<p><em>首屈一指的葡萄酒和烈酒盛会将于 2 月 2 日至 5 日在拉斯维加斯举行</em></p>
<p>, /PRNewswire/ -- 美国葡萄酒与烈酒批发商协会（WSWA）宣布 2026 年 Access LIVE 的节目亮点，这是饮料酒行业的年度盛会，将于 2 月 2 日至 5 日在拉斯维加斯的凯撒论坛举行。以 “超越酒杯” 为主题，Access LIVE 将汇聚来自美国及全球的批发商、供应商、零售商和服务合作伙伴，共同进行为期三天的网络交流、交易洽谈、商业情报和产品发现。</p>
<p>“我们迫不及待地想在拉斯维加斯欢迎大家参加 2026 年 Access LIVE，” WSWA 总裁兼首席执行官 Francis Creighton 表示。“我们非常荣幸能够接待不仅是资深的批发商和供应商，还有那些正在塑造饮料酒未来的新兴类别和品牌。这个活动为每个人提供了机会。”</p>
<p>2026 年 Access LIVE 将以 WSWA 董事会主席 Cutter Smith（Eder Bros., Inc.总裁）和 WSWA 的 Francis Creighton 对饮料酒行业现状的动态发言拉开帷幕。</p>
<p>接下来是 “SipSource 趋势更新” 环节，分析师 Danny Brager 和 Dale Stratton 将解读最新的数据和预测。</p>
<p>随后将进行关于 “当今市场的消费者参与策略” 的小组讨论，参与者包括 DoorDash 新垂直业务副总裁 Faud Hannon；Jackson Family Wines 总裁兼首席执行官 Rick Tigner；Breakthru Beverage Group 副董事长 Danny Wirtz；William Grant &amp; Sons 首席营销官 Verene de Marffy。他们将探讨不断变化的消费者偏好如何继续重塑行业格局。</p>
<p>开幕环节将以与 Moon Distributors 首席执行官 Stan Hastings 和 NFL 名人堂成员 Terry Bradshaw 的炉边聊天结束。这位四届超级碗冠军和 Bradshaw Kentucky Straight Bourbon Whiskey 的创始人将分享建立品牌的故事，传递领导力见解，并对超级碗做出大胆预测。</p>
<p>WSWA 的品牌对决——这一标志性的、类似《鲨鱼坦克》的比赛将于周二回归主舞台，新兴的葡萄酒和烈酒品牌将向行业专家推介他们的产品。今年第十届纪念版的参赛者包括：</p>
<ul>
<li>Oishii Spritz，由首席执行官兼创始人 Buzzy Sklar 代表。</li>
<li>Dulce Oro，由创始人兼首席执行官 Jordan Anderson 代表。</li>
<li>aryloom，由总裁 Mack Hueber 代表。</li>
<li>Edmonds Honor Vanilla Madagascar Bourbon，由液体策展人 Tracie Frankin 和 Pronghorn 商业销售与财务高级副总裁 Steven Brown 代表。</li>
<li>Ice &amp; Co Southern Hard Tea，由首席执行官 Geoff Ice 代表。</li>
<li>Culch Vodka，由投资组合管理的 Madison Barker 和 T. Edward Wines &amp; Spirits 的首席增长官 Anthony Zraly 代表。</li>
</ul>
<p>今年的评审团包括 Lipman Brothers 的 Clark Calvert，Great Lakes Wine &amp; Spirits 的 Megan Iaccino，Breakthru Beverage Group 的 Michael Page，Badger Liquor 的 Lacey Sadoff 和万豪国际的 Gary Gruver。</p>
<p>周三上午，WineForward（由 Southern Glazer's Wine &amp; Spirits 主办）将在主舞台上进行一个开放给所有与会者的研讨会。这场深入的对话将汇聚行业顶尖声音，剖析新兴趋势、消费者行为变化、生产商、批发商和零售商面临的顺风因素，以及该领域的未来走向。</p>
<p>位于展览大厅中心的 LIVE 舞台将展示旨在帮助与会者应对紧迫问题并抓住新机遇的深思熟虑的讨论。周二和周三的会议包括：</p>
<ul>
<li>现场运营者的思维洞察。</li>
<li>从趋势到层级：非酒精饮品如何增强三层系统。</li>
<li>口味聚焦：零酒精品鉴体验。</li>
<li>TTB 供应商训练营和问答环节。</li>
<li>品牌建设中的运营效率。</li>
<li>影响您 GTM 团队的隐性时间消耗——领导者可以做什么。</li>
<li>从小做起，做大做强：建立有目的的品牌，创造真正的影响。</li>
</ul>
<p>Access LIVE 的回归，The Hub 是品牌寻求增长、脱颖而出和建立联系的中心：</p>
<ul>
<li><strong>内容实验室</strong> <em>:</em> 一个设备齐全的现场制作工作室，参展品牌可以为社交媒体、营销活动和品牌展示创建专业照片（The Apartment Creative Studio）和视频（Pour Agency）。</li>
<li><strong>品牌建设酒吧：</strong> 为供应商与经验丰富的批发商专业人士提供一对一的策略会议。</li>
<li><strong>调酒工作坊：</strong> 向所有与会者开放，该区域每天都有专家调酒师进行互动演示。</li>
</ul>
<p>WSWA 对赞助商表示感谢，正是他们的支持使 Access LIVE 成为可能：美国蒸馏酒联盟（ADSA）、Andavi、Fat Ice、Grey Goose、Hendrick's Gin、Highlandia、Licor 43、MHW、Supplier Cloud、Teeling Whiskey、The Tasting Alliance、Western Spirits 等。</p>
<p>要注册或赞助，请访问 accesslive.wswa.org。</p>
