<p>中国自贡 --（Newsfile Corp. -2026 年 1 月 30 日）- 由携程集团和猫途鹰中国联合发起的 2026 全球影响者中国旅游活动正式启动，自贡这座千年盐都被选为首个目的地。活动以 “春节插画指南” 为主题，汇聚国际影响者体验并分享真实的中国节日文化，为中国入境旅游的复苏与增长注入新的活力。</p>
<p>“当灯笼在自贡点亮时，2026 年春节正式拉开帷幕。” 在自贡举行的全国春节点灯仪式，将该市的灯笼节从地方庆典提升为标志着农历新年到来的全国性象征时刻。作为第 32 届自贡国际恐龙灯会和更广泛的春节庆祝活动的亮点，该活动迎来了 40 多位国际影响者，他们参与了灯笼框架制作和贴纸等非物质文化遗产的亲身体验，品尝了根植于盐业遗产的美食，沉浸在 “灯笼与味道” 交织的节日习俗中。标志性的 “我闪耀” 春节点灯仪式采用中国印章作为象征媒介，连接七个城市的地标，诠释 “在自贡点亮全国春节” 的概念。此举使自贡成为重振国家春节传统的先锋，呼应了寻求节日文化新意义的年轻一代。同时，自贡也确立了全球旅行者体验春节的第一站，为 “川味悠然” 文化旅游品牌增添了生动的展示。</p>
<p>在为期三天的深入探索中，国际影响者从多个角度体验了自贡的文化旅游产品。伏羲河夜游、参观仙市古镇、自贡盐业历史文化博物馆和自贡恐龙乐园，生动展现了这座城市的盐业遗产、恐龙文化和充满活力的城市生活。行程超越了传统观光，强调 “本地沉浸 + 文化理解”，使参与者能够深入理解春节的深层含义。影响者与全球观众分享真实的第一手体验，有效打破了国际旅游推广的传统壁垒，为寻求全球知名度的小城市提供了一个引人注目的范例。</p>
<p>自贡还标志着携程的 “一城一非遗” 倡议的启动。该项目以春节遗产为基础，架起中外观众之间的桥梁。通过 Trip.Pal 全球网络，来自俄罗斯、泰国和印度尼西亚等国的病毒内容创作者和顶级影响者访问自贡，推广春节习俗和非物质文化遗产。配套活动包括 “来我家过年” 用户生成内容（UGC）活动和 PGC+UGC 特色 “春节与非物质文化遗产”，引导全球观众通过权威叙事和高质量内容探索中国。作为长期战略知识产权，该项目将继续支持中国文化的全球推广。</p>
<p>根据携程的数据，2025 年，自贡的入境游客到达人数同比增长 25%，而总入境旅游消费较去年增长 30%。这一增长反映了自贡在文化旅游发展方面的持续创新。在保留传统灯笼工艺的同时，该市还融入了 LED 照明和人工智能互动等现代技术，将灯笼节转变为一个完全沉浸式的体验。通过进一步利用其盐文化和恐龙遗产，自贡开发出独特的 “盐 - 恐龙 - 灯笼” 文化旅游体系，鼓励从单日游向多日沉浸式旅行转变。此外，与携程共同创作的 “携程音乐奖” 音乐会系列为灯笼节增添了多样的音乐表现形式。</p>
<p>以 2026 年为新的起点，自贡的入境旅游前景非常乐观。如今，自贡的灯笼不仅照亮了城市的夜空，也为中国文化走向世界照亮了道路。通过将春节的核心元素与自贡灯笼相结合，这一倡议为中国入境旅游的高质量发展提供了引人注目的 “自贡模式”。当传统文化通过创新焕发活力，当小众目的地找到其全球表达时，能够建立更深层次的文化联系。这邀请更多国际旅行者理解、体验和庆祝春节，让这座千年盐都在全球舞台上焕发新的光彩。</p>
<p>公司名称：上海携程商务有限公司。</p>
<p>联系人：贾青。</p>
<p>电子邮件：qjia@trip.com</p>
<p>网站：www.ctrip.com</p>
<p>要查看本新闻稿的源版本，请访问 https://www.newsfilecorp.com/release/282042</p>

携程网

携程集团-S

猫途鹰

旅游科技 ETF -ETFMG

<p>携程集团和猫途鹰中国推出了 2026 全球大 V 中国旅游活动，以自贡作为首个目的地。此次活动以 “春节插画指南” 为主题，旨在通过国际大 V 推广真实的中国节日文化。自贡的国家春节点灯仪式标志着此次活动的启动，展示了当地的遗产和习俗。自贡的入境旅游显著增长，2025 年游客到达人数增加了 25%。该倡议旨在提升自贡的全球知名度，并通过创新的旅游体验推广中国文化</p>

