<p>/PRNewswire/ -- Quest Events 今天宣布了一项战略组织重组，旨在增强市场聚焦并加强其在现场活动行业中租赁和场景品牌的长期增长。</p>
<p>在收购 EventWorks 和 Marquee Event Rentals 以及整合 Drape Kings 后，Quest Events 进行了多年的努力，将活动租赁、帷幕和场景操作统一在一个运营结构下。随着合并组织的发展，领导层确定，增长和盈利的最大机会在于将租赁和场景业务作为独立、专注的平台运营。</p>
<p>在新结构下，组织将包括：</p>
<ul>
<li><strong>Quest Events</strong></li>
<li><strong>Drape Kings, a Quest Events company</strong></li>
<li><strong>A &amp; D Scenery, a Quest Events company</strong></li>
<li><strong>EventWorks</strong>，将包括前 Marquee Event Rentals 和 Marquee 运营</li>
</ul>
<p>此次重组反映了场景/帷幕生产与全方位服务活动租赁业务之间市场动态、客户参与模型和运营经济学的差异。</p>
<p>&#34;在过去几年中，我们投入了大量时间和资源来建立一个综合模型，&#34;创始人兼首席执行官 Lee Dunlap 说。&#34;这个过程提供了关于每个细分市场表现和竞争的宝贵见解。我们相信，这种专注的结构使每个品牌能够以更清晰的方式运营，增强问责制和市场响应能力。&#34;</p>
<p><strong>市场导向的运营</strong></p>
<p>在新框架下：</p>
<ul>
<li>德克萨斯州的奥斯汀和达拉斯将同时运营 Quest 和一个独立的 EventWorks 位置。</li>
<li>堪萨斯城将作为一个 EventWorks 位置运营。</li>
<li>纳什维尔和亚特兰大将各自运营独立的 Quest 和 EventWorks 位置。</li>
<li>伯明翰将恢复使用 EventWorks 品牌。</li>
</ul>
<p>高级管理层将保持不变，确保组织内的连续性和战略一致性。每个品牌的运营和销售领导将专注于提供更明确的关注和客户服务专业化。</p>
<p><strong>为长期增长定位</strong></p>
<p>Quest Events 的领导层强调，此次重组是出于长期战略考虑，而非短期压力。通过将每个业务与其独特的盈利模式和市场需求对齐，公司预计将改善运营表现、增强品牌认同感和提升客户响应能力。</p>
<p>客户和供应商合作伙伴可以期待在过渡期间服务不受影响。</p>
<p>&#34;我们的目标是建立强大、专注的组织，使其能够在现场活动行业的各自细分市场中领先，&#34;首席运营官 Ryan Birch 补充道。&#34;此次重组使每个品牌能够做到这一点。&#34;</p>
<p>来源 Quest Events</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzEzJk5ld3NJdGVtSWQ9Q0wwOTc5MSZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMTMxMTMwUFJfTkVXU19VU1BSX19fX19DTDA5Nzkx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzEzJk5ld3NJdGVtSWQ9Q0wwOTc5MSZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMTMxMTMwUFJfTkVXU19VU1BSX19fX19DTDA5Nzkx"/></p>

<p>Quest Events 宣布了一项战略重组，以增强其在现场活动行业中的租赁和景观平台。这一重组是在收购 EventWorks 和 Marquee Event Rentals 之后进行的，旨在将这些业务作为独立实体运营，以实现更好的增长和盈利能力。新的框架将使 Quest 和 EventWorks 在不同地点进行独立运营，确保专注的客户服务和运营表现。领导层强调，这一变化旨在实现长期增长，而非短期压力，预计在过渡期间服务将保持不间断</p>

