<p><strong>阿联酋迪拜</strong>：Fanar Advisor（“Fanar”）是一家总部位于阿联酋的 AJMS 集团实体和精品咨询公司，已与阿联酋富查伊拉国家银行（NBF）签署了一份谅解备忘录（MoU），以建立结构化的直接销售代理（DSA）合作关系。</p>
<p>此次合作将支持 NBF 在中小企业和企业银行产品方面的客户获取策略，强化一个有序且可扩展的分销框架。</p>
<p>该谅解备忘录正式确立了一个合作框架，Fanar 将作为直接销售代理和推荐合作伙伴，支持潜在客户的生成、客户入驻协调以及针对选定 NBF 银行产品的市场推广，完全符合阿联酋中央银行的规定和 NBF 的内部治理标准。</p>
<p><strong>以治理为先的分销合作伙伴关系</strong></p>
<p>在签署仪式上，AJMS 董事长 Dr. Abhishek Jajoo 表示，这一合作关系反映了双方对负责任增长、合规性和以客户为中心的银行分销的共同承诺，并表示：</p>
<p>“这份谅解备忘录建立在强有力的治理基础之上。我们的角色是支持 NBF 的增长目标，同时保持最高的市场行为标准、透明度和合规性。我们看到在支持数字银行模型方面有显著机会，包括结构化的通用账户解决方案和增强运营效率及客户参与度的人工智能服务框架。”</p>
<p>关于此次合作，阿联酋富查伊拉国家银行首席执行官 Mr. Adnan Anwar 表示：</p>
<p>“在阿联酋富查伊拉国家银行，我们致力于通过有序、合规的合作伙伴关系扩大在中小企业领域的覆盖。与 Fanar 的合作增强了我们的分销生态系统，同时确保客户保护、合规性和服务卓越始终是我们增长战略的核心。我们将这一合作视为我们数字和关系银行模型的延伸，旨在更好地服务于阿联酋的企业家和成长中的企业。”</p>
<p>该合作伙伴关系旨在严格遵循批准的 DSA 框架，确保所有产品提供、批准和合同关系仅与阿联酋富查伊拉国家银行保持一致。</p>
<p>支持 NBF 的中小企业和数字银行战略</p>
<p>通过此次合作，Fanar 将利用其商业设立、咨询和客户获取生态系统，将合格的中小企业、初创企业和企业客户引入 NBF，支持账户开立和约定银行服务的产品生成。</p>
<p>该举措补充了 NBF 的数字优先银行平台。</p>
<p><strong>以合规为导向的执行模型</strong></p>
<p>该谅解备忘录嵌入了强有力的合规保障，确保：</p>
<ul>
<li>严格遵守阿联酋中央银行消费者保护法规</li>
<li>符合反洗钱/反恐融资（AML/CFT）和客户尽职调查（KYC）要求，所有尽职调查和入驻决策由 NBF 保留</li>
<li>控制销售行为，批准脚本，并禁止误导销售或诱导性做法</li>
<li>银行与 DSA 合作伙伴之间的责任明确分离</li>
</ul>
<p>Fanar 将仅作为推荐和销售支持合作伙伴运营，不提供财务建议、批准产品或在合同上代表银行。</p>
<p><strong>通过结构化分销创造价值</strong></p>
<p>该合作伙伴关系旨在通过以下方式为 NBF 提供可衡量的价值：</p>
<ul>
<li>持续流入经过预审的中小企业和企业潜在客户</li>
<li>通过集中协调减少入驻周转时间</li>
<li>在企业家、初创企业和成长中的企业中增强市场覆盖</li>
<li>基于数据的潜在客户、转化和运营绩效报告</li>
</ul>
<p><strong>加强银行生态系统</strong></p>
<p>该谅解备忘录强调了双方在建立可持续、合规和可扩展的银行分销生态系统方面的承诺，以支持阿联酋的经济活动、创业和金融包容性。</p>
<p>签署仪式于 2026 年 2 月 13 日在阿联酋富查伊拉国家银行的迪拜总部举行，标志着合作关系的开始。</p>
<p>欲了解更多信息或安排与 Fanar Advisor 的会议，请访问：www.ajmsglobal.com</p>
<p>媒体联系：</p>
<p>公关经理</p>
<p>Fanar Advisor</p>
<p>电子邮件：info@fanaradvisor.com</p>
<p>网站：www.ajmsglobal.com</p>
<p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
<p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容按 “现状” 和 “可用” 提供，未经过任何编辑。本网站及我们的附属公司不保证本新闻稿中表达的观点或意见的准确性。</p>
<p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属公司对内容中的任何错误或不准确之处，或因您依赖该内容而采取的任何行动不承担任何责任。您明确同意，您使用本文中的信息风险自负。</p>
<p>在适用法律允许的最大范围内，本网站、其母公司、其子公司、其附属公司及各自的股东、董事、高级职员、员工、代理、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿，包括但不限于利润损失、储蓄损失和收入损失，无论是基于过失、侵权、合同或任何其他责任理论，即使各方已被告知可能性或可以预见到任何此类损害。</p>

<p>阿联酋富吉拉国家银行（NBF）已与 Fanar Advisor 签署了一份谅解备忘录（MoU），以增强其中小企业银行业务的分销。此次合作将由 Fanar 担任直接销售代理，协助 NBF 的银行产品的客户获取和入驻，同时遵守阿联酋中央银行的规定。双方强调合规性和以客户为中心的服务，旨在支持阿联酋的企业家和成长中的企业。该谅解备忘录于 2026 年 2 月 13 日签署，标志着此次合作的开始</p>

