<p>公司为即将到来的超级碗活动做准备，活动高潮将是一个支持全国学生营养倡议的线下活动。</p>
<p>, /PRNewswire/ -- Lifeway Foods, Inc. (纳斯达克：LWAY)（&#34;Lifeway&#34;或&#34;公司&#34;），美国领先的开菲尔和发酵益生菌食品供应商，今天宣布计划在其社交媒体渠道上首播一段新视频，视频中将由芝加哥明星 Colston Loveland 和 D'Andre Swift 出演，以此开启超级碗周末。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg"/></p>
<p>这段 Lifeway 广告旨在突出品牌市场领先的、富含蛋白质和益生菌的可饮用开菲尔，将于 2 月 6 日星期五在 Lifeway 的 Instagram、TikTok 及其他数字平台首播，为这一年度最大文化盛事带来新鲜活力和新声音。</p>
<p>除了数字首播，Lifeway Foods 还通过参与 2 月 7 日星期六的 NFL 品味活动，支持 GENYOUth 的结束学生饥饿倡议，这是一个每年举办的烹饪体验，旨在为全国非营利组织 GENYOUth 筹集资金。该活动汇聚了世界级厨师、足球巨星和有使命感的合作伙伴，以提高人们对旨在解决学生饥饿和加强全国营养的项目的认识和资金支持。</p>
<p>“比赛日是团聚、庆祝和享受让这一时刻变得特别的食物和传统，” Lifeway Foods 的总裁兼首席执行官 Julie Smolyansky 说。“我们很高兴能分享我们的新广告，并在社交媒体上与观众见面。我们的目标是为期待周末的球迷提供额外的惊喜，同时也为我们的芝加哥家庭准备一些特别的东西。”</p>
<p>Smolyansky 继续说道：“除了在线娱乐，我们还很高兴能在今年的庆祝活动中提供 Lifeway Coast-to-Coast Whipped Kefir &amp; Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares。在《开菲尔食谱》中，我探讨了开菲尔和农场奶酪如何为特殊时刻带来风味、创意和营养。受这一主题的启发，我创造了这个海鲜食材的食谱，以向本周末上场的球队致敬，同时用酸面包向主办城市致敬，用蜂蜜向 Lifeway 的家乡球队致敬。这是一种有意义的方式来庆祝这一时刻，同时支持一个与我们致力于社区影响和帮助全国学生获得适当营养的承诺相一致的活动。”</p>
<p>Lifeway 的社交首播和对 GENYOUth 结束学生饥饿使命的支持反映了品牌在文化相关故事讲述、创作者参与和以社区为中心的体验方面的持续投资，这些都与健康意识消费者产生了联系。</p>
<p><strong>关于 Lifeway Foods, Inc.</strong> Lifeway Foods, Inc.曾被《时代》杂志评选为美国增长领袖，被《乳制品食品》评选为 2025 年年度加工商，被《福布斯》评选为最佳小型公司，并被《Inc.》评选为 2025 年最佳商业名单中的最佳挑战品牌，是美国领先的益生菌发酵饮料开菲尔的供应商。除了可饮用的开菲尔系列外，公司还生产多种奶酪和 ProBugs®儿童系列。Lifeway 的酸味和浓郁的发酵乳制品现已在美国、墨西哥、爱尔兰、南非、阿联酋和法国销售。了解 Lifeway 如何不仅仅对你有益，访问 <strong>lifewayfoods.com</strong>。</p>
<p><strong>媒体联系：</strong> Derek Miller</p>
<p>Lifeway Foods 通讯副总裁</p>
<p>电子邮件：<strong>derekm@lifeway.net</strong></p>
<p>Perceptual Advisors</p>
<p>Dan Tarman</p>
<p>电子邮件：<strong>dtarman@perceptualadvisors.com</strong></p>
<p><strong>一般咨询：</strong></p>
<p>Lifeway Foods, Inc.</p>
<p>电话：847-967-1010</p>
<p>电子邮件：<strong>info@lifeway.net</strong></p>
<p>来源：Lifeway Foods, Inc.</p>

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<p>Lifeway Foods, Inc.（纳斯达克代码：LWAY）正在推出一项社交媒体活动，邀请 Colston Loveland 和 D'Andre Swift 参与，以庆祝超级碗周末。该活动包括一段将于 2 月 6 日首播的新视频，宣传他们富含蛋白质的克非尔。此外，Lifeway 还将于 2 月 7 日参加 NFL 的 Taste of the NFL 活动，支持 GENYOUth 的 “结束学生饥饿” 倡议。首席执行官 Julie Smolyansky 强调了社区影响和学生营养的重要性，并在活动中展示了一道特别食谱。Lifeway 继续通过与文化相关的故事讲述和以社区为中心的体验来吸引注重健康的消费者</p>

<p>Company prepares for a weekend of Big Game activity, culminating in an in-person event supporting student nutrition initiatives nationwide</p>
<div class="lb-trans"><p>公司为即将到来的超级碗活动做准备，活动高潮将是一个支持全国学生营养倡议的线下活动。</p>
