<p>（第一财经）2 月 24 日——在昨天结束的为期九天的春节假期中，中国大多数人都在与家人庆祝农历新年，但许多中国汽车经销商却留在国外，放弃假期以拓展海外业务。</p>
<p>“新项目即将启动，客户会议、市场调研和年度业务规划等事情都不能等。所以我在这个春节期间选择在国外度过，” 一位汽车交易商告诉第一财经。</p>
<p>三年前，这位经销商在发现中国汽车出口的绝佳机会后，开始了自己的创业之路。在此之前，他在一家中国汽车制造商的海外销售部门工作多年，负责客户开发、市场营销和售后网络的建立。他的工作让他走遍了中东、非洲等地区。</p>
<p>他说，他认识的许多汽车行业人士在假期期间也忙于海外生产和销售的前线。他们的奉献精神源于中国汽车品牌在海外扩张的强劲势头，以及激烈竞争带来的紧迫感。</p>
<p>“近年来，中东国家的道路上越来越多地可以看到中国汽车。这表明海外消费者对中国汽车的认知已经超越了低质量和低价格的旧刻板印象。此外，中国汽车制造商也在不断调整产品以满足当地需求，这大大提高了海外客户与他们合作的意愿，并增强了对中国品牌的信任，” 他说。</p>
<p>他说，过去中国汽车主要在海外低端乘用车市场竞争，品牌认知度不强。然而，得益于新能源车的快速崛起，独立的中国品牌在海外的定价和品牌定位上稳步提升。比亚迪、奇瑞汽车、吉利汽车控股和长城汽车等领先汽车制造商在海外市场份额不断增加，声誉也在改善。</p>
<p>但中国汽车制造商在海外市场的竞争愈发激烈。“市场已经变成了一个战场，交易商们拼尽全力争夺客户。外国买家变得更加精明，通常会比较多个报价后再选择最佳合作伙伴。这直接挤压了交易商的毛利率，” 这位交易商说。</p>
<p>他说，他计划在海外建立长期业务。通过深入研究当地市场，他希望找到扩展的途径，同时使自己的利益与客户的利益保持一致。</p>
<p>“海外客户通常会参加中国的每一个大型汽车展。我陪同他们，帮助他们与资源对接，并努力将一次性交易转变为长期互利的合作关系，” 他说。</p>
<p>这个春节也不例外。他一直忙于准备与一位中东经销商共同建立的拆解组装工厂的启动。他确保一切就绪，以确保工厂上线后能够顺利运营。</p>
<p>编辑：唐诗华，金·泰勒</p>

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国泰中证港股通汽车产业主题ETF

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<p>随着中国农历新年的庆祝，许多汽车经销商选择在海外工作以扩展他们的海外业务。在中东等市场的影响力不断增强，中国汽车制造商正在克服过去低质量的刻板印象。比亚迪和吉利等品牌正在获得市场份额，但竞争日益激烈，导致利润空间收窄。经销商们专注于建立长期合作伙伴关系，并根据当地需求调整产品，正如与中东经销商合作推出新组装工厂所示</p>