<p><strong>Dubai, UAE</strong> :Fanar Advisor (“Fanar”), an AJMS Group entity and boutique advisory firm headquartered in the UAE with a presence across multiple jurisdictions, has signed a Memorandum of Understanding (MoU) with National Bank of Fujairah PJSC (NBF) to establish a structured Direct Sales Agent (DSA) partnership.</p>
<div class="lb-trans"><p><strong>阿联酋迪拜</strong>：Fanar Advisor（“Fanar”）是一家总部位于阿联酋的 AJMS 集团实体和精品咨询公司，已与阿联酋富查伊拉国家银行（NBF）签署了一份谅解备忘录（MoU），以建立结构化的直接销售代理（DSA）合作关系。</p>
</div><p>The collaboration will support NBF’s customer acquisition strategy across SME and corporate banking products, reinforcing a disciplined and scalable distribution framework.</p>
<div class="lb-trans"><p>此次合作将支持 NBF 在中小企业和企业银行产品方面的客户获取策略，强化一个有序且可扩展的分销框架。</p>
</div><p>The MoU formalises a collaborative framework under which Fanar will act as a Direct Sales Agent and referral partner, supporting lead generation, customer onboarding coordination, and market outreach for selected NBF banking products, in full alignment with UAE Central Bank regulations and NBF’s internal governance standards.</p>
<div class="lb-trans"><p>该谅解备忘录正式确立了一个合作框架，Fanar 将作为直接销售代理和推荐合作伙伴，支持潜在客户的生成、客户入驻协调以及针对选定 NBF 银行产品的市场推广，完全符合阿联酋中央银行的规定和 NBF 的内部治理标准。</p>
</div><p><strong>Governance-First Distribution Partnership</strong></p>
<div class="lb-trans"><p><strong>以治理为先的分销合作伙伴关系</strong></p>
</div><p>Commenting on the signing, Dr. Abhishek Jajoo, Chairman, AJMS noted that the partnership reflects a shared commitment to responsible growth, regulatory compliance, and customer-centric banking distribution and said:</p>
<div class="lb-trans"><p>在签署仪式上，AJMS 董事长 Dr. Abhishek Jajoo 表示，这一合作关系反映了双方对负责任增长、合规性和以客户为中心的银行分销的共同承诺，并表示：</p>
</div><p>“This MoU is built on strong governance foundations. Our role is to support NBF’s growth objectives while maintaining the highest standards of market conduct, transparency, and regulatory alignment. We see significant opportunity in supporting digital banking models, including structured universal account solutions and AI-enabled service frameworks that enhance operational efficiency and customer engagement.”</p>
<div class="lb-trans"><p>“这份谅解备忘录建立在强有力的治理基础之上。我们的角色是支持 NBF 的增长目标，同时保持最高的市场行为标准、透明度和合规性。我们看到在支持数字银行模型方面有显著机会，包括结构化的通用账户解决方案和增强运营效率及客户参与度的人工智能服务框架。”</p>
</div><p>Commenting on the collaboration, Mr. Adnan Anwar, Chief Executive Officer of National Bank of Fujairah, stated:</p>
<div class="lb-trans"><p>关于此次合作，阿联酋富查伊拉国家银行首席执行官 Mr. Adnan Anwar 表示：</p>
</div><p>“At National Bank of Fujairah, we are committed to expanding our reach across the SME segment through disciplined, compliance-led partnerships. Our collaboration with Fanar strengthens our distribution ecosystem while ensuring that customer protection, regulatory adherence, and service excellence remain central to our growth strategy. We see this partnership as an extension of our digital and relationship banking model, designed to better serve entrepreneurs and growing businesses across the UAE.”</p>
