<p>咖啡巨头星巴克（SBUX）复兴 “咖啡馆体验” 计划中最大的部分之一是所谓的 “四分钟规则”。这个想法是，从下单到完成订单的时间不应超过四分钟，这一举措使顾客能够更好地利用完整的体验，因为他们在等待饮品时花费的时间更少。但投资者似乎对此并不特别感兴趣，导致周一下午的交易中股价小幅下跌。</p>
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<p>有人可能会想，星巴克为什么特别选择四分钟作为标准。首席执行官布莱恩·尼科尔（Brian Niccol）透露，考虑到 “……顾客和咖啡师的期望”，以及 “……公司在受欢迎之前员工的能力”。到 2024 年秋季，约一半的星巴克订单在四分钟或更短时间内完成。另一方面，花费更长时间的订单则通过一些关键规则的改变以及菜单的调整来解决，以简单地去除更复杂的项目。</p>
<p>星巴克还承诺改善员工的工作条件，如员工配备和工作时间。我们已经看到一些改善的出现，例如 “咖啡馆教练” 职位的创建。然而，一些员工仍然声称门店普遍人手不足，员工工资偏低。这与星巴克频繁的相反声明相悖。</p>
<h2><strong>情人节菜单增长</strong></h2>
<p>星巴克的空气中是否弥漫着爱情的气息？它当然希望如此，因为它在这个伪节日上投入了很多。就在几周前，我们听说了星巴克情人节特别计划，并且有一些新信息浮出水面，关于星巴克今年将如何向付费顾客表达爱意。</p>
<p>我们已经听说了草莓和新的抹茶。但新的报告称，覆盆子糖浆也将参与其中，并将成为全年菜单的一部分。此外，新烘焙食品也将加入其中。迪拜巧克力小点、曲奇可颂卷和柚子柑橘花都将加入菜单，为产品线增添一些异国风味。</p>
<h2><strong>星巴克股票值得购买吗？</strong></h2>
<p>转向华尔街，分析师对 SBUX 股票的共识评级为适度买入，基于过去三个月内的 13 个买入、7 个持有和 2 个卖出，如下图所示。在过去一年中股价下跌 2.4% 后，SBUX 的平均目标价为每股 98.22 美元，意味着 1.79% 的下行风险。</p>

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<p>星巴克的 “四分钟规则” 旨在通过确保订单在四分钟内完成来提升客户体验。然而，这一举措并未给投资者留下深刻印象，导致股价略有下滑。首席执行官布莱恩·尼科尔（Brian Niccol）解释了这一时间框架的理由，考虑了客户期望和员工能力。尽管公司努力改善员工的工作条件，但一些员工报告称人手不足和薪资低。分析师对 SBUX 股票维持中性买入评级，价格目标暗示略有下行风险</p>