<p>Zigong, China--(Newsfile Corp. - January 30, 2026) - The 2026 Global Influencers' China Travel Campaign, jointly launched by Trip.com Group and Tripadvisor China, has officially commenced, with Zigong, the millennium-old salt capital of China, selected as the inaugural destination. Centered on the theme of a &#34;Chinese New Year Illustrated Guide,&#34; the campaign brings together international influencers to experience and share authentic Chinese festival culture with global audiences, injecting fresh momentum into China's inbound tourism recovery and growth.</p>
<div class="lb-trans"><p>中国自贡 --（Newsfile Corp. -2026 年 1 月 30 日）- 由携程集团和猫途鹰中国联合发起的 2026 全球影响者中国旅游活动正式启动，自贡这座千年盐都被选为首个目的地。活动以 “春节插画指南” 为主题，汇聚国际影响者体验并分享真实的中国节日文化，为中国入境旅游的复苏与增长注入新的活力。</p>
</div><p>&#34;As lanterns light up in Zigong, the 2026 Chinese New Year officially kicks off.&#34; The National Chinese New Year Lighting Ceremony, held in Zigong, elevated the city's lantern festival from a local celebration to a nationally symbolic moment marking the arrival of the new year in the lunar calendar. As a highlight of the 32nd Zigong International Dinosaur Lantern Festival and the broader Chinese New Year celebrations, the event welcomed over 40 international influencers, who participated in hands-on intangible cultural heritage experiences such as lantern frame construction and papering, tasted cuisine rooted in salt-industry heritage, and immersed themselves in festive customs where &#34;lanterns and flavors&#34; intertwine. The signature &#34;I Shine Bright&#34; Chinese New Year lighting ceremony employed the Chinese seal as a symbolic medium, linking landmarks across seven cities and interpreting the concept of &#34;Lighting Up the Whole Nation for Chinese New Year at Zigong.&#34; This initiative positioned Zigong as a pioneer in reigniting national Chinese New Year traditions, resonating with younger generations seeking renewed meaning in festive culture. It also established Zigong as the first stop for global travelers experiencing the Chinese New Year, contributing a dynamic showcase to the &#34;Sichuan Ease&#34; cultural tourism brand.</p>
<div class="lb-trans"><p>“当灯笼在自贡点亮时，2026 年春节正式拉开帷幕。” 在自贡举行的全国春节点灯仪式，将该市的灯笼节从地方庆典提升为标志着农历新年到来的全国性象征时刻。作为第 32 届自贡国际恐龙灯会和更广泛的春节庆祝活动的亮点，该活动迎来了 40 多位国际影响者，他们参与了灯笼框架制作和贴纸等非物质文化遗产的亲身体验，品尝了根植于盐业遗产的美食，沉浸在 “灯笼与味道” 交织的节日习俗中。标志性的 “我闪耀” 春节点灯仪式采用中国印章作为象征媒介，连接七个城市的地标，诠释 “在自贡点亮全国春节” 的概念。此举使自贡成为重振国家春节传统的先锋，呼应了寻求节日文化新意义的年轻一代。同时，自贡也确立了全球旅行者体验春节的第一站，为 “川味悠然” 文化旅游品牌增添了生动的展示。</p>
</div><p>Over three days of in-depth exploration, international influencers experienced Zigong's cultural tourism offerings from multiple perspectives. Night tours of Fuxi River, visits to Xianshi Ancient Town, the Zigong Salt Industry History and Culture Museum, and Zigong Fantawild Dino Kingdom offered a vivid encounter with the city's salt heritage, dinosaur culture, and vibrant urban life. Moving beyond traditional sightseeing, the itinerary emphasized &#34;local immersion + cultural understanding,&#34; enabling participants to grasp the deeper meaning of the Chinese New Year. Influencers shared authentic, first-hand experiences with global audiences, effectively breaking traditional barriers to international tourism promotion and offering a compelling model for niche cities seeking global visibility.</p>
<div class="lb-trans"><p>在为期三天的深入探索中，国际影响者从多个角度体验了自贡的文化旅游产品。伏羲河夜游、参观仙市古镇、自贡盐业历史文化博物馆和自贡恐龙乐园，生动展现了这座城市的盐业遗产、恐龙文化和充满活力的城市生活。行程超越了传统观光，强调 “本地沉浸 + 文化理解”，使参与者能够深入理解春节的深层含义。影响者与全球观众分享真实的第一手体验，有效打破了国际旅游推广的传统壁垒，为寻求全球知名度的小城市提供了一个引人注目的范例。</p>
