<p>/PRNewswire/ -- 在最近于波兰华沙举行的第 18 届 EuropaProperty 中东欧零售奖颁奖典礼上，名创优品被授予_新兴零售商奖_，在众多竞争者中脱颖而出，成为今年唯一的获奖者。该奖项表彰了名创优品在欧洲的有序门店扩展、差异化的旗舰概念以及在波兰市场的稳健进入步伐。</p>
<p><strong>一项</strong> <strong>享有盛誉的行业认可，强化全球扩展努力</strong></p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>CEE_Retail_Awards_06441</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品在 Złote Tarasy 的首家波兰旗舰店开业</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>名创优品在 Złote Tarasy 的首家波兰旗舰店</p>
<p>中东欧零售奖被广泛认为是中东欧（CEE）零售和商业房地产领域的领先荣誉之一。该奖项由 EuropaProperty 主办，被视为区域零售表现和执行的行业基准。</p>
<p>评审团指出，名创优品被选为_年度新兴零售商_，是因为其在中东欧地区的可衡量商业影响，使品牌成为房东和开发商的有吸引力的零售合作伙伴，并吸引了当地购物中心运营商的持续关注。</p>
<p>这一成就反映了名创优品的专注扩展和严谨的运营执行。通过采用战略性的多格式门店模式——将可收集玩具店与体验导向的旗舰店相结合——名创优品迅速吸引了持续的客流和积极的消费者反馈。该奖项表明，公司在海外的增长已超越快速扩张，转向关注门店质量和表现，强调优先考虑具有强大运营成果的大型门店，在国际市场上继续展现有效性。</p>
<p><strong>旗舰店的存在创造目的地吸引力</strong></p>
<p>名创优品的欧洲门店模式的一个典范是其位于华沙 Złote Tarasy 购物中心的首家波兰旗舰店。该店面积超过 1000 平方米，以嘉年华风格的设计和专门的互动产品区域吸引顾客，区域内有迪士尼、三丽鸥、Chiikawa 等全球知名角色。自开业以来，它迅速吸引了大量年轻消费者，成为城市必访的目的地之一。</p>
<p>该旗舰店反映了全球 “成人儿童” 运动的快速崛起，年轻消费者通过 IP 文化寻求情感慰藉和身份表达。以 IP 驱动的体验为基础——超过 60% 的 IP 产品包括盲盒和毛绒玩具——该空间营造了一个沉浸式的氛围，让粉丝通过共同的热情和文化认同建立联系。</p>
<p>这种方法回应了当地市场对沉浸式、社交互动的 IP 灵感生活方式体验的明显需求。通过将名创优品在亚洲验证的 “超级 IP + 超级店” 体验模式引入中东欧，该空间迅速超越了传统购物场所，成为年轻消费者的活力目的地。它已成为人们回归发现、情感连接和共享文化时刻的地方，同时通过持续的访客兴趣为更广泛的环境注入活力。</p>
<p><strong>行业荣誉确认持续市场潜力</strong></p>
<p>来自中东欧零售奖的认可进一步强调了名创优品的 IP 驱动零售模式在欧洲市场的相关性和可扩展性。</p>
<p>展望未来，名创优品将继续推进其全球 IP 战略，同时对门店格式进行持续升级，以符合当地消费者趋势，深化其在欧洲及其他国际市场的存在。通过这种方法，品牌旨在释放持续的长期价值，并加强其作为全球体验式、IP 聚焦零售的领先参与者的角色。</p>
<p>照片 - https://mma.prnewswire.com/media/2888657/CEE_Retail_Awards_06441.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2888658/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy_Opening.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2888659/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjA2Jk5ld3NJdGVtSWQ9RU44MjQ5NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDYwNTUxUFJfTkVXU19FVVJPX05EX19FTjgyNDk0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjA2Jk5ld3NJdGVtSWQ9RU44MjQ5NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDYwNTUxUFJfTkVXU19FVVJPX05EX19FTjgyNDk0"/></p>

名创优品

<p>名创优品在华沙举行的第 18 届 EuropaProperty 中东欧零售奖中获得了新兴零售商奖，表彰其成功的欧洲扩张。该奖项突显了名创优品有序的门店布局和创新的旗舰概念，特别是其在 Złote Tarasy 的第一家波兰旗舰店，吸引了年轻的消费群体。这一荣誉进一步巩固了名创优品在国际增长战略中对质量和业绩的承诺，专注于沉浸式、以知识产权驱动的零售体验，以吸引消费者并增强其在欧洲的市场存在</p>

<p>, /PRNewswire/ -- At the recent 18th EuropaProperty CEE Retail Awards ceremony in Warsaw, Poland, MINISO was named the <em>Newcomer Retailer Award</em> recipient, standing out among numerous competitors as the sole honoree this year. The award acknowledges MINISO's structured European store rollout, differentiated flagship concepts, and disciplined pace of market entry in Poland.</p>
<div class="lb-trans"><p>/PRNewswire/ -- 在最近于波兰华沙举行的第 18 届 EuropaProperty 中东欧零售奖颁奖典礼上，名创优品被授予_新兴零售商奖_，在众多竞争者中脱颖而出，成为今年唯一的获奖者。该奖项表彰了名创优品在欧洲的有序门店扩展、差异化的旗舰概念以及在波兰市场的稳健进入步伐。</p>
</div><p><strong>A</strong> <strong>Prestigious Industry Recognition Reinforc</strong> <strong>ing</strong> <strong>Global Expansion Efforts</strong></p>
