<p><strong>新产品数据能力帮助品牌和零售商填补空白，因为人工智能驱动的发现正在重塑产品在线展示的方式。</strong></p>
<p>, /PRNewswire/ -- 随着人工智能在 2026 年春季 Shoptalk 大会上成为焦点，深层次的变化正在热潮之下展开。购物者越来越多地通过人工智能助手和代理找到产品。ChannelEngine 将在四月推出 AI 属性构建器，帮助品牌确保其产品数据在各个渠道上完整且一致，以保持在发现过程中的可见性。</p>
<p>摩根士丹利预计，到 2030 年，自动化代理可能会影响高达 3850 亿美元的美国电子商务支出。过去一年中，来自人工智能助手和代理的零售网站流量增长超过 1300%。这一影响在各个市场上已经显现：在去年的黑色星期五，亚马逊的人工智能购物助手 Rufus 推动了 40% 的会话，并影响了 66% 的购买，带来了 3.5 倍的转化提升。</p>
<p>驱动搜索结果、市场排名和人工智能生成推荐的系统都依赖于产品数据来决定展示给购物者的内容。缺少标识符、不完整的规格或不一致的信息的列表可能仍然在线存在，但在算法决定展示内容时，它们被展示的可能性要小得多。</p>
<p>&#34;我们看到产品可见性意义的根本转变。过去的问题是：我如何让我的产品被找到？现在是：人工智能代理如何理解它们？它们不会浏览产品页面；它们评估结构化数据并决定推荐什么。缺失或不一致的属性不仅会影响排名，还会完全将产品排除在外。&#34; — Niels Floors，ChannelEngine 战略发展副总裁</p>
<p><strong>推出 AI 属性构建器</strong></p>
<p>在四月，ChannelEngine 将推出 AI 属性构建器，这是一项新功能，帮助品牌生成、丰富和标准化产品属性，以满足它们销售的每个渠道的特定要求。这涵盖了从完整的规格和描述到人工智能代理可以读取、评估和推荐的产品标识符的所有内容。</p>
<p>像谷歌和 Shopify 的通用商业协议（UCP）以及 OpenAI 的代理商业协议（ACP）这样的协议已经在定义人工智能代理如何访问和解释产品信息。信息越完整，产品被选择的可能性就越大。</p>
<p>ChannelEngine 帮助品牌管理产品数据、定价、库存和订单，覆盖数百个渠道。AI 属性构建器在此基础上扩展了产品数据的丰富性，以满足市场和人工智能驱动的商业日益增长的需求。</p>
<p>&#34;干净、完整、一致的数据对于市场成功一直至关重要，&#34; ChannelEngine 首席执行官兼创始人 Jorrit Steinz 表示。&#34;变化的是谁在读取这些数据。今天是市场算法。明天是影响购买决策的人工智能代理。现在能够正确处理产品数据的品牌将是那些保持可见性的品牌。&#34;</p>
<p>ChannelEngine 将在 2026 年春季 Shoptalk 大会上展位 3077 与品牌和零售商会面，帮助他们应对向代理商业的转变。</p>
<p><strong>关于 ChannelEngine</strong></p>
<p>ChannelEngine 是一个市场集成平台，将品牌和零售商连接到超过 1300 个全球市场、社交商务平台和代理商业渠道。该平台自动化产品列表、定价、库存同步和订单管理，人工智能嵌入在关键工作流程中。ChannelEngine 直接与现有的 ERP、PIM、WMS 和履行系统连接，帮助企业保持准确的列表，在市场上扩展，并在不增加人手的情况下运营。受三星、Salomon、Jockey、联合利华、LG 电子、Clarks 和雀巢等品牌信任，在荷兰莱顿、纽约、多伦多、柏林、巴黎和迪拜设有办事处。</p>
<p>媒体联系人：</p>
<p>Ronjini Joshua</p>
<p>9492959779</p>
<p>[email protected]</p>
<p>来源 ChannelEngine</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzE5Jk5ld3NJdGVtSWQ9UEgxNDExMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMTkwODQ0UFJfTkVXU19VU1BSX19fX19QSDE0MTEx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzE5Jk5ld3NJdGVtSWQ9UEgxNDExMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMTkwODQ0UFJfTkVXU19VU1BSX19fX19QSDE0MTEx"/></p>

<p>ChannelEngine 计划在四月推出其 AI 属性构建器，提升品牌和零售商的产品数据管理，因为人工智能驱动的发现正在改变电子商务。过去一年，前往零售网站的 AI 助手流量激增了 1,300%，这一新工具旨在确保产品数据的完整性和一致性，这对在日益受到人工智能影响的市场中获得可见性至关重要。摩根士丹利预测，到 2030 年，自动化代理可能会影响美国电子商务的 3,850 亿美元。ChannelEngine 强调结构化数据对于产品可见性和市场成功的重要性</p>

<p><strong>New product data capability helps brands and retailers fill the gaps as AI-driven discovery reshapes how products are surfaced online.</strong></p>
<div class="lb-trans"><p><strong>新产品数据能力帮助品牌和零售商填补空白，因为人工智能驱动的发现正在重塑产品在线展示的方式。</strong></p>
</div><p>, /PRNewswire/ -- As AI takes center stage at Shoptalk Spring 2026, a deeper shift is unfolding beneath the hype. Shoppers are increasingly finding products through AI assistants and agents. In April, ChannelEngine will launch AI Attribute Builder to help brands ensure their product data is complete and consistent across channels to stay visible as discovery evolves.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 随着人工智能在 2026 年春季 Shoptalk 大会上成为焦点，深层次的变化正在热潮之下展开。购物者越来越多地通过人工智能助手和代理找到产品。ChannelEngine 将在四月推出 AI 属性构建器，帮助品牌确保其产品数据在各个渠道上完整且一致，以保持在发现过程中的可见性。</p>
