<p><img src="https://imageproxy.pbkrs.com/https://technode.global/wp-content/uploads/2026/01/unnamed-5-150x150.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://technode.global/wp-content/uploads/2026/01/unnamed-5-150x150.jpg"/></p>
<p>东南亚的食品配送总商品价值（GMV）在 2025 年同比增长 18%，达到 227 亿美元，泰国领跑增长，Momentum Works 周三表示。</p>
<p>总部位于新加坡的风险投资机构在一份声明中表示，经过几年的疫情后调整，东南亚的食品配送行业在 2025 年进入了一个更加成熟和结构清晰的阶段。</p>
<p>平台 GMV 增长重新加速至同比 18% 的增长，而领先企业继续改善单位经济和财务纪律。</p>
<p>“东南亚的食品配送行业在范围和消费者基础上继续强劲扩展，</p>
<p>“进入 2026 年，我们期待看到东南亚数字生态系统的更多融合，这将对该地区以外产生影响，” Momentum Works 首席执行官兼创始人李江干表示。</p>
<p>根据报告，泰国成为增长最快的市场。</p>
<p>该国在该地区的增长率达到 22%，主要受平台主导的可负担性倡议、竞争以及政府重新推出的 Khon La Khrueng（半半）共付方案的推动。</p>
<p>印度尼西亚、马来西亚和越南紧随其后，各自增长约 18% 至 19%。</p>
<p>与此同时，Grab 在市场中保持领导地位，而 ShopeeFood 超越了 Foodpanda。</p>
<p>Grab 在 2025 年将其区域市场份额从 53.8% 提高到 55%。ShopeeFood 在 2025 年超越了 Foodpanda。</p>
<p>报告还显示，各平台继续专注于可负担性倡议以推动增长。</p>
<p>在整个地区，各平台加大了以可负担性为重点的倡议，以扩大大众市场的接受度。</p>
<p>虽然这导致平均订单价值略有下降，但净效果是由于更高的订单频率和更广泛的用户基础，GMV 增长更快。</p>
<p>报告还显示，各平台正在从配送转向需求协调。</p>
<p>食品配送平台继续扩大其在履行之外的影响力，特别是通过外出就餐服务、广告产品以及内容和激励驱动的发现。</p>
<p>随着平台在配送和线下消费中聚合更丰富的数据集，它们的角色正在从交易渠道转变为更广泛的食品和饮料（F&amp;B）生态系统中的需求协调者。</p>
<p>根据报告，整合在结构上仍然是不可避免的。</p>
<p>尽管存在监管和政治复杂性，东南亚食品配送市场的进一步整合似乎不可避免。</p>
<p>即便如此，竞争并没有减弱；相反，它变得更加有序，并越来越受到规模、成本效率和监管一致性的影响，而不是激进扩张。</p>
<blockquote>
<p>东南亚的平台电子商务 GMV 达到 1284 亿美元；前三大平台市场份额提升至 84%</p>
</blockquote>

GRAB

<p>东南亚的食品配送总商品价值（GMV）在 2025 年同比增长 18%，达到 227 亿美元，其中泰国的增长率为 22%。该行业在疫情后逐渐成熟，平台开始关注可负担性，并扩展其角色超越配送。Grab 在市场中占据 55% 的份额，ShopeeFood 已超越 Foodpanda。尽管面临监管挑战，市场预计将出现整合，竞争将变得更加规范，关注效率而非激进扩张</p>