<p><strong>关于 WSWA 的 Access LIVE</strong> WSWA 的 Access LIVE 是美国最大的饮料酒行业各个层级的盛会。要了解更多信息，请访问 accesslive.wswa.org 或通过我们的社交平台与我们联系，包括 LinkedIn、Facebook、X、Instagram 和 YouTube，或关注我们的标签#AccessLIVE26。</p>
<p><strong>媒体联系人</strong> Christy Moran</p>
<p>高级副总裁，传播与市场营销</p>
<p>[email protected] | (202) 669-3293</p>
<p>来源：美国葡萄酒与烈酒批发商协会</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIyJk5ld3NJdGVtSWQ9REM2OTE0NSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjIxMDIyUFJfTkVXU19VU1BSX19fX19EQzY5MTQ1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIyJk5ld3NJdGVtSWQ9REM2OTE0NSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjIxMDIyUFJfTkVXU19VU1BSX19fX19EQzY5MTQ1"/></p>

<p>美国葡萄酒与烈酒批发商协会（WSWA）宣布将于 2026 年 2 月 2 日至 5 日在拉斯维加斯举办 Access LIVE 2026。此次活动将聚焦于饮料酒行业的网络交流和商业情报，包含主题演讲、小组讨论以及新兴品牌的竞赛。亮点包括行业领袖的见解、类似《鲨鱼坦克》的竞赛，以及关于当前趋势和运营效率的研讨会。WSWA 强调批发商、供应商和零售商之间合作的重要性，以应对不断变化的消费者偏好。注册和赞助详情可在 WSWA 网站上获取</p>

<p><em>The Premier Wine and Spirits Event Returns to Las Vegas February 2 – 5</em></p>
<div class="lb-trans"><p><em>首屈一指的葡萄酒和烈酒盛会将于 2 月 2 日至 5 日在拉斯维加斯举行</em></p>
</div><p>, /PRNewswire/ -- Wine &amp; Spirits Wholesalers of America (WSWA) announces programming highlights for Access LIVE 2026, the annual gathering for the beverage alcohol industry, taking place February 2 – 5 at Caesars Forum in Las Vegas. Under the theme &#34;Beyond the Glass,&#34; Access LIVE will unite wholesalers, suppliers, retailers and service partners from across the U.S. and around the globe for three days of networking, dealmaking, business intelligence and product discovery.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 美国葡萄酒与烈酒批发商协会（WSWA）宣布 2026 年 Access LIVE 的节目亮点，这是饮料酒行业的年度盛会，将于 2 月 2 日至 5 日在拉斯维加斯的凯撒论坛举行。以 “超越酒杯” 为主题，Access LIVE 将汇聚来自美国及全球的批发商、供应商、零售商和服务合作伙伴，共同进行为期三天的网络交流、交易洽谈、商业情报和产品发现。</p>
</div><p>&#34;We can't wait to welcome everyone to Las Vegas for Access LIVE 2026,&#34; said WSWA President and CEO Francis Creighton. &#34;We're incredibly honored to host not only veteran wholesalers and suppliers but also in emerging categories and brands who are shaping the future of beverage alcohol. This event delivers something for everyone.&#34;</p>
<div class="lb-trans"><p>“我们迫不及待地想在拉斯维加斯欢迎大家参加 2026 年 Access LIVE，” WSWA 总裁兼首席执行官 Francis Creighton 表示。“我们非常荣幸能够接待不仅是资深的批发商和供应商，还有那些正在塑造饮料酒未来的新兴类别和品牌。这个活动为每个人提供了机会。”</p>
</div><p>Access LIVE 2026 kicks off with dynamic remarks from WSWA Board Chair Cutter Smith, President of Eder Bros., Inc., and WSWA's Francis Creighton, on the current state of the beverage alcohol industry.</p>
<div class="lb-trans"><p>2026 年 Access LIVE 将以 WSWA 董事会主席 Cutter Smith（Eder Bros., Inc.总裁）和 WSWA 的 Francis Creighton 对饮料酒行业现状的动态发言拉开帷幕。</p>
