<ul>
<li><em>旅行者的旅行时间更长，目的地更远，跨境逗留七晚或更长时间的预订增长近 40%，长途航班的预订增长超过 50%.</em></li>
<li><em>舒适性成为优先考虑的因素，头等舱和商务舱航班以及五星级酒店的入住均显示出强劲增长。</em></li>
</ul>
<p>, /PRNewswire/ -- 在马年即将到来之际，2026 年农历新年的旅行正在加速。</p>
<p>与去年农历新年期间相比，Trip.com Group 平台的预订量增长了两位数，旅行者倾向于选择更长的假期和更具雄心的节日旅行。</p>
<p>继续阅读</p>
<p>长途旅行、打包路线和高端选择也在重新定义今年的农历新年旅程。</p>
<p><strong>更长的假期正在重塑旅行的深度和节奏</strong></p>
<p>亚太市场的公共假期延长正在重塑农历新年的旅行行为，使得更长的逗留和更丰富的行程成为可能。</p>
<p>在中国，作为最大的旅行者来源市场之一，2026 年农历新年假期为期九天，通过请五天年假可以延长至超过 15 天。在越南，结合公共假期和周末，旅行者可以享受长达九天的假期。类似的情况也出现在韩国、新加坡、马来西亚和菲律宾，休假两到三天可以将假期延长至九天。</p>
<p>Trip.com Group 的数据表明，跨境预订中七晚或更长时间的逗留同比增长近 40%。在同一时期，长途预订激增超过 50%。这些趋势表明，旅行者在节日期间选择更长的旅行和更远的目的地。</p>
<p>欧洲和大洋洲正在成为寻求逃离农历新年的亚洲旅行者的热门长途选择。挪威在新加坡旅行者中增长最快，预订量同比激增超过 200%，受益于北极光、峡湾和风景铁路等体验。马尔代夫、土耳其、西班牙和蒙古的市场也在快速增长。澳大利亚吸引了最多来自中国的旅行者，同比增长超过 100%，热门景点包括大堡礁、悉尼歌剧院和内陆的风景，而新西兰的全球关注度也在强劲上升，同比增长接近 50%。</p>
<p>更长的假期也在提升对打包旅游产品的兴趣。在 Trip.com 的打包旅游选项中，受欢迎的包括覆盖伊斯坦布尔、卡帕多奇亚、科尼亚和以弗所的八天土耳其之旅。在美国，五天的洛杉矶 - 拉斯维加斯 - 大峡谷之旅展示了多城市旅行的吸引力。在日本，五天的大阪 - 京都行程包括天桥立、伊根的船屋、岚山的渡月桥和奈良公园。</p>
<p><strong>高端旅行逐渐受到重视，舒适性和质量成为优先考虑</strong></p>
<p>随着目的地旅行模式的演变，关于舒适性和质量的选择也在发生变化。除了旅行时间更长，人们的旅行方式也在改善——越来越多的人倾向于选择高端的旅行方式。</p>
<p>头等舱航班的预订同比增长 83%，而商务舱旅行增长了 38%。这一趋势在住宿方面也得到了进一步体现，五星级酒店的需求增长了 59%。</p>
<p>在新加坡、马来西亚、印度尼西亚和越南，五星级酒店的预订占所有预订的近一半或更多。包括四星级酒店在内的高端酒店在这些东南亚市场的住宿预订中占比约为四分之三。</p>
<p><strong>亚洲主导，城市中心支撑区域旅行</strong></p>
<p>在农历新年期间，东亚和东南亚占据了整体预订的最大份额。从同比增长来看，越南、韩国和印度尼西亚是增长最快的市场。</p>
<p>几个主要的亚洲城市在预订增长方面表现突出。首尔、胡志明市和巴厘岛的预订同比增长均超过 70%。在首尔，冬季景点和购物区如明洞和东大门是主要吸引力。文化地标，包括景福宫，以及前往南怡岛的热门一日游进一步增强了这座城市的吸引力。</p>
<p>胡志明市正在获得关注，以西贡圣母大教堂和热闹的边青市场而闻名。巴厘岛的热带气候吸引了寻求海滩度假、健康体验和度假风格住宿的旅行者。</p>
<p>吉隆坡的预订增长也达到了两位数，受农历新年期间在唐人街和主要购物中心的活动以及对巴图洞的访问推动。同时，Trip.com 上的新加坡打包旅游表现强劲，受到如新加坡环球影城和滨海湾花园等家庭友好型景点的推动。</p>
<p><strong>中国的入境旅游稳步上升</strong></p>
<p>中国仍然是农历新年旅行者的热门目的地。除了来自亚洲市场的强劲旅行需求外，中国还看到来自欧洲和大洋洲国家的强劲增长。特别是来自英国和新西兰的预订同比增长均超过 150%。</p>
<p>包括上海、北京和广州在内的主要门户城市占据了入境游客的最大份额。为方便节日期间的旅行，从 2 月 10 日起，Trip.com 将在北京大兴国际机场推出为期三个月的 “探索北京” 入境礼包。该礼包为抵达的国际旅客提供免费的预加载公共交通卡，以及航班和景点的优惠券。</p>
<p>值得注意的是，厦门和深圳的入境增长强劲，预订量分别增长了 60% 和 90%。在深圳，Trip.com 还推出了 “深圳快线”——为国际中转旅客提供的免费半日城市游，让游客在短暂的中转期间享受顺畅而沉浸的体验。Trip.com 的旅游套餐涵盖成都、九寨沟、黄龙和三星堆博物馆等目的地，也吸引了入境游客。</p>
<p>总体来看，2026 年春节旅行的特点是行程更长、选择更高端，以及对多城市和打包行程的兴趣在亚洲及其他地区不断增长。旅客们在这个节日季节确实准备好付出额外的努力。</p>
<p>来源：Trip.com Group</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAxJk5ld3NJdGVtSWQ9Q043NjAzNSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDEyMzE0UFJfTkVXU19VU1BSX19fX19DTjc2MDM1?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAxJk5ld3NJdGVtSWQ9Q043NjAzNSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDEyMzE0UFJfTkVXU19VU1BSX19fX19DTjc2MDM1"/></p>

