<p>中国自贡 --（Newsfile Corp. -2026 年 2 月 11 日）- 中国新年是中国最受珍视和最盛大的传统节日，象征着中国文化的包容性和活力。随着 2026 年马年的临近，携程集团与猫途鹰中国共同推出《2026 全球影响者中国旅行活动：新年象征》，邀请全球影响者和旅行者共同体验这一节日的美味、文化传统和共享精神的真实而沉浸式的庆祝活动。</p>
<p>此次活动由携程集团与猫途鹰中国共同发起，并与武汉、长沙、三亚、长治、黄山、自贡和宜宾七个充满活力的城市联合举办。活动于 1 月 23 日在被誉为 “世界灯会之乡” 的自贡正式启动。活动以 “与世界共同创造中国新年象征” 为主题，突出节日景观、悠久传统和地道风味三个核心元素。全球创作者被邀请亲自探索这七个目的地，通过摄影、视频和故事捕捉其独特魅力。通过在线平台，创意社交媒体挑战将吸引全球观众，促进超越语言和国界的文化交流，将中国新年的精髓带给世界各地的人们。</p>
<p>武汉：武汉将古老的遗产与现代的活力相结合。漫步于东湖梅园的梅花丛中，夜晚游览闪烁的长江和汉江，感受这座城市的生态脉动。雄伟的黄鹤楼和热闹的吉庆街，伴随着百年老店，传承着千年的文化和邻里的温暖。</p>
<p>长沙：白天的长沙展现出一座诗意的河流、山丘和岛屿之城：岳麓书院的书香气息弥漫，而橘子洲则回荡着革命历史。夜幕降临，太平老街弥漫着街头美食的诱人香气——火宫的剁椒鱼头让味蕾燃烧，而文化创意园中的沉浸式剧场酒吧和中国风游乐园的空中 “飞仙” 特技则打破所有期待。</p>
<p>三亚：作为海南的明珠，三亚将岛屿风格的新年庆祝活动带入生活。在亚特兰蒂斯水族馆邂逅海洋奇观，迷失于五指洲岛的碧蓝海水和白沙滩的原始美景中，在南山文化旅游区的高大观音像下寻求宁静——庄严的祝福标志着新年的开始。</p>
<p>长治：长治的中国新年精神蕴藏在太行山的壮丽与简约之中。在通天峡，闪烁的冰瀑和巨大的冰柱创造出令人叹为观止的冬季奇观——尤其是与优雅的汉服游行相结合，将风景变成浪漫的雪吻仙境。在黄崖洞，红色丹霞悬崖与公里长的冰形成交织，展现出自然奇观与文化遗产的惊人和谐。</p>
<p>黄山：穿越黄山的旅程仿佛走进了一幅水墨画。三江口的灯笼照亮了白墙黑瓦的街道；西递村通过精美的砖雕和对联低语着历史；徽州古城的小巷散发着书香遗韵；而齐云山的云海漂浮在飘渺的红砂岩峰顶之上。</p>
<p>自贡：自贡被誉为 “世界灯会之乡”，编织出梦幻的新年场景，成千上万的灯笼在中国灯会的辉煌中与福溪河夜游的波光粼粼交相辉映。同时，古老的深海盐井和自贡盐业历史博物馆静静讲述着这座城市作为中国历史盐都的 2000 年遗产。</p>
<p>宜宾：作为中国的 “酒都”，宜宾邀请全球客人探索五粮液生态园和 501 白酒文化圣地。站在明清时期的发酵池旁，观察传统酿酒习俗与迷人的现场传统表演的生动融合——对千年酿酒遗产的开创性致敬。</p>
<p>红灯笼高挂，团圆饭的香气弥漫在空气中。中国新年的无数魅力在等待着来自世界各地的朋友们——来吧，沉浸在这个充满温暖、节日气氛和人类共同体的文化庆典中。</p>
<p>公司名称：携程集团</p>
<p>联系人：田子婧</p>
<p>电子邮件：zj_tian@trip.com</p>
<p>网站：https://www.ctrip.com/</p>
<p>要查看此新闻稿的源版本，请访问 https://www.newsfilecorp.com/release/283537</p>

携程集团-S

旅游科技 ETF -ETFMG

携程网

3 倍做多旅游行业 ETN - MicroSectors

猫途鹰

<p>携程集团与猫途鹰中国共同主办 2026 年全球影响者中国旅游活动，庆祝中国新年。该活动邀请全球影响者探索七座城市——武汉、长沙、三亚、长治、黄山、自贡和宜宾，展示节日的风景、传统和美食。活动于 1 月 23 日在自贡启动，通过社交媒体挑战促进文化交流，鼓励参与者捕捉节日的精髓。每座城市提供独特的体验，从历史遗址到美食盛宴，邀请世界共同庆祝这一珍贵的节日</p>

