<p>/PRNewswire/ - <strong>GOcxm</strong>，全球消费品品牌零售执行和消费者参与解决方案的领先提供商，今天宣布收购 <strong>Emotive Technologies</strong>，该公司是 <strong>Apex</strong> 的背后团队，Apex 是一个基于人工智能的消费者洞察和决策智能平台。这次收购增强了 GOcxm 帮助品牌将数据转化为可衡量行动的能力，通过将预测智能、模拟和行为科学训练的人工智能嵌入其购物者参与和执行平台。</p>
<p>Apex 增强了 GOcxm 的端到端平台，使品牌能够激活消费者、捕获零和第一方数据、验证举措、收集购物者情绪并验证购买证明。这次收购将加速获取强大的消费者洞察和基于人工智能的建议，这对于在执行前和执行期间指导决策至关重要。</p>
<p>&#34;品牌拥有比以往更多的数据，但往往难以将其转化为自信的行动和工作流程，&#34; GOcxm 的首席执行官 Gary Kalk 说。&#34;Apex 增加了一个强大的智能层，使团队能够建模结果、验证策略并使用预测智能和基于人工智能的决策优化绩效。零售不再仅仅是一个销售点，而是一个推动更智能决策和可持续增长的第一方洞察来源。&#34;</p>
<p>Apex 的平台结合了专有的人工智能数据集和应用数据科学，以模拟结果并提供预测建议。与 GOcxm 的激活和零售执行能力集成，该平台使品牌能够在一个统一的系统内设计、测试、衡量并持续优化营销和商业举措。</p>
<p>&#34;Apex 的构建旨在帮助组织以更大的信心做出更好的决策，&#34; Emotive Technologies 的创始人 Jordan Van Schyndel 说。&#34;通过加入 GOcxm，我们能够在更大规模上扩展我们的使命，帮助品牌更快学习、优先考虑行动，并将洞察转化为自信、可衡量的决策。&#34;</p>
<p>这次收购强化了 GOcxm 重新定义购物者智能和零售绩效的承诺，确保洞察、激活和测量作为一个连接的系统运作。Apex 的技术和团队将被整合到 GOcxm 的产品路线图中，并将继续投资于人工智能和数据科学创新。</p>
<p><strong>关于 GOcxm</strong></p>
<p>GOcxm 是一家技术、数据和人工智能公司，重新定义购物者智能和零售绩效。通过将购物者智能、消费者激活和零售执行统一到一个平台，GOcxm 向品牌展示他们的策略在现实零售环境中的表现。这种连接的方法使购物者体验更丰富、消费者参与更强、店内执行更一致。受到全球领先消费品品牌的信任，GOcxm 帮助组织将市场活动转化为可衡量的绩效。有关更多信息，请访问 www.gocxm.com。</p>
<p><strong>关于 Emotive Technologies</strong></p>
<p>Emotive Technologies 是 Apex 的背后公司，Apex 是一个基于人工智能的消费者洞察和决策智能平台，帮助组织模拟结果、生成预测建议，并利用行为科学训练的人工智能和人类专业知识改善决策。有关更多信息，请访问 https://apexscore.ai/.</p>
<p>来源 GOcxm</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAzJk5ld3NJdGVtSWQ9VE83ODA0NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDMxNTUxUFJfTkVXU19VU1BSX19fX19UTzc4MDQ0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAzJk5ld3NJdGVtSWQ9VE83ODA0NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDMxNTUxUFJfTkVXU19VU1BSX19fX19UTzc4MDQ0"/></p>

<p>GOcxm 已收购 Emotive Technologies，该公司是 AI 驱动的 Apex 平台的创作者，此次收购增强了其消费者互动解决方案。此次收购旨在将预测智能和行为科学整合到 GOcxm 的购物者互动与执行平台中，使品牌能够利用数据做出更好的决策。Apex 平台将允许品牌模拟结果并优化营销举措，进一步巩固 GOcxm 提升购物者智能和零售表现的承诺。Apex 技术的整合预计将加速获取消费者洞察和 AI 驱动的建议</p>

