<p>COLORfest 是在 Sally Beauty 店铺和全国在线进行的为期一个月的头发和指甲颜色庆祝活动，活动的亮点是洛杉矶的沉浸式快闪体验。</p>
<p>, /PRNewswire/ -- Sally Beauty，专业品质头发颜色、护发和指甲的行业领先目的地，宣布推出 COLOR fest，这是一个为期一个月的头发和指甲颜色庆祝活动，结合了沉浸式体验、专家指导和精心策划的产品供应。作为活动的一部分，Sally Beauty 将于 3 月 14 日星期六在洛杉矶的 The Grove 举办一个免费参加的沉浸式快闪活动，时间为太平洋标准时间上午 10:00 至晚上 10:00。该体验邀请各个年龄段和技能水平的美容爱好者通过颜色的力量进行发现、学习和实验。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928385/View_3__1.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="199" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928385/View_3__1.jpg"/></p>
<p>Sally Beauty 认识到产品发现和教育在动手环境中蓬勃发展，因此将 COLOR fest 变为现实，以通过体验式学习促进社区和自信。与会者将有机会体验个性化的颜色分析，帮助他们了解自己的颜色季节。Sally 专家 Gregory Patterson、Monae Everett 和 Juli Russell 将提供量身定制的咨询，展示与每次评估相辅相成的最佳头发和指甲颜色。嘉宾将有机会赢取顶级产品 *，享受包括 Eva NYC 的闪光喷雾、金属丝或 Strawberry Leopard 的临时发色在内的华丽服务，创造可分享的内容时刻，并享用美味的点心。嘉宾还将带走价值 100 美元的精心挑选的产品组合 *，同时发现新的颜色实验方式。</p>
<p>COLOR fest 活动将重点展示 Sally Beauty 独家品牌和领先的全国知名品牌，包括：Arctic Fox、Good Dye Young、ion、Iroiro、Manic Panic、Strawberry Leopard、Wella、ASP、Beauty Secrets、Dashing Diva、Nailboo、Biotera、bondbar 和 Eva NYC。</p>
<p>六十多年来，Sally Beauty 一直是专业品质产品和专业知识的可信赖目的地，而 COLOR fest 在这一传统基础上，通过将可及性与教育相结合，迎合现代美容爱好者的需求。Sally Beauty 提供通过持证调色师的免费头发颜色建议和 Sally 专家的访问，体验突显了品牌赋予个人按自己方式定义美的使命。无论是首次在家染发的消费者，还是寻求新灵感的资深潮流引领者，美容爱好者都将带着自信走出舒适区，跳过沙龙，拥抱大胆、创意的颜色。</p>
<p>&#34;COLOR fest 标志着 Sally Beauty 更大变革的开始，&#34; Sally Beauty 首席营销官 Chris Kobus 说。&#34;我们专注于创造有意义的时刻，使颜色更易接近、更具启发性，并与当今消费者希望在店内学习和购物的方式更紧密相连。这是以更动态的方式为我们的社区服务，并提醒他们 Sally Beauty 是他们可信赖的专业品质颜色和专业知识来源。&#34;</p>
<p>消费者可以在全国的 Sally Beauty 店铺和 SallyBeauty.com 在线继续庆祝 COLOR fest，活动期间提供独家优惠、教育资源和专家支持的指导。此次活动的首次亮相确立了 COLOR fest 作为品牌的优先时刻，未来计划每年举办两次，Sally Beauty 将继续通过沉浸式教育、社区连接和可及的多彩自我表达途径重新构想美容零售。</p>
<p>有关 COLOR fest 活动的更多信息，请访问 SallyBeauty.com/Events</p>
<p>* 数量有限，先到先得。</p>
<p><strong>公关联系人：</strong> Carolanne Coviello</p>
<p>Creative Media Marketing</p>
<p>carolanne@cmmpr.com</p>
<p>212-979-8884</p>
<p><strong>关于 Sally Beauty Holdings, Inc.</strong></p>
<p>Sally Beauty Holdings, Inc. (NYSE: <strong>SBH</strong>)，作为专业头发颜色的领导者，通过其 Sally Beauty 和 Beauty Systems Group 业务在全球销售和分销专业美容用品。Sally Beauty 店铺提供多达 7,000 种头发颜色、护发、指甲和护肤产品，涵盖 Ion®、Bondbar®、Strawberry Leopard®、Generic Value Products®、Inspired by Nature® 和 Silk Elements® 等自有品牌，以及 Wella®、Clairol®、OPI®、L'Oreal®、Wahl® 和 Babyliss Pro® 等专业系列。Beauty Systems Group 店铺以 Cosmo Prof® 或 Armstrong McCall® 店铺为品牌，连同其外部销售顾问，销售多达 8,000 种专业品牌产品，包括 Paul Mitchell®、Wella®、Matrix®、Schwarzkopf®、Kenra®、Goldwell®、Joico®、Amika® 和 Moroccanoil®，旨在供沙龙使用和供沙龙转售给零售消费者。有关 Sally Beauty Holdings, Inc. 的更多信息，请访问 <strong>sallybeautyholdings.com</strong>。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="400" height="400" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg"/></p>