<p>, /PRNewswire/ -- Quest Events today announced a strategic organizational realignment designed to sharpen market focus and strengthen the long-term growth of its rental and scenic brands within the live events industry.</p>
<div class="lb-trans"><p>/PRNewswire/ -- Quest Events 今天宣布了一项战略组织重组，旨在增强市场聚焦并加强其在现场活动行业中租赁和场景品牌的长期增长。</p>
</div><p>Following the acquisitions of EventWorks and Marquee Event Rentals and the integration of Drape Kings, Quest Events undertook a multi-year effort to unify event rental, drape, and scenic operations under a single operating structure. As the combined organization has evolved, leadership has determined that the greatest opportunity for growth and profitability lies in operating the rental and scenic businesses as distinct, focused platforms.</p>
<div class="lb-trans"><p>在收购 EventWorks 和 Marquee Event Rentals 以及整合 Drape Kings 后，Quest Events 进行了多年的努力，将活动租赁、帷幕和场景操作统一在一个运营结构下。随着合并组织的发展，领导层确定，增长和盈利的最大机会在于将租赁和场景业务作为独立、专注的平台运营。</p>
</div><p>Under the new structure, the organization will consist of:</p>
<div class="lb-trans"><p>在新结构下，组织将包括：</p>
</div><ul>
<li><strong>Quest Events</strong></li>
<li><strong>Drape Kings, a Quest Events company</strong></li>
<li><strong>A &amp; D Scenery, a Quest Events company</strong></li>
<li><strong>EventWorks</strong>, which will include the former Marquee Event Rentals and Marquee operations</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>Quest Events</strong></li>
<li><strong>Drape Kings, a Quest Events company</strong></li>
<li><strong>A &amp; D Scenery, a Quest Events company</strong></li>
<li><strong>EventWorks</strong>，将包括前 Marquee Event Rentals 和 Marquee 运营</li>
</ul>
</div><p>This realignment reflects differences in market dynamics, customer engagement models, and operating economics between scenic/drape production and full-service event rental businesses.</p>
<div class="lb-trans"><p>此次重组反映了场景/帷幕生产与全方位服务活动租赁业务之间市场动态、客户参与模型和运营经济学的差异。</p>
</div><p>&#34;Over the past several years, we invested significant time and resources into building an integrated model,&#34; said Lee Dunlap, Founder and CEO. &#34;That process provided valuable insight into how each segment performs and competes. We are confident that this focused structure positions each brand to operate with greater clarity, accountability, and market responsiveness.&#34;</p>
<div class="lb-trans"><p>&#34;在过去几年中，我们投入了大量时间和资源来建立一个综合模型，&#34;创始人兼首席执行官 Lee Dunlap 说。&#34;这个过程提供了关于每个细分市场表现和竞争的宝贵见解。我们相信，这种专注的结构使每个品牌能够以更清晰的方式运营，增强问责制和市场响应能力。&#34;</p>
</div><p><strong>Market-Focused Operations</strong></p>
<div class="lb-trans"><p><strong>市场导向的运营</strong></p>
</div><p>Under the new framework:</p>
<div class="lb-trans"><p>在新框架下：</p>
</div><ul>
<li>Texas, both Austin and Dallas, will operate both Quest and a separate EventWorks location.</li>
<li>Kansas City will operate as an EventWorks location.</li>
<li>Nashville and Atlanta will each operate separate Quest and EventWorks locations.</li>
<li>Birmingham will return to the EventWorks brand.</li>
</ul>
<div class="lb-trans"><ul>
<li>德克萨斯州的奥斯汀和达拉斯将同时运营 Quest 和一个独立的 EventWorks 位置。</li>
<li>堪萨斯城将作为一个 EventWorks 位置运营。</li>
<li>纳什维尔和亚特兰大将各自运营独立的 Quest 和 EventWorks 位置。</li>
<li>伯明翰将恢复使用 EventWorks 品牌。</li>
</ul>
</div><p>Senior management leadership will remain intact, ensuring continuity and strategic alignment across the organization. Operational and sales leadership will be dedicated within each brand to provide sharper focus and client service specialization.</p>
<div class="lb-trans"><p>高级管理层将保持不变，确保组织内的连续性和战略一致性。每个品牌的运营和销售领导将专注于提供更明确的关注和客户服务专业化。</p>
</div><p><strong>Positioning for Long-Term Growth</strong></p>
<div class="lb-trans"><p><strong>为长期增长定位</strong></p>
</div><p>Quest Events leadership emphasized that the realignment is driven by long-term strategic considerations rather than short-term pressures. By aligning each business with its distinct profit model and market demands, the company expects improved operational performance, stronger brand identity, and enhanced client responsiveness.</p>
<div class="lb-trans"><p>Quest Events 的领导层强调，此次重组是出于长期战略考虑，而非短期压力。通过将每个业务与其独特的盈利模式和市场需求对齐，公司预计将改善运营表现、增强品牌认同感和提升客户响应能力。</p>
</div><p>Clients and vendor partners can expect uninterrupted service throughout the transition.</p>
<div class="lb-trans"><p>客户和供应商合作伙伴可以期待在过渡期间服务不受影响。</p>
</div><p>&#34;Our goal is to build strong, focused organizations that are positioned to lead in their respective segments of the live events industry,&#34; added Ryan Birch, COO. &#34;This realignment allows each brand to do exactly that.&#34;</p>
<div class="lb-trans"><p>&#34;我们的目标是建立强大、专注的组织，使其能够在现场活动行业的各自细分市场中领先，&#34;首席运营官 Ryan Birch 补充道。&#34;此次重组使每个品牌能够做到这一点。&#34;</p>
</div><p>SOURCE Quest Events</p>
<div class="lb-trans"><p>来源 Quest Events</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzEzJk5ld3NJdGVtSWQ9Q0wwOTc5MSZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMTMxMTMwUFJfTkVXU19VU1BSX19fX19DTDA5Nzkx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=CL09791&amp;Transmission_Id=202603131130PR_NEWS_USPR_____CL09791&amp;DateId=20260313"/></p>

ETQuest Events 宣布进行战略重组，以强化其租赁和景观平台