<p>/PRNewswire/ -- RSM US LLP（&#34;RSM&#34;）—— 中型市场领先的审计、税务和咨询服务提供商——今天宣布任命 Joseph Taiano 为首席营销官，并成为 RSM 执行领导团队的成员。Taiano 将领导 RSM 的品牌演变、营销现代化和综合市场战略，以加速全球增长并深化客户影响力。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Joseph Taiano，RSM US LLP 首席营销官</p>
<p><strong>重新定义中型市场</strong></p>
<p>随着 RSM 进入百年庆典，公司的实力在不断变化的全球经济和不断发展的中型市场中得以巩固。RSM 长期以来被公认为中型市场公司的首选服务提供商，已重新定义该细分市场，以反映当今的现实：动态、快速增长的组织，年收入在 3000 万到 100 亿美元之间，运营中面临日益复杂的数字环境和全球雄心。在这种背景下，Taiano 将在提升 RSM 品牌和增强市场存在感方面发挥核心作用。</p>
<p><strong>变革性领导</strong></p>
<p>Taiano 拥有超过 25 年的全球营销和增长转型经验，包括在埃森哲（Accenture）的高管职位——他最近担任全球增长与战略营销负责人，并领导其创意部门 Accenture Song 的营销工作。作为一名前注册会计师，他将深厚的商业和金融洞察力与现代营销领导力相结合，曾领导全球团队，管理数十亿美元的客户投资组合，并建立以数据和可衡量结果为基础的高影响力营销组织。</p>
<p>在他看来，今天有效的 B2B 营销需要深入理解商业环境的复杂性以及品牌如何推动结果。虽然客户出于多种原因购买——关系、价格、产品或服务的质量——但品牌往往是他们真正购买的东西。他说：&#34;品牌不是一个标志或广告；它是每位员工在与客户的每一次直接或间接互动中所体现的，塑造了客户对公司的体验和认知。&#34;</p>
<p>基于这一理念，Taiano 强调了赋予品牌生命的人和文化：&#34;我们的员工就是我们的品牌。RSM 的独特之处不仅在于我们做什么，而在于我们如何做。这里的文化是协作的、聪明的，并且深深以客户为中心。在一个人工智能占据中心舞台的世界里，我相信不失去人性将是至关重要的。关键在于理解技术与人际联系如何结合，推动无与伦比的结果，使我们脱颖而出。我的目标是放大这种文化，无论是在公司内部还是我们如何在市场上展现自己，&#34; Taiano 补充道。</p>
<p><strong>强化品牌承诺</strong></p>
<p>Taiano 领导的一个关键重点将是强化 RSM 品牌承诺的核心——被理解的力量——这反映了公司通过洞察和理解与客户、同事和社区建立深厚、个性化关系的承诺。这一重点将确保客户获得主动的指导和结果，帮助他们在日益复杂的全球环境中竞争和成长。在内部，他将倡导一种以结果为导向的文化，赋能团队执行 RSM 的全球战略。</p>
<p>&#34;RSM 和我们的客户都是正在全球扩展的动态企业。Joe 在专业服务和全球营销方面的专业知识，以及他将战略、数据、技术和叙事结合的能力，将增强我们的品牌，照亮我们卓越的客户，并提升我们的市场影响力，&#34; RSM 跨大西洋合伙企业首席执行官兼 RSM US LLP 管理合伙人 Brian Becker 说。&#34;他的领导将帮助确保 RSM 的品牌对我们的客户具有吸引力，同时激励我们的员工。&#34;</p>
<p><strong>推动具有地方相关性的全球品牌</strong></p>
<p>Taiano 将在全球范围内开发一个统一的品牌，使其对中型市场具有地方相关性。客户可以期待在审计、税务和咨询服务方面获得无缝体验，基于共同的价值观、流程和方法。</p>
<p>随着 Taiano 的任命，RSM 重申了其塑造中型市场未来的承诺——利用深厚的专业知识、数字创新和全球影响力，实现持续增长和可衡量的客户影响。</p>
<p><strong>关于 RSM US LLP</strong> RSM 使全球中型市场公司能够掌控变革。我们服务的客户是全球商业和经济增长的引擎。我们独特的中型市场视角使 RSM 成为寻求相关洞察和量身定制、创新解决方案以应对复杂和变化世界的增长导向、国际活跃组织的自然选择。凭借覆盖 120 多个国家的全球影响力，我们通过充分发挥 RSM 的力量，在变化的世界中树立信心，为我们的客户、同事和社区带来持久影响。欲了解更多信息，请访问 <strong>rsmus.com</strong>，在 <strong>Facebook</strong> 上关注我们，或在 <strong>LinkedIn</strong> 上与我们联系。</p>
<p>来源 RSM US LLP</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9Q0c4NDY1MiZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwOTEwUFJfTkVXU19VU1BSX19fX19DRzg0NjUy?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9Q0c4NDY1MiZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwOTEwUFJfTkVXU19VU1BSX19fX19DRzg0NjUy"/></p>

<p>RSM US LLP 任命 Joseph Taiano 为首席营销官，旨在重新定义其品牌并加速中型市场的增长。Taiano 拥有超过 25 年的经验，将领导营销现代化和市场推广策略，强调品牌和人际关系在 B2B 营销中的重要性。他将专注于强化 RSM 的品牌承诺 “被理解的力量”，并确保全球品牌统一且与当地市场相关。这一任命突显了 RSM 致力于通过专业知识和创新塑造中型市场未来的决心</p>

