<p>SpaceX 的 Starlink 正在继续扩展实体零售，在蒙大拿州的博兹曼开设了一家新的专门店。这一地点标志着公司在其战略上的又一步，旨在超越传统的在线销售模式，使其硬件和服务更加可及，特别是在可靠宽带仍然有限的地区。</p>
<p>博兹曼店位于加拉廷交叉购物中心（2825 W Main S）内，顾客可以亲自查看 Starlink 设备，并直接购买完整的套件。根据购物中心本周早些时候在 Instagram 上发布的公告，该零售店还提供经过培训的员工的店内指导，帮助顾客在决定使用卫星互联网系统之前了解安装要求、预期速度和服务选项。</p>
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<p>由 Gallatin Crossing 分享的帖子 (@shopgallatincrossing)</p>
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<p>博兹曼的开业建立在 Starlink 首家零售店的基础上，该店于去年底在内布拉斯加州的格雷特纳悄然开业。该初始地点使顾客能够亲自购买和激活硬件，并在安装到家中之前了解系统的性能和可靠性。</p>
<p>实体店的增加代表了 Starlink 销售策略的重大转变。直到最近，顾客主要通过在线或通过主要零售合作伙伴如百思买、好市多、沃尔玛和家得宝购买 Starlink 套件。该公司还开始通过亚马逊销售硬件，进一步拓宽其分销渠道。</p>
<p>在蒙大拿州开设零售店尤其值得注意，因为该州的农村地区传统宽带基础设施可能有限或不可用。Starlink 在这些地区的采用情况良好，为以前在慢速或不可靠连接中挣扎的家庭、农场和企业提供高速互联网。</p>
<p>通过提供面对面的零售地点，Starlink 可以降低采用的障碍，让顾客有机会直接与硬件互动并获得专家指导。这种方法还可能有助于减少安装挑战，提高整体顾客满意度。</p>

<p>SpaceX 的 Starlink 在蒙大拿州博兹曼开设了一家新的零售店，扩大了其在线销售以外的实体存在。该店位于加拉廷十字购物中心，顾客可以亲自查看和购买 Starlink 设备，并获得经过培训的员工的指导。这一举措旨在提高在宽带有限地区的可及性，此前公司在内布拉斯加州格雷特纳开设了第一家零售店。Starlink 的战略转变包括通过主要零售商和亚马逊进行销售，以满足需要可靠互联网接入的农村客户</p>

<p>SpaceX’s Starlink is continuing its expansion into physical retail, opening a new dedicated store in Bozeman, Montana. The location marks another step in the company’s strategy to move beyond its traditional online-only sales model and make its hardware and services more accessible, especially in areas where reliable broadband remains limited.</p>
<div class="lb-trans"><p>SpaceX 的 Starlink 正在继续扩展实体零售，在蒙大拿州的博兹曼开设了一家新的专门店。这一地点标志着公司在其战略上的又一步，旨在超越传统的在线销售模式，使其硬件和服务更加可及，特别是在可靠宽带仍然有限的地区。</p>
</div><p>Located inside the Gallatin Crossing shopping mall (2825 W Main S), the Bozeman store allows customers to see Starlink equipment firsthand and purchase complete kits directly in person. The retail location also offers in-store guidance from trained staff, helping customers understand installation requirements, expected speeds, and service options before committing to the satellite internet system, according to an Instagram post from the mall announcing the store’s opening earlier this week.</p>
<div class="lb-trans"><p>博兹曼店位于加拉廷交叉购物中心（2825 W Main S）内，顾客可以亲自查看 Starlink 设备，并直接购买完整的套件。根据购物中心本周早些时候在 Instagram 上发布的公告，该零售店还提供经过培训的员工的店内指导，帮助顾客在决定使用卫星互联网系统之前了解安装要求、预期速度和服务选项。</p>
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<p>View this post on Instagram</p>
<p>A post shared by Gallatin Crossing (@shopgallatincrossing)</p>
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<div class="lb-trans"><blockquote>
<p>在 Instagram 上查看此帖子</p>
<p>由 Gallatin Crossing 分享的帖子 (@shopgallatincrossing)</p>
</blockquote>
</div><p>The Bozeman opening builds on Starlink’s first-ever retail store, which quietly launched in Gretna, Nebraska late last year. That initial location gave customers the ability to purchase and activate hardware in person, as well as learn more about the system’s performance and reliability before installing it at home.</p>
<div class="lb-trans"><p>博兹曼的开业建立在 Starlink 首家零售店的基础上，该店于去年底在内布拉斯加州的格雷特纳悄然开业。该初始地点使顾客能够亲自购买和激活硬件，并在安装到家中之前了解系统的性能和可靠性。</p>
</div><p>The addition of physical stores represents a significant shift in Starlink’s sales strategy. Until recently, customers primarily purchased Starlink kits online or through major retail partners such as Best Buy, Costco, Walmart, and Home Depot. The company has also begun selling hardware through Amazon, further broadening its distribution channels.</p>
<div class="lb-trans"><p>实体店的增加代表了 Starlink 销售策略的重大转变。直到最近，顾客主要通过在线或通过主要零售合作伙伴如百思买、好市多、沃尔玛和家得宝购买 Starlink 套件。该公司还开始通过亚马逊销售硬件，进一步拓宽其分销渠道。</p>
</div><p>Opening a retail presence in Montana is particularly notable given the state’s rural landscape, where traditional broadband infrastructure can be limited or unavailable. Starlink has seen strong adoption in these areas, providing high-speed internet to homes, ranches, and businesses that previously struggled with slow or unreliable connections.</p>
<div class="lb-trans"><p>在蒙大拿州开设零售店尤其值得注意，因为该州的农村地区传统宽带基础设施可能有限或不可用。Starlink 在这些地区的采用情况良好，为以前在慢速或不可靠连接中挣扎的家庭、农场和企业提供高速互联网。</p>
</div><p>By offering in-person retail locations, Starlink can lower barriers to adoption by giving customers the opportunity to interact directly with the hardware and receive expert guidance. This approach may also help reduce installation challenges and improve overall customer satisfaction.</p>
<div class="lb-trans"><p>通过提供面对面的零售地点，Starlink 可以降低采用的障碍，让顾客有机会直接与硬件互动并获得专家指导。这种方法还可能有助于减少安装挑战，提高整体顾客满意度。</p>
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Starlink 在蒙大拿州博兹曼开设新店，进一步扩大其零售业务的覆盖范围