<p><strong>阿联酋 –</strong> Yolk Brands，这家源自阿联酋的酒店集团，旗下拥有备受欢迎的品牌 Pickl 和 BonBird，宣布扩展至伊拉克，这标志着其快速区域和全球扩展计划的又一个里程碑。这一举措建立在 Yolk Brands 与 Al Maysarah Holding 现有合作关系的基础上，后者也是该品牌在约旦的合作伙伴，并进一步巩固了该集团作为该地区本土品牌最大出口商的地位。</p>
<p>根据新协议，Al Maysarah Holding 将在伊拉克开设 5 家 Pickl 餐厅和 10 家 BonBird 门店，首批门店计划于 2026 年第二季度在巴格达的伊拉克购物中心开业。</p>
<p><strong>扩展的区域合作关系</strong></p>
<p>Yolk Brands 进入伊拉克的动力来自于与 Al Maysarah Holding 不断增长的关系，后者深厚的本地知识和运营专业知识在将 Pickl 和 BonBird 引入约旦时发挥了重要作用。将合作关系扩展至伊拉克的决定反映了双方对长期增长的共同愿景，以及在如何在新市场中扩展品牌方面的强大一致性。</p>
<p>凭借在伊拉克的既有存在，Al Maysarah Holding 处于良好位置，可以将这两个品牌引入当地市场，同时保持 Pickl 和 BonBird 在所有现有市场上成功所定义的质量、一致性和品牌形象。</p>
<p><strong>将 Pickl 和 BonBird 带到巴格达</strong></p>
<p>首批 Pickl 和 BonBird 门店将在巴格达的伊拉克购物中心开业，向伊拉克食客介绍 Pickl 对 FRESH.FAST.FOOD 理念的大胆诠释，以及 BonBird 现代炸鸡概念。两个品牌都提供高能量、时尚的城市用餐体验，Pickl 专注于大胆的口味和优质的食材，而 BonBird 则在不妥协口味的情况下提供无与伦比的价值。旨在与新一代以体验为导向的食客产生共鸣，这两个品牌进入市场的目标是塑造伊拉克日益增长的快餐休闲用餐格局。</p>
<p><strong>Yolk Brands 区域增长的战略步骤</strong></p>
<p>伊拉克代表了 Yolk Brands 扩展战略的自然下一步，因为该集团专注于在进入欧洲和亚洲之前实现中东地区的广泛覆盖。随着品牌组合的不断增长和可信赖的区域合作伙伴，Yolk Brands 继续有意扩展，将源自阿联酋的概念带入新市场，同时保持其原始 DNA。</p>
<p>谈及扩展，<strong>Yolk Brands 创始人兼首席执行官 Stephen Flawith</strong> 表示：</p>
<p>“伊拉克代表了我们区域旅程中的一个令人兴奋的下一步。我们看到一个年轻、快速增长的消费群体，他们越来越倾向于那些在质量上感觉全球化的品牌，同时又保持文化根基。再次与 Al Maysarah Holding 合作使我们能够自信地进入市场，因为我们知道我们正在与了解我们品牌和当地市场的人一起建立。”</p>
<p>Al Maysarah Holding 的董事总经理 Yaser Al Rawi 表示：</p>
<p>“我们在约旦的合作让我们对 Pickl 和 BonBird 的愿景清晰度和运营卓越性印象深刻。凭借我们在伊拉克市场的深厚经验，我们相信这两个品牌在当地食客中有良好的成功基础和共鸣。这次扩展反映了我们共同致力于引入世界级概念，同时在每个地点提供质量和一致性。”</p>
<p>首批门店计划于 2026 年第二季度开业，Pickl 和 BonBird 在伊拉克的到来标志着 Yolk Brands 区域扩展故事的又一篇章，进一步巩固了该集团将阿联酋本土概念带入中东关键市场的雄心。</p>
<p><strong>关于 Yolk Brands</strong></p>
<p>Yolk Brands 成立于 2023 年，投资并运营着一个不断增长的高质量、行业领先的餐饮概念组合，覆盖 10 个国家。该集团的品牌组合包括 Pickl、BonBird 和 Southpour——这些品牌以其对新鲜、创新用餐体验的承诺而闻名。Yolk Brands 致力于创立、发现和培育优质本土食品概念，支持整个地区的烹饪卓越。</p>
<p><strong>Al Maysarah Holding Group</strong></p>
<p>Al Maysarah Holding Group 成立于 1994 年，位于伊拉克，是一个多元化的商业集团，拥有超过 31 家主要专注于工业投资的公司，成为中东地区水泥、石油和天然气、润滑油、餐饮、铜矿和房地产领域的领导者，秉持明确的愿景，力争成为该地区最大的企业之一，凭借强大的基础不断壮大，推动各行业的增长和创新。</p>
<p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
<p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容以 “原样” 和 “可用” 方式提供，未经过任何编辑。本网站及我们的附属机构不保证本新闻稿中表达的观点或意见的准确性。</p>
<p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或您基于此采取的任何行动不承担任何责任。您明确同意您对本文中信息的使用风险自负。</p>
<p>在适用法律允许的最大范围内，本网站及其母公司、子公司、关联公司以及各自的股东、董事、高级职员、员工、代理人、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿责任，包括但不限于利润损失、储蓄损失和收入损失，无论是基于过失、侵权、合同或任何其他责任理论，即使各方已被告知可能性或能够预见到任何此类损害。</p>