<p>Zigong, China--(Newsfile Corp. - February 11, 2026) - Chinese New Year, the most cherished and grandest traditional festival in China, stands as a powerful symbol of Chinese culture's inclusiveness and vitality. As the Year of the Horse 2026 approaches, Trip.com Group and Tripadvisor China jointly present The Chinese New Year Symbol: 2026 Global Influencers' China Travel Campaign, inviting global influencers and travelers alike to experience an authentic and immersive celebration of the festive flavors, cultural traditions, and shared spirit of the season.</p>
<div class="lb-trans"><p>中国自贡 --（Newsfile Corp. -2026 年 2 月 11 日）- 中国新年是中国最受珍视和最盛大的传统节日，象征着中国文化的包容性和活力。随着 2026 年马年的临近，携程集团与猫途鹰中国共同推出《2026 全球影响者中国旅行活动：新年象征》，邀请全球影响者和旅行者共同体验这一节日的美味、文化传统和共享精神的真实而沉浸式的庆祝活动。</p>
</div><p>Co-initiated by Trip.com Group and Tripadvisor China, this campaign is jointly hosted with seven vibrant cities: Wuhan, Changsha, Sanya, Changzhi, Huangshan, Zigong, and Yibin. It officially launched on January 23rd in Zigong-the &#34;Home of the World's Premier Lantern Festival&#34;. Centered on the theme &#34;Co-creating the Chinese New Year Symbol with the World&#34;, the initiative highlights three core elements: festive scenery, time-honored traditions, and authentic flavors. Global creators are invited to explore these seven destinations firsthand, capturing their unique charm through photography, video, and storytelling. Through online platforms, creative social media challenges will engage audiences worldwide, fostering a reciprocal cultural exchange that transcends language and borders, bringing the essence of Chinese New Year to people everywhere.</p>
<div class="lb-trans"><p>此次活动由携程集团与猫途鹰中国共同发起，并与武汉、长沙、三亚、长治、黄山、自贡和宜宾七个充满活力的城市联合举办。活动于 1 月 23 日在被誉为 “世界灯会之乡” 的自贡正式启动。活动以 “与世界共同创造中国新年象征” 为主题，突出节日景观、悠久传统和地道风味三个核心元素。全球创作者被邀请亲自探索这七个目的地，通过摄影、视频和故事捕捉其独特魅力。通过在线平台，创意社交媒体挑战将吸引全球观众，促进超越语言和国界的文化交流，将中国新年的精髓带给世界各地的人们。</p>
</div><p>Wuhan: Wuhan blends ancient heritage with modern energy. Stroll through the plum blossoms of East Lake Plum Garden, cruise the glittering Yangtze and Han rivers at night, and feel the city's ecological pulse. The majestic Yellow Crane Tower and the bustling Ji'qing Street, with its century-old eateries, carry forward millennia of culture and neighborhood warmth.</p>
<div class="lb-trans"><p>武汉：武汉将古老的遗产与现代的活力相结合。漫步于东湖梅园的梅花丛中，夜晚游览闪烁的长江和汉江，感受这座城市的生态脉动。雄伟的黄鹤楼和热闹的吉庆街，伴随着百年老店，传承着千年的文化和邻里的温暖。</p>
</div><p>Changsha: By day, Changsha reveals itself as a poetic city of rivers, hills, and islands: the scholarly air of Yuelu Academy lingers, while Orange Isle echoes with revolutionary history. As night falls, Taiping Old Street fills with the irresistible aroma of street food-spicy fish head with chopped chili from the Fire Palace sets taste buds ablaze, while immersive theater bars in the cultural-creative park and aerial &#34;flying immortal&#34; stunts at the Chinese-style Amusement Park shatter all expectations.</p>
<div class="lb-trans"><p>长沙：白天的长沙展现出一座诗意的河流、山丘和岛屿之城：岳麓书院的书香气息弥漫，而橘子洲则回荡着革命历史。夜幕降临，太平老街弥漫着街头美食的诱人香气——火宫的剁椒鱼头让味蕾燃烧，而文化创意园中的沉浸式剧场酒吧和中国风游乐园的空中 “飞仙” 特技则打破所有期待。</p>
</div><p>Sanya: As Hainan's crown jewel, Sanya brings island-style New Year celebrations to life. Encounter marine wonders at the Atlantis Aquarium, get lost in the pristine beauty of Wuzhizhou Island's turquoise waters and white-sand beaches, and seek serenity beneath the towering Guanyin statue at Nanshan Cultural Tourism Zone-where solemn blessings mark the start of a new year.</p>
