<p>（第一财经）3 月 13 日——中国蓬勃发展的短剧产业正经历重大转变，人工智能正在重塑制作经济，导致失业、公司倒闭以及迷你剧工作室需求下降。</p>
<p>这种冲击发生在公司越来越多地用人工智能生成内容取代真人拍摄制作，原因是成本显著降低。这一转变也削弱了帮助西安和郑州等城市成为主要短剧制作中心的优势。</p>
<p>根据中国网络视听节目服务协会的报告，中国的短剧市场在 2024 年达到了 504 亿元人民币（73 亿美元），比去年增长了 35%，首次超过中国的年度票房收入。微短剧行业直接雇佣约 219,000 人，间接支持另外 428,000 个就业岗位，创造了约 647,000 个就业机会。</p>
<p>这些变化突显了人工智能如何进一步重塑行业的就业结构和生产模式，因为公司削减成本并减少对实体拍摄基础设施的依赖。</p>
<p><strong>行业从业者和影视基地感受到直接压力</strong></p>
<p>在今年的春节前，王本志在一家短剧公司获得了制作经理的职位，并计划在假期后开始工作。然而，他的入职日期屡次被推迟，本月初他被告知公司已停止真人项目，完全转向人工智能制作，取消了他的职位，他告诉第一财经。</p>
<p>王表示，他联系了几家其他短剧公司，发现许多公司已经转向人工智能制作，而其他公司则完全关闭。因此，在该行业中获得稳定就业变得越来越困难。</p>
<p>在西安梦工厂影视基地工作的刘刚涛表示，去年由于需求强劲，该设施的拍摄日程几乎每周更新一次。而截至 3 月，日程板上填满的项目不到一半。</p>
<p>“去年繁忙时段，基地通常有七八个制作组同时拍摄，” 刘说。他补充说，重度用电有时导致电压不稳定，甚至烧毁变压器。</p>
<p>然而，当第一财经最近访问该现场时，只有两个制作组在拍摄，其中一个是签署了年度框架协议的长期客户。今年引入了这样的客户，基地提供的租金比标准租金低约 40%。</p>
<p>郑州几家短剧拍摄基地的管理人员也告诉第一财经，虽然往年在这个时期活动不断，但现在常常半天都看不到一个制作组。</p>
<p>一些没有强大传统影视产业的城市迅速发展成为 “短剧之都”，包括西安和郑州。</p>
<p>根据《西安日报》，到 2023 年，该市有超过 200 家短视频制作公司，约 60% 的中国微短剧在这里制作。繁荣还导致了支持产业上下游的影视基地和工业园区的发展。</p>
<p><strong>人工智能重塑短剧制作经济</strong></p>
<p>然而，人工智能的兴起显著改变了真人短剧市场。西安一家短剧制作公司的负责人吴强告诉第一财经，制作一部 80 集的系列剧之前仅演员薪资就需要超过 30 万元人民币（43,570 美元），总成本超过 40 万元。</p>
<p>然而，使用人工智能，制作成本可以降至仅超过 10 万元人民币，因为不需要雇佣演员或租赁道具和场地，一台计算机就能完成工作。演员成本实际上降至接近零，对实体拍摄场地的需求转向计算能力租赁，后期制作编辑也越来越多地被算法取代。</p>
<p>吴补充说，西安和郑州等城市迅速崛起为短剧中心，主要是因为它们的场地、材料和劳动力成本相对较低，这使得低成本的工业化生产成为可能。然而，随着人工智能的兴起，这些成本优势正在消失。</p>
<p>编辑：Emmi Laine</p>

<p>中国的短剧行业正面临重大变化，人工智能技术正在改变制作经济，导致失业和公司关闭。从真人表演转向人工智能生成内容的趋势是由成本降低驱动的，这削弱了像西安和郑州这样的城市作为制作中心的优势。短剧市场在 2024 年达到了 504 亿元人民币，雇佣了大约 647,000 人。然而，许多制作公司正在停止真人项目，导致就业机会减少，并使行业的运营模式发生转变</p>

<p>(Yicai) March 13 -- China’s booming short drama industry is undergoing a major shift as artificial intelligence reshapes production economics, leading to job losses, company closures, and falling demand for mini-drama studios.</p>
<div class="lb-trans"><p>（第一财经）3 月 13 日——中国蓬勃发展的短剧产业正经历重大转变，人工智能正在重塑制作经济，导致失业、公司倒闭以及迷你剧工作室需求下降。</p>
</div><p>The disruption comes as companies increasingly replace live-action productions with AI-generated content due to significantly lower costs. The transition is also weakening the advantages that helped cities such as Xi’an and Zhengzhou emerge as major short-drama production hubs.</p>
<div class="lb-trans"><p>这种冲击发生在公司越来越多地用人工智能生成内容取代真人拍摄制作，原因是成本显著降低。这一转变也削弱了帮助西安和郑州等城市成为主要短剧制作中心的优势。</p>
</div><p>According to a report by the China Netcasting Services Association, China’s short-drama market reached CNY50.4 billion (USD7.3 billion) in 2024, up 35 percent from a year earlier and surpassing China’s annual box office revenue for the first time. The micro-short drama sector directly employs about 219,000 people and indirectly supports another 428,000 jobs, creating about 647,000 employment opportunities.</p>