<div class="lb-trans"><p>“在阿联酋富查伊拉国家银行，我们致力于通过有序、合规的合作伙伴关系扩大在中小企业领域的覆盖。与 Fanar 的合作增强了我们的分销生态系统，同时确保客户保护、合规性和服务卓越始终是我们增长战略的核心。我们将这一合作视为我们数字和关系银行模型的延伸，旨在更好地服务于阿联酋的企业家和成长中的企业。”</p>
</div><p>The partnership is designed to operate strictly within an approved DSA framework, ensuring that all product offerings, approvals, and contractual relationships remain solely with National Bank of Fujairah.</p>
<div class="lb-trans"><p>该合作伙伴关系旨在严格遵循批准的 DSA 框架，确保所有产品提供、批准和合同关系仅与阿联酋富查伊拉国家银行保持一致。</p>
</div><p>Supporting NBF’s SME and Digital Banking Strategy</p>
<div class="lb-trans"><p>支持 NBF 的中小企业和数字银行战略</p>
</div><p>Through this collaboration, Fanar will leverage its business setup, advisory, and client acquisition ecosystem to introduce qualified SME, startup, and corporate clients to NBF, supporting account opening and product origination across agreed banking services.</p>
<div class="lb-trans"><p>通过此次合作，Fanar 将利用其商业设立、咨询和客户获取生态系统，将合格的中小企业、初创企业和企业客户引入 NBF，支持账户开立和约定银行服务的产品生成。</p>
</div><p>The initiative complements NBF’s digital-first banking platforms.</p>
<div class="lb-trans"><p>该举措补充了 NBF 的数字优先银行平台。</p>
</div><p><strong>Compliance-Led Execution Model</strong></p>
<div class="lb-trans"><p><strong>以合规为导向的执行模型</strong></p>
</div><p>The MoU embeds strong compliance safeguards, ensuring:</p>
<div class="lb-trans"><p>该谅解备忘录嵌入了强有力的合规保障，确保：</p>
</div><ul>
<li>Strict adherence to UAE Central Bank Consumer Protection Regulations</li>
<li>Alignment with AML/CFT and KYC requirements, with all due diligence and onboarding decisions retained by NBF</li>
<li>Controlled sales conduct, approved scripting, and prohibition of mis-selling or inducement-based practices</li>
<li>Clear segregation of responsibilities between the bank and the DSA partner</li>
</ul>
<div class="lb-trans"><ul>
<li>严格遵守阿联酋中央银行消费者保护法规</li>
<li>符合反洗钱/反恐融资（AML/CFT）和客户尽职调查（KYC）要求，所有尽职调查和入驻决策由 NBF 保留</li>
<li>控制销售行为，批准脚本，并禁止误导销售或诱导性做法</li>
<li>银行与 DSA 合作伙伴之间的责任明确分离</li>
</ul>
</div><p>Fanar will operate exclusively as a referral and sales support partner and will not provide financial advice, approve products, or represent the bank contractually.</p>
<div class="lb-trans"><p>Fanar 将仅作为推荐和销售支持合作伙伴运营，不提供财务建议、批准产品或在合同上代表银行。</p>
</div><p><strong>Creating Value Through Structured Distribution</strong></p>
<div class="lb-trans"><p><strong>通过结构化分销创造价值</strong></p>
</div><p>The partnership aims to deliver measurable value to NBF through:</p>
<div class="lb-trans"><p>该合作伙伴关系旨在通过以下方式为 NBF 提供可衡量的价值：</p>