<p>来源 Sally Beauty</p>

莎莉美容

<p>莎莉美容推出了 COLORfest，这是一个为期一个月的头发和指甲颜色庆祝活动，定于 3 月 14 日在洛杉矶举行沉浸式快闪活动。该活动将提供个性化的颜色分析、与莎莉专家的咨询以及赢取产品的机会。COLORfest 旨在通过将教育与可及性相结合，赋能美容爱好者，强化莎莉美容对社区参与的承诺。该活动将在门店和在线继续进行，并计划每年举办两次未来的版本。首席营销官 Chris Kobus 强调了让消费者更容易接触和受到启发的颜色的重要性</p>

<p><em>COLORfest is a month-long celebration of hair and nail color across Sally Beauty stores and online nationwide — headlined by an immersive pop-up experience in Los Angeles</em></p>
<div class="lb-trans"><p>COLORfest 是在 Sally Beauty 店铺和全国在线进行的为期一个月的头发和指甲颜色庆祝活动，活动的亮点是洛杉矶的沉浸式快闪体验。</p>
</div><p>, /PRNewswire/ -- Sally Beauty, the industry-leading destination for professional-quality hair color, hair care, and nails, announces the launch of COLOR <em>fest</em>, a month-long celebration of hair and nail color that brings together immersive experiences, expert guidance, and curated product offerings. As part of the campaign, Sally Beauty will debut an immersive, free-to-attend pop-up event on Saturday, Mar. 14 at The Grove in Los Angeles from 10:00 a.m. to 10:00 p.m. PST. The experience invites beauty enthusiasts of all generations and skill levels to discover, learn, and experiment through the power of color.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Sally Beauty，专业品质头发颜色、护发和指甲的行业领先目的地，宣布推出 COLOR fest，这是一个为期一个月的头发和指甲颜色庆祝活动，结合了沉浸式体验、专家指导和精心策划的产品供应。作为活动的一部分，Sally Beauty 将于 3 月 14 日星期六在洛杉矶的 The Grove 举办一个免费参加的沉浸式快闪活动，时间为太平洋标准时间上午 10:00 至晚上 10:00。该体验邀请各个年龄段和技能水平的美容爱好者通过颜色的力量进行发现、学习和实验。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928385/View_3__1.jpg" alt="" original-src="https://mma.prnewswire.com/media/2928385/View_3__1.jpg"/></p>
<p>Recognizing that product discovery and education thrive in hands-on environments, Sally Beauty is bringing COLOR <em>fest</em> to life to foster community and confidence through experiential learning. Attendees will have the opportunity to experience a personalized color analysis introducing them to their color season. Sally Experts Gregory Patterson, Monae Everett, and Juli Russell will be available for tailored consultations, showcasing the best hair and nail color shades to complement each assessment. Guests will have the chance to win top-rated products*, receive glam services including glitter spray from Eva NYC, tinsel, or temporary hair color from Strawberry Leopard, create shareable content moments, and enjoy a delicious treat. Guests will also leave with a curated assortment of products valued at $100*, all while discovering new ways to experiment with color.</p>
