<div id="readability-page-1"><div>The Atlanta-based group sees revenue edging towards $48bn in 2025, up from $47bn last year and less than $37bn in 2021. The gain is modest - more or less in line with inflation - although Coca-Cola appears to have put behind it a painful spell that saw six consecutive years of revenue falling during the previous 2010-2020 cycle. In December, the Atlanta group announced the appointment of Henrique Braun as CEO. As a company veteran with a purely operational profile, he will most likely focus on delivering cost savings. This would mark a possible change of direction after the tenure of British James Quincey, who pursued a diversification strategy that some will judge to have delivered relative success, notwithstanding a misfire with Costa Coffee. Indeed, under Quincey, who took over in 2017, profit before tax and special items rose by half, while dividend distributions to shareholders increased by 40%. A venerable S&amp;P 500 ‘blue chip', with Berkshire Hathaway one of its leading shareholders, over the past decade Coca-Cola has commanded an average valuation of 25x earnings. It is still trading at around that multiple. In another vein, the group has not rid itself of its tax dispute with the IRS, over transfer pricing and the effective geographic location of its intellectual property. The case could cost the company as much as $16bn to $18bn - much more than a year's profits - if it were to lose its appeal. It could also send a shiver through other US multinationals that rely on tax optimization.Judging by the share price's recent performance, investors do not seem to harbor any major concern on that front. Unless Coca-Cola has benefited from a major rotation out of technology stocks - severely jostled by AI - and into names seen as more defensive...</div></div>

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可口可乐欧洲合伙

可口可乐装瓶

可口可乐预计到 2025 年收入将增长至 480 亿美元，较去年增加了 10 亿美元，此前公司在 2010 年至 2020 年期间经历了收入下降的挑战。公司任命亨里克·布劳恩（Henrique Braun）为首席执行官，专注于成本节约，转变了詹姆斯·昆西（James Quincey）的多元化战略。尽管与美国国税局（IRS）之间的税务争议可能导致 160 亿至 180 亿美元的损失，但投资者情绪依然稳定。可口可乐的股票以平均 25 倍的市盈率交易，反映其作为蓝筹股公司的地位，伯克希尔哈撒韦是其主要股东

Coca-Cola bets on hedging against AI

- 可口可乐预计 2025 年收入接近 480 亿美元，较 2024 年略有增长。
- 新任 CEO 亨里克·布劳恩可能专注于节约成本，改变前任的多元化策略。
- 税务纠纷可能导致高达 180 亿美元的潜在损失，影响行业其他跨国公司。

可口可乐押注通过对冲来应对人工智能的影响