</div><p>The session continues with &#34;SipSource Trends Update,&#34; with analysts Danny Brager and Dale Stratton breaking down the latest data and projections.</p>
<div class="lb-trans"><p>接下来是 “SipSource 趋势更新” 环节，分析师 Danny Brager 和 Dale Stratton 将解读最新的数据和预测。</p>
</div><p>Followed by a panel discussion on &#34;Consumer Engagement Tactics for Today's Market,&#34; featuring Faud Hannon, VP of New Verticals, DoorDash; Rick Tigner, President and CEO, Jackson Family Wines; Danny Wirtz, Vice Chairman, Breakthru Beverage Group; and Verene de Marffy, CMO, William Grant &amp; Sons. They will unpack how changing consumer preferences continue to reshape the industry landscape.</p>
<div class="lb-trans"><p>随后将进行关于 “当今市场的消费者参与策略” 的小组讨论，参与者包括 DoorDash 新垂直业务副总裁 Faud Hannon；Jackson Family Wines 总裁兼首席执行官 Rick Tigner；Breakthru Beverage Group 副董事长 Danny Wirtz；William Grant &amp; Sons 首席营销官 Verene de Marffy。他们将探讨不断变化的消费者偏好如何继续重塑行业格局。</p>
</div><p>The opening session will close with a fireside chat with Stan Hastings, CEO of Moon Distributors, and NFL Hall of Famer Terry Bradshaw. The four‑time Super Bowl champion and founder of Bradshaw Kentucky Straight Bourbon Whiskey will share the story of building his brand, passing along leadership insights, and ending with bold predictions for Super Bowl.</p>
<div class="lb-trans"><p>开幕环节将以与 Moon Distributors 首席执行官 Stan Hastings 和 NFL 名人堂成员 Terry Bradshaw 的炉边聊天结束。这位四届超级碗冠军和 Bradshaw Kentucky Straight Bourbon Whiskey 的创始人将分享建立品牌的故事，传递领导力见解，并对超级碗做出大胆预测。</p>
</div><p>WSWA's Brand Battle — the iconic, Shark Tank‑style competition where emerging wine and spirits brands pitch their products to industry experts — returns to the Main Stage on Tuesday. Contenders in this year's milestone 10th-anniversary edition include:</p>
<div class="lb-trans"><p>WSWA 的品牌对决——这一标志性的、类似《鲨鱼坦克》的比赛将于周二回归主舞台，新兴的葡萄酒和烈酒品牌将向行业专家推介他们的产品。今年第十届纪念版的参赛者包括：</p>
</div><ul>
<li>Oishii Spritz, represented by Buzzy Sklar, CEO and Founder.</li>
<li>Dulce Oro, represented by Jordan Anderson, Founder and CEO.</li>
<li>aryloom, represented by Mack Hueber, President.</li>
<li>Edmonds Honor Vanilla Madagascar Bourbon, represented by Tracie Frankin, Liquid Curator, and Steven Brown, SVP of Commercial Sales and Finance for Pronghorn.</li>
<li>Ice &amp; Co Southern Hard Tea, represented by Geoff Ice, CEO.</li>
<li>Culch Vodka, represented by Madison Barker, Portfolio Management, and Anthony Zraly, Chief Growth Officer for T. Edward Wines &amp; Spirits.</li>
</ul>
<div class="lb-trans"><ul>
<li>Oishii Spritz，由首席执行官兼创始人 Buzzy Sklar 代表。</li>
<li>Dulce Oro，由创始人兼首席执行官 Jordan Anderson 代表。</li>
<li>aryloom，由总裁 Mack Hueber 代表。</li>
