<div id="readability-page-1">Strategic acquisition aligns Avenue Z with Shopify and ChatGPT’s push toward AI-led buying experiences and merchant revenue growth with agentic commerce. MIAMI--(BUSINESS WIRE)-- Avenue Z, the hybrid agency for influence known for driving revenue and reputation for fast-moving brands, today announced the acquisition of Varfaj, a trusted Shopify development and optimization partner recognized for building high-performing commerce experiences. The acquisition strengthens Avenue Z’s full-funnel offering and positions the agency at the forefront of the next evolution in commerce: AI-powered, agent-led buying experiences. As platforms like OpenAI and Shopify bring discovery and purchasing directly into conversational AI, commerce is rapidly shifting toward “agentic commerce” – agent-led buying experiences. With Shopify powering nearly one-third of U.S. eCommerce, Varfaj’s deep Shopify expertise, combined with Avenue Z’s integrated capabilities across performance media, enables brands to optimize ecommerce for both consumers and AI agents, driving faster paths to purchase and higher-intent conversions across social, search, and AI-powered platforms. “This acquisition makes us a complete growth engine in ecommerce,” said Jeffrey Herzog, CEO of Avenue Z. “Brands don’t have time to chase different partners. They need performance media, AEO (Answer Engine Optimization) and ecommerce development under one roof, enabling us to literally manufacture revenue for our clients.” Varfaj was founded in 2018 and quickly made a name for itself as one of the most agile and product-focused Shopify development firms in the country. The agency has worked with a wide array of direct-to-consumer and growth-stage companies, focusing on speed-to-launch and revenue-first thinking. “We’ve always believed that design, tech, and performance media must operate as one system,” said David Conforti, Founder and CEO of Varfaj. “Joining Avenue Z lets us take that philosophy to scale, and we are excited to join one of the most innovative management teams in our industry. Our mission is to scale brands from startup to nine figures in revenue. As part of the integration, Varfaj will rebrand under the Avenue Z name, with Conforti joining as its Chief Growth Officer. The acquisition also brings Varfaj’s proprietary development framework and CRO (Conversion Rate Optimization) technologies into Avenue Z’s performance marketing infrastructure. “This move is about convergence – the combination of performance media, conversion-driven design, and cultural influence,” said Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z. “It’s not just about reach anymore. It's about how a customer experiences a brand across every digital touchpoint, and this acquisition completes that loop.” Varfaj will join Avenue Z’s Miami headquarters that also serves as the agency’s center of excellence for eCommerce solutions. This announcement follows Avenue Z’s growth trajectory as an agency of record for high-velocity consumer brands adding over $1 billion in eCommerce revenue driven across client campaigns, 500+ Shopify builds, and 25,000+ earned media placements. About Avenue Z Avenue Z is the hybrid agency for influence – an ai-accelerated, data-first digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels – from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google. Trusted by leaders in consumer, tech, and finance, we power the earned, owned, and performance media channels driving influence. AvenueZ.com | DrivingInfluence.com About Varfaj Varfaj is a Shopify plus partner that provides UI/UX design, migration, CRO and innovative strategies for consumer-first brands. Founded in 2018, Varfaj has delivered over 200 storefronts and delivers performance optimization for high-impact growth. Varfaj.com <img src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNjAyMTc3MDEwNjdyMQ?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://cts.businesswire.com/ct/CT/query-ZGlzdHJvPW54JmlkPWJ3bmV3cyZsYW5nPWVuJnNpZD1hY3FyOCZzdHk9MjAyNjAyMTc3MDEwNjdyMQ"/>View source version on businesswire.com: https://www.businesswire.com/news/home/20260217701067/en/ Source: Avenue Z</div>

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线上零售 ETF - Amplify

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电子商务 ETF - GlobalX

Avenue Z 已收购 Shopify 开发合作伙伴 Varfaj，以增强其针对 DTC 品牌的全渠道增长代理能力。这一战略举措与向 AI 驱动的购买体验转变相一致，将 Varfaj 在电子商务方面的专业知识与 Avenue Z 的绩效媒体相结合。此次收购旨在简化品牌服务，实现更快的收入生成和更高的转化率。Varfaj 将在 Avenue Z 名下重新品牌化，其首席执行官 David Conforti 将成为首席增长官。这一整合支持 Avenue Z 的使命，即为客户推动显著的电子商务收入增长

Avenue Z Acquires Shopify Design and Technology Premier Partner Varfaj: Forming Full-Funnel Growth Agency for DTC/Consumer Brands

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Avenue Z 收购了 Shopify 设计和技术的顶级合作伙伴 Varfaj：组建面向 DTC/消费者品牌的全漏斗增长代理机构