</div><p>, /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) (&#34;Lifeway&#34; or &#34;the Company&#34;), the leading U.S. supplier of kefir and fermented probiotic foods, today announced it plans to premiere a new video on its social media channels starring Chicago superstars Colston Loveland and D'Andre Swift to kick off the weekend of the Big Game.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Lifeway Foods, Inc. (纳斯达克：LWAY)（&#34;Lifeway&#34;或&#34;公司&#34;），美国领先的开菲尔和发酵益生菌食品供应商，今天宣布计划在其社交媒体渠道上首播一段新视频，视频中将由芝加哥明星 Colston Loveland 和 D'Andre Swift 出演，以此开启超级碗周末。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg" alt="" original-src="https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.jpg"/></p>
<p>The Lifeway spot, designed to highlight the brand's market-leading, protein-forward and probiotic-packed drinkable kefir, will debut across Lifeway's Instagram, TikTok, and other digital platforms on Friday, February 6, bringing fresh energy and a new voice to one of the year's biggest cultural occasions.</p>
<div class="lb-trans"><p>这段 Lifeway 广告旨在突出品牌市场领先的、富含蛋白质和益生菌的可饮用开菲尔，将于 2 月 6 日星期五在 Lifeway 的 Instagram、TikTok 及其他数字平台首播，为这一年度最大文化盛事带来新鲜活力和新声音。</p>
</div><p>In addition to the digital premiere, Lifeway Foods supports GENYOUth's End Student Hunger initiative through participation in the Taste of the NFL on Saturday, February 7th, an annual culinary experience benefiting national nonprofit GENYOUth. The event brings together world-class chefs, football greats, and purpose-driven partners to raise awareness and funds for programs aimed at combating student hunger and strengthening nutrition nationwide.</p>
<div class="lb-trans"><p>除了数字首播，Lifeway Foods 还通过参与 2 月 7 日星期六的 NFL 品味活动，支持 GENYOUth 的结束学生饥饿倡议，这是一个每年举办的烹饪体验，旨在为全国非营利组织 GENYOUth 筹集资金。该活动汇聚了世界级厨师、足球巨星和有使命感的合作伙伴，以提高人们对旨在解决学生饥饿和加强全国营养的项目的认识和资金支持。</p>
</div><p>&#34;Game day is about coming together, celebrating and enjoying the foods and traditions that make the moment special,&#34; said Julie Smolyansky, President and CEO of Lifeway Foods. &#34;We're excited to share our new commercial and meet audiences where they are: on social media. The goal is to give an extra treat to the fans who are looking forward to the weekend, plus a little something special for our Chicago family.&#34;</p>
<div class="lb-trans"><p>“比赛日是团聚、庆祝和享受让这一时刻变得特别的食物和传统，” Lifeway Foods 的总裁兼首席执行官 Julie Smolyansky 说。“我们很高兴能分享我们的新广告，并在社交媒体上与观众见面。我们的目标是为期待周末的球迷提供额外的惊喜，同时也为我们的芝加哥家庭准备一些特别的东西。”</p>
</div><p>Smolyansky continued, &#34;Beyond the online entertainment, we're excited to serve Lifeway Coast-to-Coast Whipped Kefir &amp; Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares at this year's festivities. In <em>The Kefir Cookbook</em>, I explored the ways kefir and farmer cheese can bring flavor, creativity and nourishment to the table for special moments. Drawing inspiration from that theme, I created this recipe with seafood ingredients to honor the teams taking the field this weekend, along with sourdough as a tribute to the host city and honey as a nod to Lifeway's hometown team. It's a meaningful way to celebrate the moment while supporting an event that aligns with our commitment to community impact and helping expand access to proper nutrition for students across the country.&#34;</p>