<li>Edmonds Honor Vanilla Madagascar Bourbon，由液体策展人 Tracie Frankin 和 Pronghorn 商业销售与财务高级副总裁 Steven Brown 代表。</li>
<li>Ice &amp; Co Southern Hard Tea，由首席执行官 Geoff Ice 代表。</li>
<li>Culch Vodka，由投资组合管理的 Madison Barker 和 T. Edward Wines &amp; Spirits 的首席增长官 Anthony Zraly 代表。</li>
</ul>
</div><p>This year's judging panel includes Clark Calvert of Lipman Brothers, Megan Iaccino of Great Lakes Wine &amp; Spirits, Michael Page of Breakthru Beverage Group, Lacey Sadoff of Badger Liquor and Gary Gruver of Marriott International.</p>
<div class="lb-trans"><p>今年的评审团包括 Lipman Brothers 的 Clark Calvert，Great Lakes Wine &amp; Spirits 的 Megan Iaccino，Breakthru Beverage Group 的 Michael Page，Badger Liquor 的 Lacey Sadoff 和万豪国际的 Gary Gruver。</p>
</div><p>On Wednesday morning, WineForward (hosted by Southern Glazer's Wine &amp; Spirits) takes over the Main Stage with a symposium open to all attendees. This in‑depth conversation will feature top industry voices dissecting emerging trends, shifting consumer behavior, the tailwinds facing producers, wholesalers and retailers, and where the segment is headed next.</p>
<div class="lb-trans"><p>周三上午，WineForward（由 Southern Glazer's Wine &amp; Spirits 主办）将在主舞台上进行一个开放给所有与会者的研讨会。这场深入的对话将汇聚行业顶尖声音，剖析新兴趋势、消费者行为变化、生产商、批发商和零售商面临的顺风因素，以及该领域的未来走向。</p>
</div><p>The LIVE Stage, located in the heart of the exhibit hall, will feature thought‑provoking discussions designed to help attendees manage pressing issues and seize new opportunities. Sessions, taking place Tuesday and Wednesday, include:</p>
<div class="lb-trans"><p>位于展览大厅中心的 LIVE 舞台将展示旨在帮助与会者应对紧迫问题并抓住新机遇的深思熟虑的讨论。周二和周三的会议包括：</p>
</div><ul>
<li>Inside the Minds of On-Premise Operators.</li>
<li>From Trend to Tier: How Non-Alc Strengthens the Three-Tier System.</li>
<li>Flavor in Focus: A Zero-Proof Tasting Experience.</li>
<li>TTB Supplier Bootcamp and Q&amp;A.</li>
<li>Operational Efficiencies in Brand Building.</li>
<li>The Hidden Time Drains Burdening Your GTM Team—and What Leaders Can Do.</li>
<li>Start Small, End Big: Building Purpose-Driven Brands That Create Real Impact.</li>
</ul>
<div class="lb-trans"><ul>
<li>现场运营者的思维洞察。</li>
<li>从趋势到层级：非酒精饮品如何增强三层系统。</li>
<li>口味聚焦：零酒精品鉴体验。</li>
<li>TTB 供应商训练营和问答环节。</li>
<li>品牌建设中的运营效率。</li>
<li>影响您 GTM 团队的隐性时间消耗——领导者可以做什么。</li>
<li>从小做起，做大做强：建立有目的的品牌，创造真正的影响。</li>
</ul>
</div><p>Returning to Access LIVE, The Hub is the central destination for brands looking to grow, stand out and connect:</p>
<div class="lb-trans"><p>Access LIVE 的回归，The Hub 是品牌寻求增长、脱颖而出和建立联系的中心：</p>
</div><ul>
<li><strong>The Content Lab</strong> <em>:</em> A fully equipped on‑site production studio where exhibiting brands can create professional photos (The Apartment Creative Studio) and videos (Pour Agency) for social media, marketing campaigns and brand decks.</li>
