<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1536" height="1024" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png"/></p>
<p>帝亚吉欧的股价本周遭遇了严重的回撤，成为 FTSE 100 指数中表现最差的公司之一。周三股价暴跌至 1,585 便士，创下自 1 月 9 日以来的最低水平，因为该公司公布了疲弱的财务业绩并削减了股息。那么，现在是买入抄底还是卖出反弹的安全时机呢？</p>
<h2>帝亚吉欧股价因疲弱的收益而暴跌</h2>
<p>帝亚吉欧是吉尼斯和斯米诺夫等知名品牌的背后公司，因酒精饮料行业面临重大逆风而报告了疲弱的财务业绩。其业绩与波士顿啤酒和星座品牌等行业其他公司的表现相似。</p>
<p>帝亚吉欧的业绩显示，截至 12 月 31 日的六个月内，其净销售额下降了 4%。其收入降至 105 亿美元，尽管在欧洲、拉丁美洲和非洲有所增长，但在其关键的北美和中国市场却出现了更多的疲软。</p>
<p>这些结果证实了啤酒消费在美国及其他关键市场持续下降的观点。数据显示，2024 年美国的啤酒生产和消费下降了 1%，这一趋势在去年继续。</p>
<p>该公司的业务也受到唐纳德·特朗普关税的影响，这影响了其在欧洲生产的一些品牌。</p>
<p>帝亚吉欧的业绩显示，公司报告的营业利润下降了 1.2%，而其有机营业利润率下降了 2.8%。</p>
<p>它还下调了指导预期，现在预计销售放缓将在今年继续，并将下降 2-3%，因为美国市场疲软。</p>
<p>在这种背景下，该公司在戴夫·刘易斯的领导下决定削减股息并加快成本削减。它现在预计股息支付比率将在 30% 到 50% 之间，因为它继续改善股息。</p>
<p>该公司还继续退出一些关键市场以改善其资产负债表。例如，它将在今年晚些时候通过出售其肯尼亚业务获得超过 23 亿美元。</p>
<p>因此，投资者面临的问题是，买入抄底是否安全，还是做空该公司。做空该公司的理由是认为其业务将在未来几个月和几年内继续恶化，因为啤酒消费下降，关键市场的竞争加剧。</p>
<p>另一方面，买入该公司的理由是，最糟糕的情况已经发生，因为它已经削减了股息并发布了疲弱的指导。在过去，一些公司在削减股息后反而蓬勃发展。</p>
<h2>帝亚吉欧股票价格技术分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="3574" height="2106" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png"/></p>
<p><em>DGE 股票图表 | 来源：TradingView</em></p>
<p>周线图显示，帝亚吉欧的股价一直处于强烈的下行趋势，从 2022 年的 3,670 便士下跌至当前的 1,616 便士。它形成了一个下降通道，现在略高于下方。</p>
<p>该股票一直低于所有移动平均线，而相对强弱指数（RSI）已经回落并低于中性水平。</p>
<p>因此，基于趋势跟随，最可能的情景是它将继续下跌，可能会跌至 1,000 便士的关键支撑位。如果它跌破通道的下方，这一观点将得到确认。</p>
<p>然而，在未来，该股票可能会反弹，因为投资者在等待转机的影响。</p>
<p>关于帝亚吉欧股价因削减股息而暴跌：是买入、持有还是卖出？的文章首次出现在 Invezz 上。</p>

