<p>/PRNewswire/ - Mistplay，一家领先的移动游戏玩家奖励和忠诚度计划公司，已与 Mobivity Holdings Corp.（OTCQB: MFON）达成最终协议，收购 Connected Rewards™平台及相关资产，该平台通过游戏和奖励推动品牌的客户参与。该交易预计将在 2026 年第一季度初完成，需满足惯常的成交条件。完成后，此次收购将扩展 Mistplay 的 LoyaltyPlay 业务，为应用程序发布者创造通过移动游戏提供忠诚体验的新机会，涵盖数字和现实世界的参与。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg"/></p>
<p>LoyaltyPlay 是 Mistplay 的游戏奖励中心，允许用户通过游戏和完成应用内活动来赚取应用内奖励，创造增加用户留存、生命周期价值和货币化的参与循环。Connected Rewards™通过使消费者能够通过游戏赚取现实世界的品牌优惠和奖励来补充这一点，将参与从移动游戏扩展到现实世界的购买时刻和品牌忠诚系统。两个平台共同提供一个统一的全渠道工具包，为游戏发布者创造新的机会，以接触增量受众。对于品牌而言，LoyaltyPlay 推动深度数字参与，而 Connected Rewards 将游戏玩法与可衡量的现实世界激励联系起来，帮助推动重复行为、流量和消费。</p>
<p>&#34;忠诚不仅仅是关于积分或交易——而是创造真正与用户产生共鸣的体验，无论他们在哪里互动，&#34; <strong>Mistplay 首席执行官 Tricia Han</strong> 表示。&#34;通过将 Connected Rewards 纳入 Mistplay 的 B2B 产品套件，我们为品牌提供了更多选项，以在品牌接触客户的所有渠道中以有意义和个性化的方式吸引用户：在应用内、现实世界以及两者之间的任何地方。这次收购为重新构想品牌如何建立忠诚度和与受众建立真实关系通过移动游戏打开了新的机会。&#34;</p>
<p>&#34;Mobivity 的 Connected Rewards 一直专注于利用数字参与推动现实世界的行动，&#34; <strong>Mobivity 首席营收官 Kim Carlson</strong> 表示。&#34;将 Connected Rewards 技术整合到 Mistplay 的全球游戏发现和奖励平台中，使我们能够大幅提升品牌与客户互动的方式。结合的解决方案为更早、更频繁地吸引用户以及在更多时刻和个人互动中提供了新的方式——同时保持品牌身份和客户流的真实性。&#34;</p>
<p>展望未来，Mistplay 看到将这些解决方案扩展到包括金融科技和电子商务在内的其他行业的机会，在这些行业中，奖励和有意义的参与正成为推动客户价值的核心。</p>
<p><strong>关于 Mistplay</strong> Mistplay 是 play-and-earn 的先驱，为全球移动游戏和应用程序发布者提供奖励广告和货币化解决方案。利用其 Helios AI 引擎和 play-and-earn 模型，Mistplay 推动可持续增长和参与。成立于 2015 年，自 2021 年以来获得 Growth Curve Capital 的支持，总部位于蒙特利尔，Mistplay 与发布者合作，解锁可扩展的奖励参与。有关更多信息，请访问 business.mistplay.com。</p>
<p><strong>关于 Mobivity</strong> Mobivity 的基于云的 Connected Rewards™技术通过将世界级零售、餐饮和便利品牌的优惠与消费者在流行移动游戏中的游戏玩法连接起来，推动实体品牌的客户参与。通过与领先的游戏发布者、开发者和广告网络的合作，Mobivity 将庞大的移动游戏玩家宇宙与其广泛的市场领先品牌网络连接起来。每个人都受益，因为游戏开发者吸引更多玩家参与他们的游戏，品牌从玩家在店内和在线兑换品牌优惠中获得更多流量，而消费者则在玩游戏的同时从他们喜爱的品牌获得有价值的现实世界奖励。有关 Mobivity 的更多信息，请访问 mobivity.com。</p>
<p>Mistplay 在交易中得到了由 Reed Smith LLP 领导的跨境法律团队的建议，作为交易和美国法律顾问，同时 Fasken Martineau DuMoulin LLP 作为加拿大公司法律顾问。</p>
<p><strong>前瞻性声明：</strong></p>
<p>本通讯包含根据《1933 年证券法》第 27A 条及《1934 年证券交易法》第 21E 条的定义的 “前瞻性声明”。本通讯中除历史事实声明外，所有涉及 Mobivity 预期、相信或预计将或可能发生的活动、事件或发展的声明均为前瞻性声明。诸如 “估计”、“项目”、“预测”、“相信”、“期待”、“预期”、“潜在”、“机会”、“创造”、“打算”、“可能”、“会”、“计划”、“将”、“指导”、“展望”、“目标”、“未来”、“构建”、“专注”、“继续”、“努力”、“允许” 或这些术语的否定形式或其他变体，以及与未来计划、行动或事件的讨论相关的类似词汇和术语，均标识为前瞻性声明。然而，缺乏这些词汇并不意味着声明不是前瞻性的。这些前瞻性声明包括但不限于关于拟议交易、预计交易完成及其时间的声明，以及在交易生效后对 Mobivity 及其运营的描述。有许多风险和不确定性可能导致实际结果与本通讯中包含的前瞻性声明存在重大差异。所有这些因素都难以预测，并且超出了 Mobivity 的控制范围，包括在 Mobivity 的 10-K 表格年度报告、10-Q 表格季度报告和 8-K 表格当前报告中详细列出的因素，这些报告可在 Mobivity 的网站 ir.mobivity.com 和美国证券交易委员会的网站 www.sec.gov 上获取。所有前瞻性声明均基于 Mobivity 认为合理但可能不准确的假设。任何前瞻性声明仅在作出该声明的日期有效，Mobivity 不承担任何义务去更正或更新任何前瞻性声明，无论是由于新信息、未来事件还是其他原因，除非适用法律要求。读者应谨慎对待这些前瞻性声明，不应过度依赖，这些声明仅在本日期有效。</p>
<p>来源：Mistplay</p>

<p>Mistplay 宣布收购 Mobivity 的 Connected Rewards™ 平台，以增强其品牌忠诚度游戏化产品。该交易预计将在 2026 年第一季度初完成，旨在将游戏奖励与现实世界的品牌互动相结合。Mistplay 的 LoyaltyPlay 将允许用户在应用内赚取奖励，而 Connected Rewards™ 将把游戏玩法与实际品牌优惠联系起来。这项收购将为应用发布商和品牌创造新的机会，通过移动游戏促进更深层次的客户关系</p>