<div class="lb-trans"><p>根据中国网络视听节目服务协会的报告，中国的短剧市场在 2024 年达到了 504 亿元人民币（73 亿美元），比去年增长了 35%，首次超过中国的年度票房收入。微短剧行业直接雇佣约 219,000 人，间接支持另外 428,000 个就业岗位，创造了约 647,000 个就业机会。</p>
</div><p>The changes highlight how AI could further reshape the industry’s employment structure and production model, as companies cut costs and reduce reliance on physical filming infrastructure.</p>
<div class="lb-trans"><p>这些变化突显了人工智能如何进一步重塑行业的就业结构和生产模式，因为公司削减成本并减少对实体拍摄基础设施的依赖。</p>
</div><p><strong>Industry Workers and Film Bases Feel Immediate Pressure</strong></p>
<div class="lb-trans"><p><strong>行业从业者和影视基地感受到直接压力</strong></p>
</div><p>Before this year’s Chinese New Year, Wang Benzhi secured a production manager role at a short-drama company and planned to start after the holiday. However, his start date was repeatedly delayed, and earlier this month he was told the company had halted its live-action project and was fully shifting to AI productions, eliminating the need for his position, he told Yicai.</p>
<div class="lb-trans"><p>在今年的春节前，王本志在一家短剧公司获得了制作经理的职位，并计划在假期后开始工作。然而，他的入职日期屡次被推迟，本月初他被告知公司已停止真人项目，完全转向人工智能制作，取消了他的职位，他告诉第一财经。</p>
</div><p>Wang said he has contacted several other short-drama companies, only to find many had already transitioned to AI production while others had shut down entirely. As a result, securing stable employment in the sector has become increasingly difficult.</p>
<div class="lb-trans"><p>王表示，他联系了几家其他短剧公司，发现许多公司已经转向人工智能制作，而其他公司则完全关闭。因此，在该行业中获得稳定就业变得越来越困难。</p>
</div><p>Liu Gangtao, an employee at the Dream Factory Studio Base in Xi’an, said the facility’s filming schedule used to be updated almost weekly last year due to strong demand. Now, as of March, less than half the schedule board is filled.</p>
<div class="lb-trans"><p>在西安梦工厂影视基地工作的刘刚涛表示，去年由于需求强劲，该设施的拍摄日程几乎每周更新一次。而截至 3 月，日程板上填满的项目不到一半。</p>
</div><p>“During the busy times last year, there were usually seven or eight production crews filming simultaneously at the base,” Liu said. He added that heavy electricity use sometimes caused voltage instability and even burned out transformers.</p>
<div class="lb-trans"><p>“去年繁忙时段，基地通常有七八个制作组同时拍摄，” 刘说。他补充说，重度用电有时导致电压不稳定，甚至烧毁变压器。</p>
</div><p>However, when Yicai visited the site recently, only two production crews were filming, including one long-term client that had signed an annual framework agreement. Such clients were introduced this year, with the base offering about a 40 percent discount compared with standard rental rates.</p>
<div class="lb-trans"><p>然而，当第一财经最近访问该现场时，只有两个制作组在拍摄，其中一个是签署了年度框架协议的长期客户。今年引入了这样的客户，基地提供的租金比标准租金低约 40%。</p>
