<ul>
<li>理想汽车推出了一项门店利润分享计划，以激励销售网点经理并应对日益激烈的国内市场竞争。</li>
<li>新的门店战略强调将核心资源与具备强大运营能力的经理对接，以提升单个门店的盈利能力。</li>
</ul>
<p><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022710112613.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="1600" height="900" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022710112613.jpg"/></p>
<p>（文件照片显示一辆理想 L7。图片来源：CnEVPost）</p>
<p>理想汽车（NASDAQ: LI, HKG: 2015）正在对其零售网络进行重大重组，旨在将其销售团队转变为核心竞争优势之一。</p>
<p>根据当地媒体 Leiphone 周五的报道，在经历了去年的销售下滑后，这家中国新能源汽车制造商推出了一项门店利润分享计划，以激励销售经理并应对日益激烈的国内市场竞争。</p>
<p>理想汽车于 2 月 27 日内部宣布启动其 “门店合作伙伴计划”。该计划并未转向传统的特许经营模式，而是赋予部分核心门店经理更大的运营自主权，使他们能够直接参与门店利润分享，报道援引消息人士称。</p>
<p>加入我们在 Telegram 或 Google News 上的频道</p>
<p>在新机制下，门店经理将从单纯的销售角色转变为门店总经理，负责整体运营绩效。</p>
<p>这一管理重组凸显了理想汽车在市场环境严峻的情况下，专注于效率的战略。</p>
<p>理想汽车 2025 年的交付量同比下降 18.8%，约为 406,000 辆。2026 年 1 月，其交付量仅为 27,668 辆，同比下降 7.55%，环比下降 37.47%——这是自 2025 年 3 月以来的最低水平。</p>
<p>理想汽车月度交付量</p>
<p>2024  2025  2026</p>
<p>上个月，该公司开始评估并关闭在早期激进扩张阶段建立的表现不佳的门店，将资源重新分配到高潜力的商业区。</p>
<p>面对电动车市场日益加剧的产品同质化，理想汽车试图通过将重点转向渠道运营效率来打破僵局。</p>
<p>新的门店战略强调将核心资源与具备强大运营能力的经理深度对接，以提升每个门店的盈利能力，Leiphone 引用消息人士称。</p>
<p>这一零售系统的全面改革也为理想汽车即将到来的新产品周期铺平了道路。</p>
<p>理想汽车计划在 2026 年密集推出多款新车型，并设定了约 550,000 辆的激进销售目标，预计同比增长约 40%，根据之前的媒体报道。</p>
<p><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022709285252-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="432" original-src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022709285252-768x432.jpg"/></p>
<p>理想汽车将在 3 月 12 日公布第四季度财报，此前其出现亏损并面临电池电动车的挑战。</p>
<p>理想汽车在 2025 年第四季度交付了 109,194 辆汽车，同比下降 31.19%。</p>

理想汽车-W

3 倍做多汽车行业 ETN - MAX

易方达中证汽车零部件主题ETF

华夏中证港股通汽车产业主题ETF

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华宝智能电动汽车ETF

华夏中证新能源汽车ETF

理想汽车

自动驾驶和电动汽车 ETF - GlobalX

国泰中证800汽车与零部件ETF

<p>理想汽车推出了一项门店利润分享计划，以激励销售经理并提升门店盈利能力，以应对日益激烈的国内竞争。该计划是其零售网络重大重组的一部分，允许部分经理拥有更大的运营自主权和整体业绩的责任。在交付量下降之后，理想汽车旨在提高效率并将资源重新分配到高潜力领域，同时为新的产品周期做准备，目标是在 2026 年达到 55 万辆的销量</p>