帝亚吉欧

<p>帝亚吉欧的股价暴跌至 1585 便士，标志着公司报告疲弱的财务业绩并削减股息后出现了显著下滑。酒精饮料行业面临挑战，帝亚吉欧的净销售额下降了 4%，收入降至 105 亿美元。公司预计今年销售将继续放缓 2-3%，这引发了投资者对是买入抄底还是卖出的担忧。技术分析显示出下行趋势，潜在支撑位在 1000 便士，尽管随着投资者期待转机，未来反弹是有可能的</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-1.png"/></p>
<p>The Diageo share price suffered a harsh reversal this week, making it one of the worst-performing companies in the FTSE 100 Index. It plunged to a low of 1,585p on Wednesday, its lowest level since January 9 as the company reported weak financial results and slashed its dividend. So, is it safe to buy the dip or sell the rip?</p>
<div class="lb-trans"><p>帝亚吉欧的股价本周遭遇了严重的回撤，成为 FTSE 100 指数中表现最差的公司之一。周三股价暴跌至 1,585 便士，创下自 1 月 9 日以来的最低水平，因为该公司公布了疲弱的财务业绩并削减了股息。那么，现在是买入抄底还是卖出反弹的安全时机呢？</p>
</div><h2>Diageo share price crashed after weak earnings</h2>
<div class="lb-trans"><h2>帝亚吉欧股价因疲弱的收益而暴跌</h2>
</div><p>Diageo, the company behind popular brands like Guinness and Smirnoff, reported weak financial results as the alcoholic beverage industry faces major headwinds. Its results mirrored those of other companies in the industry like Boston Beer and Constellation Brands.</p>
<div class="lb-trans"><p>帝亚吉欧是吉尼斯和斯米诺夫等知名品牌的背后公司，因酒精饮料行业面临重大逆风而报告了疲弱的财务业绩。其业绩与波士顿啤酒和星座品牌等行业其他公司的表现相似。</p>
</div><p>Diageo’s results showed that its net sales dropped by 4% in the six months to December 31st. Its revenue fell to $10.5 billion, with growth in Europe, Latin America, and Africa offset by more weakness in its key North America and Chinese markets.</p>
<div class="lb-trans"><p>帝亚吉欧的业绩显示，截至 12 月 31 日的六个月内，其净销售额下降了 4%。其收入降至 105 亿美元，尽管在欧洲、拉丁美洲和非洲有所增长，但在其关键的北美和中国市场却出现了更多的疲软。</p>
</div><p>These results confirmed the view that beer consumption continued falling in the United States and other key markets. Data shows that US beer production and consumption fell by 1% in 2024, a trend that continued last year.</p>
<div class="lb-trans"><p>这些结果证实了啤酒消费在美国及其他关键市场持续下降的观点。数据显示，2024 年美国的啤酒生产和消费下降了 1%，这一趋势在去年继续。</p>
</div><p>The company’s business was also affected by Donald Trump's tariffs, which affected some of the brands it makes in Europe.</p>
<div class="lb-trans"><p>该公司的业务也受到唐纳德·特朗普关税的影响，这影响了其在欧洲生产的一些品牌。</p>
</div><p>Diageo's results showed that the company's reported operating profit dropped by 1.2%, while its organic operating profit margin fell by 2.8%.</p>
<div class="lb-trans"><p>帝亚吉欧的业绩显示，公司报告的营业利润下降了 1.2%，而其有机营业利润率下降了 2.8%。</p>
</div><p>It also lowered its guidance and now expects that its sales slowdown will continue this year and drop by 2-3% this year as the US market weakens.</p>
<div class="lb-trans"><p>它还下调了指导预期，现在预计销售放缓将在今年继续，并将下降 2-3%，因为美国市场疲软。</p>
</div><p>It is against this backdrop that the company, under Dave Lewis, decided to cut its dividends and accelerate its cost cuts. It now expects to have a payout ratio of between 30% and 50% as it continues to improve its dividend.</p>
<div class="lb-trans"><p>在这种背景下，该公司在戴夫·刘易斯的领导下决定削减股息并加快成本削减。它现在预计股息支付比率将在 30% 到 50% 之间，因为它继续改善股息。</p>
</div><p>The company has continued exiting some key markets to improve its balance sheet. For example, it will receive over $2.3 billion later this year after selling its Kenyan operations.</p>
<div class="lb-trans"><p>该公司还继续退出一些关键市场以改善其资产负债表。例如，它将在今年晚些时候通过出售其肯尼亚业务获得超过 23 亿美元。</p>
</div><p>Therefore, the question among investors is whether it is safe to buy the dip or short the company. The case for shorting the company is the view that its business will continue to deteriorate in the coming months and years as beer consumption falls and competition in key markets rise.</p>
<div class="lb-trans"><p>因此，投资者面临的问题是，买入抄底是否安全，还是做空该公司。做空该公司的理由是认为其业务将在未来几个月和几年内继续恶化，因为啤酒消费下降，关键市场的竞争加剧。</p>
</div><p>On the other hand, the case for buying the company is that the worst has already happened now that it has already slashed its dividend and issued weak guidance. In the past, some companies have thrived after slashing their dividends.</p>
<div class="lb-trans"><p>另一方面，买入该公司的理由是，最糟糕的情况已经发生，因为它已经削减了股息并发布了疲弱的指导。在过去，一些公司在削减股息后反而蓬勃发展。</p>
</div><h2>Diageo stock price technical analysis</h2>
<div class="lb-trans"><h2>帝亚吉欧股票价格技术分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/02/Diageo-share-price-1.png"/></p>
<p><em>DGE stock chart | Source: TradingView</em></p>
<div class="lb-trans"><p><em>DGE 股票图表 | 来源：TradingView</em></p>
</div><p>The weekly timeframe chart shows that the Diageo stock price has been in a strong downward trend, moving from 3,670p in 2022 to the current 1,616p. It has formed a descending channel and is now slightly above the lower side.</p>
<div class="lb-trans"><p>周线图显示，帝亚吉欧的股价一直处于强烈的下行趋势，从 2022 年的 3,670 便士下跌至当前的 1,616 便士。它形成了一个下降通道，现在略高于下方。</p>
</div><p>The stock has remained below all moving averages, while the Relative Strength Index (RSI) has retreated and moved below the neutral point level.</p>
<div class="lb-trans"><p>该股票一直低于所有移动平均线，而相对强弱指数（RSI）已经回落并低于中性水平。</p>
</div><p>Therefore, based on trend-following, the most likely scenario is where it continues falling, potentially to the key support level at 1,000p. This view will be confirmed if it moves below the lower side of the channel.</p>
<div class="lb-trans"><p>因此，基于趋势跟随，最可能的情景是它将继续下跌，可能会跌至 1,000 便士的关键支撑位。如果它跌破通道的下方，这一观点将得到确认。</p>
</div><p>In the future, however, the stock will likely bounce back as investors wait for the impact of turnaround.</p>
<div class="lb-trans"><p>然而，在未来，该股票可能会反弹，因为投资者在等待转机的影响。</p>
</div><p>The post Diageo share price crashed after dividend cut: to buy, hold, or sell? appeared first on Invezz</p>
<div class="lb-trans"><p>关于帝亚吉欧股价因削减股息而暴跌：是买入、持有还是卖出？的文章首次出现在 Invezz 上。</p>
</div>

帝亚吉欧在削减股息后股价暴跌：应买入、持有还是卖出？