</div><p>Morgan Stanley projects autonomous agents could influence up to $385 billion in U.S. ecommerce spend by 2030. Already, traffic from AI assistants and agents to retail sites has grown more than 1,300% over the past year. The impact is already visible on individual marketplaces: during last year's Black Friday, Amazon's AI shopping assistant Rufus drove 40% of sessions and influenced 66% of purchases, delivering a 3.5x conversion lift.</p>
<div class="lb-trans"><p>摩根士丹利预计，到 2030 年，自动化代理可能会影响高达 3850 亿美元的美国电子商务支出。过去一年中，来自人工智能助手和代理的零售网站流量增长超过 1300%。这一影响在各个市场上已经显现：在去年的黑色星期五，亚马逊的人工智能购物助手 Rufus 推动了 40% 的会话，并影响了 66% 的购买，带来了 3.5 倍的转化提升。</p>
</div><p>The systems powering search results, marketplace rankings, and AI-generated recommendations all rely on product data to decide what appears in front of shoppers. Listings with missing identifiers, incomplete specifications, or inconsistent information may still exist online, but they are far less likely to surface when algorithms decide what to show.</p>
<div class="lb-trans"><p>驱动搜索结果、市场排名和人工智能生成推荐的系统都依赖于产品数据来决定展示给购物者的内容。缺少标识符、不完整的规格或不一致的信息的列表可能仍然在线存在，但在算法决定展示内容时，它们被展示的可能性要小得多。</p>
</div><p>&#34;We're seeing a fundamental shift in what product visibility means. The question used to be: how do I get my products found? Now it's: how does an AI agent understand them? They don't browse product pages; they evaluate structured data and decide what to recommend. Missing or inconsistent attributes don't just hurt rankings. They take products out of the running entirely.&#34; — Niels Floors, VP of Strategic Development at ChannelEngine</p>
<div class="lb-trans"><p>&#34;我们看到产品可见性意义的根本转变。过去的问题是：我如何让我的产品被找到？现在是：人工智能代理如何理解它们？它们不会浏览产品页面；它们评估结构化数据并决定推荐什么。缺失或不一致的属性不仅会影响排名，还会完全将产品排除在外。&#34; — Niels Floors，ChannelEngine 战略发展副总裁</p>
</div><p><strong>Introducing AI Attribute Builder</strong></p>
<div class="lb-trans"><p><strong>推出 AI 属性构建器</strong></p>
</div><p>In April, ChannelEngine will launch AI Attribute Builder, a new capability that helps brands generate, enrich, and standardize product attributes to meet the specific requirements of each channel they sell on. This covers everything from complete specifications and descriptions to product identifiers that AI agents can read, assess, and recommend.</p>
<div class="lb-trans"><p>在四月，ChannelEngine 将推出 AI 属性构建器，这是一项新功能，帮助品牌生成、丰富和标准化产品属性，以满足它们销售的每个渠道的特定要求。这涵盖了从完整的规格和描述到人工智能代理可以读取、评估和推荐的产品标识符的所有内容。</p>
</div><p>Protocols like Google and Shopify's Universal Commerce Protocol (UCP) and OpenAI's Agentic Commerce Protocol (ACP) are already defining how AI agents access and interpret product information. The more complete that information is, the more likely a product gets selected.</p>
<div class="lb-trans"><p>像谷歌和 Shopify 的通用商业协议（UCP）以及 OpenAI 的代理商业协议（ACP）这样的协议已经在定义人工智能代理如何访问和解释产品信息。信息越完整，产品被选择的可能性就越大。</p>