<li><strong>Brand Building Bar:</strong> One‑on‑one strategy sessions for supplier attendees with seasoned wholesaler professionals.</li>
<li><strong>Mixology Workshops:</strong> Open to all attendees, this area features daily interactive demos with expert mixologists.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>内容实验室</strong> <em>:</em> 一个设备齐全的现场制作工作室，参展品牌可以为社交媒体、营销活动和品牌展示创建专业照片（The Apartment Creative Studio）和视频（Pour Agency）。</li>
<li><strong>品牌建设酒吧：</strong> 为供应商与经验丰富的批发商专业人士提供一对一的策略会议。</li>
<li><strong>调酒工作坊：</strong> 向所有与会者开放，该区域每天都有专家调酒师进行互动演示。</li>
</ul>
</div><p>WSWA extends its gratitude to the sponsors whose support makes Access LIVE possible: American Distilled Spirits Alliance (ADSA), Andavi, Fat Ice, Grey Goose, Hendrick's Gin, Highlandia, Licor 43, MHW, Supplier Cloud, Teeling Whiskey, The Tasting Alliance, Western Spirits and more.</p>
<div class="lb-trans"><p>WSWA 对赞助商表示感谢，正是他们的支持使 Access LIVE 成为可能：美国蒸馏酒联盟（ADSA）、Andavi、Fat Ice、Grey Goose、Hendrick's Gin、Highlandia、Licor 43、MHW、Supplier Cloud、Teeling Whiskey、The Tasting Alliance、Western Spirits 等。</p>
</div><p>To register or sponsor, please visit accesslive.wswa.org.</p>
<div class="lb-trans"><p>要注册或赞助，请访问 accesslive.wswa.org。</p>
</div><p><strong>About WSWA's Access LIVE</strong> WSWA's Access LIVE is the largest U.S. event uniting all tiers of the beverage alcohol industry. To learn more, please visit accesslive.wswa.org or connect with us across our social platforms on LinkedIn, Facebook, X, Instagram and YouTube or follow us at #AccessLIVE26.</p>
<div class="lb-trans"><p><strong>关于 WSWA 的 Access LIVE</strong> WSWA 的 Access LIVE 是美国最大的饮料酒行业各个层级的盛会。要了解更多信息，请访问 accesslive.wswa.org 或通过我们的社交平台与我们联系，包括 LinkedIn、Facebook、X、Instagram 和 YouTube，或关注我们的标签#AccessLIVE26。</p>
</div><p><strong>MEDIA CONTACT</strong> Christy Moran</p>
<div class="lb-trans"><p><strong>媒体联系人</strong> Christy Moran</p>
</div><p>Senior Vice President, Communications &amp; Marketing</p>
<div class="lb-trans"><p>高级副总裁，传播与市场营销</p>
</div><p>[email protected] | (202) 669-3293</p>
<div class="lb-trans"><p>[email protected] | (202) 669-3293</p>
</div><p>SOURCE Wine &amp; Spirits Wholesalers of America</p>
<div class="lb-trans"><p>来源：美国葡萄酒与烈酒批发商协会</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIyJk5ld3NJdGVtSWQ9REM2OTE0NSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjIxMDIyUFJfTkVXU19VU1BSX19fX19EQzY5MTQ1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=DC69145&amp;Transmission_Id=202601221022PR_NEWS_USPR_____DC69145&amp;DateId=20260122"/></p>

批发商的专业知识在 Access LIVE 2026 大会上成为焦点