<p>总部位于阿联酋的 Yolk Brands 正在通过与 Al Maysarah Holding 合作，在巴格达开设 Pickl 和 BonBird 餐厅，进军伊拉克市场。协议包括 5 家 Pickl 和 10 家 BonBird 的门店，首家门店计划于 2026 年第二季度在伊拉克购物中心开业。这一举措是 Yolk Brands 在进入欧洲和亚洲之前，扩大其在中东地区影响力的战略的一部分。该合作旨在利用 Al Maysarah 的本地专业知识，为伊拉克市场引入高品质的用餐体验</p>

<p><strong>UAE –</strong> Yolk Brands, the UAE-born hospitality group behind cult-favourite concepts Pickl and BonBird, has announced its expansion into Iraq, marking another milestone in its rapid regional and global expansion plans. The move builds on Yolk Brands’ existing partnership with Al Maysarah Holding, also the brand’s partner in Jordan, and reinforces the group’s position as the biggest exporter of homegrown brands in the region.</p>
<div class="lb-trans"><p><strong>阿联酋 –</strong> Yolk Brands，这家源自阿联酋的酒店集团，旗下拥有备受欢迎的品牌 Pickl 和 BonBird，宣布扩展至伊拉克，这标志着其快速区域和全球扩展计划的又一个里程碑。这一举措建立在 Yolk Brands 与 Al Maysarah Holding 现有合作关系的基础上，后者也是该品牌在约旦的合作伙伴，并进一步巩固了该集团作为该地区本土品牌最大出口商的地位。</p>
</div><p>Under the new agreement, Al Maysarah Holding is set to open 5 Pickl restaurants and 10 BonBird locations across Iraq, with the first outlets scheduled for Q2 2026 at Iraq Mall in Baghdad.</p>
<div class="lb-trans"><p>根据新协议，Al Maysarah Holding 将在伊拉克开设 5 家 Pickl 餐厅和 10 家 BonBird 门店，首批门店计划于 2026 年第二季度在巴格达的伊拉克购物中心开业。</p>
</div><p><strong>An expanding regional partnership</strong></p>
<div class="lb-trans"><p><strong>扩展的区域合作关系</strong></p>
</div><p>Yolk Brands’ entry into Iraq is driven by its growing relationship with Al Maysarah Holding, whose deep local knowledge and operational expertise first proved instrumental in bringing Pickl &amp; BonBird to Jordan. The decision to extend the partnership into Iraq reflects a shared vision for long-term growth and a strong alignment in how the brands can be scaled in a new market.</p>
<div class="lb-trans"><p>Yolk Brands 进入伊拉克的动力来自于与 Al Maysarah Holding 不断增长的关系，后者深厚的本地知识和运营专业知识在将 Pickl 和 BonBird 引入约旦时发挥了重要作用。将合作关系扩展至伊拉克的决定反映了双方对长期增长的共同愿景，以及在如何在新市场中扩展品牌方面的强大一致性。</p>
</div><p>With an established presence in Iraq, Al Maysarah Holding is well-positioned to introduce both concepts to the local market, while maintaining the quality, consistency, and brand identity that have defined Pickl and BonBird’s success across all existing markets.</p>
<div class="lb-trans"><p>凭借在伊拉克的既有存在，Al Maysarah Holding 处于良好位置，可以将这两个品牌引入当地市场，同时保持 Pickl 和 BonBird 在所有现有市场上成功所定义的质量、一致性和品牌形象。</p>
</div><p><strong>Bringing Pickl and BonBird to Baghdad</strong></p>
<div class="lb-trans"><p><strong>将 Pickl 和 BonBird 带到巴格达</strong></p>