</div><p>Zigong also marked the launch of Trip.com's &#34;One City, One Intangible Cultural Heritage&#34; initiative. Anchored in Spring Festival heritage, the project builds bridges between Chinese and international audiences. Through the Trip.Pal global network, viral content creators and leading influencers from countries such as Russia, Thailand, and Indonesia visited Zigong to promote Chinese New Year customs and intangible cultural heritage. Complementary initiatives, including the &#34;Come Celebrate the New Year at My Home&#34; UGC campaign and the PGC+UGC feature &#34;Chinese New Year in Intangible Cultural Heritage,&#34; guided global audiences to explore China through authoritative storytelling and high-quality content. As a long-term strategic IP, the project will continue to support the global promotion of Chinese culture.</p>
<div class="lb-trans"><p>自贡还标志着携程的 “一城一非遗” 倡议的启动。该项目以春节遗产为基础，架起中外观众之间的桥梁。通过 Trip.Pal 全球网络，来自俄罗斯、泰国和印度尼西亚等国的病毒内容创作者和顶级影响者访问自贡，推广春节习俗和非物质文化遗产。配套活动包括 “来我家过年” 用户生成内容（UGC）活动和 PGC+UGC 特色 “春节与非物质文化遗产”，引导全球观众通过权威叙事和高质量内容探索中国。作为长期战略知识产权，该项目将继续支持中国文化的全球推广。</p>
</div><p>According to Trip.com data, in 2025, Zigong's inbound tourist arrivals increased by 25% year-on-year, while total inbound tourism spending rose by 30% compared to the previous year. This growth reflects Zigong's continuous innovation in cultural tourism development. While preserving traditional lantern craftsmanship, the city has integrated modern technologies such as LED lighting and AI interaction, transforming the lantern festival into a fully immersive experience. By further leveraging its salt culture and dinosaur heritage, Zigong has developed a distinctive &#34;salt-dinosaur-lantern&#34; cultural tourism system, encouraging a shift from single-day visits to multi-day immersive travel. Additionally, the &#34;Trip Music Award&#34; concert series, co-created with Trip.com, has enriched the lantern festival with diverse musical expressions.</p>
<div class="lb-trans"><p>根据携程的数据，2025 年，自贡的入境游客到达人数同比增长 25%，而总入境旅游消费较去年增长 30%。这一增长反映了自贡在文化旅游发展方面的持续创新。在保留传统灯笼工艺的同时，该市还融入了 LED 照明和人工智能互动等现代技术，将灯笼节转变为一个完全沉浸式的体验。通过进一步利用其盐文化和恐龙遗产，自贡开发出独特的 “盐 - 恐龙 - 灯笼” 文化旅游体系，鼓励从单日游向多日沉浸式旅行转变。此外，与携程共同创作的 “携程音乐奖” 音乐会系列为灯笼节增添了多样的音乐表现形式。</p>
</div><p>With 2026 as a new starting point, Zigong's inbound tourism outlook is very promising. Today, Zigong's lanterns not only illuminate the city's night skies but also light the path for Chinese culture to reach the world. By weaving together the core elements of the Chinese New Year and Zigong lanterns, this initiative offers a compelling &#34;Zigong model&#34; for the high-quality development of China's inbound tourism. When traditional culture is revitalized through innovation, and when niche destinations find their global expression, deeper cultural connections can be forged. This invites more international travelers to understand, experience, and celebrate the Chinese New Year, allowing Zigong, the millennium salt capital, to shine with renewed brilliance on the global stage.</p>
<div class="lb-trans"><p>以 2026 年为新的起点，自贡的入境旅游前景非常乐观。如今，自贡的灯笼不仅照亮了城市的夜空，也为中国文化走向世界照亮了道路。通过将春节的核心元素与自贡灯笼相结合，这一倡议为中国入境旅游的高质量发展提供了引人注目的 “自贡模式”。当传统文化通过创新焕发活力，当小众目的地找到其全球表达时，能够建立更深层次的文化联系。这邀请更多国际旅行者理解、体验和庆祝春节，让这座千年盐都在全球舞台上焕发新的光彩。</p>
</div><p>Company Name: Shanghai Ctrip Commerce Co., Ltd.</p>
<div class="lb-trans"><p>公司名称：上海携程商务有限公司。</p>
</div><p>Contact Person: Qing Jia</p>
<div class="lb-trans"><p>联系人：贾青。</p>
</div><p>Email: qjia@trip.com</p>
<div class="lb-trans"><p>电子邮件：qjia@trip.com</p>
</div><p>Website: www.ctrip.com</p>
<div class="lb-trans"><p>网站：www.ctrip.com</p>
</div><p>To view the source version of this press release, please visit https://www.newsfilecorp.com/release/282042</p>
<div class="lb-trans"><p>要查看本新闻稿的源版本，请访问 https://www.newsfilecorp.com/release/282042</p>
</div>

携程集团和猫途鹰中国推出 2026 全球网红中国旅行活动