<p>3 月 12 日（路透社）- 据彭博新闻报道，亚马逊（Amazon.com，AMZN.O）计划将其会员日（Prime Day）促销活动提前至 6 月底，这标志着这一关键的、已有十年历史的购物活动日历的罕见变化。</p>
<p>会员日以服装和电子产品等类别的大幅折扣为特点，其夏季版本与返校购物季节重合，家长和学生们都在等待抓住这些优惠。</p>
<p>这一时间的调整也将使会员日的销售移至亚马逊的第二季度，通常在 6 月 30 日结束。该公司尚未立即回应路透社的置评请求。</p>
<p>自 2015 年推出以来，亚马逊的会员日活动一直在 7 月举行，除了在疫情期间的两年内有所调整。</p>
<p>去年，该活动从通常的两天延长至四天，并推动了美国零售商在线消费 241 亿美元，比去年增长了 30%，根据 Adobe Analytics 的数据。</p>
<p>然而，亚马逊还必须应对沃尔玛（Walmart，WMT.O）和塔吉特（Target，TGT.N）等零售商的竞争促销活动，因为这些公司正在投资其数字订单履行和当日送达能力。</p>
<p>在最近报告的季度中，沃尔玛的电子商务对美国销售的贡献几乎翻了一番，该公司表示，使用其三小时内送达选项的客户在 2026 财年增长了超过 60%。</p>

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<p>March 12 (Reuters) - Amazon.com (AMZN.O) is planning to move its Prime Day sale event up to late June, Bloomberg News reported on Thursday, marking a rare shift in calendar for the critical, decade-old shopping event.</p>
<div class="lb-trans"><p>3 月 12 日（路透社）- 据彭博新闻报道，亚马逊（Amazon.com，AMZN.O）计划将其会员日（Prime Day）促销活动提前至 6 月底，这标志着这一关键的、已有十年历史的购物活动日历的罕见变化。</p>
</div><p>Prime Day is marked by heavy discounts on categories ranging from apparel and electronics, and its summer iteration coincides with the back-to-school shopping season with parents and students waiting to cash in on the deals.</p>
<div class="lb-trans"><p>会员日以服装和电子产品等类别的大幅折扣为特点，其夏季版本与返校购物季节重合，家长和学生们都在等待抓住这些优惠。</p>
</div><p>The timing shift would also move Prime Day sales to Amazon’s second quarter, which typically ends on June 30. The company did not immediately respond to a Reuters request for comment.</p>
<div class="lb-trans"><p>这一时间的调整也将使会员日的销售移至亚马逊的第二季度，通常在 6 月 30 日结束。该公司尚未立即回应路透社的置评请求。</p>
</div><p>Amazon’s Prime Day event has taken place in July since its launch in 2015, barring a change for two years during the pandemic.</p>
<div class="lb-trans"><p>自 2015 年推出以来，亚马逊的会员日活动一直在 7 月举行，除了在疫情期间的两年内有所调整。</p>
</div><p>Last year, the event was extended to four days from the usual two, and drove $24.1 billion in online spending across U.S. retailers, up 30% from a year ago, according to data from Adobe Analytics.</p>
<div class="lb-trans"><p>去年，该活动从通常的两天延长至四天，并推动了美国零售商在线消费 241 亿美元，比去年增长了 30%，根据 Adobe Analytics 的数据。</p>
</div><p>However, Amazon has also had to contend with competing deals events from retailers such as Walmart (WMT.O) and Target (TGT.N) as these companies invest in their digital order fulfillment and same-day delivery capabilities.</p>
<div class="lb-trans"><p>然而，亚马逊还必须应对沃尔玛（Walmart，WMT.O）和塔吉特（Target，TGT.N）等零售商的竞争促销活动，因为这些公司正在投资其数字订单履行和当日送达能力。</p>
</div><p>Contribution to U.S. sales from e-commerce almost doubled for Walmart in its most recently reported quarter, and the company said customers using its option for delivery under three hours grew more than 60% for fiscal year 2026.</p>
<div class="lb-trans"><p>在最近报告的季度中，沃尔玛的电子商务对美国销售的贡献几乎翻了一番，该公司表示，使用其三小时内送达选项的客户在 2026 财年增长了超过 60%。</p>
</div>

Amazon plans to move Prime Day event to June from July, Bloomberg News reports

- 亚马逊计划将 Prime Day 销售活动提前至六月底。  
- 此次调整将影响到亚马逊的第二季度销售。  
- 去年 Prime Day 促销提升了美国零售商在线消费 30%。

Reuters

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彭博新闻报道称，亚马逊计划将 Prime Day 活动从 7 月调整到 6 月