<p>, /PRNewswire/ -- RSM US LLP (&#34;RSM&#34;) – the leading provider of assurance, tax and consulting services to the middle market – today announced the appointment of Joseph Taiano as Chief Marketing Officer and a member of RSM's executive leadership team. Taiano will lead RSM's brand evolution, marketing modernization and integrated go-to-market strategy to accelerate growth and deepen client impact worldwide.</p>
<div class="lb-trans"><p>/PRNewswire/ -- RSM US LLP（&#34;RSM&#34;）—— 中型市场领先的审计、税务和咨询服务提供商——今天宣布任命 Joseph Taiano 为首席营销官，并成为 RSM 执行领导团队的成员。Taiano 将领导 RSM 的品牌演变、营销现代化和综合市场战略，以加速全球增长并深化客户影响力。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Joseph Taiano, Chief Marketing Officer, RSM US LLP</p>
<div class="lb-trans"><p>Joseph Taiano，RSM US LLP 首席营销官</p>
</div><p><strong>Redefining the middle market</strong></p>
<div class="lb-trans"><p><strong>重新定义中型市场</strong></p>
</div><p>As RSM enters its centennial year, the firm builds on its position of strength amid a changing global economy and evolving middle market. Long recognized as the provider of choice for middle market companies, RSM has redefined the segment to reflect today's realities: dynamic, fast-growing organizations spanning $30 million to $10 billion in revenue, operating with increasing digital complexity and global ambition. Against this backdrop, Taiano will play a central role in elevating RSM's brand and sharpening its market presence.</p>
<div class="lb-trans"><p>随着 RSM 进入百年庆典，公司的实力在不断变化的全球经济和不断发展的中型市场中得以巩固。RSM 长期以来被公认为中型市场公司的首选服务提供商，已重新定义该细分市场，以反映当今的现实：动态、快速增长的组织，年收入在 3000 万到 100 亿美元之间，运营中面临日益复杂的数字环境和全球雄心。在这种背景下，Taiano 将在提升 RSM 品牌和增强市场存在感方面发挥核心作用。</p>
</div><p><strong>Transformational leadership</strong></p>
<div class="lb-trans"><p><strong>变革性领导</strong></p>
</div><p>Taiano brings more than 25 years of experience in global marketing and growth transformation, including executive roles at Accenture—where he more recently served as Global Head of Marketing for Growth &amp; Strategy and led marketing for its creative division, Accenture Song. A former CPA, he combines deep business and financial acumen with modern marketing leadership, having led global teams, managed multi-billion-dollar client portfolios and built high-impact marketing organizations grounded in data and measurable results.</p>
<div class="lb-trans"><p>Taiano 拥有超过 25 年的全球营销和增长转型经验，包括在埃森哲（Accenture）的高管职位——他最近担任全球增长与战略营销负责人，并领导其创意部门 Accenture Song 的营销工作。作为一名前注册会计师，他将深厚的商业和金融洞察力与现代营销领导力相结合，曾领导全球团队，管理数十亿美元的客户投资组合，并建立以数据和可衡量结果为基础的高影响力营销组织。</p>