</div><ul>
<li>Consistent flow of pre-qualified SME and corporate leads</li>
<li>Reduced onboarding turnaround times through centralized coordination</li>
<li>Enhanced market reach among entrepreneurs, startups, and growing businesses</li>
<li>Data-driven reporting on leads, conversions, and operational performance</li>
</ul>
<div class="lb-trans"><ul>
<li>持续流入经过预审的中小企业和企业潜在客户</li>
<li>通过集中协调减少入驻周转时间</li>
<li>在企业家、初创企业和成长中的企业中增强市场覆盖</li>
<li>基于数据的潜在客户、转化和运营绩效报告</li>
</ul>
</div><p><strong>Strengthening the Banking Ecosystem</strong></p>
<div class="lb-trans"><p><strong>加强银行生态系统</strong></p>
</div><p>The MoU underscores both parties’ commitment to building a sustainable, compliant, and scalable banking distribution ecosystem that supports economic activity, entrepreneurship, and financial inclusion in the UAE.</p>
<div class="lb-trans"><p>该谅解备忘录强调了双方在建立可持续、合规和可扩展的银行分销生态系统方面的承诺，以支持阿联酋的经济活动、创业和金融包容性。</p>
</div><p>The signing ceremony was held at National Bank of Fujairah’s premises in Dubai, on 13th February, 2026 marking the commencement of the partnership.</p>
<div class="lb-trans"><p>签署仪式于 2026 年 2 月 13 日在阿联酋富查伊拉国家银行的迪拜总部举行，标志着合作关系的开始。</p>
</div><p>For more information or to schedule a meeting with Fanar Advisor, visit: www.ajmsglobal.com</p>
<div class="lb-trans"><p>欲了解更多信息或安排与 Fanar Advisor 的会议，请访问：www.ajmsglobal.com</p>
</div><p>Media Contact:</p>
<div class="lb-trans"><p>媒体联系：</p>
</div><p>Public Relations Manager</p>
<div class="lb-trans"><p>公关经理</p>
</div><p>Fanar Advisor</p>
<div class="lb-trans"><p>Fanar Advisor</p>
</div><p>Email: info@fanaradvisor.com</p>
<div class="lb-trans"><p>电子邮件：info@fanaradvisor.com</p>
</div><p>Website: www.ajmsglobal.com</p>
<div class="lb-trans"><p>网站：www.ajmsglobal.com</p>
</div><p>Send us your press releases to pressrelease.zawya@lseg.com</p>
<div class="lb-trans"><p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
</div><p>Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.</p>
<div class="lb-trans"><p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容按 “现状” 和 “可用” 提供，未经过任何编辑。本网站及我们的附属公司不保证本新闻稿中表达的观点或意见的准确性。</p>
</div><p>The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.</p>
<div class="lb-trans"><p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属公司对内容中的任何错误或不准确之处，或因您依赖该内容而采取的任何行动不承担任何责任。您明确同意，您使用本文中的信息风险自负。</p>
</div><p>To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.</p>
<div class="lb-trans"><p>在适用法律允许的最大范围内，本网站、其母公司、其子公司、其附属公司及各自的股东、董事、高级职员、员工、代理、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿，包括但不限于利润损失、储蓄损失和收入损失，无论是基于过失、侵权、合同或任何其他责任理论，即使各方已被告知可能性或可以预见到任何此类损害。</p>
</div>

富吉拉国民银行与 Fanar Advisor 签署谅解备忘录，以加强中小企业银行业务的分销