<p>（第一财经）1 月 27 日——在印度尼西亚举行的中国游戏《Mobile Legends: Bang Bang》第七届世界锦标赛已成为历史上观看人数最多的移动电子竞技赛事。</p>
<p>根据 Esports Chart 的数据，M7 世界锦标赛最后一晚的峰值观看人数超过 568 万，创下了移动电子竞技观众的新世界纪录。此外，3000 名观众在雅加达的塞纳扬网球室内体育馆现场观看了比赛，超过 1 万名粉丝聚集在场馆外。</p>
<p>决赛的门票在发布时以约 200 元人民币（30 美元）的价格售罄。然而，在二级市场上，票价超过了 1000 元人民币（145 美元）。</p>
<p>当《MLBB》十年前推出时，开发者发现东南亚，尤其是印度尼西亚，具有巨大的发展潜力，并迅速进入市场并建立了稳固的立足点。印度尼西亚电子竞技团队 RRQ 的首席执行官安德里安·保利尼告诉第一财经。到其他游戏开发者意识到这个机会时，《MLBB》已经在当地市场占据了主导地位。</p>
<p>印度尼西亚现在是《MLBB》按月活跃用户计算的最大市场，游戏开发商 Moonton 国际电子竞技活动负责人徐婷告诉第一财经。</p>
<p>该游戏的生态系统起源于印度尼西亚，使其成为 Moonton 未来最重要的市场，徐指出，许多当地粉丝从家乡乘坐巴士和火车在一夜之间赶到雅加达，为印度尼西亚队在 M7 世界锦标赛加油。</p>
<p>“Moonton 了解印度尼西亚用户的智能手机配置和互联网速度有限，因此不会一次性发布对设备性能要求较高的大型更新包，” 保利尼说。“相反，公司逐步推出轻量级更新，以更好地适应印度尼西亚的本地网络环境和数据传输能力。”</p>
<p>游戏发行商往往会陷入 “盲目追求顶级画质” 的陷阱，而这正是大多数印度尼西亚用户的设备目前无法承受的，保利尼补充道。</p>
<p>基础设施滞后问题与印度尼西亚拥有超过 1 万个岛屿有关，这使得无法依赖传统的有线网络进行数据传输，需要卫星网络，而卫星网络的建设和运营成本高昂，保利尼解释道。</p>
<p>在该国举办电子竞技赛事是《MLBB》在印度尼西亚长期运营的另一个主要推动力，印度尼西亚电子竞技团队 ONIC 的首席执行官贾斯廷·维贾贾告诉第一财经。今年的《MLBB》世界锦标赛是七年来在印度尼西亚举办的第二届。</p>
<p>电子竞技不仅给玩家带来了目标感，还为公众带来了娱乐价值，促进了玩家和每周收看职业联赛的粉丝之间的强烈情感联系，维贾贾指出。事实上，过去五个赛季《Mobile Legends 职业联赛印度尼西亚》的观看时间超过了 1 亿小时。</p>
<p>《MLBB》也已成为印度尼西亚娱乐文化的重要组成部分，维贾贾表示。</p>
<p>自印度尼西亚电子竞技协会成立以来，该协会将电子竞技选手视为运动员，印度尼西亚的学校对电子竞技的接受度越来越高，将其视为一种合法的爱好和数字娱乐形式，这也吸引了更多的玩家，保利尼指出。</p>
<p>未来，印度尼西亚将继续成为东南亚最大的电子竞技市场之一，其最大优势是庞大的游戏用户基础，保利尼指出。</p>
<p>然而，Moonton 也在探索更大市场的发展。《MLBB》将专注于扩展欧洲市场，并在今年设立新的美洲部门，Moonton 的首席执行官袁静在 M7 世界锦标赛期间表示，M8 世界锦标赛将于明年在土耳其举行。</p>
<p>《MLBB》将参加电子竞技国家杯，并成为 2026 年名古屋亚运会的正式项目，袁指出。</p>
<p>编辑：唐诗华，Futura Costaglione</p>

<p>印尼第七届《Mobile Legends: Bang Bang》世界冠军赛创下了观看人数最多的移动电子竞技赛事记录，峰值观众超过 568 万。该活动吸引了 3000 名线下观众和超过 1 万名场外粉丝。印尼是 MLBB 最大的市场，这款游戏已成为该国娱乐文化的重要组成部分。Moonton 计划扩展到欧洲和美洲，下一届冠军赛将在土耳其举行，MLBB 还将参加 2026 年名古屋亚运会</p>

<p>(Yicai) Jan. 27 -- The seventh world championship tournament of Chinese game Mobile Legends: Bang Bang held in Indonesia has become the most-watched mobile esports event in history.</p>
<div class="lb-trans"><p>（第一财经）1 月 27 日——在印度尼西亚举行的中国游戏《Mobile Legends: Bang Bang》第七届世界锦标赛已成为历史上观看人数最多的移动电子竞技赛事。</p>
</div><p>The peak viewership of the final night of the M7 World Championship exceeded 5.68 million, setting a new world record for mobile esports audience, according to data from Esports Chart. In addition, 3,000 spectators watched the event offline in the Tennis Indoor Stadium Senayan in Jakarta, and more than 10,000 fans gathered outside the venue.</p>
<div class="lb-trans"><p>根据 Esports Chart 的数据，M7 世界锦标赛最后一晚的峰值观看人数超过 568 万，创下了移动电子竞技观众的新世界纪录。此外，3000 名观众在雅加达的塞纳扬网球室内体育馆现场观看了比赛，超过 1 万名粉丝聚集在场馆外。</p>
</div><p>Tickets for the finals were sold out upon release at a price of about CNY200 (USD30) each. However, they surpassed CNY1,000 (USD145) on the secondary market.</p>
