<p><em>新的合作填补了数字户外广告的测量空白</em></p>
<p>, /PRNewswire/ -- ABCS Insights 和 Neptune Retail Solutions 今天宣布在加拿大扩展基于结果的数字户外（DOOH）广告测量能力，使品牌能够量化来自实体世界媒体曝光的增量销售提升和广告支出回报（iROAS）。</p>
<p>此次合作解决了加拿大市场长期存在的一个空白，品牌在测量 DOOH 的增量商业影响方面选择有限。通过将标准化的销售提升和 iROAS 测量引入加拿大，ABCS 和 Neptune 使广告商和代理商能够以与数字和零售媒体渠道相同的严谨性评估 DOOH，从而解锁更明智的全渠道媒体投资决策。</p>
<p>&#34;未被测量的媒体往往被低估，&#34; ABCS Insights 首席执行官 Jerome Shimizu 说。&#34;加拿大品牌对数字户外广告实际带来的效果了解有限，超出了覆盖范围。通过将基于结果的测量引入市场，我们正在帮助将 DOOH 从一个以覆盖为中心的渠道转变为一个以绩效评估为基础的投资类别，从而推动更智能的增长决策。&#34;</p>
<p>&#34;我们很高兴将我们市场领先的店内 x DOOH 定向媒体产品扩展到加拿大，&#34; Neptune 首席执行官 Bill Redmond 说。&#34;与 ABCS 的合作在 2025 年在美国取得了巨大的成功，为品牌提供了市场领先的成果，通过将消费者从店外 DOOH 曝光引导到货架，直接可测量到购买。&#34;</p>
<p>ABCS Insights 为加拿大市场提供全面的数字广告和增长智能分析平台。如需更多信息，请联系。</p>
<p><strong>关于 ABCS Insights</strong></p>
<p>ABCS Insights 是一个增长智能平台——一个测量和分析解决方案，提供营销和广告如何驱动现实世界商业成果的统一视图。该公司的平台基于数千项研究和大规模的现实世界购买数据，支持跨渠道、类别和购买旅程阶段的基于结果的测量。ABCS 支持几乎所有行业的品牌——包括快速消费品、零售、快餐、媒体、金融服务、技术等——帮助营销人员自信地规划、测量和优化营销和广告。</p>
<p><strong>关于 Neptune Retail Solutions</strong></p>
<p>Neptune Retail Solutions 是美国和加拿大全渠道零售营销的无与伦比的领导者。Neptune 的店内媒体网络在 60,000 个地点和 140 个品牌中无与伦比，包括 Albertsons、CVS、Dollar General、Family Dollar、HEB、Kroger、Loblaw、Metro、Publix、Sobeys、Southeastern Grocers、Meijer、HyVee、Total Wine &amp; More 和 Wakefern。与其市场领先的数字激励网络相连，涵盖许多相同的零售商以及 BJ's 和 Target，结合 Neptune 独特的能力，将店内和数字 DOOH 内容整合到一个平台中，具有无与伦比的精确度、规模和经过验证的结果，该公司是&#34;独一无二&#34;，能够无缝推动零售商和广告商的流量、转化和盈利收入增长。如需更多信息，请访问 www.neptuneretailsolutions.com。</p>
<p><strong>媒体联系人：</strong></p>
<p>Becky Conn</p>
<p>630-346-9006</p>
<p>[email protected]</p>
<p>来源 ABCS Insights</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9UEg4NDIyMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwODM3UFJfTkVXU19VU1BSX19fX19QSDg0MjIx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9UEg4NDIyMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwODM3UFJfTkVXU19VU1BSX19fX19QSDg0MjIx"/></p>

<p>ABCS Insights 和 Neptune Retail Solutions 宣布在加拿大推出增强的基于结果的数字户外广告（DOOH）测量能力。这一合作旨在填补加拿大市场的测量空白，使品牌能够量化 DOOH 曝光带来的销售提升和广告支出回报率（iROAS）。通过标准化这些测量，广告主可以将 DOOH 与数字和零售媒体进行评估，从而做出更明智的投资决策。该倡议预计将使 DOOH 从一个以覆盖率为重点的渠道转变为一个以绩效评估为基础的投资类别，从而增强加拿大品牌的增长策略</p>

