，FAW 集团设定了 7% 的增长目标，同样目标为 350 万辆。</p>
</div><p><strong>Cautious Analyst Outlook</strong></p>
<div class="lb-trans"><p><strong>谨慎的分析师展望</strong></p>
</div><p>Despite automakers’ expansion ambitions, industry associations and research institutions have issued more cautious forecasts. China has ended a 12-year NEV purchase tax exemption and replaced it with a 5 percent tax rate, while subsidies for vehicle trade-ins have also been reduced from last year.</p>
<div class="lb-trans"><p>尽管汽车制造商有扩张的雄心，行业协会和研究机构却发布了更为谨慎的预测。中国已结束了为期 12 年的新能源汽车购置税免税政策，并将其替换为 5% 的税率，同时车辆置换补贴也从去年减少。</p>
</div><p>The China Association of Automobile Manufacturers expects total vehicle sales in China to rise 1 percent this year to 34.8 million units. Although this would mark the sixth consecutive year of growth since 2021, the increase would be the slowest in nearly six years.</p>
<div class="lb-trans"><p>中国汽车工业协会预计，今年中国的汽车总销量将增长 1%，达到 3480 万辆。尽管这将是自 2021 年以来连续第六年的增长，但增幅将是近六年来最慢的。</p>
</div><p>Gong Min, head of China auto industry research at UBS Securities, said the Chinese auto market is likely to see low single-digit declines in wholesale sales and mid single-digit declines in retail sales. New energy vehicle sales, however, are expected to grow by 8 percent against the broader market trend.</p>
<div class="lb-trans"><p>瑞银证券中国汽车行业研究负责人龚敏表示，中国汽车市场的批发销售可能会出现低个位数的下降，零售销售则可能出现中个位数的下降。然而，新能源车的销售预计将逆大势增长 8%。</p>
</div><p>Editors: Dou Shicong, Emmi Laine</p>
<div class="lb-trans"><p>编辑：窦世聪，艾米·莱恩</p>
</div>

Leapmotor Leads as 11 Chinese Automakers Set 2026 Sales Growth Targets

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