<p>在智能手机市场，<strong>苹果</strong>（AAPL 0.45%）长期以来一直是最大的赢家。即使在公司没有最大的市场份额时，它也长期占据了最大的利润份额。根据 Counterpoint Research 的数据，公司的最后一颗明珠是在 2025 年，当时 iPhone 成为当年销量最高的手机，占据了 20% 的市场份额。该公司在 其他几个产品类别 中也是市场领导者。</p>
<p>苹果长期以来以其高端（即高价）产品而闻名，这些产品迎合了市场的高端需求，以设计简约、技术卓越和易于使用而著称。然而，苹果在 2026 年采取了不同的策略。面对内存短缺和高昂的组件价格，该公司在其最低价 iPhone 上保持了价格，表明苹果决心从挣扎的竞争对手那里夺取市场份额。</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NTkyNTEvYS1oYW5kLWhvbGRpbmctYW4taXBob25lLXNob3dpbmctdGhlLWFwcGxlLWxvZ28ucG5nJnc9Mzg0MA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2000" height="1200" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NTkyNTEvYS1oYW5kLWhvbGRpbmctYW4taXBob25lLXNob3dpbmctdGhlLWFwcGxlLWxvZ28ucG5nJnc9Mzg0MA"/></p>
<p>图片来源：Getty Images。</p>
<h2>以更少的价格获得更多</h2>
<p>在苹果本周的大型春季活动上，该公司推出了几款入门级产品，这些产品因其意外的实惠价格而引起了关注，至少在苹果的标准下是如此。最引人注目的是 iPhone 17e，其起始存储容量为 256 GB，是去年的 iPhone 16e 的两倍。然而，尽管具备更强的功能和更高的输入成本，该设备的起始价格仍为 599 美元——与去年的 iPhone 16e 相同。</p>
<p>这是苹果一个令人惊讶的举动，因为今年内存和存储芯片的成本飙升，主要是由于 人工智能（AI） 的普及，导致对服务器和数据中心的需求前所未有。智能手机中的内存芯片在运行应用程序中起着至关重要的作用，而存储则用于存储设备上的照片、视频和其他文件。</p>
<p>这里可能有两个因素在起作用。首先，苹果的供应链能力众所周知，该公司历史上与供应商签订多年协议，以确保产能并在更长时间内管理价格波动。其次，该公司也有保持低端产品价格稳定的历史，同时提高高端产品的价格，以吸收更高的输入成本而不失去市场份额。尽管如此，首席执行官蒂姆·库克明确表示，组件价格将在未来几个季度开始对利润产生压力。</p>
<p>展开</p>
<p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="苹果股票报价" width="80" height="80" original-src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4"/></p>
<h2>NASDAQ: AAPL</h2>
<p>苹果</p>
<p>今日变动</p>
<p>(-0.45%) $-1.18</p>
<p>当前价格</p>
<p>$262.57</p>
<h3>关键数据点</h3>
<p>市值</p>
<p>$3.9 万亿</p>
<p>日内区间</p>
<p>$261.45 - $266.13</p>
<p>52 周区间</p>
<p>$169.21 - $288.62</p>
<p>成交量</p>
<p>140 万</p>
<p>平均成交量</p>
<p>4800 万</p>
<p>毛利率</p>
<p>47.33%</p>
<p>股息收益率</p>
<p>0.39%</p>
<p>iPhone 17e 的价格将使苹果在历史上提供更便宜替代品的外国市场中更具竞争力。例如，在中国，苹果近年来失去了市场份额，向 Vivo、华为和 <strong>小米</strong> 等竞争对手的低价产品让步。然而，飙升的内存和存储价格可能迫使竞争对手提高价格，从而为苹果提供机会。考虑到苹果在中国为客户提供的 24 个月分期付款计划，这一机会显得更加明显。这一优势也将转化为其他对价格敏感的市场。</p>
<p>从长远来看，这对苹果股东来说是个好消息。像 iPhone 这样的设备只是与苹果建立客户关系的开始，因为许多用户会扩展到其他设备，并通过附属产品、服务和应用程序增加他们的购买。此外，一旦客户被锁定在苹果生态系统中，他们就不太可能流失。</p>
<p>过去一年，股票表现不佳，因为投资者对苹果的增长前景感到担忧。然而，这有助于说明，iPhone 制造商的前景依然广阔。而且，以明年的预期销售额的 28 倍计算，苹果股票 的定价具有吸引力。</p>

苹果

2 倍做多 AAPL ETF - GraniteShares

苹果每日 2 倍做多 ETF - Direxion

AAPX

苹果每日 1 倍做空 ETF - Direxion

AAPY

APLY

<p>苹果正在通过以竞争力价格 599 美元推出 iPhone 17e 来进行战略布局，以获取市场份额，尽管组件成本上升。这一举措旨在吸引价格敏感市场的客户，特别是在中国，苹果在这里已失去对更便宜竞争对手的优势。公司的强大供应链管理使其能够在控制成本的同时，保持入门级产品的较低价格。这一策略可能会在长期内使苹果股东受益，因为它增强了客户忠诚度并扩展了其生态系统</p>

