<p>/PRNewswire/ -- Green Builder Media 正在以两个强大的网络研讨会开启新的一年，旨在帮助建筑专业人士和关注可持续发展的消费者在高性能、健康和韧性住房方面保持领先。</p>
<p>网络研讨会 1：学习如何销售更健康的住宅，1 月 28 日，东部时间下午 2 点。</p>
<p>随着消费者对室内空气质量、健康和健康材料的意识不断提高，销售更健康的住宅不仅仅需要一份功能清单——还需要讲述正确的故事。由 <em>Green Builder</em> 主编 Matt Power 主持，本次网络研讨会将深入探讨：</p>
<ul>
<li>当今买家在健康和福祉方面真正关心的是什么。</li>
<li>如何将建筑科学转化为引人入胜、易于理解的好处。</li>
<li>连接健康、舒适和长期价值的传播策略。</li>
<li>为什么更健康的住宅不仅对居住者更好——而且更容易销售。</li>
</ul>
<p>点击这里注册您的免费席位！</p>
<p>网络研讨会 2：塑造 2026 年住房的代际营销趋势，2 月 11 日，东部时间下午 2 点。</p>
<p>Green Builder Media 将呈现代际营销 2026，这是一个数据驱动的网络研讨会，探讨代际价值观的变化如何重塑住房需求、设计优先级和购买决策。该会议由 Green Builder Media 首席执行官 Sara Gutterman 主持，借助 COGNITION Smart Data 的专有见解，探讨婴儿潮一代、X 世代、千禧一代、Z 世代以及新兴的 Alpha 世代如何通过可负担性、可持续性、韧性和健康重新定义价值。</p>
<p>与会者将获得以下见解：</p>
<ul>
<li>住房的代际期望如何演变。</li>
<li>为什么传统的营销信息失去效果。</li>
<li>如何将产品、信息和设计与买家现在和未来的需求对齐。</li>
</ul>
<p>在这里预留您的席位！</p>
<p><em>附注：</em> Green Builder Media 的持续网络研讨会系列汇聚行业专家，探讨高性能建筑中的最新创新、市场变化和最佳实践。主题涵盖能源效率和电气化、室内环境质量、韧性和气候适应性建筑、可持续材料和系统，以及高性能住宅。在这里探索过去和即将举行的网络研讨会。</p>
<p><strong>关于 Green Builder Media</strong></p>
<p>Green Builder Media 是北美领先的专注于绿色建筑和可持续生活的媒体公司。该公司通过获奖内容、示范项目和来自 COGNITION Smart Data 的专有数据，覆盖超过 200,000 名建筑专业人士和数百万消费者。了解更多信息，请访问 www.greenbuildermedia.com。</p>
<p>来源：Green Builder Media, LLC</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIxJk5ld3NJdGVtSWQ9TEE2ODE1MSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjExMjQ1UFJfTkVXU19VU1BSX19fX19MQTY4MTUx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIxJk5ld3NJdGVtSWQ9TEE2ODE1MSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjExMjQ1UFJfTkVXU19VU1BSX19fX19MQTY4MTUx"/></p>

<p>Green Builder Media 将在 2026 年推出两个面向建筑专业人士和关注可持续消费的消费者的网络研讨会。第一个网络研讨会 “学习如何销售更健康的住宅” 将于 1 月 28 日举行，内容将涵盖消费者对住房健康和福祉的关注。第二个网络研讨会 “塑造 2026 年住房的代际营销趋势” 将于 2 月 11 日举行，分析代际价值观如何影响住房需求和设计。这两个会议旨在为与会者提供应对不断变化市场的见解和策略</p>

