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<p>CUSTA 是一家总部位于马来西亚的企业定制平台，已筹集约 430 万美元的资金，其中包括由 Delight Ventures 和 Global Brain 共同领导的 Pre-Series A 股权融资轮。</p>
<p>该公司在周三的声明中表示，新资金将用于加速平台开发，通过管理和关键人才招聘加强团队，并增加市场投资，以扩大在马来西亚和新加坡的客户基础。</p>
<p>CUSTA 还在推进基于人工智能（AI）在整个价值链中实施的系统和运营，包括客户服务、创意制作、生产计划和管理以及物流，以提高速度、可预测性和可扩展性。</p>
<p>随着公司在东南亚的扩展，它已经建立了一个行业领先的目录，包含超过 4500 个项目，并在马来西亚和新加坡交付了累计超过 50 万个产品，展示了强劲的市场吸引力。</p>
<p>“东南亚是定制未来最重要的地区之一，而马来西亚从一开始就是我们运营故事的核心，</p>
<p>“这笔资金帮助我们更深入地投资于平台，招聘合适的领导层，并建立基础设施，使定制产品更容易获得、更快速、更透明和更可靠，服务于整个地区的企业，” CUSTA 首席执行官 Joe Yudai Takagi 表示。</p>
<p>值得注意的是，定制产品如企业礼品、活动商品、印刷材料和品牌工具包在马来西亚仍然是建立关系和客户互动的实用工具，特别是在微型、小型和中型企业（MSMEs）在 2024 年占国内生产总值（GDP）39.5% 的经济中。</p>
<p>然而，该类别仍面临持续的摩擦，定价和交货时间往往不明确，订单通常在不同供应商之间分散，小批量订单的执行也可能难以可靠。</p>
<p>此外，CUSTA 指出，定制产品的需求持续扩大，马来西亚和新加坡市场目前贡献约 67 亿美元，亚太地区预计将继续扩展，成为主要的增长引擎。</p>
<p>与此同时，马来西亚活跃的商业活动环境仍然是定制产品和企业激活的重要需求驱动因素。</p>
<p>例如，马来西亚会议与展览局（MyCEB）报告称，2025 年成功举办了 393 个商业活动，预计为国际代表带来约 40.7 亿马币（10.3 亿美元）的经济影响。</p>
<p>在此背景下，CUSTA 表示，它正将自己定位为一个基础平台，帮助企业从定制的手动采购转向更可重复和可靠的定制商品采购。</p>
<p>“定制产品市场是一个巨大的领域，现实是它仍然在很大程度上是模拟的，面临着定价和交货时间不明确等结构性挑战，</p>
<p>“CUSTA 已经在东南亚证明了大规模的执行能力，我们相信团队在现代化定制产品的采购和交付方式方面处于良好位置，” Delight Ventures 的合伙人 Kosuke Nishida 表示。</p>
<p>随着对企业礼品、活动和品牌激活的可靠、可扩展定制需求的增长，CUSTA 表示，它旨在帮助马来西亚企业摆脱分散的手动采购，朝着更标准化的采购体验迈进。</p>
<blockquote>
<p>马来西亚将增加对高附加值行业创新初创企业的资本流动</p>
</blockquote>

<p>CUSTA 是一家总部位于马来西亚的定制平台，已在由 Delight Ventures 和 Global Brain 主导的 Pre-Series A 轮融资中筹集了 430 万美元。这笔资金将用于平台开发、团队扩展以及在马来西亚和新加坡的市场营销工作。CUSTA 旨在简化定制产品的采购，解决价格不明确和交货时间不确定等挑战。CUSTA 拥有超过 4500 种商品的目录，并在该地区获得了显著的关注，预计将现代化定制产品市场，该市场在东南亚的增长潜力巨大</p>