</div><p>In his view, effective B2B marketing today requires a deep understanding of the complexity of the business environment and how brand drives results. While clients buy for many reasons—relationships, price, quality of product or service—brand is often what they are really buying. &#34;Brand is not a logo or an ad; it is what every employee embodies in every interaction, direct or indirect, with clients, shaping their experience and perception of the firm,&#34; he said.</p>
<div class="lb-trans"><p>在他看来，今天有效的 B2B 营销需要深入理解商业环境的复杂性以及品牌如何推动结果。虽然客户出于多种原因购买——关系、价格、产品或服务的质量——但品牌往往是他们真正购买的东西。他说：&#34;品牌不是一个标志或广告；它是每位员工在与客户的每一次直接或间接互动中所体现的，塑造了客户对公司的体验和认知。&#34;</p>
</div><p>Building on that philosophy, Taiano emphasizes the people and culture that bring the brand to life: &#34;Our people are our brand. What sets RSM apart isn't just what we do but rather, it's how we do it. The culture here is collaborative, intelligent and deeply client-centric. In a world where AI is taking center-stage, I believe not losing the human touch will be paramount. The key is understanding how technology, coupled with human connection, can drive unmatched results that will set us apart. My goal is to amplify that culture, both inside the firm and in how we show up to the market,&#34; Taiano added.</p>
<div class="lb-trans"><p>基于这一理念，Taiano 强调了赋予品牌生命的人和文化：&#34;我们的员工就是我们的品牌。RSM 的独特之处不仅在于我们做什么，而在于我们如何做。这里的文化是协作的、聪明的，并且深深以客户为中心。在一个人工智能占据中心舞台的世界里，我相信不失去人性将是至关重要的。关键在于理解技术与人际联系如何结合，推动无与伦比的结果，使我们脱颖而出。我的目标是放大这种文化，无论是在公司内部还是我们如何在市场上展现自己，&#34; Taiano 补充道。</p>
</div><p><strong>Reinforcing the brand promise</strong></p>
<div class="lb-trans"><p><strong>强化品牌承诺</strong></p>
</div><p>A key focus of Taiano's leadership will be reinforcing the core of RSM's brand promise—The Power of Being Understood—which reflects the firm's commitment to building deep, personalized relationships with clients, colleagues and communities through insight and understanding. This focus will ensure clients receive proactive guidance and outcomes that help them compete and grow in an increasingly complex global environment. Internally, he will champion a results-driven culture that empowers teams to execute RSM's global strategy.</p>
<div class="lb-trans"><p>Taiano 领导的一个关键重点将是强化 RSM 品牌承诺的核心——被理解的力量——这反映了公司通过洞察和理解与客户、同事和社区建立深厚、个性化关系的承诺。这一重点将确保客户获得主动的指导和结果，帮助他们在日益复杂的全球环境中竞争和成长。在内部，他将倡导一种以结果为导向的文化，赋能团队执行 RSM 的全球战略。</p>
</div><p>&#34;RSM and our clients are dynamic businesses that are expanding globally. Joe's expertise in professional services and global marketing, along with his ability to connect strategy, data, technology and storytelling, will strengthen our brand, shine a light on our exceptional clients and enhance our market impact,&#34; said Brian Becker, CEO of RSM's transatlantic partnership and managing partner of RSM US LLP. &#34;His leadership will help ensure RSM's brand is compelling for our clients while inspiring our people.&#34;</p>