<div class="lb-trans"><p>决赛的门票在发布时以约 200 元人民币（30 美元）的价格售罄。然而，在二级市场上，票价超过了 1000 元人民币（145 美元）。</p>
</div><p>When MLBB launched a decade ago, developers spotted the huge development potential in Southeast Asia, especially Indonesia, and quickly entered the market and established a firm footprint, Andrian Pauline, chief executive officer of Indonesian esports team RRQ, told Yicai. By the time other game developers realized this opportunity, MLBB had already taken a dominant position in the local market.</p>
<div class="lb-trans"><p>当《MLBB》十年前推出时，开发者发现东南亚，尤其是印度尼西亚，具有巨大的发展潜力，并迅速进入市场并建立了稳固的立足点。印度尼西亚电子竞技团队 RRQ 的首席执行官安德里安·保利尼告诉第一财经。到其他游戏开发者意识到这个机会时，《MLBB》已经在当地市场占据了主导地位。</p>
</div><p>Indonesia is now MLBB's largest market by monthly active users, Tinger Xu, head of international esports event at the game's developer Moonton, a subsidiary of China's ByteDance, told Yicai.</p>
<div class="lb-trans"><p>印度尼西亚现在是《MLBB》按月活跃用户计算的最大市场，游戏开发商 Moonton 国际电子竞技活动负责人徐婷告诉第一财经。</p>
</div><p>The game's ecosystem originated in Indonesia, making it Moonton's most important market going forward, Xu noted, adding that many local fans traveled to Jakarta overnight by bus and train from their hometowns to cheer for the Indonesian team at the M7 World Championship.</p>
<div class="lb-trans"><p>该游戏的生态系统起源于印度尼西亚，使其成为 Moonton 未来最重要的市场，徐指出，许多当地粉丝从家乡乘坐巴士和火车在一夜之间赶到雅加达，为印度尼西亚队在 M7 世界锦标赛加油。</p>
</div><p>&#34;Moonton understands that Indonesian users have limited smartphone configurations and internet speed, so it does not release large update packages with large device performance requirements at once,&#34; Pauline said. &#34;Instead, the company gradually rolls out lightweight updates to better adapt to Indonesia's local network environment and data transmission capabilities.&#34;</p>
<div class="lb-trans"><p>“Moonton 了解印度尼西亚用户的智能手机配置和互联网速度有限，因此不会一次性发布对设备性能要求较高的大型更新包，” 保利尼说。“相反，公司逐步推出轻量级更新，以更好地适应印度尼西亚的本地网络环境和数据传输能力。”</p>
</div><p>Game publishers tend to fall into the trap of &#34;blindly pursuing top-tier graphics,&#34; which is precisely what most Indonesian users' devices cannot afford for the time being, he added.</p>
<div class="lb-trans"><p>游戏发行商往往会陷入 “盲目追求顶级画质” 的陷阱，而这正是大多数印度尼西亚用户的设备目前无法承受的，保利尼补充道。</p>
</div><p>The lagging infrastructure issue can be related to the fact that Indonesia has more than 10,000 islands, making it impossible to rely on traditional cable networks for data transmission and requiring satellite networks, which have high construction and operational costs, Pauline explained.</p>
<div class="lb-trans"><p>基础设施滞后问题与印度尼西亚拥有超过 1 万个岛屿有关，这使得无法依赖传统的有线网络进行数据传输，需要卫星网络，而卫星网络的建设和运营成本高昂，保利尼解释道。</p>