<p>, /PRNewswire/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity Holdings Corp. (OTCQB: MFON), a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary closing conditions. Once completed, the acquisition will expand Mistplay's LoyaltyPlay business, creating new opportunities for app publishers to deliver loyalty experiences via mobile gaming that span both digital and real-world engagement.</p>
<div class="lb-trans"><p>/PRNewswire/ - Mistplay，一家领先的移动游戏玩家奖励和忠诚度计划公司，已与 Mobivity Holdings Corp.（OTCQB: MFON）达成最终协议，收购 Connected Rewards™平台及相关资产，该平台通过游戏和奖励推动品牌的客户参与。该交易预计将在 2026 年第一季度初完成，需满足惯常的成交条件。完成后，此次收购将扩展 Mistplay 的 LoyaltyPlay 业务，为应用程序发布者创造通过移动游戏提供忠诚体验的新机会，涵盖数字和现实世界的参与。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg" alt="" original-src="https://mma.prnewswire.com/media/2864584/Mistplay_Mistplay_Announces_Acquisition_of_Mobivity_s_Connected.jpg"/></p>
<p>LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime value, and monetization within the publisher's app. Connected Rewards™ complements this by enabling consumers to earn real-world brand offers and rewards through gameplay, extending participation from mobile games into real-world purchasing moments and brand loyalty systems. Together, the platforms provide a unified omnichannel toolkit that creates new opportunities for game publishers to reach incremental audiences. For brands, LoyaltyPlay drives deep digital engagement, while Connected Rewards links gameplay to measurable, real-world incentives that help drive repeat behavior, traffic, and spend.</p>
<div class="lb-trans"><p>LoyaltyPlay 是 Mistplay 的游戏奖励中心，允许用户通过游戏和完成应用内活动来赚取应用内奖励，创造增加用户留存、生命周期价值和货币化的参与循环。Connected Rewards™通过使消费者能够通过游戏赚取现实世界的品牌优惠和奖励来补充这一点，将参与从移动游戏扩展到现实世界的购买时刻和品牌忠诚系统。两个平台共同提供一个统一的全渠道工具包，为游戏发布者创造新的机会，以接触增量受众。对于品牌而言，LoyaltyPlay 推动深度数字参与，而 Connected Rewards 将游戏玩法与可衡量的现实世界激励联系起来，帮助推动重复行为、流量和消费。</p>
</div><p>&#34;Loyalty isn't just about points or transactions – it's about creating experiences that genuinely resonate with users wherever they interact,&#34; said <strong>Tricia Han, CEO of Mistplay</strong>. &#34;By bringing Connected Rewards into Mistplay's B2B product suite, we're bringing brands more options to engage users in meaningful and personal ways, in all the channels that brands touch their customers: in-app, in the real world, and everywhere in between. This acquisition opens new opportunities to reimagine how brands build loyalty and build authentic relationships with their audiences via mobile gaming.&#34;</p>
<div class="lb-trans"><p>&#34;忠诚不仅仅是关于积分或交易——而是创造真正与用户产生共鸣的体验，无论他们在哪里互动，&#34; <strong>Mistplay 首席执行官 Tricia Han</strong> 表示。&#34;通过将 Connected Rewards 纳入 Mistplay 的 B2B 产品套件，我们为品牌提供了更多选项，以在品牌接触客户的所有渠道中以有意义和个性化的方式吸引用户：在应用内、现实世界以及两者之间的任何地方。这次收购为重新构想品牌如何建立忠诚度和与受众建立真实关系通过移动游戏打开了新的机会。&#34;</p>