</div><p>Managers at several short-drama filming bases in Zhengzhou also told Yicai that while previous years saw constant activity during this period, it is now common to go half a day without seeing a single production crew.</p>
<div class="lb-trans"><p>郑州几家短剧拍摄基地的管理人员也告诉第一财经，虽然往年在这个时期活动不断，但现在常常半天都看不到一个制作组。</p>
</div><p>Several cities without strong traditional film and television industries rapidly developed into “short-drama capitals,” including Xi’an and Zhengzhou.</p>
<div class="lb-trans"><p>一些没有强大传统影视产业的城市迅速发展成为 “短剧之都”，包括西安和郑州。</p>
</div><p>According to Xi’an Daily, the city had more than 200 short-video production companies by 2023, with about 60 percent of China’s micro-short dramas produced there. The boom also led to the development of film bases and industrial parks supporting the upstream and downstream segments of the industry.</p>
<div class="lb-trans"><p>根据《西安日报》，到 2023 年，该市有超过 200 家短视频制作公司，约 60% 的中国微短剧在这里制作。繁荣还导致了支持产业上下游的影视基地和工业园区的发展。</p>
</div><p><strong>AI Reshapes Short Drama Production Economics</strong></p>
<div class="lb-trans"><p><strong>人工智能重塑短剧制作经济</strong></p>
</div><p>However, the rise of AI has significantly altered the live-action short-drama market. Wu Qiang, head of a Xi’an-based short-drama production company, told Yicai that producing an 80-episode series previously required more than CNY300,000 (USD43,570) in actor salaries alone, with total costs exceeding CNY400,000.</p>
<div class="lb-trans"><p>然而，人工智能的兴起显著改变了真人短剧市场。西安一家短剧制作公司的负责人吴强告诉第一财经，制作一部 80 集的系列剧之前仅演员薪资就需要超过 30 万元人民币（43,570 美元），总成本超过 40 万元。</p>
</div><p>Using AI, however, production costs can fall to just over CNY100,000, he said, as there is no need to hire actors or rent props and locations, with a single computer able to complete the work. Actor costs have effectively fallen to near zero, demand for physical filming locations has shifted toward computing power rentals, and post-production editing is increasingly being replaced by algorithms.</p>
<div class="lb-trans"><p>然而，使用人工智能，制作成本可以降至仅超过 10 万元人民币，因为不需要雇佣演员或租赁道具和场地，一台计算机就能完成工作。演员成本实际上降至接近零，对实体拍摄场地的需求转向计算能力租赁，后期制作编辑也越来越多地被算法取代。</p>
</div><p>Wu added that cities such as Xi’an and Zhengzhou rose quickly as short-drama centers largely because of their relatively low costs for locations, materials, and labor, which enabled low-cost industrialized production. With the rise of AI, however, those cost advantages are disappearing.</p>
<div class="lb-trans"><p>吴补充说，西安和郑州等城市迅速崛起为短剧中心，主要是因为它们的场地、材料和劳动力成本相对较低，这使得低成本的工业化生产成为可能。然而，随着人工智能的兴起，这些成本优势正在消失。</p>
</div><p>Editor: Emmi Laine</p>
<div class="lb-trans"><p>编辑：Emmi Laine</p>
</div>

随着制片人转向人工智能，中国的迷你剧电影基地感受到压力