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<p>CUSTA, a Malaysia-based businesses customization platform, has raised approximately $4.3 million in capital, including a Pre-Series A equity round co-led by Delight Ventures and Global Brain.</p>
<div class="lb-trans"><p>CUSTA 是一家总部位于马来西亚的企业定制平台，已筹集约 430 万美元的资金，其中包括由 Delight Ventures 和 Global Brain 共同领导的 Pre-Series A 股权融资轮。</p>
</div><p>The firm said in a statement on Wednesday that the new capital will be used to accelerate platform development, strengthen the team through management and key talent hiring, and increase marketing investment to expand the customer base in Malaysia and Singapore.</p>
<div class="lb-trans"><p>该公司在周三的声明中表示，新资金将用于加速平台开发，通过管理和关键人才招聘加强团队，并增加市场投资，以扩大在马来西亚和新加坡的客户基础。</p>
</div><p>CUSTA is also advancing systems and operations premised on implementing artificial intelligence (AI) across the value chain, including customer service, creative production, production planning and management, and logistics, to improve speed, predictability and scalability.</p>
<div class="lb-trans"><p>CUSTA 还在推进基于人工智能（AI）在整个价值链中实施的系统和运营，包括客户服务、创意制作、生产计划和管理以及物流，以提高速度、可预测性和可扩展性。</p>
</div><p>As the company scales across Southeast Asia, it has already built an industry-leading catalogue of 4,500+ items and delivered a cumulative 500,000+ products in Malaysia and Singapore, demonstrating strong on-the-ground traction.</p>
<div class="lb-trans"><p>随着公司在东南亚的扩展，它已经建立了一个行业领先的目录，包含超过 4500 个项目，并在马来西亚和新加坡交付了累计超过 50 万个产品，展示了强劲的市场吸引力。</p>
</div><p>“Southeast Asia is one of the most important regions for the future of customization, and Malaysia has been central to our operating story from day one,</p>
<div class="lb-trans"><p>“东南亚是定制未来最重要的地区之一，而马来西亚从一开始就是我们运营故事的核心，</p>
</div><p>“This funding helps us invest deeper into the platform, hire the right leadership, and build infrastructure that makes custom products easier to access faster, more transparent, and more dependable for businesses across the region,” said Joe Yudai Takagi, Chief Executive Officer of CUSTA.</p>
<div class="lb-trans"><p>“这笔资金帮助我们更深入地投资于平台，招聘合适的领导层，并建立基础设施，使定制产品更容易获得、更快速、更透明和更可靠，服务于整个地区的企业，” CUSTA 首席执行官 Joe Yudai Takagi 表示。</p>
</div><p>It is noted that Customized products such as corporate gifts, event merchandise, printed materials and brand kits remain a practical tool for relationship-building and customer engagement in Malaysia, particularly in an economy where micro, small, and medium enterprises (MSMEs) contributed 39.5 percent of gross domestic product (GDP) in 2024.</p>
<div class="lb-trans"><p>值得注意的是，定制产品如企业礼品、活动商品、印刷材料和品牌工具包在马来西亚仍然是建立关系和客户互动的实用工具，特别是在微型、小型和中型企业（MSMEs）在 2024 年占国内生产总值（GDP）39.5% 的经济中。</p>
</div><p>Yet the category continues to face persistent friction, in which pricing and delivery timelines can be unclear, ordering is often fragmented across vendors, and small-lot orders can be difficult to execute reliably.</p>
<div class="lb-trans"><p>然而，该类别仍面临持续的摩擦，定价和交货时间往往不明确，订单通常在不同供应商之间分散，小批量订单的执行也可能难以可靠。</p>
</div><p>Additionally, CUSTA noted that demand for customized products is continuously expanding, with the Malaysian and Singaporean market currently contributing approximately $6.7 billion, and that the Asia-Pacific region is projected to continue expanding as a major growth engine.</p>
<div class="lb-trans"><p>此外，CUSTA 指出，定制产品的需求持续扩大，马来西亚和新加坡市场目前贡献约 67 亿美元，亚太地区预计将继续扩展，成为主要的增长引擎。</p>
</div><p>Meanwhile, Malaysia’s active business events landscape continues to be an important demand driver for customized products and corporate activations.</p>
<div class="lb-trans"><p>与此同时，马来西亚活跃的商业活动环境仍然是定制产品和企业激活的重要需求驱动因素。</p>
</div><p>For example, Malaysia Convention &amp; Exhibition Bureau (MyCEB) reported securing 393 business events in 2025, generating an estimated MYR 4.07 billion ($1.03 billion) in economic impact from international delegates.</p>
<div class="lb-trans"><p>例如，马来西亚会议与展览局（MyCEB）报告称，2025 年成功举办了 393 个商业活动，预计为国际代表带来约 40.7 亿马币（10.3 亿美元）的经济影响。</p>
</div><p>Against this backdrop, CUSTA said it is positioning itself as a backbone platform that helps businesses move from bespoke, manual sourcing to more repeatable and reliable procurement for customized goods.</p>
<div class="lb-trans"><p>在此背景下，CUSTA 表示，它正将自己定位为一个基础平台，帮助企业从定制的手动采购转向更可重复和可靠的定制商品采购。</p>
</div><p>“The customized products market is a huge sector and the reality is that it remains largely analog, with structural challenges such as unclear pricing and delivery timelines,</p>
<div class="lb-trans"><p>“定制产品市场是一个巨大的领域，现实是它仍然在很大程度上是模拟的，面临着定价和交货时间不明确等结构性挑战，</p>
</div><p>“CUSTA has already proven execution in Southeast Asia at real scale and we believe the team is well-positioned to modernize how custom products are purchased and delivered,” said Kosuke Nishida, Partner at Delight Ventures.</p>
<div class="lb-trans"><p>“CUSTA 已经在东南亚证明了大规模的执行能力，我们相信团队在现代化定制产品的采购和交付方式方面处于良好位置，” Delight Ventures 的合伙人 Kosuke Nishida 表示。</p>
</div><p>As demand grows for reliable, scalable customization across corporate gifting, events and brand activations, CUSTA said it aims to help Malaysian businesses move away from fragmented, manual sourcing toward a more standardized procurement experience.</p>
<div class="lb-trans"><p>随着对企业礼品、活动和品牌激活的可靠、可扩展定制需求的增长，CUSTA 表示，它旨在帮助马来西亚企业摆脱分散的手动采购，朝着更标准化的采购体验迈进。</p>
</div><blockquote>
<p>Malaysia will increase capital flow to innovative start-ups in high value-add sectors</p>
</blockquote>
<div class="lb-trans"><blockquote>
<p>马来西亚将增加对高附加值行业创新初创企业的资本流动</p>
</blockquote>
</div>

马来西亚的 CUSTA 公司筹集了 430 万美元，以扩大其定制产品在东南亚地区的规模