<blockquote>
<ul>
<li>Li Auto has introduced a store profit-sharing program to incentivize sales outlet managers and address intensifying domestic market competition.</li>
<li>The new store strategy emphasizes aligning core resources with managers possessing strong operational capabilities to enhance individual store profitability.</li>
</ul>
</blockquote>
<div class="lb-trans"><ul>
<li>理想汽车推出了一项门店利润分享计划，以激励销售网点经理并应对日益激烈的国内市场竞争。</li>
<li>新的门店战略强调将核心资源与具备强大运营能力的经理对接，以提升单个门店的盈利能力。</li>
</ul>
</div><p><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022710112613.jpg" alt="" original-src="https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022710112613.jpg"/></p>
<p>(File photo shows a Li L7. Image credit: CnEVPost)</p>
<div class="lb-trans"><p>（文件照片显示一辆理想 L7。图片来源：CnEVPost）</p>
</div><p>Li Auto (NASDAQ: LI, HKG: 2015) is undertaking a major restructuring of its retail network, aiming to transform its sales team into one of its core competitive strengths.</p>
<div class="lb-trans"><p>理想汽车（NASDAQ: LI, HKG: 2015）正在对其零售网络进行重大重组，旨在将其销售团队转变为核心竞争优势之一。</p>
</div><p>Following last year's sales decline, the Chinese new energy vehicle (NEV) maker has introduced a store profit-sharing scheme to motivate sales managers and counter intensifying domestic market competition, according to a Friday report by local media outlet Leiphone.</p>
<div class="lb-trans"><p>根据当地媒体 Leiphone 周五的报道，在经历了去年的销售下滑后，这家中国新能源汽车制造商推出了一项门店利润分享计划，以激励销售经理并应对日益激烈的国内市场竞争。</p>
</div><p>Li Auto internally announced the launch of its &#34;Store Partner Program&#34; on February 27. The initiative does not shift toward a traditional franchise model but instead grants greater operational autonomy to select core store managers, allowing them to directly participate in store profit sharing, the report cited sources as saying.</p>
<div class="lb-trans"><p>理想汽车于 2 月 27 日内部宣布启动其 “门店合作伙伴计划”。该计划并未转向传统的特许经营模式，而是赋予部分核心门店经理更大的运营自主权，使他们能够直接参与门店利润分享，报道援引消息人士称。</p>
</div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>加入我们在 Telegram 或 Google News 上的频道</p>
</div><p>Under the new mechanism, store managers will transition from purely sales-focused roles to store general managers accountable for overall operational performance.</p>
<div class="lb-trans"><p>在新机制下，门店经理将从单纯的销售角色转变为门店总经理，负责整体运营绩效。</p>
</div><p>This management restructuring underscores Li Auto's efficiency-focused strategy amid challenging market conditions.</p>
<div class="lb-trans"><p>这一管理重组凸显了理想汽车在市场环境严峻的情况下，专注于效率的战略。</p>
</div><p>Li Auto's 2025 deliveries declined 18.8% year-on-year to about 406,000 units. In January 2026, its deliveries totaled just 27,668 units, marking a 7.55% year-on-year decline and a 37.47% month-on-month drop — the lowest level since March 2025.</p>
<div class="lb-trans"><p>理想汽车 2025 年的交付量同比下降 18.8%，约为 406,000 辆。2026 年 1 月，其交付量仅为 27,668 辆，同比下降 7.55%，环比下降 37.47%——这是自 2025 年 3 月以来的最低水平。</p>
</div><p>Li Auto monthly deliveries</p>
<div class="lb-trans"><p>理想汽车月度交付量</p>
</div><p>2024  2025  2026</p>
<div class="lb-trans"><p>2024  2025  2026</p>
</div><p>Last month, the company began evaluating and closing underperforming stores established during its earlier aggressive expansion phase, redirecting resources toward high-potential commercial districts.</p>
<div class="lb-trans"><p>上个月，该公司开始评估并关闭在早期激进扩张阶段建立的表现不佳的门店，将资源重新分配到高潜力的商业区。</p>
</div><p>Facing intensifying product homogenization in the EV market, Li Auto is attempting to break the deadlock by shifting the focus to channel operational efficiency.</p>
<div class="lb-trans"><p>面对电动车市场日益加剧的产品同质化，理想汽车试图通过将重点转向渠道运营效率来打破僵局。</p>
</div><p>The new store strategy emphasizes deeply aligning core resources with managers possessing strong operational capabilities to enhance per-store profitability, Leiphone cited sources as saying.</p>
<div class="lb-trans"><p>新的门店战略强调将核心资源与具备强大运营能力的经理深度对接，以提升每个门店的盈利能力，Leiphone 引用消息人士称。</p>
</div><p>This retail system overhaul also paves the way for Li Auto's upcoming new product cycle.</p>
<div class="lb-trans"><p>这一零售系统的全面改革也为理想汽车即将到来的新产品周期铺平了道路。</p>
</div><p>Li Auto plans to launch multiple new models intensively in 2026 and has set an aggressive sales target of about 550,000 units, representing about 40% year-on-year growth, according to previous media reports.</p>
<div class="lb-trans"><p>理想汽车计划在 2026 年密集推出多款新车型，并设定了约 550,000 辆的激进销售目标，预计同比增长约 40%，根据之前的媒体报道。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022709285252-768x432.jpg" alt="" original-src="https://cdn.cnevpost.com/wp-content/uploads/2026/02/2026022709285252-768x432.jpg"/></p>
<p>Li Auto to report Q4 earnings on Mar 12 following return to loss and BEV struggles</p>
<div class="lb-trans"><p>理想汽车将在 3 月 12 日公布第四季度财报，此前其出现亏损并面临电池电动车的挑战。</p>
</div><p>Li Auto delivered 109,194 vehicles in the fourth quarter 2025, marking a 31.19% year-on-year decline.</p>
<div class="lb-trans"><p>理想汽车在 2025 年第四季度交付了 109,194 辆汽车，同比下降 31.19%。</p>
</div>

Li Auto rolls out profit-sharing for store managers to revive sales

- 理想汽车推出店铺利润分享计划以提升经理激励应对市场竞争。  
- 新战略强调将核心资源与具有强运营能力的经理深度对接。  
- 计划 2026 年推出多款新车型，销售目标约为 55 万辆，年增 40%。

理想汽车推出店长利润分享计划以提振销售