<p>, /PRNewswire/ - <strong>GOcxm</strong>, a leading provider of retail execution and consumer engagement solutions for global CPG brands, today announced the acquisition of <strong>Emotive Technologies</strong>, the company behind <strong>Apex</strong>, an AI-powered consumer insights and decision intelligence platform. The acquisition strengthens GOcxm's ability to help brands turn data into measurable action by embedding predictive intelligence, simulation, and behavioral-science-trained AI into its Shopper Engagement and Execution Platform.</p>
<div class="lb-trans"><p>/PRNewswire/ - <strong>GOcxm</strong>，全球消费品品牌零售执行和消费者参与解决方案的领先提供商，今天宣布收购 <strong>Emotive Technologies</strong>，该公司是 <strong>Apex</strong> 的背后团队，Apex 是一个基于人工智能的消费者洞察和决策智能平台。这次收购增强了 GOcxm 帮助品牌将数据转化为可衡量行动的能力，通过将预测智能、模拟和行为科学训练的人工智能嵌入其购物者参与和执行平台。</p>
</div><p>Apex enhances GOcxm's end-to-end platform, which enables brands to activate consumers, capture zero- and first-party data, validate initiatives, gather shopper sentiment, and verify proof of purchase. The acquisition will expedite access to robust consumer insights and AI-driven recommendations critical to guiding decision-making before and during execution.</p>
<div class="lb-trans"><p>Apex 增强了 GOcxm 的端到端平台，使品牌能够激活消费者、捕获零和第一方数据、验证举措、收集购物者情绪并验证购买证明。这次收购将加速获取强大的消费者洞察和基于人工智能的建议，这对于在执行前和执行期间指导决策至关重要。</p>
</div><p>&#34;Brands have more data than ever but often struggle to translate it into confident action and workflows,&#34; said Gary Kalk, CEO of GOcxm. &#34;Apex adds a powerful intelligence layer that allows teams to model outcomes, validate strategies, and optimize performance using predictive intelligence and AI-driven decisioning. Retail is no longer just a point of sale, it's a source of first-party insight that drives smarter decisions and sustainable growth.&#34;</p>
<div class="lb-trans"><p>&#34;品牌拥有比以往更多的数据，但往往难以将其转化为自信的行动和工作流程，&#34; GOcxm 的首席执行官 Gary Kalk 说。&#34;Apex 增加了一个强大的智能层，使团队能够建模结果、验证策略并使用预测智能和基于人工智能的决策优化绩效。零售不再仅仅是一个销售点，而是一个推动更智能决策和可持续增长的第一方洞察来源。&#34;</p>
</div><p>Apex's platform combines proprietary AI datasets with applied data science to simulate outcomes and deliver predictive recommendations. Integrated with GOcxm's activation and retail execution capabilities, the platform enables brands to design, test, measure, and continuously optimize marketing and commerce initiatives within a single, unified system.</p>
<div class="lb-trans"><p>Apex 的平台结合了专有的人工智能数据集和应用数据科学，以模拟结果并提供预测建议。与 GOcxm 的激活和零售执行能力集成，该平台使品牌能够在一个统一的系统内设计、测试、衡量并持续优化营销和商业举措。</p>
</div><p>&#34;Apex was built to help organizations make better decisions with greater confidence,&#34; said Jordan Van Schyndel, Founder of Emotive Technologies. &#34;By joining GOcxm, we're able to extend our mission at a greater scale and help brands learn faster, prioritize actions, and turn insight into confident, measurable decisions.&#34;</p>
<div class="lb-trans"><p>&#34;Apex 的构建旨在帮助组织以更大的信心做出更好的决策，&#34; Emotive Technologies 的创始人 Jordan Van Schyndel 说。&#34;通过加入 GOcxm，我们能够在更大规模上扩展我们的使命，帮助品牌更快学习、优先考虑行动，并将洞察转化为自信、可衡量的决策。&#34;</p>
</div><p>The acquisition reinforces GOcxm's commitment to redefining shopper intelligence and retail performance by ensuring insight, activation, and measurement operate as one connected system. Apex's technology and team will be integrated into GOcxm's product roadmap, with continued investment in AI and data science innovation.</p>
<div class="lb-trans"><p>这次收购强化了 GOcxm 重新定义购物者智能和零售绩效的承诺，确保洞察、激活和测量作为一个连接的系统运作。Apex 的技术和团队将被整合到 GOcxm 的产品路线图中，并将继续投资于人工智能和数据科学创新。</p>
</div><p><strong>About GOcxm</strong></p>
<div class="lb-trans"><p><strong>关于 GOcxm</strong></p>
</div><p>GOcxm is a technology, data and AI company redefining shopper intelligence and retail performance. By unifying shopper intelligence, consumer activations, and retail execution into a single platform, GOcxm shows brands how their strategies perform in real-world retail environments. This connected approach enables richer shopper experiences, stronger consumer engagement, and consistent in-store execution. Trusted by leading global CPG brands, GOcxm helps organizations turn in-market activity into measurable performance. For more information, visit www.gocxm.com.</p>
<div class="lb-trans"><p>GOcxm 是一家技术、数据和人工智能公司，重新定义购物者智能和零售绩效。通过将购物者智能、消费者激活和零售执行统一到一个平台，GOcxm 向品牌展示他们的策略在现实零售环境中的表现。这种连接的方法使购物者体验更丰富、消费者参与更强、店内执行更一致。受到全球领先消费品品牌的信任，GOcxm 帮助组织将市场活动转化为可衡量的绩效。有关更多信息，请访问 www.gocxm.com。</p>
</div><p><strong>About Emotive Technologies</strong></p>
<div class="lb-trans"><p><strong>关于 Emotive Technologies</strong></p>
</div><p>Emotive Technologies is the company behind Apex, an AI-powered consumer insights and decision intelligence platform that helps organizations simulate outcomes, generate predictive recommendations, and improve decision-making using behavioral science-trained AI and human expertise. For more information, visit https://apexscore.ai/.</p>
<div class="lb-trans"><p>Emotive Technologies 是 Apex 的背后公司，Apex 是一个基于人工智能的消费者洞察和决策智能平台，帮助组织模拟结果、生成预测建议，并利用行为科学训练的人工智能和人类专业知识改善决策。有关更多信息，请访问 https://apexscore.ai/.</p>
</div><p>SOURCE GOcxm</p>
<div class="lb-trans"><p>来源 GOcxm</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjAzJk5ld3NJdGVtSWQ9VE83ODA0NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDMxNTUxUFJfTkVXU19VU1BSX19fX19UTzc4MDQ0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=TO78044&amp;Transmission_Id=202602031551PR_NEWS_USPR_____TO78044&amp;DateId=20260203"/></p>

15:51 ETGOcxm 收购了 Emotive Technologies，这家公司是 Apex 的幕后公司，以推动人工智能驱动的消费者智能发展