<p>When it comes to the smartphone market, <strong>Apple</strong>( AAPL 0.45%) has long been the biggest winner. Even when the company didn't have the largest market share, it long commanded the largest share of the profits. The final gem in the company's crown came in 2025, when the iPhone became the year's top seller, accounting for 20% of the market, according to Counterpoint Research. The company is also the market leader in several other product categories.</p>
<div class="lb-trans"><p>在智能手机市场，<strong>苹果</strong>（AAPL 0.45%）长期以来一直是最大的赢家。即使在公司没有最大的市场份额时，它也长期占据了最大的利润份额。根据 Counterpoint Research 的数据，公司的最后一颗明珠是在 2025 年，当时 iPhone 成为当年销量最高的手机，占据了 20% 的市场份额。该公司在 其他几个产品类别 中也是市场领导者。</p>
</div><p>Apple has long been known for its premium (read: high-priced) products that cater to the high end of the market, noted for their simplicity of design, superior technology, and ease of use. However, Apple is taking a different approach in 2026. In the face of memory shortages and high component prices, the company held the line on its lowest-priced iPhone, suggesting that Apple is determined to take market share from struggling competitors.</p>
<div class="lb-trans"><p>苹果长期以来以其高端（即高价）产品而闻名，这些产品迎合了市场的高端需求，以设计简约、技术卓越和易于使用而著称。然而，苹果在 2026 年采取了不同的策略。面对内存短缺和高昂的组件价格，该公司在其最低价 iPhone 上保持了价格，表明苹果决心从挣扎的竞争对手那里夺取市场份额。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vZWRpdG9yaWFsL2ltYWdlcy84NTkyNTEvYS1oYW5kLWhvbGRpbmctYW4taXBob25lLXNob3dpbmctdGhlLWFwcGxlLWxvZ28ucG5nJnc9Mzg0MA" alt="A hand holding an iPhone showing the Apple logo." original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F859251%2Fa-hand-holding-an-iphone-showing-the-apple-logo.png&amp;w=3840&amp;op=resize"/></p>
<p>Image source: Getty Images.</p>
<div class="lb-trans"><p>图片来源：Getty Images。</p>
</div><h2>More for less</h2>
<div class="lb-trans"><h2>以更少的价格获得更多</h2>
</div><p>At Apple's big spring event this week, the company introduced several entry-level products that turned heads for being surprisingly affordable, at least by Apple standards. The headliner was the iPhone 17e, which features double the starting storage capacity at 256 GB. Yet the device came with a starting price of $599 -- the same as last year's iPhone 16e -- despite greater capabilities and higher input costs.</p>
<div class="lb-trans"><p>在苹果本周的大型春季活动上，该公司推出了几款入门级产品，这些产品因其意外的实惠价格而引起了关注，至少在苹果的标准下是如此。最引人注目的是 iPhone 17e，其起始存储容量为 256 GB，是去年的 iPhone 16e 的两倍。然而，尽管具备更强的功能和更高的输入成本，该设备的起始价格仍为 599 美元——与去年的 iPhone 16e 相同。</p>
</div><p>This was a surprising move by Apple, as the cost of memory and storage chips has skyrocketed this year, driven higher by the rising adoption of artificial intelligence (AI), which has fueled unprecedented demand for servers and data centers. Memory chips in smartphones play a crucial role in running apps, while storage is needed for photos, videos, and other files stored on the devices.</p>
<div class="lb-trans"><p>这是苹果一个令人惊讶的举动，因为今年内存和存储芯片的成本飙升，主要是由于 人工智能（AI） 的普及，导致对服务器和数据中心的需求前所未有。智能手机中的内存芯片在运行应用程序中起着至关重要的作用，而存储则用于存储设备上的照片、视频和其他文件。</p>
</div><p>There are likely two factors at play here. First, Apple's supply chain prowess is well documented, and the company has historically inked multi-year agreements with suppliers to secure capacity and manage price fluctuations over longer periods of time. Second, the company also has a history of keeping lower-end product prices stable while raising prices on its higher-end products to absorb higher input costs without losing market share. That said, CEO Tim Cook made clear that component prices would begin to weigh on margins in future quarters.</p>
<div class="lb-trans"><p>这里可能有两个因素在起作用。首先，苹果的供应链能力众所周知，该公司历史上与供应商签订多年协议，以确保产能并在更长时间内管理价格波动。其次，该公司也有保持低端产品价格稳定的历史，同时提高高端产品的价格，以吸收更高的输入成本而不失去市场份额。尽管如此，首席执行官蒂姆·库克明确表示，组件价格将在未来几个季度开始对利润产生压力。</p>