携程网

携程集团-S

<p>携程集团预测 2026 年春节期间的旅行将大幅增长，预订量显著增加。旅行者选择更长的行程，跨境停留七晚或以上的预订量几乎增长了 40%，长途航班的预订量上升超过 50%。高端旅行越来越受到欢迎，头等舱和商务舱航班的预订量分别增长了 83% 和 38%。首尔、胡志明市和巴厘岛等主要亚洲城市的预订增长强劲，而中国仍然是来自各个地区旅行者的热门目的地</p>

<ul>
<li><em>Travellers are taking longer trips and venturing further, with cross-border stays of seven nights or more up nearly 40% and long-haul bookings up over 50%.</em></li>
<li><em>Comfort is becoming a priority, with first-class and business-class flights and five-star hotel stays all showing strong growth.</em></li>
</ul>
<div class="lb-trans"><ul>
<li><em>旅行者的旅行时间更长，目的地更远，跨境逗留七晚或更长时间的预订增长近 40%，长途航班的预订增长超过 50%.</em></li>
<li><em>舒适性成为优先考虑的因素，头等舱和商务舱航班以及五星级酒店的入住均显示出强劲增长。</em></li>
</ul>
</div><p>, /PRNewswire/ -- Galloping into the Year of the Horse, Lunar New Year 2026 travel is gathering speed.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 在马年即将到来之际，2026 年农历新年的旅行正在加速。</p>
</div><p>Bookings across Trip.com Group's platforms have climbed by double digits compared with the Lunar New Year period last year, as travellers lean into longer holidays and more ambitious festive travel.</p>
<div class="lb-trans"><p>与去年农历新年期间相比，Trip.com Group 平台的预订量增长了两位数，旅行者倾向于选择更长的假期和更具雄心的节日旅行。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p>Long-haul travel, packaged routes and premium choices are also redefining this year's Lunar New Year journeys.</p>
<div class="lb-trans"><p>长途旅行、打包路线和高端选择也在重新定义今年的农历新年旅程。</p>
</div><p><strong>Longer Holidays Are Reshaping Travel Depth and Pace</strong></p>
<div class="lb-trans"><p><strong>更长的假期正在重塑旅行的深度和节奏</strong></p>
</div><p>Extended public holidays across Asia-Pacific markets are reshaping Lunar New Year travel behaviour, enabling longer stays and more layered itineraries.</p>
<div class="lb-trans"><p>亚太市场的公共假期延长正在重塑农历新年的旅行行为，使得更长的逗留和更丰富的行程成为可能。</p>
</div><p>In China, one of the largest traveller source markets, the 2026 Lunar New Year holiday spans nine days and can extend beyond 15 days by taking five days of annual leave. In Vietnam, combining public holidays with weekends allows travellers up to nine days off. Similar dynamics are seen in South Korea, Singapore, Malaysia and the Philippines, where taking two to three days of leave can extend breaks to nine days.</p>
<div class="lb-trans"><p>在中国，作为最大的旅行者来源市场之一，2026 年农历新年假期为期九天，通过请五天年假可以延长至超过 15 天。在越南，结合公共假期和周末，旅行者可以享受长达九天的假期。类似的情况也出现在韩国、新加坡、马来西亚和菲律宾，休假两到三天可以将假期延长至九天。</p>
