<p>/PRNewswire/ -- Overfuel，一家为汽车、动力运动和房车经销商提供网站解决方案的公司，今天公布了其第二届年度研究的结果，该研究评估了房车经销商网站在谷歌核心网页指标性能基准下的表现。结果显示，行业普遍未能满足现代消费者体验标准——近 78.7% 的网站未能满足某种组合的移动和桌面性能要求，比 2025 年 Overfuel 研究增加了 1.2%。</p>
<p>2026 年的研究考察了 2622 个位于美国和加拿大的经销商专注网站。使用 2026 年 1 月 22 日的谷歌 Chrome 用户体验（CrUX）API 的真实世界数据，Overfuel 仅分析了积极展示房车、露营车和定制车辆相关库存的零售网站。碰撞、服务、车身修理和专注于汽车或动力运动的经销商被排除在外。</p>
<p>560 个网站（77.6%）未能产生足够的真实世界流量以进行性能评估——这意味着大多数房车经销商网站在争夺可用购物者方面竞争激烈——而 22.4% 的网站确实产生了评分。</p>
<p><strong>主要发现（来自评估网站）：</strong></p>
<ul>
<li><strong>78.7% 的网站</strong> <strong>在移动、桌面或两者上均未达标</strong></li>
<li><strong>67.8% 的网站</strong> <strong>在移动和桌面网站上均未达标</strong></li>
<li><strong>仅 32.2% 的网站通过</strong> 移动和桌面测试</li>
</ul>
<p>&#34;两年的数据现在指向同一个结论：经销商有很大的机会提升在线购物体验，&#34; Overfuel 总裁 Alex Griffis 表示。&#34;随着购物者越来越依赖数字研究，快速且可靠的网站正在推动更深入的参与、更好的客户满意度和更高的销售额。今天的工具已经可用，迅速行动的经销商已经在市场中领先。&#34;</p>
<p>谷歌在 2020 年推出了核心网页指标，以评估真实世界网站性能的三个关键维度：加载速度、互动性和视觉稳定性。未能满足这些标准的网站不仅会给消费者带来摩擦，还可能在谷歌的生态系统中降低可见性，包括搜索、地图和人工智能驱动的结果。Overfuel 的研究表明，符合核心网页指标基准的网站可以看到高达 20% 的自然流量增长，而那些未能达标的网站往往会经历相应的下降。</p>
<p>最近的行业发现突显了网站性能日益紧迫性。Shift Digital 的 2025 年《数字汽车购物脉搏报告》发现，未能满足谷歌核心网页指标的经销商每花费 100 美元广告费就浪费 30 美元。简单来说，当购物者被引导到加载缓慢、不稳定的网站时，几乎三分之一的广告支出就会损失。对于经销商来说，这不仅仅是一个技术基准——这是一个直接的盈利问题，强调了核心网页指标合规性与营销投资回报率之间的紧密联系。</p>
<p>&#34;随着数字营销在接触当前和潜在房车车主方面的重要性不断增加，经销商需要确保他们的公司网站表现良好，&#34; 房车经销商协会（RVDA）主席 Phil Ingrassia 表示。</p>
<p>&#34;结论很简单：更好的性能不是理论上的——它已经在交付中，&#34; Griffis 说。&#34;现代化数字店面的经销商亲眼看到，快速、稳定的网站能够带来更多流量、更多潜在客户和更好的客户体验。机会巨大，而利用这些机会的技术现在就可用。&#34;</p>
<p>有关方法论细节、发现和关键要点，请查看完整的 Overfuel 报告：《房车经销商连续第二年未能满足谷歌核心网页指标（2026 年报告）》</p>
<p><strong>关于 Overfuel</strong></p>
<p>Overfuel 重新定义了经销商网站应该是什么。我们的平台不仅是一个数字店面，更是推动当今市场可见性、信任和增长的引擎。为现代购物者构建，并针对不断发展的搜索和人工智能环境进行优化，Overfuel 提供无与伦比的覆盖范围——从谷歌搜索和商业资料到地图包、人工智能概述等。</p>
<p>来源：Overfuel</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIyJk5ld3NJdGVtSWQ9Q0c2OTM1OSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjIxNTQyUFJfTkVXU19VU1BSX19fX19DRzY5MzU5?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIyJk5ld3NJdGVtSWQ9Q0c2OTM1OSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjIxNTQyUFJfTkVXU19VU1BSX19fX19DRzY5MzU5"/></p>

<p>Overfuel 的第二年度研究显示，近 79% 的北美房车经销商网站未能达到谷歌的核心网页指标性能基准，表明这是一个持续存在的行业问题。该研究分析了 2,622 个经销商网站，发现 78.7% 的网站在移动端、桌面端或两者上均未达标。报告强调了网站性能对提升客户体验和推动销售的重要性，并指出不合规可能导致广告效果的显著损失。Overfuel 呼吁经销商现代化其数字形象，以利用日益增长的在线购物依赖</p>

<p>, /PRNewswire/ -- Overfuel, a website solutions provider for automotive, powersports and RV dealers, today announced the findings of its second annual study evaluating RV dealership websites against Google's Core Web Vitals performance benchmarks. The results reveal a continued industry-wide failure to meet modern consumer experience standards—with nearly 78.7% of websites failing some combination of mobile and desktop performance requirements, up 1.2% from the 2025 Overfuel study.</p>
<div class="lb-trans"><p>/PRNewswire/ -- Overfuel，一家为汽车、动力运动和房车经销商提供网站解决方案的公司，今天公布了其第二届年度研究的结果，该研究评估了房车经销商网站在谷歌核心网页指标性能基准下的表现。结果显示，行业普遍未能满足现代消费者体验标准——近 78.7% 的网站未能满足某种组合的移动和桌面性能要求，比 2025 年 Overfuel 研究增加了 1.2%。</p>