<div class="lb-trans"><p><strong>一项</strong> <strong>享有盛誉的行业认可，强化全球扩展努力</strong></p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>CEE_Retail_Awards_06441</p>
<div class="lb-trans"><p>CEE_Retail_Awards_06441</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO’s First Polish Flagship at Złote Tarasy Opening</p>
<div class="lb-trans"><p>名创优品在 Złote Tarasy 的首家波兰旗舰店开业</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>MINISO’s First Polish Flagship at Złote Tarasy</p>
<div class="lb-trans"><p>名创优品在 Złote Tarasy 的首家波兰旗舰店</p>
</div><p>The CEE Retail Awards are widely recognized as one of the leading distinctions in the retail and commercial real estate sector across Central and Eastern Europe (CEE). Organized by EuropaProperty, the awards are considered an industry benchmark for retail performance and execution in the regional retail landscape.</p>
<div class="lb-trans"><p>中东欧零售奖被广泛认为是中东欧（CEE）零售和商业房地产领域的领先荣誉之一。该奖项由 EuropaProperty 主办，被视为区域零售表现和执行的行业基准。</p>
</div><p>The jury noted that MINISO was chosen as <em>Newcomer Retailer of the Year</em> for its measurable commercial impact in the CEE region, positioning the brand as a compelling retail partner for landlords and developers and drawing sustained interest from local shopping center operators.</p>
<div class="lb-trans"><p>评审团指出，名创优品被选为_年度新兴零售商_，是因为其在中东欧地区的可衡量商业影响，使品牌成为房东和开发商的有吸引力的零售合作伙伴，并吸引了当地购物中心运营商的持续关注。</p>
</div><p>This achievement reflects MINISO's focused rollout and disciplined operational execution. By deploying a strategic, multi-format store approach—combining collectable toy store with experience-oriented flagship store—MINISO quickly generated sustained footfall and positive consumer reception. The award signals that the company's overseas growth has progressed beyond rapid expansion toward a focus on store quality and performance, with its emphasis on prioritizing larger-format stores with strong operational results continuing to demonstrate effectiveness across international markets.</p>
<div class="lb-trans"><p>这一成就反映了名创优品的专注扩展和严谨的运营执行。通过采用战略性的多格式门店模式——将可收集玩具店与体验导向的旗舰店相结合——名创优品迅速吸引了持续的客流和积极的消费者反馈。该奖项表明，公司在海外的增长已超越快速扩张，转向关注门店质量和表现，强调优先考虑具有强大运营成果的大型门店，在国际市场上继续展现有效性。</p>
</div><p><strong>Flagship Store Presence Creat</strong> <strong>ing</strong> <strong>Destination Appeal</strong></p>
<div class="lb-trans"><p><strong>旗舰店的存在创造目的地吸引力</strong></p>
</div><p>A prime example of MINISO's European store model is its first Polish flagship, located in Warsaw's Złote Tarasy shopping center. Spanning more than 1,000 square meters, the store opened with a carnival-inspired design and dedicated interactive product zones featuring Disney, Sanrio, Chiikawa, and other globally recognized characters. It has since attracted a broad base of younger consumers, quickly becoming one of the city's must-visit destinations.</p>
<div class="lb-trans"><p>名创优品的欧洲门店模式的一个典范是其位于华沙 Złote Tarasy 购物中心的首家波兰旗舰店。该店面积超过 1000 平方米，以嘉年华风格的设计和专门的互动产品区域吸引顾客，区域内有迪士尼、三丽鸥、Chiikawa 等全球知名角色。自开业以来，它迅速吸引了大量年轻消费者，成为城市必访的目的地之一。</p>