</div><p>Expand</p>
<div class="lb-trans"><p>展开</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://g.foolcdn.com/image//query-b3A9cmVzaXplJnVybD1odHRwczovL2cuZm9vbGNkbi5jb20vYXJ0L2NvbXBhbnlsb2dvcy9tYXJrL0FBUEwucG5nJnc9MTI4" alt="Apple Stock Quote" original-src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Fart%2Fcompanylogos%2Fmark%2FAAPL.png&amp;w=128&amp;op=resize"/></p>
<h2>NASDAQ: AAPL</h2>
<div class="lb-trans"><h2>NASDAQ: AAPL</h2>
</div><p>Apple</p>
<div class="lb-trans"><p>苹果</p>
</div><p>Today's Change</p>
<div class="lb-trans"><p>今日变动</p>
</div><p>(-0.45%) $-1.18</p>
<div class="lb-trans"><p>(-0.45%) $-1.18</p>
</div><p>Current Price</p>
<div class="lb-trans"><p>当前价格</p>
</div><p>$262.57</p>
<div class="lb-trans"><p>$262.57</p>
</div><h3>Key Data Points</h3>
<div class="lb-trans"><h3>关键数据点</h3>
</div><p>Market Cap</p>
<div class="lb-trans"><p>市值</p>
</div><p>$3.9T</p>
<div class="lb-trans"><p>$3.9 万亿</p>
</div><p>Day's Range</p>
<div class="lb-trans"><p>日内区间</p>
</div><p>$261.45 - $266.13</p>
<div class="lb-trans"><p>$261.45 - $266.13</p>
</div><p>52wk Range</p>
<div class="lb-trans"><p>52 周区间</p>
</div><p>$169.21 - $288.62</p>
<div class="lb-trans"><p>$169.21 - $288.62</p>
</div><p>Volume</p>
<div class="lb-trans"><p>成交量</p>
</div><p>1.4M</p>
<div class="lb-trans"><p>140 万</p>
</div><p>Avg Vol</p>
<div class="lb-trans"><p>平均成交量</p>
</div><p>48M</p>
<div class="lb-trans"><p>4800 万</p>
</div><p>Gross Margin</p>
<div class="lb-trans"><p>毛利率</p>
</div><p>47.33%</p>
<div class="lb-trans"><p>47.33%</p>
</div><p>Dividend Yield</p>
<div class="lb-trans"><p>股息收益率</p>
</div><p>0.39%</p>
<div class="lb-trans"><p>0.39%</p>
</div><p>The price of the iPhone 17e will make Apple much more competitive in foreign markets that have historically offered cheaper alternatives. In China, for example, Apple has lost market share in recent years, ceding ground to lower-priced offerings from rivals such as Vivo, Huawei, and <strong>Xiaomi</strong>. However, soaring memory and storage prices will likely force competitors to raise prices, giving Apple an opening. That opportunity is even more pronounced given Apple's 24-month payment plans offered to customers in China. This advantage will translate to other price-sensitive markets as well.</p>
<div class="lb-trans"><p>iPhone 17e 的价格将使苹果在历史上提供更便宜替代品的外国市场中更具竞争力。例如，在中国，苹果近年来失去了市场份额，向 Vivo、华为和 <strong>小米</strong> 等竞争对手的低价产品让步。然而，飙升的内存和存储价格可能迫使竞争对手提高价格，从而为苹果提供机会。考虑到苹果在中国为客户提供的 24 个月分期付款计划，这一机会显得更加明显。这一优势也将转化为其他对价格敏感的市场。</p>
</div><p>Over the long term, this will be good news for Apple shareholders. Devices like the iPhone are just the beginning of customer relationships with Apple, as many users branch out to other devices and augment their purchases with ancillary products, services, and apps. Furthermore, once customers are locked into the Apple ecosystem, they are less likely to defect.</p>
<div class="lb-trans"><p>从长远来看，这对苹果股东来说是个好消息。像 iPhone 这样的设备只是与苹果建立客户关系的开始，因为许多用户会扩展到其他设备，并通过附属产品、服务和应用程序增加他们的购买。此外，一旦客户被锁定在苹果生态系统中，他们就不太可能流失。</p>
</div><p>The stock has struggled over the past year, as investors have grown wary of Apple's growth prospects. However, this helps to illustrate that the runway ahead is long for the iPhone maker. And at 28 times next year's expected sales, Apple stock is attractively priced.</p>
<div class="lb-trans"><p>过去一年，股票表现不佳，因为投资者对苹果的增长前景感到担忧。然而，这有助于说明，iPhone 制造商的前景依然广阔。而且，以明年的预期销售额的 28 倍计算，苹果股票 的定价具有吸引力。</p>
</div>

Apple Just Made a Power Move to Gain Market Share

- 苹果在智能手机市场长期占据利润份额，即使市场份额并非最大。  
- 2026 年，苹果推出价格合理的入门级产品，以应对高组件成本及竞争对手压力。  
- 这一策略有助于苹果在价格敏感市场中恢复市场份额，并推动长期投资者信心。

苹果公司刚刚采取了一项强势行动以扩大其市场份额