</div><p>The 2026 study examined 2,622 dealer-focused websites based in the United States and Canada. Using real-world field data from the Google Chrome User Experience (CrUX) API January 22, 2026, Overfuel analyzed only retail websites actively displaying RV, camper, and custom vehicle-related inventory. Collision, service, body shop, and dealers focused on automotive or powersports were excluded.</p>
<div class="lb-trans"><p>2026 年的研究考察了 2622 个位于美国和加拿大的经销商专注网站。使用 2026 年 1 月 22 日的谷歌 Chrome 用户体验（CrUX）API 的真实世界数据，Overfuel 仅分析了积极展示房车、露营车和定制车辆相关库存的零售网站。碰撞、服务、车身修理和专注于汽车或动力运动的经销商被排除在外。</p>
</div><p>560 websites (77.6%) did not generate enough real-world traffic to produce a performance assessment – meaning most RV dealer sites are in fierce competition for available shoppers – while 22.4% of sites did produce a score.</p>
<div class="lb-trans"><p>560 个网站（77.6%）未能产生足够的真实世界流量以进行性能评估——这意味着大多数房车经销商网站在争夺可用购物者方面竞争激烈——而 22.4% 的网站确实产生了评分。</p>
</div><p><strong>Key Findings (from sites with assessments):</strong></p>
<div class="lb-trans"><p><strong>主要发现（来自评估网站）：</strong></p>
</div><ul>
<li><strong>78.7% of websites</strong> <strong>failed</strong> on mobile, desktop, or both</li>
<li><strong>67.8% of websites</strong> <strong>failed</strong> on mobile and desktop sites</li>
<li><strong>Only 32.2% of websites passed</strong> for both mobile and desktop</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>78.7% 的网站</strong> <strong>在移动、桌面或两者上均未达标</strong></li>
<li><strong>67.8% 的网站</strong> <strong>在移动和桌面网站上均未达标</strong></li>
<li><strong>仅 32.2% 的网站通过</strong> 移动和桌面测试</li>
</ul>
</div><p>&#34;Two years of data now point to the same conclusion: dealerships have a substantial opportunity to elevate the online shopping experience,&#34; said Alex Griffis, President of Overfuel. &#34;As shoppers increasingly rely on digital research, fast and reliable websites are proving to drive deeper engagement, better customer satisfaction, and higher sales. The tools are available today, and dealers who move quickly are already outpacing the market.&#34;</p>
<div class="lb-trans"><p>&#34;两年的数据现在指向同一个结论：经销商有很大的机会提升在线购物体验，&#34; Overfuel 总裁 Alex Griffis 表示。&#34;随着购物者越来越依赖数字研究，快速且可靠的网站正在推动更深入的参与、更好的客户满意度和更高的销售额。今天的工具已经可用，迅速行动的经销商已经在市场中领先。&#34;</p>
</div><p>Google introduced Core Web Vitals in 2020 to evaluate three critical dimensions of real-world website performance: loading speed, interactivity, and visual stability. Websites that fail to meet these standards not only create friction for consumers but also risk reduced visibility across Google's ecosystem, including Search, Maps, and AI-driven results. Overfuel's research indicates that sites meeting Core Web Vitals benchmarks can see organic traffic gains of up to 20%, while those that fall short often experience comparable declines.</p>
<div class="lb-trans"><p>谷歌在 2020 年推出了核心网页指标，以评估真实世界网站性能的三个关键维度：加载速度、互动性和视觉稳定性。未能满足这些标准的网站不仅会给消费者带来摩擦，还可能在谷歌的生态系统中降低可见性，包括搜索、地图和人工智能驱动的结果。Overfuel 的研究表明，符合核心网页指标基准的网站可以看到高达 20% 的自然流量增长，而那些未能达标的网站往往会经历相应的下降。</p>