<p>(Yicai) Feb. 24 -- While most people in China were celebrating the Lunar New Year with their families during the nine-day holiday that ended yesterday, many Chinese car dealers stayed abroad, foregoing their holiday to build up their overseas business.</p>
<div class="lb-trans"><p>（第一财经）2 月 24 日——在昨天结束的为期九天的春节假期中，中国大多数人都在与家人庆祝农历新年，但许多中国汽车经销商却留在国外，放弃假期以拓展海外业务。</p>
</div><p>“New projects are about to kick off and things like client meetings, market research and annual business planning just can’t wait. So I am spending this Spring Festival abroad,” an auto trader told Yicai.</p>
<div class="lb-trans"><p>“新项目即将启动，客户会议、市场调研和年度业务规划等事情都不能等。所以我在这个春节期间选择在国外度过，” 一位汽车交易商告诉第一财经。</p>
</div><p>Three years ago, this dealer started his own business after spotting the perfect window of opportunity for Chinese car exports. Before that, he had worked for many years in the overseas sales division of a Chinese automaker, responsible for client development, marketing and after-sales network setup. His work took him across the Middle East, Africa and other regions.</p>
<div class="lb-trans"><p>三年前，这位经销商在发现中国汽车出口的绝佳机会后，开始了自己的创业之路。在此之前，他在一家中国汽车制造商的海外销售部门工作多年，负责客户开发、市场营销和售后网络的建立。他的工作让他走遍了中东、非洲等地区。</p>
</div><p>Many people he knows in the auto industry were also busy on the front lines of overseas production and sales during the holiday, he said. Their dedication stems from the strong momentum of Chinese car brands expanding abroad and the sense of urgency created by intense competition.</p>
<div class="lb-trans"><p>他说，他认识的许多汽车行业人士在假期期间也忙于海外生产和销售的前线。他们的奉献精神源于中国汽车品牌在海外扩张的强劲势头，以及激烈竞争带来的紧迫感。</p>
</div><p>“In recent years, more and more Chinese vehicles can be seen on the roads in Middle Eastern countries. This shows that overseas consumers’ perception of Chinese cars has moved beyond the old stereotype of low quality and low price. On top of that, Chinese automakers have been adapting their products to meet local demand, which has greatly increased overseas customers’ willingness to work with them and improved their trust in Chinese brands,” he said.</p>
<div class="lb-trans"><p>“近年来，中东国家的道路上越来越多地可以看到中国汽车。这表明海外消费者对中国汽车的认知已经超越了低质量和低价格的旧刻板印象。此外，中国汽车制造商也在不断调整产品以满足当地需求，这大大提高了海外客户与他们合作的意愿，并增强了对中国品牌的信任，” 他说。</p>
</div><p>In the past, Chinese vehicles mainly competed in the low-end passenger car market overseas, and brand recognition was not strong, he said. However, thanks to the rapid rise of new energy vehicles, independent Chinese brands have been steadily moving up in pricing and brand positioning abroad. Leading automakers such as BYD, Chery Automobile, Geely Automobile Holdings and Great Wall Motor have been gaining market share overseas and their reputations are improving as well.</p>
<div class="lb-trans"><p>他说，过去中国汽车主要在海外低端乘用车市场竞争，品牌认知度不强。然而，得益于新能源车的快速崛起，独立的中国品牌在海外的定价和品牌定位上稳步提升。比亚迪、奇瑞汽车、吉利汽车控股和长城汽车等领先汽车制造商在海外市场份额不断增加，声誉也在改善。</p>
</div><p>But the competition among Chinese carmakers in overseas markets is getting fiercer. “The market has turned into a battlefield where traders are fighting hard to win customers. Foreign buyers are becoming more astute, generally comparing multiple offers before choosing the best partner. This directly squeezes traders’ gross profit margins,” the trader said.</p>
<div class="lb-trans"><p>但中国汽车制造商在海外市场的竞争愈发激烈。“市场已经变成了一个战场，交易商们拼尽全力争夺客户。外国买家变得更加精明，通常会比较多个报价后再选择最佳合作伙伴。这直接挤压了交易商的毛利率，” 这位交易商说。</p>
</div><p>He said he plans to build a long-term business overseas. By deeply researching local markets, he hopes to find ways to expand while aligning his interests with those of his clients.</p>
<div class="lb-trans"><p>他说，他计划在海外建立长期业务。通过深入研究当地市场，他希望找到扩展的途径，同时使自己的利益与客户的利益保持一致。</p>
</div><p>“Overseas clients usually attend every major auto show in China. I accompany them, help to connect them with resources, and work to turn one-off deals into long-term mutually beneficial partnerships,” he said.</p>
<div class="lb-trans"><p>“海外客户通常会参加中国的每一个大型汽车展。我陪同他们，帮助他们与资源对接，并努力将一次性交易转变为长期互利的合作关系，” 他说。</p>
</div><p>This Spring Festival was no exception. He has been busy preparing for the launch of a knock-down assembly factory that he built with a Middle Eastern dealer. He is making sure everything is in place to ensure smooth operations once the factory comes online.</p>
<div class="lb-trans"><p>这个春节也不例外。他一直忙于准备与一位中东经销商共同建立的拆解组装工厂的启动。他确保一切就绪，以确保工厂上线后能够顺利运营。</p>
</div><p>Editors: Tang Shihua, Kim Taylor</p>
<div class="lb-trans"><p>编辑：唐诗华，金·泰勒</p>
</div>

As China Rings In Lunar New Year, Chinese Car Dealers Drive Growth Overseas

- 中国汽车销售商在春节期间海外发展业务，避免假期休息。  
- 受竞争和市场需求影响，越来越多的中资品牌在海外扩展。  
- 竞争加剧使得交易商利润空间受到挤压，需寻找长期合作伙伴关系。

Yicai

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比亚迪

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在中国迎接农历新年之际，中国的汽车经销商正在海外推动增长