<p><em>New collaboration closes measurement gap for digital out-of-home advertising</em></p>
<div class="lb-trans"><p><em>新的合作填补了数字户外广告的测量空白</em></p>
</div><p>, /PRNewswire/ -- ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- ABCS Insights 和 Neptune Retail Solutions 今天宣布在加拿大扩展基于结果的数字户外（DOOH）广告测量能力，使品牌能够量化来自实体世界媒体曝光的增量销售提升和广告支出回报（iROAS）。</p>
</div><p>The collaboration addresses a longstanding gap in the Canadian market, where brands have had limited options to measure the incremental business impact of DOOH. By bringing standardized sales-lift and iROAS measurement to Canada, ABCS and Neptune enable advertisers and agencies to evaluate DOOH with the same rigor as digital and retail media channels—unlocking more informed omnichannel media investment decisions.</p>
<div class="lb-trans"><p>此次合作解决了加拿大市场长期存在的一个空白，品牌在测量 DOOH 的增量商业影响方面选择有限。通过将标准化的销售提升和 iROAS 测量引入加拿大，ABCS 和 Neptune 使广告商和代理商能够以与数字和零售媒体渠道相同的严谨性评估 DOOH，从而解锁更明智的全渠道媒体投资决策。</p>
</div><p>&#34;Media that isn't measured is too often undervalued,&#34; said Jerome Shimizu, chief executive officer, ABCS Insights. &#34;Canadian brands have had limited visibility into what digital out-of-home advertising actually delivers beyond reach. By bringing outcome-based measurement to the market, we're helping shift DOOH from a reach-focused channel to a performance-evaluated investment category—and powering smarter growth decisions.&#34;</p>
<div class="lb-trans"><p>&#34;未被测量的媒体往往被低估，&#34; ABCS Insights 首席执行官 Jerome Shimizu 说。&#34;加拿大品牌对数字户外广告实际带来的效果了解有限，超出了覆盖范围。通过将基于结果的测量引入市场，我们正在帮助将 DOOH 从一个以覆盖为中心的渠道转变为一个以绩效评估为基础的投资类别，从而推动更智能的增长决策。&#34;</p>
</div><p>&#34;We are pleased to expand our market-leading In-Store x DOOH targeted media product into Canada,&#34; said Bill Redmond, chief executive officer, Neptune. &#34;This collaboration with ABCS has proven wildly successful in the U.S. in 2025, delivering market-leading outcomes for brands by driving consumers from out-of-store DOOH exposure to the shelf, in a way that is directly measurable to purchase.&#34;</p>
<div class="lb-trans"><p>&#34;我们很高兴将我们市场领先的店内 x DOOH 定向媒体产品扩展到加拿大，&#34; Neptune 首席执行官 Bill Redmond 说。&#34;与 ABCS 的合作在 2025 年在美国取得了巨大的成功，为品牌提供了市场领先的成果，通过将消费者从店外 DOOH 曝光引导到货架，直接可测量到购买。&#34;</p>
</div><p>ABCS Insights provides a comprehensive digital advertising and growth intelligence analytics platform for the Canadian market. For more information, reach out.</p>
<div class="lb-trans"><p>ABCS Insights 为加拿大市场提供全面的数字广告和增长智能分析平台。如需更多信息，请联系。</p>
</div><p><strong>About ABCS Insights</strong></p>
<div class="lb-trans"><p><strong>关于 ABCS Insights</strong></p>
</div><p>ABCS Insights is a growth intelligence platform—a measurement and analytics solution that provides a unified view of how marketing and advertising drive real-world business outcomes. The company's platform is grounded in insights from thousands of studies and large-scale, real-world purchase data, enabling outcome-based measurement across channels, categories, and stages of the purchase journey. ABCS supports brands across virtually all industries—including CPG, retail, QSR, media, financial services, technology, and more—helping marketers plan, measure, and optimize marketing and advertising with confidence.</p>
<div class="lb-trans"><p>ABCS Insights 是一个增长智能平台——一个测量和分析解决方案，提供营销和广告如何驱动现实世界商业成果的统一视图。该公司的平台基于数千项研究和大规模的现实世界购买数据，支持跨渠道、类别和购买旅程阶段的基于结果的测量。ABCS 支持几乎所有行业的品牌——包括快速消费品、零售、快餐、媒体、金融服务、技术等——帮助营销人员自信地规划、测量和优化营销和广告。</p>
</div><p><strong>About Neptune Retail Solutions</strong></p>
<div class="lb-trans"><p><strong>关于 Neptune Retail Solutions</strong></p>
</div><p>Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the US and Canada. Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine &amp; More and Wakefern. Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is &#34;one of one&#34; uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers. For more information, visit www.neptuneretailsolutions.com.</p>
<div class="lb-trans"><p>Neptune Retail Solutions 是美国和加拿大全渠道零售营销的无与伦比的领导者。Neptune 的店内媒体网络在 60,000 个地点和 140 个品牌中无与伦比，包括 Albertsons、CVS、Dollar General、Family Dollar、HEB、Kroger、Loblaw、Metro、Publix、Sobeys、Southeastern Grocers、Meijer、HyVee、Total Wine &amp; More 和 Wakefern。与其市场领先的数字激励网络相连，涵盖许多相同的零售商以及 BJ's 和 Target，结合 Neptune 独特的能力，将店内和数字 DOOH 内容整合到一个平台中，具有无与伦比的精确度、规模和经过验证的结果，该公司是&#34;独一无二&#34;，能够无缝推动零售商和广告商的流量、转化和盈利收入增长。如需更多信息，请访问 www.neptuneretailsolutions.com。</p>
</div><p><strong>Press Contact:</strong></p>
<div class="lb-trans"><p><strong>媒体联系人：</strong></p>
</div><p>Becky Conn</p>
<div class="lb-trans"><p>Becky Conn</p>
</div><p>630-346-9006</p>
<div class="lb-trans"><p>630-346-9006</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE ABCS Insights</p>
<div class="lb-trans"><p>来源 ABCS Insights</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9UEg4NDIyMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwODM3UFJfTkVXU19VU1BSX19fX19QSDg0MjIx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH84221&amp;Transmission_Id=202602100837PR_NEWS_USPR_____PH84221&amp;DateId=20260210"/></p>

ABCS Insights 和 Neptune Retail Solutions 通过销售增长和 iROAS 测量推动加拿大数字户外广告的成果时代