<div class="lb-trans"><p>三亚：作为海南的明珠，三亚将岛屿风格的新年庆祝活动带入生活。在亚特兰蒂斯水族馆邂逅海洋奇观，迷失于五指洲岛的碧蓝海水和白沙滩的原始美景中，在南山文化旅游区的高大观音像下寻求宁静——庄严的祝福标志着新年的开始。</p>
</div><p>Changzhi: The spirit of Chinese New Year in Changzhi is nestled within the grandeur and timeless simplicity of the Taihang Mountains. At Tongtian Gorge, glistening icefalls and colossal icicles create a breathtaking winter spectacle-especially when paired with elegant Hanfu processions, transforming the landscape into a romantic snow-kissed fairyland. In Huangya Cave, crimson Danxia cliffs intertwine with kilometer-long ice formations, offering a stunning harmony of natural wonder and cultural heritage.</p>
<div class="lb-trans"><p>长治：长治的中国新年精神蕴藏在太行山的壮丽与简约之中。在通天峡，闪烁的冰瀑和巨大的冰柱创造出令人叹为观止的冬季奇观——尤其是与优雅的汉服游行相结合，将风景变成浪漫的雪吻仙境。在黄崖洞，红色丹霞悬崖与公里长的冰形成交织，展现出自然奇观与文化遗产的惊人和谐。</p>
</div><p>Huangshan: A journey through Huangshan feels like stepping into an ink-wash painting. Lantern-lit streets in Sanjiangkou reflect off whitewashed walls and black-tiled roofs; Xidi Village whispers history through intricate brick carvings and couplets; the alleys of Huizhou Ancient City breathe with scholarly legacy; and Qiyun Mountain's sea of clouds floats above ethereal red sandstone peaks.</p>
<div class="lb-trans"><p>黄山：穿越黄山的旅程仿佛走进了一幅水墨画。三江口的灯笼照亮了白墙黑瓦的街道；西递村通过精美的砖雕和对联低语着历史；徽州古城的小巷散发着书香遗韵；而齐云山的云海漂浮在飘渺的红砂岩峰顶之上。</p>
</div><p>Zigong: Renowned as the &#34;Home of the World's Premier Lantern Festival&#34;, Zigong weaves a dreamlike New Year scene where tens of thousands of lanterns at China Lantern World glow in harmony with the shimmering ripples of evening boat rides along the Fuxi River. Meanwhile, the ancient Shenhai salt well and Zigong Salt Making Industry History Museum quietly narrate the city's 2,000-year legacy as China's historic salt capital.</p>
<div class="lb-trans"><p>自贡：自贡被誉为 “世界灯会之乡”，编织出梦幻的新年场景，成千上万的灯笼在中国灯会的辉煌中与福溪河夜游的波光粼粼交相辉映。同时，古老的深海盐井和自贡盐业历史博物馆静静讲述着这座城市作为中国历史盐都的 2000 年遗产。</p>
</div><p>Yibin: As China's &#34;Liquor Capital&#34;, Yibin invites global guests to explore the Wuliangye Ecological Park and the Holy Land of 501 Baijiu Culture. Stand beside the fermentation pits from the Ming and Yuan dynasties, and observe the vibrant amalgamation of time-honored liquor-making customs with captivating live traditional performances-a groundbreaking tribute to a millennia-old distilling legacy.</p>
<div class="lb-trans"><p>宜宾：作为中国的 “酒都”，宜宾邀请全球客人探索五粮液生态园和 501 白酒文化圣地。站在明清时期的发酵池旁，观察传统酿酒习俗与迷人的现场传统表演的生动融合——对千年酿酒遗产的开创性致敬。</p>
</div><p>Red lanterns are glowing, and the aroma of reunion dinners fills the air. The countless charms of Chinese New Year await friends from around the world-come be immersed in a cultural celebration steeped in warmth, festivity, and shared humanity.</p>
<div class="lb-trans"><p>红灯笼高挂，团圆饭的香气弥漫在空气中。中国新年的无数魅力在等待着来自世界各地的朋友们——来吧，沉浸在这个充满温暖、节日气氛和人类共同体的文化庆典中。</p>
</div><p>Company Name: Trip.com Group</p>
<div class="lb-trans"><p>公司名称：携程集团</p>
</div><p>Contact: Zijing Tian</p>
<div class="lb-trans"><p>联系人：田子婧</p>
</div><p>Email: zj_tian@trip.com</p>
<div class="lb-trans"><p>电子邮件：zj_tian@trip.com</p>
</div><p>Website: https://www.ctrip.com/</p>
<div class="lb-trans"><p>网站：https://www.ctrip.com/</p>
</div><p>To view the source version of this press release, please visit https://www.newsfilecorp.com/release/283537</p>
<div class="lb-trans"><p>要查看此新闻稿的源版本，请访问 https://www.newsfilecorp.com/release/283537</p>
</div>

全球影响力人士齐聚一堂，共庆中国新年，由携程集团和猫途鹰中国联合主办