<div class="lb-trans"><p>Smolyansky 继续说道：“除了在线娱乐，我们还很高兴能在今年的庆祝活动中提供 Lifeway Coast-to-Coast Whipped Kefir &amp; Farmer Cheese Smoked Fish Dip with Honey Butter Grilled Sourdough Squares。在《开菲尔食谱》中，我探讨了开菲尔和农场奶酪如何为特殊时刻带来风味、创意和营养。受这一主题的启发，我创造了这个海鲜食材的食谱，以向本周末上场的球队致敬，同时用酸面包向主办城市致敬，用蜂蜜向 Lifeway 的家乡球队致敬。这是一种有意义的方式来庆祝这一时刻，同时支持一个与我们致力于社区影响和帮助全国学生获得适当营养的承诺相一致的活动。”</p>
</div><p>Lifeway's social premiere and support of GENYOUth's mission to end student hunger reflect the brand's continued investment in culturally relevant storytelling, creator engagement and community-focused experiences that connect with health-conscious consumers.</p>
<div class="lb-trans"><p>Lifeway 的社交首播和对 GENYOUth 结束学生饥饿使命的支持反映了品牌在文化相关故事讲述、创作者参与和以社区为中心的体验方面的持续投资，这些都与健康意识消费者产生了联系。</p>
</div><p><strong>About Lifeway Foods, Inc.</strong> Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025, one of Forbes' Best Small Companies, and named to Inc.'s 2025 Best in Business list in the Best Challenger Brands category, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Learn how Lifeway is good for more than just you at <strong>lifewayfoods.com</strong>.</p>
<div class="lb-trans"><p><strong>关于 Lifeway Foods, Inc.</strong> Lifeway Foods, Inc.曾被《时代》杂志评选为美国增长领袖，被《乳制品食品》评选为 2025 年年度加工商，被《福布斯》评选为最佳小型公司，并被《Inc.》评选为 2025 年最佳商业名单中的最佳挑战品牌，是美国领先的益生菌发酵饮料开菲尔的供应商。除了可饮用的开菲尔系列外，公司还生产多种奶酪和 ProBugs®儿童系列。Lifeway 的酸味和浓郁的发酵乳制品现已在美国、墨西哥、爱尔兰、南非、阿联酋和法国销售。了解 Lifeway 如何不仅仅对你有益，访问 <strong>lifewayfoods.com</strong>。</p>
</div><p><strong>Media:</strong> Derek Miller</p>
<div class="lb-trans"><p><strong>媒体联系：</strong> Derek Miller</p>
</div><p>Vice President of Communications, Lifeway Foods</p>
<div class="lb-trans"><p>Lifeway Foods 通讯副总裁</p>
</div><p>Email: <strong>derekm@lifeway.net</strong></p>
<div class="lb-trans"><p>电子邮件：<strong>derekm@lifeway.net</strong></p>
</div><p>Perceptual Advisors</p>
<div class="lb-trans"><p>Perceptual Advisors</p>
</div><p>Dan Tarman</p>
<div class="lb-trans"><p>Dan Tarman</p>
</div><p>Email: <strong>dtarman@perceptualadvisors.com</strong></p>
<div class="lb-trans"><p>电子邮件：<strong>dtarman@perceptualadvisors.com</strong></p>
</div><p><strong>General inquiries:</strong></p>
<div class="lb-trans"><p><strong>一般咨询：</strong></p>
</div><p>Lifeway Foods, Inc.</p>
<div class="lb-trans"><p>Lifeway Foods, Inc.</p>
</div><p>Phone: 847-967-1010</p>
<div class="lb-trans"><p>电话：847-967-1010</p>
</div><p>Email: <strong>info@lifeway.net</strong></p>
<div class="lb-trans"><p>电子邮件：<strong>info@lifeway.net</strong></p>
</div><p>SOURCE Lifeway Foods, Inc.</p>
<div class="lb-trans"><p>来源：Lifeway Foods, Inc.</p>
</div>

来福威食品®通过以社交媒体为主的克菲尔活动拉开大赛周末的序幕，活动由 Colston Loveland 和 D'Andre Swift 参与 | LWAY 股票新闻