<p>（第一财经）2 月 25 日——中国消费电子巨头创维集团将接管日本同行松下电器在欧洲和北美的电视业务，以加速其全球扩张，消息人士透露。</p>
<p>松下将从 4 月起将其在欧洲和北美的电视销售业务移交给创维，这是大阪总部公司结构改革的一部分，松下的一位内部人士昨天告诉第一财经，并补充说，此交易不会导致任何新的裁员或工厂缩减。</p>
<p>近年来，松下面临财务压力。去年，它启动了结构改革，计划退出表现不佳的业务，例如电视业务，并裁员 1 万名员工，占其总员工人数的约 4%。本月早些时候，它公布了将裁员人数扩大至 1.2 万名员工的计划。</p>
<p>根据 Sigmaintell Consulting 的数据，松下去年未能进入电视制造商出货量前十名，而创维以 820 万台的出货量排名第六，占据市场份额的 3.7%。</p>
<p>松下的年度电视出货量约为 200 万台，其中来自欧洲和北美的出货量不到一半，Sigmaintell 大尺寸显示事业部副总经理张洪告诉第一财经。张洪补充说，创维在整合松下的欧洲和北美电视业务后，年度出货量预计将达到约 900 万台，全球市场份额将提升至 4%。</p>
<p>创维正在推动全球电视市场的低成本扩张，创始人黄宏生在 1 月份的公开演讲中表示，去年已获得北美飞利浦电视品牌的运营权。</p>
<p>市场研究公司润拓科技电视供应链部门的研究总监王显明告诉第一财经，近年来全球电视市场发展缓慢，竞争加剧。因此，许多电子公司选择剥离其电视业务，导致了一系列整合。</p>
<p>王显明指出，主要中国制造商具有强大的资源整合能力，其市场份额迅速增长。</p>
<p>事实上，除了创维，其他中国电视制造商也选择收购日本同行。全球第二大电视制造商 TCL 电子在 1 月 20 日宣布，将与索尼合作，控股一家新合资企业，管理该日本公司的家庭娱乐业务。排名第三的海信集团在 2017 年收购了东芝的电视业务。</p>
<p>编辑：窦世聪，Futura Costaglione</p>

松下电器

6752

创维集团

<p>日本的松下电器将于四月开始将其欧洲和北美的电视业务转让给中国的创维集团，此举是为了进行结构性改革，旨在退出表现不佳的领域。此举是在松下电器面临财务困境的背景下进行的，导致其计划进行大规模裁员。创维集团希望通过此次收购扩大其全球市场份额，预计将其年度电视出货量增加到约九百万台。全球电视市场面临增长乏力和竞争加剧，促使许多公司剥离其电视业务</p>

<p>(Yicai) Feb. 25 -- Chinese consumer electronics giant Skyworth Group will take over Japanese peer Panasonic Holdings' television business in Europe and North America to accelerate its global expansion, according to an insider.</p>
<div class="lb-trans"><p>（第一财经）2 月 25 日——中国消费电子巨头创维集团将接管日本同行松下电器在欧洲和北美的电视业务，以加速其全球扩张，消息人士透露。</p>
</div><p>Panasonic will hand over its European and North American TV sales operations to Skyworth from April as part of the Osaka-based company's structural reform, an insider from Panasonic told Yicai yesterday, adding that the deal will not result in any new layoffs or plant downsizing.</p>
<div class="lb-trans"><p>松下将从 4 月起将其在欧洲和北美的电视销售业务移交给创维，这是大阪总部公司结构改革的一部分，松下的一位内部人士昨天告诉第一财经，并补充说，此交易不会导致任何新的裁员或工厂缩减。</p>
</div><p>Panasonic has been under financial pressure in recent years. It launched a structural reform last year, planning to exit under-performing businesses, such as the TV one, and lay off 10,000 employees worldwide, equal to about 4 percent of its total workforce. Earlier this month, it unveiled plans to expand the layoffs to 12,000 staffers.</p>
<div class="lb-trans"><p>近年来，松下面临财务压力。去年，它启动了结构改革，计划退出表现不佳的业务，例如电视业务，并裁员 1 万名员工，占其总员工人数的约 4%。本月早些时候，它公布了将裁员人数扩大至 1.2 万名员工的计划。</p>
</div><p>Panasonic failed to make it into the top 10 TV manufacturers ranking by shipments last year, while Skyworth was sixth with 8.2 million shipments, occupying a 3.7 percent share of the market, according to data from Sigmaintell Consulting.</p>
<div class="lb-trans"><p>根据 Sigmaintell Consulting 的数据，松下去年未能进入电视制造商出货量前十名，而创维以 820 万台的出货量排名第六，占据市场份额的 3.7%。</p>
</div><p>Panasonic's annual TV shipments are about two million units, with those from Europe and North America accounting for less than half, Zhang Hong, deputy general manager of Sigmaintell's large-size display division, told Yicai. Skyworth's annual shipments are expected to reach about nine million TVs after incorporating Panasonic's European and North American TV business, boosting its global market share to 4 percent, he added.</p>
<div class="lb-trans"><p>松下的年度电视出货量约为 200 万台，其中来自欧洲和北美的出货量不到一半，Sigmaintell 大尺寸显示事业部副总经理张洪告诉第一财经。张洪补充说，创维在整合松下的欧洲和北美电视业务后，年度出货量预计将达到约 900 万台，全球市场份额将提升至 4%。</p>
</div><p>Skyworth is promoting a low-cost expansion in the global TV market, having already acquired the operating rights for the Philips TV brand in North America last year, founder Huang Hongsheng said in a public speech in January.</p>
<div class="lb-trans"><p>创维正在推动全球电视市场的低成本扩张，创始人黄宏生在 1 月份的公开演讲中表示，去年已获得北美飞利浦电视品牌的运营权。</p>
</div><p>The development of the global TV market has been sluggish in recent years and the competition has intensified, Wang Xianming, research director of the TV supply chain department of market research firm Runto Technology, told Yicai. As a result, many electronics companies have chosen to divest their TV business, triggering a series of integrations, he added.</p>
<div class="lb-trans"><p>市场研究公司润拓科技电视供应链部门的研究总监王显明告诉第一财经，近年来全球电视市场发展缓慢，竞争加剧。因此，许多电子公司选择剥离其电视业务，导致了一系列整合。</p>
</div><p>Major Chinese manufacturers have strong resource integration capabilities, and their market shares have grown quickly, Wang noted.</p>
<div class="lb-trans"><p>王显明指出，主要中国制造商具有强大的资源整合能力，其市场份额迅速增长。</p>
</div><p>In fact, in addition to Skyworth, other Chinese TV makers have chosen to acquire Japanese peers. TCL Electronics, the world's second-largest TV manufacturer by shipments, announced on Jan. 20 that it will partner with Sony to take a majority stake in a new joint venture that will control the Japanese firm's home entertainment business. Third-ranked Hisense Group acquired Toshiba's TV business in 2017.</p>
<div class="lb-trans"><p>事实上，除了创维，其他中国电视制造商也选择收购日本同行。全球第二大电视制造商 TCL 电子在 1 月 20 日宣布，将与索尼合作，控股一家新合资企业，管理该日本公司的家庭娱乐业务。排名第三的海信集团在 2017 年收购了东芝的电视业务。</p>
</div><p>Editors: Dou Shicong, Futura Costaglione</p>
<div class="lb-trans"><p>编辑：窦世聪，Futura Costaglione</p>
</div>

据知情人士透露，日本的松下电器将把其欧洲和北美的电视业务移交给中国的创维集团