原创动画系列 celeBEARates 重大里程碑，在 YouTube 和 Build-A-Bear Workshop 中赢得人心
, /PRNewswire/ -- Build-A-Bear Workshop 的原创动画 YouTube 系列 KABU 自最近首播以来已超过五十万次观看，标志着在纽约市举行的玩具展 2026 开幕之际的重大里程碑。这个以 “为生活增添一点温暖” 为人所知的品牌正在庆祝其迄今为止增长最快的数字资产之一的成功。
<img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2902251/Build_A_Bear_KABU_500KViews.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="400" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2902251/Build_A_Bear_KABU_500KViews.jpg"/>
受 Build-A-Bear 最受欢迎的毛绒玩具启发，KABU 通过充满活力的 Kabuville 世界吸引了孩子和家庭，这里住着一群可爱的毛绒动物角色，他们在面对友谊挑战、分歧、责任和自我发现时共同学习和成长。每一集都围绕这些充满个性的毛绒动物朋友展开，通过创造力、合作和幽默感鼓励善良和分享 “PAWsitivity”。
KABU 系列反映了对积极、以同理心为驱动的内容日益增长的需求，这种内容跨越了几代人——为孩子们提供冒险故事，同时也带来父母所欣赏的幽默和温情。
“创造 KABU 是一种快乐，” Build-A-Bear Workshop 总裁兼首席执行官 Sharon Price John 说。“孩子们似乎真的与 Kabuville 团队的积极信息产生了共鸣，这正是我们在踏上这段旅程时所希望发生的。”
KABU 通过全球流行的可爱艺术风格栩栩如生，与系列同时推出了完整的 KABU 毛绒玩具系列，完美延伸至货架。粉丝们可以制作自己最喜欢的角色，包括 Bearnard、Bearnice 和 Catrina，并带回 Pawlette、Catlynn、Monkgomery 和 Bearnice 的迷你豆子。顾客可以在全球参与的 Build-A-Bear Workshop 门店或在 buildabear.com 购买 KABU 产品。
第一季有 13 集，每周五在 Build-A-Bear YouTube 频道首播新剧集，KABU 每周都在不断扩大其观众群。该系列展示了 Build-A-Bear 在原创内容创作方面不断扩展的能力，得益于公司全球零售网络和近 30 年为家庭创造难忘体验的经验。
欲了解更多信息，请访问 buildabear.com/content/kabu 和 youtube.com/buildabear。
观看庆祝视频 https://youtu.be/7ccwVRus0ps。
关于 Build-A-Bear
自 1997 年成立以来，Build-A-Bear 已发展成为一个备受喜爱的跨代品牌，专注于其 “为生活增添一点温暖” 的使命，所有年龄段的顾客在庆祝和纪念生活时刻时制作自己的 “毛茸茸的朋友”。顾客通过参与填充、穿衣、配饰和命名自己的泰迪熊和其他毛绒玩具，创造自己的毛绒动物，这些玩具基于公司的知识产权，并与多种一流的许可合作。我们在全球超过 600 家公司自营、合作经营和特许经营体验地点的动手互动性质，加上 Build-A-Bear 的流行文化吸引力，通常会与消费者建立持久而情感的品牌联系，并使公司能够超越零售店，涵盖 www.buildabear.com 的电子商务销售以及通过与领先制造商的外部许可协议扩展非毛绒品牌消费类别，以及通过 Build-A-Bear Entertainment（Build-A-Bear Workshop, Inc. 的子公司）创作引人入胜的内容。该品牌最新的传播活动 “你所爱的东西” 纪念了全球创造珍贵回忆的 25 年。Build-A-Bear Workshop, Inc.（NYSE: BBW）在 2024 财年报告的合并总收入为 4.96 亿美元。欲了解更多信息，请访问 buildabear.com 的投资者关系部分。
<img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/776780/Build_A_Bear_updated_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/776780/Build_A_Bear_updated_Logo.jpg"/>
来源 Build-A-Bear Workshop

Build-A-Bear Workshop 的动画系列 KABU 在 2026 年纽约市玩具展开始时已超过 500,000 次观看。该系列以可爱的毛绒动物为主角，传递友善和自我发现的积极信息。第一季共有 13 集，每周发布新剧集，KABU 体现了品牌对创造引人入胜内容的承诺。Build-A-Bear 以其互动玩具制作体验而闻名，报告称 2024 财年的合并收入为 4.96 亿美元，突显了其增长和跨代吸引力