</div><p>Trip.com Group data show that cross-border bookings with stays of seven nights or more have risen nearly 40% year-on-year. Long-haul bookings have surged by over 50% during the same period. Together, these trends point to travellers taking longer trips and venturing further afield during the festive period.</p>
<div class="lb-trans"><p>Trip.com Group 的数据表明，跨境预订中七晚或更长时间的逗留同比增长近 40%。在同一时期，长途预订激增超过 50%。这些趋势表明，旅行者在节日期间选择更长的旅行和更远的目的地。</p>
</div><p>Europe and Oceania are emerging as top long-haul picks for Asian travellers seeking to escape Lunar New Year. Norway records the fastest growth among Singaporean travellers, with bookings soaring over 200% year-on-year, boosted by experiences such as the Northern Lights, fjords, and scenic rail routes. The Maldives, Turkey, Spain, and Mongolia are also seeing rapid growth across markets. Australia attracts the most travellers from China, recording an increase of over 100% year-on-year, with popular sights including the Great Barrier Reef, the Sydney Opera House, and the Outback's landscapes, while New Zealand is experiencing strong global interest, rising close to 50% year-on-year.</p>
<div class="lb-trans"><p>欧洲和大洋洲正在成为寻求逃离农历新年的亚洲旅行者的热门长途选择。挪威在新加坡旅行者中增长最快，预订量同比激增超过 200%，受益于北极光、峡湾和风景铁路等体验。马尔代夫、土耳其、西班牙和蒙古的市场也在快速增长。澳大利亚吸引了最多来自中国的旅行者，同比增长超过 100%，热门景点包括大堡礁、悉尼歌剧院和内陆的风景，而新西兰的全球关注度也在强劲上升，同比增长接近 50%。</p>
</div><p>Longer holidays are also boosting interest in package tour products. Among Trip.com's package tour options, popular ones include an eight-day Turkey journey covering Istanbul, Cappadocia, Konya, and Ephesus. In the United States, a five-day Los Angeles–Las Vegas–Grand Canyon tour illustrates the appeal of multi-city travel. In Japan, a five-day Osaka–Kyoto itinerary features Amanohashidate, Ine's boathouses, Arashiyama's Togetsukyo Bridge, and Nara Park.</p>
<div class="lb-trans"><p>更长的假期也在提升对打包旅游产品的兴趣。在 Trip.com 的打包旅游选项中，受欢迎的包括覆盖伊斯坦布尔、卡帕多奇亚、科尼亚和以弗所的八天土耳其之旅。在美国，五天的洛杉矶 - 拉斯维加斯 - 大峡谷之旅展示了多城市旅行的吸引力。在日本，五天的大阪 - 京都行程包括天桥立、伊根的船屋、岚山的渡月桥和奈良公园。</p>
</div><p><strong>Premium Travel Gains Ground as Comfort and Quality Take Priority</strong></p>
<div class="lb-trans"><p><strong>高端旅行逐渐受到重视，舒适性和质量成为优先考虑</strong></p>
</div><p>As travel patterns evolve across destinations, choices around comfort and quality are also shifting. Besides travelling for longer, people are also travelling better — more are favouring premium ways to travel.</p>
<div class="lb-trans"><p>随着目的地旅行模式的演变，关于舒适性和质量的选择也在发生变化。除了旅行时间更长，人们的旅行方式也在改善——越来越多的人倾向于选择高端的旅行方式。</p>
</div><p>First-class flight bookings have risen 83% year-on-year, while business-class travel has risen 38%. Such a trend is further mirrored in accommodation, where five-star hotel demand has climbed 59%.</p>
