<div id="readability-page-1"><div> <img height="890" src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642013-The-New-08.-Limit-Less-Campaign_Hero-Image-a25177-original-1769504208.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" original-src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642013-The-New-08.-Limit-Less-Campaign_Hero-Image-a25177-original-1769504208.jpg"/> Gothenburg, Sweden — Lynk &amp; Co launches its new dedicated marketing campaign: “The New 08. Limit Less”, celebrating a milestone product for the European market. “The New 08. Limit Less” campaign reignites the conversation around the Lynk &amp; Co 08 by spotlighting range as a driver of flow – uninterrupted, effortless movement through everyday life. Built as a full-funnel campaign across channels, the campaign uses bold visuals and cinematic storytelling to break through the noise and capture attention. As more drivers look to shift toward electrification but remain hesitant due to limited charging infrastructure and range concerns, the Lynk &amp; Co 08 offers a reassuring bridge. Its long‑range plug-in hybrid capability lets drivers enjoy a truly electric everyday experience, with the peace of mind of a combustion engine when they need it. “With The New 08. Limit Less campaign, we wanted to express a feeling rather than explain a feature, says Mathieu Spencer, Chief Marketing Officer at Lynk &amp; Co International. The campaign is about flow, about moving through everyday life without interruptions, friction or second thoughts. It’s a creative expression of how driving should feel today.” —Mathieu Spencer, Chief Marketing Officer at Lynk &amp; Co International <img height="1200" src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642016-The-New-08.-Limit-Less-Campaign-_City1-50cfb0-original-1769504220.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" original-src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642016-The-New-08.-Limit-Less-Campaign-_City1-50cfb0-original-1769504220.jpg"/> <img height="1200" src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642017-The-New-08.-Limit-Less-Campaign-_City2-ccc34b-original-1769504222.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" original-src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642017-The-New-08.-Limit-Less-Campaign-_City2-ccc34b-original-1769504222.jpg"/> <h3>Limit Less: engineered for unrestricted flow</h3> At the heart of the campaign is a simple idea: long range isn’t about escaping; it’s about keeping going. Limit Less celebrates everyday movement, momentum and the freedom to stay in flow. This idea comes to life through fast-paced scenes and fluid transitions, showing how everyday moments connect into one continuous rhythm. From morning routines to spontaneous plans, Limit Less captures life as it moves, uninterrupted and always in sync. <img height="1000" src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642012-HowFar-Application-In-car-Display-ae79ae-original-1769504205.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" original-src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642012-HowFar-Application-In-car-Display-ae79ae-original-1769504205.png"/> <img height="1200" src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642018-The-New-08.-Limit-Less-Campaign_Mountains2-caeb18-original-1769504222.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1600" original-src="https://imageproxy.pbkrs.com/https://cleantechnica.com/wp-content/uploads/2026/01/642018-The-New-08.-Limit-Less-Campaign_Mountains2-caeb18-original-1769504222.jpg"/> <h3>A cinematic expression of flow </h3> Limit Less marks a new chapter in how Lynk &amp; Co communicates performance, not as technical figures alone, but as a lived, human experience shaped by movement, rhythm and real life. The creative concept mirrors what the 08 stands for: practical, powerful and easy to live with. Through a fast-paced, flowing visual style, the campaign connects different moments of the day into one continuous story, from city streets to open roads. What consumers see in the campaign is what they experience in the car: movement without friction, confidence and momentum. The campaign was produced in collaboration with Canada, a Spain-based production house, and directed by Pau Dalmases. The production brought together a world-class crew, including specialist automotive lighting technicians, with still photography by ManuFauque. <ul> <li>Campaign Details</li> <li>Campaign name: The New 08. Limit Less</li> <li>Channels: Paid and owned media</li> <li>Media buying: Dentsu</li> <li>Production: Canada</li> <li>Creative Director: Pau Dalmases</li> <li>Photographer: Manu Fauque</li> <li>45’’ video:</li> </ul> <h3>HowFar: The New In‑Car App That Tracks and Encourages Electric‑First Driving</h3> Developed for the Lynk &amp; Co 08, HowFar is a new in‑car app that helps plug‑in hybrid drivers make the most of electric‑only driving. It tracks the distance travelled on pure electric power and turns it into an engaging challenge, motivating drivers to maximise their time in EV mode and minimisetheuse of the combustion engine. The app offers a clear snapshot of electric‑only performance, enabling users tomonitortheir progress, revisit past results, and better understand their everyday driving efficiency. To make the experience even more motivating, HowFar adds a friendly competitive layer, allowing drivers to compare their achievements with others across the Lynk &amp; Co community. By combining insight, motivation, and a touch of fun, HowFar strengthens Lynk &amp; Co’s commitment to making electrified mobility intuitive, rewarding, and easier for everyone to adopt. Launched in Europe in May 2025, the Lynk &amp; Co 08 is the first plug-in hybrid SUV in Europe to offer up to 200 km of all-electric range (WLTP) combined with DC fast charging. This breakthrough redefines expectations for plug-in hybrids, delivering over 1,000 km total range, premium design, and a 5-star Euro NCAP safety rating, presenting premium value without compromise. With “The New 08. Limit Less”, the brand reinforces the Lynk &amp; Co 08 role as a category-defining plug-in hybrid SUV designed for people who want to move through life with fewer limits and greater confidence. To discover the campaign, explore the Lynk &amp; Co 08 in detail and book a test drive, visit your local Lynk &amp; Co website. </div></div>

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Lynk & Co 推出了其新的营销活动 “全新 08. 无限可能”，旨在推广 Lynk & Co 08 插电式混合动力 SUV 在欧洲的销售。该活动强调了车辆的长续航能力和无缝驾驶体验，回应了消费者对电气化和充电基础设施的担忧。活动采用大胆的视觉效果和叙事手法，传达出日常生活中不断移动的感觉。此外，该活动还推出了 HowFar 应用程序，旨在通过跟踪性能和促进驾驶者之间的社区互动，鼓励以电为主的驾驶。Lynk & Co 08 提供了显著的全电动续航里程和高端配置，进一步巩固了其市场地位

Lynk & Co Launches “The New 08 Limit Less” Campaign and a New in‑Car App…

- Lynk & Co 推出新营销活动 “The New 08. Limit Less”，推广其新款插电混合动力 SUV。  
- 该活动强调长续航和顺畅驾驶体验，旨在消除潜在用户对充电和续航的担忧。  
- 该款车型提供超过 200 km 的全电动续航和 1,000 km 的总续航，旨在提升用户的电动出行体验。

领克启动 “全新 08 Limit Less” 宣传活动，并推出一款新的车载应用程序……