Original animated series celeBEARates major milestone, capturing hearts on YouTube and in Build-A-Bear Workshop
<div class="lb-trans">原创动画系列 celeBEARates 重大里程碑，在 YouTube 和 Build-A-Bear Workshop 中赢得人心
</div>, /PRNewswire/ -- Build-A-Bear Workshop's original animated YouTube series KABU has surpassed half a million views since its recent debut, marking a major milestone as Toy Fair 2026 kicks off in New York City. The beloved brand known for &#34;adding a little more heart to life&#34; is celeBEARating the success of one of its fastest-growing digital properties to date.
<div class="lb-trans">, /PRNewswire/ -- Build-A-Bear Workshop 的原创动画 YouTube 系列 KABU 自最近首播以来已超过五十万次观看，标志着在纽约市举行的玩具展 2026 开幕之际的重大里程碑。这个以 “为生活增添一点温暖” 为人所知的品牌正在庆祝其迄今为止增长最快的数字资产之一的成功。
</div><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2902251/Build_A_Bear_KABU_500KViews.jpg" alt="" original-src="https://mma.prnewswire.com/media/2902251/Build_A_Bear_KABU_500KViews.jpg"/>
Inspired by some of Build-A-Bear's most beloved plush, KABU has captivated kids and families with the vibrant world of Kabuville, home to a group of lovable stuffed‑animal characters who learn and grow together as they face friendship challenges, disagreements, responsibility, and self‑discovery. Every episode centers on these plush, personality‑packed stuffed‑animal friends, encouraging kindness and sharing &#34;PAWsitivity&#34; through creativity, collaboration, and playful humor.
<div class="lb-trans">受 Build-A-Bear 最受欢迎的毛绒玩具启发，KABU 通过充满活力的 Kabuville 世界吸引了孩子和家庭，这里住着一群可爱的毛绒动物角色，他们在面对友谊挑战、分歧、责任和自我发现时共同学习和成长。每一集都围绕这些充满个性的毛绒动物朋友展开，通过创造力、合作和幽默感鼓励善良和分享 “PAWsitivity”。
</div>The KABU series reflects a growing appetite for positive, empathy-driven content that resonates across generations – offering adventurous storytelling for kids alongside humor and heart that parents appreciate.
<div class="lb-trans">KABU 系列反映了对积极、以同理心为驱动的内容日益增长的需求，这种内容跨越了几代人——为孩子们提供冒险故事，同时也带来父母所欣赏的幽默和温情。
</div>&#34;The creation of KABU has been such a joy,&#34; said Sharon Price John, President and CEO of Build-A-Bear Workshop. &#34;It seems kids are really connecting with the positive message of the Kabuville crew, which is exactly what we hoped would happen when we set out on this journey.&#34;
<div class="lb-trans">“创造 KABU 是一种快乐，” Build-A-Bear Workshop 总裁兼首席执行官 Sharon Price John 说。“孩子们似乎真的与 Kabuville 团队的积极信息产生了共鸣，这正是我们在踏上这段旅程时所希望发生的。”
</div>KABU, brought to life through the globally popular kawaii art style, seamlessly extends from screen to shelf with a full KABU plush collection launched alongside the series. Fans can make their own fan-favorite characters, including Bearnard, Bearnice and Catrina, and bring home Mini Beans of Pawlette, Catlynn, Monkgomery, and Bearnice. Guests can purchase KABU products at participating Build-A-Bear Workshop locations around the world or at buildabear.com
<div class="lb-trans">KABU 通过全球流行的可爱艺术风格栩栩如生，与系列同时推出了完整的 KABU 毛绒玩具系列，完美延伸至货架。粉丝们可以制作自己最喜欢的角色，包括 Bearnard、Bearnice 和 Catrina，并带回 Pawlette、Catlynn、Monkgomery 和 Bearnice 的迷你豆子。顾客可以在全球参与的 Build-A-Bear Workshop 门店或在 buildabear.com 购买 KABU 产品。
</div>With 13 episodes in Season 1 and new episodes premiering every Friday on the Build-A-Bear YouTube channel, KABU continues to build its audience week after week. The series demonstrates Build-A-Bear's expanding capabilities in original content creation, backed by the company's global retail footprint and nearly 30 years of creating memorable experiences for families.
<div class="lb-trans">第一季有 13 集，每周五在 Build-A-Bear YouTube 频道首播新剧集，KABU 每周都在不断扩大其观众群。该系列展示了 Build-A-Bear 在原创内容创作方面不断扩展的能力，得益于公司全球零售网络和近 30 年为家庭创造难忘体验的经验。
</div>For more information, visit buildabear.com/content/kabu and youtube.com/buildabear.
<div class="lb-trans">欲了解更多信息，请访问 buildabear.com/content/kabu 和 youtube.com/buildabear。
</div>View the celebration video https://youtu.be/7ccwVRus0ps.
<div class="lb-trans">观看庆祝视频 https://youtu.be/7ccwVRus0ps。
</div>About Build-A-Bear
<div class="lb-trans">关于 Build-A-Bear
</div>Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to &#34;add a little more heart to life,&#34; where guests of all ages make their own &#34;furry friends&#34; in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company's own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear's pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand's newest communications campaign, &#34;The Stuff You Love,&#34; commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.0 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.
<div class="lb-trans">自 1997 年成立以来，Build-A-Bear 已发展成为一个备受喜爱的跨代品牌，专注于其 “为生活增添一点温暖” 的使命，所有年龄段的顾客在庆祝和纪念生活时刻时制作自己的 “毛茸茸的朋友”。顾客通过参与填充、穿衣、配饰和命名自己的泰迪熊和其他毛绒玩具，创造自己的毛绒动物，这些玩具基于公司的知识产权，并与多种一流的许可合作。我们在全球超过 600 家公司自营、合作经营和特许经营体验地点的动手互动性质，加上 Build-A-Bear 的流行文化吸引力，通常会与消费者建立持久而情感的品牌联系，并使公司能够超越零售店，涵盖 www.buildabear.com 的电子商务销售以及通过与领先制造商的外部许可协议扩展非毛绒品牌消费类别，以及通过 Build-A-Bear Entertainment（Build-A-Bear Workshop, Inc. 的子公司）创作引人入胜的内容。该品牌最新的传播活动 “你所爱的东西” 纪念了全球创造珍贵回忆的 25 年。Build-A-Bear Workshop, Inc.（NYSE: BBW）在 2024 财年报告的合并总收入为 4.96 亿美元。欲了解更多信息，请访问 buildabear.com 的投资者关系部分。
</div><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/776780/Build_A_Bear_updated_Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/776780/Build_A_Bear_updated_Logo.jpg"/>
SOURCE Build-A-Bear Workshop
<div class="lb-trans">来源 Build-A-Bear Workshop
</div>

Build‑A‑Bear 的 KABU 在 2026 年玩具展启动时观看次数突破五十万 | BBW 股票新闻