<div class="lb-trans"><p>&#34;RSM 和我们的客户都是正在全球扩展的动态企业。Joe 在专业服务和全球营销方面的专业知识，以及他将战略、数据、技术和叙事结合的能力，将增强我们的品牌，照亮我们卓越的客户，并提升我们的市场影响力，&#34; RSM 跨大西洋合伙企业首席执行官兼 RSM US LLP 管理合伙人 Brian Becker 说。&#34;他的领导将帮助确保 RSM 的品牌对我们的客户具有吸引力，同时激励我们的员工。&#34;</p>
</div><p><strong>Driving a global brand with local relevance</strong></p>
<div class="lb-trans"><p><strong>推动具有地方相关性的全球品牌</strong></p>
</div><p>Taiano will develop a unified brand across the globe that will be locally relevant to the middle market. Clients can expect a seamless experience across assurance, tax and consulting services, grounded in shared values, processes and approach.</p>
<div class="lb-trans"><p>Taiano 将在全球范围内开发一个统一的品牌，使其对中型市场具有地方相关性。客户可以期待在审计、税务和咨询服务方面获得无缝体验，基于共同的价值观、流程和方法。</p>
</div><p>With Taiano's appointment, RSM underscores its commitment to shaping the future of the middle market—leveraging deep expertise, digital innovation and global reach to deliver sustained growth and measurable client impact.</p>
<div class="lb-trans"><p>随着 Taiano 的任命，RSM 重申了其塑造中型市场未来的承诺——利用深厚的专业知识、数字创新和全球影响力，实现持续增长和可衡量的客户影响。</p>
</div><p><strong>About RSM US LLP</strong> RSM empowers middle market companies worldwide to take charge of change. The clients we serve are the engine of global commerce and economic growth. Our unique middle market perspective makes RSM the natural choice for growth-oriented, internationally active organizations seeking relevant insights and tailored, innovative solutions for a complex and changing world. With a global reach spanning more than 120 countries, we instill confidence in a world of change by bringing the full power of RSM to make a lasting impact on our clients, colleagues and communities. For more information, visit <strong>rsmus.com</strong>, like us on <strong>Facebook</strong> and/or connect with us on <strong>LinkedIn</strong>.</p>
<div class="lb-trans"><p><strong>关于 RSM US LLP</strong> RSM 使全球中型市场公司能够掌控变革。我们服务的客户是全球商业和经济增长的引擎。我们独特的中型市场视角使 RSM 成为寻求相关洞察和量身定制、创新解决方案以应对复杂和变化世界的增长导向、国际活跃组织的自然选择。凭借覆盖 120 多个国家的全球影响力，我们通过充分发挥 RSM 的力量，在变化的世界中树立信心，为我们的客户、同事和社区带来持久影响。欲了解更多信息，请访问 <strong>rsmus.com</strong>，在 <strong>Facebook</strong> 上关注我们，或在 <strong>LinkedIn</strong> 上与我们联系。</p>
</div><p>SOURCE RSM US LLP</p>
<div class="lb-trans"><p>来源 RSM US LLP</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMjEwJk5ld3NJdGVtSWQ9Q0c4NDY1MiZUcmFuc21pc3Npb25fSWQ9MjAyNjAyMTAwOTEwUFJfTkVXU19VU1BSX19fX19DRzg0NjUy" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CG84652&amp;Transmission_Id=202602100910PR_NEWS_USPR_____CG84652&amp;DateId=20260210"/></p>

ETRSM 任命 Joseph Taiano 为首席营销官，公司正在重新定义中端市场并加速全球平台的发展