<p><img src="https://imageproxy.pbkrs.com/https://technode.global/wp-content/uploads/2026/01/unnamed-5-150x150.jpg" alt="" original-src="https://technode.global/wp-content/uploads/2026/01/unnamed-5-150x150.jpg"/></p>
<p>Southeast Asia’s food delivery gross merchandise value (GMV) grew 18 percent year on year to $22.7 billion in 2025, with Thailand leading growth, Momentum Works said Wednesday.</p>
<div class="lb-trans"><p>东南亚的食品配送总商品价值（GMV）在 2025 年同比增长 18%，达到 227 亿美元，泰国领跑增长，Momentum Works 周三表示。</p>
</div><p>The Singapore-headquartered venture outfit said in a statement that after several years of post-pandemic recalibration, Southeast Asia’s food delivery sector entered a more mature and structurally clearer phase in 2025.</p>
<div class="lb-trans"><p>总部位于新加坡的风险投资机构在一份声明中表示，经过几年的疫情后调整，东南亚的食品配送行业在 2025 年进入了一个更加成熟和结构清晰的阶段。</p>
</div><p>Platform GMV growth re-accelerated to 18 percent year-on-year growth while leading players continued to improve unit economics and financial discipline.</p>
<div class="lb-trans"><p>平台 GMV 增长重新加速至同比 18% 的增长，而领先企业继续改善单位经济和财务纪律。</p>
</div><p>“Food delivery sector in Southeast Asia continues to expand robustly in both scope and consumer base,</p>
<div class="lb-trans"><p>“东南亚的食品配送行业在范围和消费者基础上继续强劲扩展，</p>
</div><p>“Moving into 2026, we look forward to seeing more convergence of digital ecosystems in Southeast Asia, with implications beyond the region,” said Jianggan Li, Chief Executive Officer and Founder of Momentum Works.</p>
<div class="lb-trans"><p>“进入 2026 年，我们期待看到东南亚数字生态系统的更多融合，这将对该地区以外产生影响，” Momentum Works 首席执行官兼创始人李江干表示。</p>
</div><p>According to the report, Thailand emerges as the fastest-growing market.</p>
<div class="lb-trans"><p>根据报告，泰国成为增长最快的市场。</p>
</div><p>The country recorded the highest growth in the region at 22 percent year on year, driven by platform-led affordability initiatives, competition, and the reintroduction of the government’s Khon La Khrueng (half-half) co-payment scheme.</p>
<div class="lb-trans"><p>该国在该地区的增长率达到 22%，主要受平台主导的可负担性倡议、竞争以及政府重新推出的 Khon La Khrueng（半半）共付方案的推动。</p>
</div><p>Indonesia, Malaysia, and Vietnam followed closely, each growing at around 18 percent to 19 percent.</p>
<div class="lb-trans"><p>印度尼西亚、马来西亚和越南紧随其后，各自增长约 18% 至 19%。</p>
</div><p>Meanwhile, Grab maintains leadership in the market, while ShopeeFood surpasses Foodpanda.</p>
<div class="lb-trans"><p>与此同时，Grab 在市场中保持领导地位，而 ShopeeFood 超越了 Foodpanda。</p>
</div><p>Grab increased its regional market share from 53.8 percent to 55 percent in 2025. ShopeeFood overtook Foodpanda in 2025.</p>
<div class="lb-trans"><p>Grab 在 2025 年将其区域市场份额从 53.8% 提高到 55%。ShopeeFood 在 2025 年超越了 Foodpanda。</p>
</div><p>The report also showed platforms continue to focus on affordability initiatives to drive growth.</p>
<div class="lb-trans"><p>报告还显示，各平台继续专注于可负担性倡议以推动增长。</p>
</div><p>Across the region, platforms doubled down on affordability-focused initiatives to expand mass-market adoption.</p>
<div class="lb-trans"><p>在整个地区，各平台加大了以可负担性为重点的倡议，以扩大大众市场的接受度。</p>
</div><p>While this led to a slight decline in average order values, the net effect was faster GMV growth driven by higher order frequency and a broader user base.</p>
<div class="lb-trans"><p>虽然这导致平均订单价值略有下降，但净效果是由于更高的订单频率和更广泛的用户基础，GMV 增长更快。</p>
</div><p>The report also showed that platforms shift beyond delivery into demand orchestration.</p>
<div class="lb-trans"><p>报告还显示，各平台正在从配送转向需求协调。</p>
</div><p>Food delivery platforms continued expanding their influence beyond fulfilment, notably through dine-out offerings, advertising products, and content- and incentive-led discovery.</p>
<div class="lb-trans"><p>食品配送平台继续扩大其在履行之外的影响力，特别是通过外出就餐服务、广告产品以及内容和激励驱动的发现。</p>
</div><p>As platforms aggregate richer datasets across delivery and offline consumption, their role is shifting from transaction channels toward demand orchestrators within the wider food and beverage (F&amp;B) ecosystem.</p>
<div class="lb-trans"><p>随着平台在配送和线下消费中聚合更丰富的数据集，它们的角色正在从交易渠道转变为更广泛的食品和饮料（F&amp;B）生态系统中的需求协调者。</p>
</div><p>According to the report, consolidation remains structurally inevitable.</p>
<div class="lb-trans"><p>根据报告，整合在结构上仍然是不可避免的。</p>
</div><p>Despite regulatory and political complexities: further consolidation in Southeast Asia’s food delivery market looks unavoidable.</p>
<div class="lb-trans"><p>尽管存在监管和政治复杂性，东南亚食品配送市场的进一步整合似乎不可避免。</p>
</div><p>Even so, competition has not diminished; rather, it has become more disciplined and increasingly shaped by scale, cost efficiency, and regulatory alignment rather than aggressive expansion.</p>
<div class="lb-trans"><p>即便如此，竞争并没有减弱；相反，它变得更加有序，并越来越受到规模、成本效率和监管一致性的影响，而不是激进扩张。</p>
</div><blockquote>
<p>Southeast Asia’s platform e-commerce GMV reaches $128.4B; top 3 platforms increase market share to 84 percent</p>
</blockquote>
<div class="lb-trans"><blockquote>
<p>东南亚的平台电子商务 GMV 达到 1284 亿美元；前三大平台市场份额提升至 84%</p>
</blockquote>
</div>

Southeast Asia’s food delivery GMV grows 18 percent to $22.7B in 2025 – Momentum Works

- 东南亚 2025 年外卖市场 GMV 同比增长 18%，达 227 亿美元，泰国引领增长。
- Grab 市场份额提升至 55%，ShopeeFood 超越 Foodpanda。
- 未来将见证数字生态系统的更深融合，影响超越区域。

根据 Momentum Works 的数据，东南亚的食品配送总商品交易额（GMV）将在 2025 年增长 18%，达到 227 亿美元