<p>“亲爱的车队经理们——你们的 Lightning 订单被取消了吗？Rivian 可以提供帮助！” 这是 Rivian 车队销售高级经理 Seth Parks 在推销电池电动皮卡 R1T 时的开场白。该车型提供 ‘四门短床配置’，意味着四个车门、五个座位和一个较小的载货区，起售价为 73,000 美元。Parks 还确认，Rivian 将在接下来的几周内参加美国的三场车队经理活动，并具体列出了这些活动。</p>
<p>这场针对性的营销活动原因显而易见：福特在 12 月永久停产全电动 F-150 Lightning，此前由于供应商火灾，自 10 月起已停止生产。这款标志性的 F-150 电动版于 2021 年首次亮相，并于 2022 年上市，几乎与其竞争对手 Rivian R1T 同时进入市场。</p>
<p>到 2025 年底，福特已售出约 100,000 辆 F-150 Lightning——这个数字相对较小，考虑到整个 F 系列在前一年达到了近 830,000 辆，主要是内燃机车型。然而，福特已宣布计划用一款名为 F-150 Lightning EREV 的增程版车型替代该款车型。预计该车型的综合续航将超过 1,100 公里，福特强调这一特性对于拖运重型拖车尤为重要——这是电池电动版之前受到批评的一个点。</p>
<p>竞争对手 Rivian 可能需要提升 R1T 的销量，尽管该车型最近在加州交通运输部（Caltrans）等车队客户中需求有所增加。电池电动皮卡及其兄弟车型 R1S 电动 SUV 的销量一直较为温和。2025 年，Rivian 的交付量下降了 18%，降至 42,247 辆，尽管这一数字包括了销售给亚马逊和 HelloFresh 等客户的电动送货车（EDVs）。</p>
<p>该公司的希望现在寄托在新电动 SUV R2 的推出上，该车型于 2024 年 3 月首次亮相，预计将在 2026 年上半年开始交付给客户。起售价约为 45,000 美元，价格将显著低于 R1S（起售价为 77,000 美元）。</p>
<p>linkedin.com, eletric-vehicles.com</p>

<p>Rivian 正在针对因 F-150 Lightning 停产而受到影响的福特客户，推广其 R1T 电动皮卡作为替代方案。Rivian 的车队销售高级经理 Seth Parks 在 LinkedIn 上宣布了这一举措，强调了 R1T 的特点和起价为 73,000 美元的定价。福特因供应商火灾暂停了 F-150 Lightning 的生产，并计划用一款增程版替代它。Rivian 旨在提升 R1T 的销量，尽管销量一直较为平淡，同时为 2026 年推出更实惠的 R2 SUV 做准备</p>

<p>“Dear Fleet Managers – Were your Lightning orders cancelled? Rivian can help!” That is how Seth Parks, Senior Manager of Fleet Sales at Rivian, opens his pitch for the battery-electric pickup R1T. The model is available in a ‘crew cab short bed configuration,’ meaning four doors, five seats, and a smaller load area, starting at $73,000. Parks also confirms that Rivian will attend three fleet manager events in the US over the coming weeks, even naming the specific events.</p>
<div class="lb-trans"><p>“亲爱的车队经理们——你们的 Lightning 订单被取消了吗？Rivian 可以提供帮助！” 这是 Rivian 车队销售高级经理 Seth Parks 在推销电池电动皮卡 R1T 时的开场白。该车型提供 ‘四门短床配置’，意味着四个车门、五个座位和一个较小的载货区，起售价为 73,000 美元。Parks 还确认，Rivian 将在接下来的几周内参加美国的三场车队经理活动，并具体列出了这些活动。</p>
</div><p>The reason for this targeted marketing campaign is clear: Ford permanently discontinued the all-electric F-150 Lightning in December, after production had already been halted since October due to a supplier fire. The electric version of the iconic F-150 was unveiled in 2021 and launched in 2022, entering the market almost simultaneously with its rival, the Rivian R1T.</p>
<div class="lb-trans"><p>这场针对性的营销活动原因显而易见：福特在 12 月永久停产全电动 F-150 Lightning，此前由于供应商火灾，自 10 月起已停止生产。这款标志性的 F-150 电动版于 2021 年首次亮相，并于 2022 年上市，几乎与其竞争对手 Rivian R1T 同时进入市场。</p>
</div><p>By the end of 2025, Ford had sold around 100,000 units of the F-150 Lightning—a relatively small number, considering that the entire F-Series alone reached nearly 830,000 units in the previous year, mostly with internal combustion engines. However, Ford has announced plans to replace the model with a range-extender version called the F-150 Lightning EREV. This model is expected to achieve a combined range of over 1,100 kilometres, a feature Ford highlights as particularly important for towing heavy trailers—previously a point of criticism for the battery-electric version.</p>
<div class="lb-trans"><p>到 2025 年底，福特已售出约 100,000 辆 F-150 Lightning——这个数字相对较小，考虑到整个 F 系列在前一年达到了近 830,000 辆，主要是内燃机车型。然而，福特已宣布计划用一款名为 F-150 Lightning EREV 的增程版车型替代该款车型。预计该车型的综合续航将超过 1,100 公里，福特强调这一特性对于拖运重型拖车尤为重要——这是电池电动版之前受到批评的一个点。</p>
</div><p>Rival Rivian could use a boost in R1T sales, even though the model has recently seen increased demand from fleet customers such as the California Department of Transportation (Caltrans). The battery-electric pickup and its sibling, the R1S electric SUV, have only sold in modest numbers. In 2025, Rivian’s deliveries fell by 18% to 42,247 vehicles, though this figure includes the electric delivery vans (EDVs) sold to customers like Amazon and HelloFresh.</p>
<div class="lb-trans"><p>竞争对手 Rivian 可能需要提升 R1T 的销量，尽管该车型最近在加州交通运输部（Caltrans）等车队客户中需求有所增加。电池电动皮卡及其兄弟车型 R1S 电动 SUV 的销量一直较为温和。2025 年，Rivian 的交付量下降了 18%，降至 42,247 辆，尽管这一数字包括了销售给亚马逊和 HelloFresh 等客户的电动送货车（EDVs）。</p>
</div><p>The company’s hopes now rest on the launch of the new electric SUV R2, which was unveiled in March 2024 and is expected to begin customer deliveries in the first half of 2026. Priced from around $45,000, it will be significantly more affordable than the R1S (starting at $77,000).</p>
<div class="lb-trans"><p>该公司的希望现在寄托在新电动 SUV R2 的推出上，该车型于 2024 年 3 月首次亮相，预计将在 2026 年上半年开始交付给客户。起售价约为 45,000 美元，价格将显著低于 R1S（起售价为 77,000 美元）。</p>
</div><p>linkedin.com, eletric-vehicles.com</p>
<div class="lb-trans"><p>linkedin.com, eletric-vehicles.com</p>
</div>

Rivian Offers Alternative to Customers Affected by Discontinued F-150 Lightning

- Rivian 宣布推出电动皮卡 R1T，售价从 $73,000 起。  
- 福特由于供应商火灾永久停产全电动 F-150 Lightning，计划推出 F-150 Lightning EREV。  
- Rivian 期望通过新电动 SUV R2 提高销量，该车型预定于 2026 年上半年交付。

Rivian 为受到 F-150 Lightning 停产影响的客户提供了替代方案