<div class="lb-trans"><p>头等舱航班的预订同比增长 83%，而商务舱旅行增长了 38%。这一趋势在住宿方面也得到了进一步体现，五星级酒店的需求增长了 59%。</p>
</div><p>In Singapore, Malaysia, Indonesia and Vietnam, five-star hotels account for close to or more than half of all stays booked. Including four-star hotels, upper-tier properties represent around three-quarters of accommodation booked across these Southeast Asian markets.</p>
<div class="lb-trans"><p>在新加坡、马来西亚、印度尼西亚和越南，五星级酒店的预订占所有预订的近一半或更多。包括四星级酒店在内的高端酒店在这些东南亚市场的住宿预订中占比约为四分之三。</p>
</div><p><strong>Asia Dominates as Urban Hubs Anchor Regional Travel</strong></p>
<div class="lb-trans"><p><strong>亚洲主导，城市中心支撑区域旅行</strong></p>
</div><p>During the Lunar New Year period, East Asia and Southeast Asia accounted for the largest share of overall bookings. In terms of year-on-year growth, Vietnam, South Korea, and Indonesia rank among the fastest-growing markets.</p>
<div class="lb-trans"><p>在农历新年期间，东亚和东南亚占据了整体预订的最大份额。从同比增长来看，越南、韩国和印度尼西亚是增长最快的市场。</p>
</div><p>Several major Asian cities are standing out for particularly strong booking growth. Seoul, Ho Chi Minh City and Bali each have recorded year-on-year booking growth of more than 70%. In Seoul, winter attractions and shopping districts such as Myeongdong and Dongdaemun are key draws. Cultural landmarks, including Gyeongbokgung Palace, and popular day trips to Nami Island further enhance the city's appeal.</p>
<div class="lb-trans"><p>几个主要的亚洲城市在预订增长方面表现突出。首尔、胡志明市和巴厘岛的预订同比增长均超过 70%。在首尔，冬季景点和购物区如明洞和东大门是主要吸引力。文化地标，包括景福宫，以及前往南怡岛的热门一日游进一步增强了这座城市的吸引力。</p>
</div><p>Ho Chi Minh City is gaining traction, renowned for the Notre-Dame Cathedral Basilica of Saigon and the vibrant Ben Thanh Market. Bali's tropical atmosphere is a magnet for Lunar New Year travel, attracting travellers seeking beach escapes, wellness experiences, and resort‑style stays.</p>
<div class="lb-trans"><p>胡志明市正在获得关注，以西贡圣母大教堂和热闹的边青市场而闻名。巴厘岛的热带气候吸引了寻求海滩度假、健康体验和度假风格住宿的旅行者。</p>
</div><p>Kuala Lumpur has recorded double-digit booking growth, fueled by Lunar New Year events across Chinatown and major malls, as well as visits to Batu Caves. Meanwhile, Singapore packaged tours on Trip.com perform strongly, driven by family-oriented attractions such as Universal Studios Singapore and Gardens by the Bay.</p>
<div class="lb-trans"><p>吉隆坡的预订增长也达到了两位数，受农历新年期间在唐人街和主要购物中心的活动以及对巴图洞的访问推动。同时，Trip.com 上的新加坡打包旅游表现强劲，受到如新加坡环球影城和滨海湾花园等家庭友好型景点的推动。</p>
</div><p><strong>Inbound Travel to China on a Steady Rise</strong></p>