</div><p>The first Pickl and BonBird outlets will open at Iraq Mall in Baghdad, introducing Iraqi diners to Pickl’s bold take on FRESH.FAST.FOOD ethos alongside BonBird’s modern fried chicken concept. Both concepts bring a high-energy, sleek, urban dining experience, with Pickl focusing on bold flavours and quality ingredients, and BonBird offering unbeatable value without compromising on taste. Designed to resonate with a new generation of experience-led diners, both brands are entering the market with the aim of shaping Iraq’s growing fast-casual dining landscape.</p>
<div class="lb-trans"><p>首批 Pickl 和 BonBird 门店将在巴格达的伊拉克购物中心开业，向伊拉克食客介绍 Pickl 对 FRESH.FAST.FOOD 理念的大胆诠释，以及 BonBird 现代炸鸡概念。两个品牌都提供高能量、时尚的城市用餐体验，Pickl 专注于大胆的口味和优质的食材，而 BonBird 则在不妥协口味的情况下提供无与伦比的价值。旨在与新一代以体验为导向的食客产生共鸣，这两个品牌进入市场的目标是塑造伊拉克日益增长的快餐休闲用餐格局。</p>
</div><p><strong>A strategic step in Yolk Brands’ regional growth</strong></p>
<div class="lb-trans"><p><strong>Yolk Brands 区域增长的战略步骤</strong></p>
</div><p>Iraq represents a natural next step in Yolk Brands’ expansion strategy, as the group focuses on achieving broad coverage across the Middle East before entering Europe and Asia. With a growing portfolio of brands and trusted regional partners, Yolk Brands continues to scale with intent, taking UAE-born concepts into new markets while staying true to its original DNA.</p>
<div class="lb-trans"><p>伊拉克代表了 Yolk Brands 扩展战略的自然下一步，因为该集团专注于在进入欧洲和亚洲之前实现中东地区的广泛覆盖。随着品牌组合的不断增长和可信赖的区域合作伙伴，Yolk Brands 继续有意扩展，将源自阿联酋的概念带入新市场，同时保持其原始 DNA。</p>
</div><p>Speaking about the expansion, <strong>Stephen Flawith, Founder and CEO of Yolk Brands</strong>, said:</p>
<div class="lb-trans"><p>谈及扩展，<strong>Yolk Brands 创始人兼首席执行官 Stephen Flawith</strong> 表示：</p>
</div><p>“Iraq represents an exciting next step in our regional journey. We’re seeing a young, fast-growing consumer base that’s increasingly drawn to brands that feel global in quality, while still being culturally grounded. Partnering again with Al Maysarah Holding allows us to enter the market with confidence, knowing we’re building with people who understand both our brands and the local landscape.”</p>
<div class="lb-trans"><p>“伊拉克代表了我们区域旅程中的一个令人兴奋的下一步。我们看到一个年轻、快速增长的消费群体，他们越来越倾向于那些在质量上感觉全球化的品牌，同时又保持文化根基。再次与 Al Maysarah Holding 合作使我们能够自信地进入市场，因为我们知道我们正在与了解我们品牌和当地市场的人一起建立。”</p>
</div><p>Yaser Al Rawi, Managing Director of Al Maysarah Holding, said:</p>
<div class="lb-trans"><p>Al Maysarah Holding 的董事总经理 Yaser Al Rawi 表示：</p>
</div><p>“Our work together in Jordan left us impressed with Pickl and BonBird’s clarity of vision and operational excellence. With our deep experience in the Iraqi market, we are confident that both brands are well-positioned to succeed and resonate with local diners. This expansion reflects our shared commitment to introducing world-class concepts while delivering quality and consistency across every location.”</p>