</div><p>The flagship reflects the rapid rise of the global &#34;kidult&#34; movement, where young consumers turn to IP culture for emotional comfort and identity expression. Anchored in IP-led experiences— with more than 60% of IP products from blind boxes to plush collectibles—the space fosters an immersive atmosphere where fans connect through shared passions and cultural affinity.</p>
<div class="lb-trans"><p>该旗舰店反映了全球 “成人儿童” 运动的快速崛起，年轻消费者通过 IP 文化寻求情感慰藉和身份表达。以 IP 驱动的体验为基础——超过 60% 的 IP 产品包括盲盒和毛绒玩具——该空间营造了一个沉浸式的氛围，让粉丝通过共同的热情和文化认同建立联系。</p>
</div><p>This approach responds to a clear gap in the local market for immersive, socially engaging IP-inspired lifestyle experiences. By introducing MINISO's proven &#34;Super IP + Super Store&#34; experiential model from Asia to Central and Eastern Europe, the space quickly evolved beyond a traditional shopping venue into a vibrant destination for young consumers. It has become a place people return to for discovery, emotional connection, and shared cultural moments, while also energizing the wider environment through sustained visitor interest.</p>
<div class="lb-trans"><p>这种方法回应了当地市场对沉浸式、社交互动的 IP 灵感生活方式体验的明显需求。通过将名创优品在亚洲验证的 “超级 IP + 超级店” 体验模式引入中东欧，该空间迅速超越了传统购物场所，成为年轻消费者的活力目的地。它已成为人们回归发现、情感连接和共享文化时刻的地方，同时通过持续的访客兴趣为更广泛的环境注入活力。</p>
</div><p><strong>Industry Accolade Confirm</strong> <strong>ing</strong> <strong>Sustained Market Potential</strong></p>
<div class="lb-trans"><p><strong>行业荣誉确认持续市场潜力</strong></p>
</div><p>Recognition from the CEE Retail Awards further underscores the relevance and scalability of MINISO's IP-driven retail model in the European market.</p>
<div class="lb-trans"><p>来自中东欧零售奖的认可进一步强调了名创优品的 IP 驱动零售模式在欧洲市场的相关性和可扩展性。</p>
</div><p>Looking ahead, MINISO will continue advancing its global IP strategy alongside ongoing upgrades to its store formats, aligning with local consumer trends to deepen its presence across Europe and other international markets. Through this approach, the brand aims to unlock sustained long-term value and strengthen its role as a leading player in experiential, IP-focused retail worldwide.</p>
<div class="lb-trans"><p>展望未来，名创优品将继续推进其全球 IP 战略，同时对门店格式进行持续升级，以符合当地消费者趋势，深化其在欧洲及其他国际市场的存在。通过这种方法，品牌旨在释放持续的长期价值，并加强其作为全球体验式、IP 聚焦零售的领先参与者的角色。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2888657/CEE_Retail_Awards_06441.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2888657/CEE_Retail_Awards_06441.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2888658/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy_Opening.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2888658/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy_Opening.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2888659/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2888659/MINISO_s_First_Polish_Flagship_at_Z_ote_Tarasy.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjA2Jk5ld3NJdGVtSWQ9RU44MjQ5NCZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMDYwNTUxUFJfTkVXU19FVVJPX05EX19FTjgyNDk0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN82494&amp;Transmission_Id=202602060551PR_NEWS_EURO_ND__EN82494&amp;DateId=20260206"/></p>

名创优品荣获中东欧零售奖，因其在欧洲市场的持续扩张而获得行业认可