<div class="lb-trans"><p>Sally Beauty 认识到产品发现和教育在动手环境中蓬勃发展，因此将 COLOR fest 变为现实，以通过体验式学习促进社区和自信。与会者将有机会体验个性化的颜色分析，帮助他们了解自己的颜色季节。Sally 专家 Gregory Patterson、Monae Everett 和 Juli Russell 将提供量身定制的咨询，展示与每次评估相辅相成的最佳头发和指甲颜色。嘉宾将有机会赢取顶级产品 *，享受包括 Eva NYC 的闪光喷雾、金属丝或 Strawberry Leopard 的临时发色在内的华丽服务，创造可分享的内容时刻，并享用美味的点心。嘉宾还将带走价值 100 美元的精心挑选的产品组合 *，同时发现新的颜色实验方式。</p>
</div><p>The COLOR <em>fest</em> event will spotlight Sally Beauty-exclusive brands and leading national favorites across hair color, hair care and nails, including: Arctic Fox, Good Dye Young, ion, Iroiro, Manic Panic, Strawberry Leopard,Wella, ASP, Beauty Secrets,Dashing Diva, Nailboo, Biotera,bondbar, and Eva NYC.</p>
<div class="lb-trans"><p>COLOR fest 活动将重点展示 Sally Beauty 独家品牌和领先的全国知名品牌，包括：Arctic Fox、Good Dye Young、ion、Iroiro、Manic Panic、Strawberry Leopard、Wella、ASP、Beauty Secrets、Dashing Diva、Nailboo、Biotera、bondbar 和 Eva NYC。</p>
</div><p>For more than six decades, Sally Beauty has served as a trusted destination for professional-quality products and expertise, and COLOR <em>fest</em> builds on that legacy by blending accessibility with education in a way that resonates with modern beauty enthusiasts. Sally Beauty offers free hair color advice through Licensed Colorists onDemand and access to Sally Experts, the experience highlights the brand's mission to empower individuals to define beauty on their own terms. Whether they are first-time at-home colorists or seasoned trendsetters seeking new inspiration, beauty lovers will leave with the confidence to step outside their comfort zones, skip the salon, and embrace bold, creative colors.</p>
<div class="lb-trans"><p>六十多年来，Sally Beauty 一直是专业品质产品和专业知识的可信赖目的地，而 COLOR fest 在这一传统基础上，通过将可及性与教育相结合，迎合现代美容爱好者的需求。Sally Beauty 提供通过持证调色师的免费头发颜色建议和 Sally 专家的访问，体验突显了品牌赋予个人按自己方式定义美的使命。无论是首次在家染发的消费者，还是寻求新灵感的资深潮流引领者，美容爱好者都将带着自信走出舒适区，跳过沙龙，拥抱大胆、创意的颜色。</p>
</div><p><em>&#34;</em> COLOR <em>fest</em> marks the beginning of a bigger evolution for Sally Beauty,&#34; said Chris Kobus, Chief Marketing Officer at Sally Beauty. &#34;We're focused on creating meaningful moments that make color more approachable, more inspiring, and more connected to how today's consumers want to learn and shop in-store. It's about showing up for our community in a more dynamic way and reminding them that Sally Beauty is their trusted source for professional-quality color and expertise.&#34;</p>
<div class="lb-trans"><p>&#34;COLOR fest 标志着 Sally Beauty 更大变革的开始，&#34; Sally Beauty 首席营销官 Chris Kobus 说。&#34;我们专注于创造有意义的时刻，使颜色更易接近、更具启发性，并与当今消费者希望在店内学习和购物的方式更紧密相连。这是以更动态的方式为我们的社区服务，并提醒他们 Sally Beauty 是他们可信赖的专业品质颜色和专业知识来源。&#34;</p>