</div><p>Hosting esports in the country is another main driving force behind MLBB's long-term operation in Indonesia, Justin Widjaja, CEO of Indonesian esports team ONIC, told Yicai. This year’s MLBB world championship was the second hosted in Indonesia in seven years.</p>
<div class="lb-trans"><p>在该国举办电子竞技赛事是《MLBB》在印度尼西亚长期运营的另一个主要推动力，印度尼西亚电子竞技团队 ONIC 的首席执行官贾斯廷·维贾贾告诉第一财经。今年的《MLBB》世界锦标赛是七年来在印度尼西亚举办的第二届。</p>
</div><p>Esports not only gives players a sense of purpose but also brings entertainment value to the public, fostering a strong emotional connection to the game among players and fans who tune in to the professional league every week, Widjaja noted. In fact, the watch time of the Mobile Legends Professional League Indonesia exceeded 100 million hours for each of the past five seasons.</p>
<div class="lb-trans"><p>电子竞技不仅给玩家带来了目标感，还为公众带来了娱乐价值，促进了玩家和每周收看职业联赛的粉丝之间的强烈情感联系，维贾贾指出。事实上，过去五个赛季《Mobile Legends 职业联赛印度尼西亚》的观看时间超过了 1 亿小时。</p>
</div><p>MLBB has also become an integral part of Indonesia's entertainment culture, Widjaja said.</p>
<div class="lb-trans"><p>《MLBB》也已成为印度尼西亚娱乐文化的重要组成部分，维贾贾表示。</p>
</div><p>Since the establishment of the Indonesian esports association, which recognized esports players as athletes, Indonesian schools have become increasingly receptive to esports, viewing them as a legitimate hobby and form of digital entertainment, which has also attracted more players, Pauline noted.</p>
<div class="lb-trans"><p>自印度尼西亚电子竞技协会成立以来，该协会将电子竞技选手视为运动员，印度尼西亚的学校对电子竞技的接受度越来越高，将其视为一种合法的爱好和数字娱乐形式，这也吸引了更多的玩家，保利尼指出。</p>
</div><p>Indonesia will continue to be one of the largest esports markets in Southeast Asia in the future, with its biggest advantage being a huge base of game users, Pauline pointed out.</p>
<div class="lb-trans"><p>未来，印度尼西亚将继续成为东南亚最大的电子竞技市场之一，其最大优势是庞大的游戏用户基础，保利尼指出。</p>
</div><p>However, Moonton is also exploring the development of larger markets. MLBB will focus on expanding into the European market and set up a new Americas division this year, Moonton's CEO Yuan Jing said during the M7 World Championship, adding that the M8 World Championship will be held in Türkiye next year.</p>
<div class="lb-trans"><p>然而，Moonton 也在探索更大市场的发展。《MLBB》将专注于扩展欧洲市场，并在今年设立新的美洲部门，Moonton 的首席执行官袁静在 M7 世界锦标赛期间表示，M8 世界锦标赛将于明年在土耳其举行。</p>
</div><p>MLBB will join the Esports Nations Cup and become an official event at the 2026 Nagoya Asian Games, Yuan noted.</p>
<div class="lb-trans"><p>《MLBB》将参加电子竞技国家杯，并成为 2026 年名古屋亚运会的正式项目，袁指出。</p>
</div><p>Editors: Tang Shihua, Futura Costaglione</p>
<div class="lb-trans"><p>编辑：唐诗华，Futura Costaglione</p>
</div>

中国的 MLBB 世界锦标赛在印度尼西亚成为观看人数最多的移动电子竞技赛事