</div><p>&#34;Mobivity's Connected Rewards has always focused on using digital engagement to drive real-world action&#34; said <strong>Kim Carlson, CRO of Mobivity</strong>. &#34;Integrating the Connected Rewards technology into Mistplay's global game discovery and rewards platform allows us to drastically enhance the way brands interact with their customers. The combined solution opens the door to new ways to engage users earlier, more often, and across more moments and personal interactions – all while staying true to brand identity and customer flow.&#34;</p>
<div class="lb-trans"><p>&#34;Mobivity 的 Connected Rewards 一直专注于利用数字参与推动现实世界的行动，&#34; <strong>Mobivity 首席营收官 Kim Carlson</strong> 表示。&#34;将 Connected Rewards 技术整合到 Mistplay 的全球游戏发现和奖励平台中，使我们能够大幅提升品牌与客户互动的方式。结合的解决方案为更早、更频繁地吸引用户以及在更多时刻和个人互动中提供了新的方式——同时保持品牌身份和客户流的真实性。&#34;</p>
</div><p>Looking ahead, Mistplay sees opportunities to extend these solutions into additional industries, including fintech and e-commerce, where rewards and meaningful engagement are becoming central to driving customer value.</p>
<div class="lb-trans"><p>展望未来，Mistplay 看到将这些解决方案扩展到包括金融科技和电子商务在内的其他行业的机会，在这些行业中，奖励和有意义的参与正成为推动客户价值的核心。</p>
</div><p><strong>About Mistplay</strong> Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. Leveraging its Helios AI engine and play-and-earn model, Mistplay drives sustainable growth and engagement. Founded in 2015, backed by Growth Curve Capital since 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.</p>
<div class="lb-trans"><p><strong>关于 Mistplay</strong> Mistplay 是 play-and-earn 的先驱，为全球移动游戏和应用程序发布者提供奖励广告和货币化解决方案。利用其 Helios AI 引擎和 play-and-earn 模型，Mistplay 推动可持续增长和参与。成立于 2015 年，自 2021 年以来获得 Growth Curve Capital 的支持，总部位于蒙特利尔，Mistplay 与发布者合作，解锁可扩展的奖励参与。有关更多信息，请访问 business.mistplay.com。</p>
</div><p><strong>About Mobivity</strong> Mobivity's cloud-based Connected Rewards™ technology drives customer engagement for brick-and-mortar brands by connecting the offers of world-class retail, restaurant, and convenience brands to consumers' gameplay in popular mobile games. Through partnerships with leading game publishers, developers, and ad networks, Mobivity connects the massive universe of mobile game players to its broad network of market-leading brands. Everybody wins as game developers attract more players to their games, brands experience more traffic from players redeeming their brand offers in-store and online, and consumers get valuable, real-world rewards from brands they love, all while playing games. For more information about Mobivity, visit mobivity.com.</p>
<div class="lb-trans"><p><strong>关于 Mobivity</strong> Mobivity 的基于云的 Connected Rewards™技术通过将世界级零售、餐饮和便利品牌的优惠与消费者在流行移动游戏中的游戏玩法连接起来，推动实体品牌的客户参与。通过与领先的游戏发布者、开发者和广告网络的合作，Mobivity 将庞大的移动游戏玩家宇宙与其广泛的市场领先品牌网络连接起来。每个人都受益，因为游戏开发者吸引更多玩家参与他们的游戏，品牌从玩家在店内和在线兑换品牌优惠中获得更多流量，而消费者则在玩游戏的同时从他们喜爱的品牌获得有价值的现实世界奖励。有关 Mobivity 的更多信息，请访问 mobivity.com。</p>
</div><p>Mistplay was advised on the transaction by a cross-border legal team led by Reed Smith LLP as transaction and U.S. counsel, alongside Fasken Martineau DuMoulin LLP as Canadian corporate counsel.</p>
<div class="lb-trans"><p>Mistplay 在交易中得到了由 Reed Smith LLP 领导的跨境法律团队的建议，作为交易和美国法律顾问，同时 Fasken Martineau DuMoulin LLP 作为加拿大公司法律顾问。</p>