</div><p>Consumers can continue the COLORf <em>est</em> celebration in Sally Beauty stores nationwide and online at SallyBeauty.com, where exclusive offers, educational resources, and expert-backed guidance extend the campaign alongside the event. This campaign debut establishes COLOR <em>fest</em> as a priority moment for the brand, with future iterations planned twice-annually as Sally Beauty continues to reimagine beauty retail through immersive education, community connection, and accessible pathways to colorful self-expression.</p>
<div class="lb-trans"><p>消费者可以在全国的 Sally Beauty 店铺和 SallyBeauty.com 在线继续庆祝 COLOR fest，活动期间提供独家优惠、教育资源和专家支持的指导。此次活动的首次亮相确立了 COLOR fest 作为品牌的优先时刻，未来计划每年举办两次，Sally Beauty 将继续通过沉浸式教育、社区连接和可及的多彩自我表达途径重新构想美容零售。</p>
</div><p>For more information about COLOR <em>fest</em> events, visit SallyBeauty.com/Events</p>
<div class="lb-trans"><p>有关 COLOR fest 活动的更多信息，请访问 SallyBeauty.com/Events</p>
</div><p><em>*While supplies last</em></p>
<div class="lb-trans"><p>* 数量有限，先到先得。</p>
</div><p><strong>PR Contact:</strong> Carolanne Coviello</p>
<div class="lb-trans"><p><strong>公关联系人：</strong> Carolanne Coviello</p>
</div><p>Creative Media Marketing</p>
<div class="lb-trans"><p>Creative Media Marketing</p>
</div><p>carolanne@cmmpr.com</p>
<div class="lb-trans"><p>carolanne@cmmpr.com</p>
</div><p>212-979-8884</p>
<div class="lb-trans"><p>212-979-8884</p>
</div><p><strong>About Sally Beauty Holdings, Inc.</strong></p>
<div class="lb-trans"><p><strong>关于 Sally Beauty Holdings, Inc.</strong></p>
</div><p>Sally Beauty Holdings, Inc. (NYSE: <strong>SBH</strong>), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group businesses. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit <strong>sallybeautyholdings.com</strong>.</p>
<div class="lb-trans"><p>Sally Beauty Holdings, Inc. (NYSE: <strong>SBH</strong>)，作为专业头发颜色的领导者，通过其 Sally Beauty 和 Beauty Systems Group 业务在全球销售和分销专业美容用品。Sally Beauty 店铺提供多达 7,000 种头发颜色、护发、指甲和护肤产品，涵盖 Ion®、Bondbar®、Strawberry Leopard®、Generic Value Products®、Inspired by Nature® 和 Silk Elements® 等自有品牌，以及 Wella®、Clairol®、OPI®、L'Oreal®、Wahl® 和 Babyliss Pro® 等专业系列。Beauty Systems Group 店铺以 Cosmo Prof® 或 Armstrong McCall® 店铺为品牌，连同其外部销售顾问，销售多达 8,000 种专业品牌产品，包括 Paul Mitchell®、Wella®、Matrix®、Schwarzkopf®、Kenra®、Goldwell®、Joico®、Amika® 和 Moroccanoil®，旨在供沙龙使用和供沙龙转售给零售消费者。有关 Sally Beauty Holdings, Inc. 的更多信息，请访问 <strong>sallybeautyholdings.com</strong>。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/2928384/Sally_Lockup_ColorFest_US_CA__1_Logo.jpg"/></p>
<p>SOURCE Sally Beauty</p>
<div class="lb-trans"><p>来源 Sally Beauty</p>
</div>

莎莉美容推出 COLORfest：通过色彩实现自我表达和转变的新活动 | SBH 股票新闻