</div><p>A recent industry finding highlights the growing urgency of website performance. Shift Digital's 2025 <em>Digital Automotive Shopping Pulse Report</em> found that dealerships failing Google's Core Web Vitals effectively waste $30 of every $100 spent on advertising. Put simply, nearly one-third of ad spend is lost when shoppers are directed to slow, unstable websites that fail to load or respond smoothly. For dealers, this goes beyond a technical benchmark—it's a direct profitability issue, reinforcing that Core Web Vitals compliance is now tightly linked to marketing ROI.</p>
<div class="lb-trans"><p>最近的行业发现突显了网站性能日益紧迫性。Shift Digital 的 2025 年《数字汽车购物脉搏报告》发现，未能满足谷歌核心网页指标的经销商每花费 100 美元广告费就浪费 30 美元。简单来说，当购物者被引导到加载缓慢、不稳定的网站时，几乎三分之一的广告支出就会损失。对于经销商来说，这不仅仅是一个技术基准——这是一个直接的盈利问题，强调了核心网页指标合规性与营销投资回报率之间的紧密联系。</p>
</div><p>&#34;As digital marketing has grown in importance for reaching current and potential RV owners, dealers need to ensure that their company websites are performing at a high level,&#34; said RVDA, The National RV Dealers Association, President Phil Ingrassia.</p>
<div class="lb-trans"><p>&#34;随着数字营销在接触当前和潜在房车车主方面的重要性不断增加，经销商需要确保他们的公司网站表现良好，&#34; 房车经销商协会（RVDA）主席 Phil Ingrassia 表示。</p>
</div><p>&#34;The takeaway is simple: better performance isn't theoretical — it's already being delivered,&#34; said Griffis. &#34;Dealers who modernize their digital storefronts are seeing firsthand that fast, stable websites drive more traffic, more leads, and better customer experiences. The opportunity is massive, and the technology to capitalize on it is available right now.&#34;</p>
<div class="lb-trans"><p>&#34;结论很简单：更好的性能不是理论上的——它已经在交付中，&#34; Griffis 说。&#34;现代化数字店面的经销商亲眼看到，快速、稳定的网站能够带来更多流量、更多潜在客户和更好的客户体验。机会巨大，而利用这些机会的技术现在就可用。&#34;</p>
</div><p>For methodology details, findings, and key takeaways, view the full Overfuel Report: <em>RV Dealers Are Still Failing Google Core Web Vitals for Second Consecutive Year (2026 Report)</em></p>
<div class="lb-trans"><p>有关方法论细节、发现和关键要点，请查看完整的 Overfuel 报告：《房车经销商连续第二年未能满足谷歌核心网页指标（2026 年报告）》</p>
</div><p><strong>About Overfuel</strong></p>
<div class="lb-trans"><p><strong>关于 Overfuel</strong></p>
</div><p>Overfuel redefines what a dealership website should be. More than a digital storefront, our platform is the engine that drives visibility, trust, and growth in today's market. Built for the modern shopper and optimized for the evolving search and AI landscapes, Overfuel delivers unmatched reach—from Google Search and Business Profiles to Map Pack, AI Overviews, and beyond.</p>
<div class="lb-trans"><p>Overfuel 重新定义了经销商网站应该是什么。我们的平台不仅是一个数字店面，更是推动当今市场可见性、信任和增长的引擎。为现代购物者构建，并针对不断发展的搜索和人工智能环境进行优化，Overfuel 提供无与伦比的覆盖范围——从谷歌搜索和商业资料到地图包、人工智能概述等。</p>
</div><p>SOURCE Overfuel</p>
<div class="lb-trans"><p>来源：Overfuel</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMTIyJk5ld3NJdGVtSWQ9Q0c2OTM1OSZUcmFuc21pc3Npb25fSWQ9MjAyNjAxMjIxNTQyUFJfTkVXU19VU1BSX19fX19DRzY5MzU5" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CG69359&amp;Transmission_Id=202601221542PR_NEWS_USPR_____CG69359&amp;DateId=20260122"/></p>

北美最大的房车经销商仍未通过谷歌核心网页指标——Overfuel 报告称第二年失败率接近 79%