<div class="lb-trans"><p>“我们在约旦的合作让我们对 Pickl 和 BonBird 的愿景清晰度和运营卓越性印象深刻。凭借我们在伊拉克市场的深厚经验，我们相信这两个品牌在当地食客中有良好的成功基础和共鸣。这次扩展反映了我们共同致力于引入世界级概念，同时在每个地点提供质量和一致性。”</p>
</div><p>With the first openings planned for Q2 2026, Pickl and BonBird’s arrival in Iraq marks another chapter in Yolk Brands’ regional expansion story, reinforcing the group’s ambition to take homegrown concepts from the UAE to key markets across the Middle East.</p>
<div class="lb-trans"><p>首批门店计划于 2026 年第二季度开业，Pickl 和 BonBird 在伊拉克的到来标志着 Yolk Brands 区域扩展故事的又一篇章，进一步巩固了该集团将阿联酋本土概念带入中东关键市场的雄心。</p>
</div><p><strong>About Yolk Brands</strong></p>
<div class="lb-trans"><p><strong>关于 Yolk Brands</strong></p>
</div><p>Established in 2023, Yolk Brands invests in and operates a growing portfolio of high-quality, industry-leading F&amp;B concepts across 10 countries. The group’s portfolio includes Pickl, BonBird, and Southpour—brands known for their commitment to fresh, innovative dining experiences. Yolk Brands is dedicated to founding, finding, and fostering quality homegrown food concepts, supporting culinary excellence throughout the region.</p>
<div class="lb-trans"><p>Yolk Brands 成立于 2023 年，投资并运营着一个不断增长的高质量、行业领先的餐饮概念组合，覆盖 10 个国家。该集团的品牌组合包括 Pickl、BonBird 和 Southpour——这些品牌以其对新鲜、创新用餐体验的承诺而闻名。Yolk Brands 致力于创立、发现和培育优质本土食品概念，支持整个地区的烹饪卓越。</p>
</div><p><strong>Al Maysarah Holding Group</strong></p>
<div class="lb-trans"><p><strong>Al Maysarah Holding Group</strong></p>
</div><p>Al Maysarah Holding Group was established in 1994 in Iraq, being a diversified business group with over 31 companies mainly focusing on industrial investment it became one of the leaders in Cement, Oil &amp; Gas, Oil Lubricant, F&amp;B, Cooper mining &amp; Real estate in the MENA region, guided by clear vision to become one the biggest in the region, it has grown strength to strength to expand its portfolio to build on our strong foundation, driving growth and innovation across industries.</p>
<div class="lb-trans"><p>Al Maysarah Holding Group 成立于 1994 年，位于伊拉克，是一个多元化的商业集团，拥有超过 31 家主要专注于工业投资的公司，成为中东地区水泥、石油和天然气、润滑油、餐饮、铜矿和房地产领域的领导者，秉持明确的愿景，力争成为该地区最大的企业之一，凭借强大的基础不断壮大，推动各行业的增长和创新。</p>
</div><p>Send us your press releases to pressrelease.zawya@lseg.com</p>
<div class="lb-trans"><p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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<div class="lb-trans"><p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容以 “原样” 和 “可用” 方式提供，未经过任何编辑。本网站及我们的附属机构不保证本新闻稿中表达的观点或意见的准确性。</p>
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ZAWYA-PRESSR：Pickl 和 BonBird 计划通过在巴格达的首次亮相进入伊拉克市场