</div><p><strong>FORWARD-LOOKING STATEMENTS:</strong></p>
<div class="lb-trans"><p><strong>前瞻性声明：</strong></p>
</div><p>This communication contains &#34;forward-looking statements&#34; within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, included in this communication that address activities, events or developments that Mobivity expects, believes or anticipates will or may occur in the future are forward-looking statements. Words such as &#34;estimate,&#34; &#34;project,&#34; &#34;predict,&#34; &#34;believe,&#34; &#34;expect,&#34; &#34;anticipate,&#34; &#34;potential,&#34; &#34;opportunity,&#34; &#34;create,&#34; &#34;intend,&#34; &#34;could,&#34; &#34;would,&#34; &#34;may,&#34; &#34;plan,&#34; &#34;will,&#34; &#34;guidance,&#34; &#34;look,&#34; &#34;goal,&#34; &#34;target,&#34; &#34;future,&#34; &#34;build,&#34; &#34;focus,&#34; &#34;continue,&#34; &#34;strive,&#34; &#34;allow&#34; or the negative of such terms or other variations thereof and words and terms of similar substance used in connection with any discussion of future plans, actions, or events identify forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the proposed transaction, the expected closing of the proposed transaction and the timing thereof, and descriptions of Mobivity and its operations after giving effect to the transaction. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements included in this communication. All such factors are difficult to predict and are beyond Mobivity's control, including those detailed in Mobivity's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that are available on Mobivity's website at ir.mobivity.com and on the website of the Securities and Exchange Commission at www.sec.gov. All forward-looking statements are based on assumptions that Mobivity believes to be reasonable but that may not prove to be accurate. Any forward-looking statement speaks only as of the date on which such statement is made, and Mobivity does not undertake any obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.</p>
<div class="lb-trans"><p>本通讯包含根据《1933 年证券法》第 27A 条及《1934 年证券交易法》第 21E 条的定义的 “前瞻性声明”。本通讯中除历史事实声明外，所有涉及 Mobivity 预期、相信或预计将或可能发生的活动、事件或发展的声明均为前瞻性声明。诸如 “估计”、“项目”、“预测”、“相信”、“期待”、“预期”、“潜在”、“机会”、“创造”、“打算”、“可能”、“会”、“计划”、“将”、“指导”、“展望”、“目标”、“未来”、“构建”、“专注”、“继续”、“努力”、“允许” 或这些术语的否定形式或其他变体，以及与未来计划、行动或事件的讨论相关的类似词汇和术语，均标识为前瞻性声明。然而，缺乏这些词汇并不意味着声明不是前瞻性的。这些前瞻性声明包括但不限于关于拟议交易、预计交易完成及其时间的声明，以及在交易生效后对 Mobivity 及其运营的描述。有许多风险和不确定性可能导致实际结果与本通讯中包含的前瞻性声明存在重大差异。所有这些因素都难以预测，并且超出了 Mobivity 的控制范围，包括在 Mobivity 的 10-K 表格年度报告、10-Q 表格季度报告和 8-K 表格当前报告中详细列出的因素，这些报告可在 Mobivity 的网站 ir.mobivity.com 和美国证券交易委员会的网站 www.sec.gov 上获取。所有前瞻性声明均基于 Mobivity 认为合理但可能不准确的假设。任何前瞻性声明仅在作出该声明的日期有效，Mobivity 不承担任何义务去更正或更新任何前瞻性声明，无论是由于新信息、未来事件还是其他原因，除非适用法律要求。读者应谨慎对待这些前瞻性声明，不应过度依赖，这些声明仅在本日期有效。</p>
</div><p>SOURCE Mistplay</p>
<div class="lb-trans"><p>来源：Mistplay</p>
</div>

Mistplay 宣布收购 Mobivity 的 Connected Rewards™平台，以增强品牌忠诚度游戏化 | MFON 股票新闻