<p>, /PRNewswire/ -- Green Builder Media is kicking off the new year with two powerful webinars designed to help building professionals and sustainability-minded consumers stay ahead of the curve in high-performance, healthy, and resilient housing.</p>
<div class="lb-trans"><p>/PRNewswire/ -- Green Builder Media 正在以两个强大的网络研讨会开启新的一年，旨在帮助建筑专业人士和关注可持续发展的消费者在高性能、健康和韧性住房方面保持领先。</p>
</div><p>Webinar 1: Learn How to Sell Healthier Homes, January 28, 2 PM ET.</p>
<div class="lb-trans"><p>网络研讨会 1：学习如何销售更健康的住宅，1 月 28 日，东部时间下午 2 点。</p>
</div><p>As consumer awareness around indoor air quality, wellness, and healthy materials continues to grow, selling healthier homes requires more than a checklist of features—it requires the right story. Led by <em>Green Builder</em> Editor-in-Chief Matt Power, this webinar dives into:</p>
<div class="lb-trans"><p>随着消费者对室内空气质量、健康和健康材料的意识不断提高，销售更健康的住宅不仅仅需要一份功能清单——还需要讲述正确的故事。由 <em>Green Builder</em> 主编 Matt Power 主持，本次网络研讨会将深入探讨：</p>
</div><ul>
<li>What today's buyers actually care about when it comes to health and wellness.</li>
<li>How to translate building science into compelling, relatable benefits.</li>
<li>Messaging strategies that connect health, comfort, and long-term value.</li>
<li>Why healthier homes aren't just better for occupants—but easier to sell.</li>
</ul>
<div class="lb-trans"><ul>
<li>当今买家在健康和福祉方面真正关心的是什么。</li>
<li>如何将建筑科学转化为引人入胜、易于理解的好处。</li>
<li>连接健康、舒适和长期价值的传播策略。</li>
<li>为什么更健康的住宅不仅对居住者更好——而且更容易销售。</li>
</ul>
</div><p>Click here to register for your free seat!</p>
<div class="lb-trans"><p>点击这里注册您的免费席位！</p>
</div><p>Webinar 2: Generational Marketing Trends Shaping Housing in 2026, February 11, 2 PM ET.</p>
<div class="lb-trans"><p>网络研讨会 2：塑造 2026 年住房的代际营销趋势，2 月 11 日，东部时间下午 2 点。</p>
</div><p>Green Builder Media will present Generational Marketing 2026, a data-driven webinar examining how shifting generational values are reshaping housing demand, design priorities, and purchasing decisions. Drawing on proprietary insights from COGNITION Smart Data, the session, led by Green Builder Media CEO Sara Gutterman, explores how Boomers, Gen X, Millennials, Gen Z—and emerging Gen Alpha—are redefining value through affordability, sustainability, resilience, and wellness.</p>
<div class="lb-trans"><p>Green Builder Media 将呈现代际营销 2026，这是一个数据驱动的网络研讨会，探讨代际价值观的变化如何重塑住房需求、设计优先级和购买决策。该会议由 Green Builder Media 首席执行官 Sara Gutterman 主持，借助 COGNITION Smart Data 的专有见解，探讨婴儿潮一代、X 世代、千禧一代、Z 世代以及新兴的 Alpha 世代如何通过可负担性、可持续性、韧性和健康重新定义价值。</p>
</div><p>Attendees will gain insight into:</p>
<div class="lb-trans"><p>与会者将获得以下见解：</p>
</div><ul>
<li>How generational expectations around housing are evolving.</li>
<li>Why traditional marketing messages are losing effectiveness.</li>
<li>How to align products, messaging, and design with what buyers want now—and next.</li>
</ul>
<div class="lb-trans"><ul>
<li>住房的代际期望如何演变。</li>
<li>为什么传统的营销信息失去效果。</li>
<li>如何将产品、信息和设计与买家现在和未来的需求对齐。</li>
</ul>
</div><p>Reserve your seat here!</p>
<div class="lb-trans"><p>在这里预留您的席位！</p>
</div><p><em>P.S.—</em> Green Builder Media's ongoing webinar series brings together industry experts to explore the latest innovations, market shifts, and best practices in high-performance building. Topics span energy efficiency and electrification, indoor environmental quality, resilience and climate-ready construction, sustainable materials and systems, and high-performance homes. Explore past and upcoming webinars here.</p>
<div class="lb-trans"><p><em>附注：</em> Green Builder Media 的持续网络研讨会系列汇聚行业专家，探讨高性能建筑中的最新创新、市场变化和最佳实践。主题涵盖能源效率和电气化、室内环境质量、韧性和气候适应性建筑、可持续材料和系统，以及高性能住宅。在这里探索过去和即将举行的网络研讨会。</p>
</div><p><strong>About Green Builder Media</strong></p>
<div class="lb-trans"><p><strong>关于 Green Builder Media</strong></p>
</div><p>Green Builder Media is North America's leading media company focused on green building and sustainable living. The company reaches more than 200,000 building professionals and millions of consumers through award-winning content, demonstration projects, and proprietary data from COGNITION Smart Data. Learn more at www.greenbuildermedia.com.</p>
<div class="lb-trans"><p>Green Builder Media 是北美领先的专注于绿色建筑和可持续生活的媒体公司。该公司通过获奖内容、示范项目和来自 COGNITION Smart Data 的专有数据，覆盖超过 200,000 名建筑专业人士和数百万消费者。了解更多信息，请访问 www.greenbuildermedia.com。</p>
</div><p>SOURCE Green Builder Media, LLC</p>
<div class="lb-trans"><p>来源：Green Builder Media, LLC</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIxJk5ld3NJdGVtSWQ9TEE2ODE1MSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjExMjQ1UFJfTkVXU19VU1BSX19fX19MQTY4MTUx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA68151&amp;Transmission_Id=202601211245PR_NEWS_USPR_____LA68151&amp;DateId=20260121"/></p>

12:45 ET 两场高性能建筑网络研讨会的动态组合将拉开 2026 年的序幕