<p>One of the biggest parts of coffee giant Starbucks' (SBUX) plan to revive the &#34;coffeehouse experience&#34; is the &#34;four minute rule,&#34; as some call it. The idea is that it should take no longer than four minutes to go from order placed to order completed, a move which opens up the customer to take better advantage of the full experience as they spend less time waiting for their drink. But investors do not seem particularly captivated by this, and sent shares down modestly in Monday afternoon's trading.</p>
<div class="lb-trans"><p>咖啡巨头星巴克（SBUX）复兴 “咖啡馆体验” 计划中最大的部分之一是所谓的 “四分钟规则”。这个想法是，从下单到完成订单的时间不应超过四分钟，这一举措使顾客能够更好地利用完整的体验，因为他们在等待饮品时花费的时间更少。但投资者似乎对此并不特别感兴趣，导致周一下午的交易中股价小幅下跌。</p>
</div><h3>Claim 50% Off TipRanks Premium</h3>
<div class="lb-trans"><h3>申请 50% 折扣 TipRanks Premium</h3>
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<li>Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions</li>
<li>Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential</li>
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<div class="lb-trans"><ul>
<li>解锁对冲基金级别的数据和强大的投资工具，以做出更聪明、更精准的决策</li>
<li>通过最新的新闻和分析保持市场领先，最大化您的投资组合潜力</li>
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</div><p>Some might wonder why Starbucks specifically settled on four minutes to begin with. CEO Brian Niccol revealed as much, considering &#34;…customer and barista expectations,&#34; as well as &#34;…the previous capabilities of staff before the company's popularity exploded.&#34; By fall 2024, around half of Starbucks' orders took four minutes or less to execute. The half that took longer, meanwhile, were addressed with some key rule changes, as well as menu changes to simply remove the more complex items.</p>
<div class="lb-trans"><p>有人可能会想，星巴克为什么特别选择四分钟作为标准。首席执行官布莱恩·尼科尔（Brian Niccol）透露，考虑到 “……顾客和咖啡师的期望”，以及 “……公司在受欢迎之前员工的能力”。到 2024 年秋季，约一半的星巴克订单在四分钟或更短时间内完成。另一方面，花费更长时间的订单则通过一些关键规则的改变以及菜单的调整来解决，以简单地去除更复杂的项目。</p>
</div><p>Starbucks also vowed to improve employee conditions, like staffing and employee hours. We have already seen some of this improvement come about with the creation of the &#34;coffeehouse coach&#34; position. However, some employees continue to claim that the stores are generally understaffed, and workers are underpaid. This is in spite of Starbucks' frequent assertions to the contrary.</p>
<div class="lb-trans"><p>星巴克还承诺改善员工的工作条件，如员工配备和工作时间。我们已经看到一些改善的出现，例如 “咖啡馆教练” 职位的创建。然而，一些员工仍然声称门店普遍人手不足，员工工资偏低。这与星巴克频繁的相反声明相悖。</p>
</div><h2><strong>Valentine's Menu Growth</strong></h2>
<div class="lb-trans"><h2><strong>情人节菜单增长</strong></h2>
</div><p>Is love in the air at Starbucks? It certainly hopes so, because it has put a lot behind the pseudo-holiday. Just a couple of weeks ago, we heard about Starbucks' Valentine's Day special plans, and some new information has come to light about how Starbucks will say love to paying customers this year.</p>
<div class="lb-trans"><p>星巴克的空气中是否弥漫着爱情的气息？它当然希望如此，因为它在这个伪节日上投入了很多。就在几周前，我们听说了星巴克情人节特别计划，并且有一些新信息浮出水面，关于星巴克今年将如何向付费顾客表达爱意。</p>
</div><p>We had already heard about the strawberries, and the new matchas. But new reports say that raspberry syrup will also be involved, and will be part of the year-round menu as well. Further, new baked goods will also be stepping into the picture. The Dubai Chocolate Bite, the Cookie Croissant Swirl, and the Yuzu Citrus Blossom are all joining the picture, offering a bit of exotic fare to the lineup.</p>
<div class="lb-trans"><p>我们已经听说了草莓和新的抹茶。但新的报告称，覆盆子糖浆也将参与其中，并将成为全年菜单的一部分。此外，新烘焙食品也将加入其中。迪拜巧克力小点、曲奇可颂卷和柚子柑橘花都将加入菜单，为产品线增添一些异国风味。</p>
</div><h2><strong>Is Starbucks Stock a Good Buy?</strong></h2>
<div class="lb-trans"><h2><strong>星巴克股票值得购买吗？</strong></h2>
</div><p>Turning to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 13 Buys, seven Holds, and two Sells assigned in the past three months, as indicated by the graphic below. After a 2.4% loss in its share price over the past year, the average SBUX price target of $98.22 per share implies 1.79% downside risk.</p>
<div class="lb-trans"><p>转向华尔街，分析师对 SBUX 股票的共识评级为适度买入，基于过去三个月内的 13 个买入、7 个持有和 2 个卖出，如下图所示。在过去一年中股价下跌 2.4% 后，SBUX 的平均目标价为每股 98.22 美元，意味着 1.79% 的下行风险。</p>
</div>

The Story Behind the Four-Minute Rule Proves No Help for Starbucks Stock (NASDAQ:SBUX)

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四分钟规则背后的故事未能帮助星巴克股票（纳斯达克代码：SBUX）