</div><p>ChannelEngine helps brands manage product data, pricing, inventory, and orders across hundreds of channels from one place. AI Attribute Builder extends this with product data enrichment to meet the growing demands of both marketplaces and AI-powered commerce.</p>
<div class="lb-trans"><p>ChannelEngine 帮助品牌管理产品数据、定价、库存和订单，覆盖数百个渠道。AI 属性构建器在此基础上扩展了产品数据的丰富性，以满足市场和人工智能驱动的商业日益增长的需求。</p>
</div><p>&#34;Clean, complete, consistent data has always mattered for marketplace success,&#34; said Jorrit Steinz, CEO and Founder of ChannelEngine. &#34;What's changing is who's reading it. Today it's marketplace algorithms. Tomorrow it's AI agents influencing purchasing decisions. The brands that get their product data right now will be the ones that stay visible.&#34;</p>
<div class="lb-trans"><p>&#34;干净、完整、一致的数据对于市场成功一直至关重要，&#34; ChannelEngine 首席执行官兼创始人 Jorrit Steinz 表示。&#34;变化的是谁在读取这些数据。今天是市场算法。明天是影响购买决策的人工智能代理。现在能够正确处理产品数据的品牌将是那些保持可见性的品牌。&#34;</p>
</div><p>ChannelEngine will be at Shoptalk Spring 2026 at booth 3077, where the team will be meeting with brands and retailers navigating the shift toward agentic commerce.</p>
<div class="lb-trans"><p>ChannelEngine 将在 2026 年春季 Shoptalk 大会上展位 3077 与品牌和零售商会面，帮助他们应对向代理商业的转变。</p>
</div><p><strong>About ChannelEngine</strong></p>
<div class="lb-trans"><p><strong>关于 ChannelEngine</strong></p>
</div><p>ChannelEngine is a marketplace integration platform that connects brands and retailers to more than 1,300 global marketplaces, social commerce platforms, and agentic commerce channels. The platform automates product listings, pricing, inventory synchronization, and order management across marketplaces, with AI embedded in key workflows. ChannelEngine connects directly with existing ERP, PIM, WMS, and fulfillment systems, helping businesses maintain accurate listings, grow across marketplaces, and run operations without adding headcount. Trusted by brands including Samsung, Salomon, Jockey, Unilever, LG Electronics, Clarks, and Nestlé, with offices in Leiden (Netherlands), New York, Toronto, Berlin, Paris, and Dubai.</p>
<div class="lb-trans"><p>ChannelEngine 是一个市场集成平台，将品牌和零售商连接到超过 1300 个全球市场、社交商务平台和代理商业渠道。该平台自动化产品列表、定价、库存同步和订单管理，人工智能嵌入在关键工作流程中。ChannelEngine 直接与现有的 ERP、PIM、WMS 和履行系统连接，帮助企业保持准确的列表，在市场上扩展，并在不增加人手的情况下运营。受三星、Salomon、Jockey、联合利华、LG 电子、Clarks 和雀巢等品牌信任，在荷兰莱顿、纽约、多伦多、柏林、巴黎和迪拜设有办事处。</p>
</div><p>Media Contact:</p>
<div class="lb-trans"><p>媒体联系人：</p>
</div><p>Ronjini Joshua</p>
<div class="lb-trans"><p>Ronjini Joshua</p>
</div><p>9492959779</p>
<div class="lb-trans"><p>9492959779</p>
</div><p>[email protected]</p>
<div class="lb-trans"><p>[email protected]</p>
</div><p>SOURCE ChannelEngine</p>
<div class="lb-trans"><p>来源 ChannelEngine</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzE5Jk5ld3NJdGVtSWQ9UEgxNDExMSZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMTkwODQ0UFJfTkVXU19VU1BSX19fX19QSDE0MTEx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=PH14111&amp;Transmission_Id=202603190844PR_NEWS_USPR_____PH14111&amp;DateId=20260319"/></p>

ETAI 代理流量激增 1300%。ChannelEngine 推出 AI 属性构建器，迎接电子商务的下一个阶段