<div class="lb-trans"><p><strong>中国的入境旅游稳步上升</strong></p>
</div><p>China remains a top destination for Lunar New Year travellers. In addition to strong travel demand from Asian markets, China is also seeing robust growth from countries in Europe and Oceania. In particular, bookings from the United Kingdom and New Zealand have each increased by more than 150% year on year.</p>
<div class="lb-trans"><p>中国仍然是农历新年旅行者的热门目的地。除了来自亚洲市场的强劲旅行需求外，中国还看到来自欧洲和大洋洲国家的强劲增长。特别是来自英国和新西兰的预订同比增长均超过 150%。</p>
</div><p>Major gateway cities, including Shanghai, Beijing, and Guangzhou, account for the largest share of inbound visitors. To ease travel during the festive period, starting 10 February, Trip.com will be introducing an &#34;Explore Beijing&#34; Starter Pack at Beijing Daxing International Airport for three months. This provides arriving international passengers with a complimentary pre-loaded public transport card, along with flight and attraction vouchers.</p>
<div class="lb-trans"><p>包括上海、北京和广州在内的主要门户城市占据了入境游客的最大份额。为方便节日期间的旅行，从 2 月 10 日起，Trip.com 将在北京大兴国际机场推出为期三个月的 “探索北京” 入境礼包。该礼包为抵达的国际旅客提供免费的预加载公共交通卡，以及航班和景点的优惠券。</p>
</div><p>Notably, Xiamen and Shenzhen saw strong inbound growth, with bookings up 60% and 90%. In Shenzhen, Trip.com has al so introduced &#34;Shenzhen Express&#34; — a free half-day city tour for international transit passengers — offering visitors a smooth and immersive experience during short layovers. Trip.com's package tours to destinations such as Chengdu, Jiuzhaigou, Huanglong and the Sanxingdui Museum are also drawing inbound travellers.</p>
<div class="lb-trans"><p>值得注意的是，厦门和深圳的入境增长强劲，预订量分别增长了 60% 和 90%。在深圳，Trip.com 还推出了 “深圳快线”——为国际中转旅客提供的免费半日城市游，让游客在短暂的中转期间享受顺畅而沉浸的体验。Trip.com 的旅游套餐涵盖成都、九寨沟、黄龙和三星堆博物馆等目的地，也吸引了入境游客。</p>
</div><p>Overall, Lunar New Year 2026 travel is marked by longer trips, premium choices, and growing interest in multi-city and packaged itineraries across Asia and beyond. Travellers are truly ready to go the extra mile this festive season.</p>
<div class="lb-trans"><p>总体来看，2026 年春节旅行的特点是行程更长、选择更高端，以及对多城市和打包行程的兴趣在亚洲及其他地区不断增长。旅客们在这个节日季节确实准备好付出额外的努力。</p>
</div><p>SOURCE Trip.com Group</p>
<div class="lb-trans"><p>来源：Trip.com Group</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAxJk5ld3NJdGVtSWQ9Q043NjAzNSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDEyMzE0UFJfTkVXU19VU1BSX19fX19DTjc2MDM1" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CN76035&amp;Transmission_Id=202602012314PR_NEWS_USPR_____CN76035&amp;DateId=20260201"/></p>

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