<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png"/></p>
<p>耐克股票价格已跌至一个重要支撑位，技术指标显示在未来几周或几个月内可能会进一步下跌。</p>
<p>NKE 在过去五周连续下跌，达到了自去年 4 月 15 日以来的最低水平。</p>
<p>与 2021 年的最高点相比，已下跌近 70%。</p>
<h2>耐克的转型措施面临重大挑战</h2>
<p>在过去几年中，耐克股票价格一直承压，管理层最近的举措面临重大阻力。</p>
<p>转型措施包括宣布 Elliot Hill 担任首席执行官。</p>
<p>转型战略的核心是 “现在赢” 的战略，重点是加大对体育领域的投资。</p>
<p>该战略还包括产品创新、营销方式的改变以及成本控制，包括裁员。</p>
<p>公司还宣布了其商业战略的重大变化，现在更加关注批发销售。</p>
<p>作为其对创新的重视，公司最近进行了几次产品发布。</p>
<p>它推出了 Nike Mind，一个帮助运动员为比赛做准备的新鞋类平台。</p>
<p>它还推出了 Structure 26，一款针对运动员的新稳定鞋。</p>
<p>尽管采取了这些转型措施，耐克股票价格仍然承压。</p>
<p>最近的财报显示，第二季度收入增长了 1%，超过 124 亿美元，批发收入飙升至 75 亿美元。</p>
<p>公司最近关注的直接销售下降了 8%，降至 46 亿美元。</p>
<p>结果还显示，公司的毛利率持续缩小，毛利下降了 300 个基点，原因是唐纳德·特朗普总统的关税和更高的税率。</p>
<p>华尔街分析师认为，公司的业务在未来几个季度将继续承压，因为管理层暗示转型措施需要时间，尤其是现在其他品牌的竞争加剧。</p>
<p>分析师的平均预估是，第三季度收入将达到 112 亿美元，比去年同期下降 0.40%。</p>
<p>预计年收入将达到 467 亿美元，仅比上个财年增长 0.56%。此外，每股收益（EPS）预计将从 2.16 美元降至 1.59 美元。</p>
<p>尽管正在经历崩盘，耐克股票仍然显示出高度被高估的迹象。</p>
<p>例如，该公司的前瞻市盈率（PE）为 33，远高于行业中位数 14。</p>
<h2>耐克股票价格技术分析</h2>
<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png"/></p>
<p><em>NKE 股票价格图表 | 来源：TradingView</em></p>
<p>周线图显示，NKE 股票价格在过去几年中崩溃。从 2021 年的 185 美元高点跌至当前的 52.7 美元。</p>
<p>该股票一直低于所有移动平均线，表明空头目前仍在控制。</p>
<p>它还跌破了连接 2024 年 2 月和 6 月以及 2025 年 8 月最高点的下降趋势线。</p>
<p>该股票现在试图跌破 52.25 美元的重要支撑位，这是 2025 年 3 月的最低水平。</p>
<p>跌破该水平将确认更多下行趋势，破坏双底形态。</p>
<p>这样的下跌将指向更多下行，可能到达 50 美元的关键支撑位，随后是 45 美元的心理关口。</p>
<p>耐克股票价格接近生死攸关的水平：这是一个买入机会吗？首次出现在 Invezz 上。</p>

耐克

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<p>耐克的股价大幅下跌，接近关键支撑位 52.25 美元，如果跌破该水平，可能会进一步下滑至 50 美元或 45 美元。该股票自 2021 年峰值以来已下跌近 70%，尽管管理层进行了转型努力，包括任命首席执行官 Elliot Hill 并专注于创新和批发销售，但仍面临挑战。最近的财务结果显示收入略有增长，但直接销售下降，分析师预测未来几个季度盈利和收入将继续承压。该股票仍被高估，市盈率高达 33</p>

<p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike.png"/></p>
<p>Nike stock price has crashed to an important support level, and technicals suggest that it may drop further in the coming weeks or months.</p>
<div class="lb-trans"><p>耐克股票价格已跌至一个重要支撑位，技术指标显示在未来几周或几个月内可能会进一步下跌。</p>
</div><p>NKE has dropped in the last five consecutive weeks, reaching its lowest level since April 15 last year.</p>
<div class="lb-trans"><p>NKE 在过去五周连续下跌，达到了自去年 4 月 15 日以来的最低水平。</p>
</div><p>It has dropped by nearly 70% from its highest point in 2021.</p>
<div class="lb-trans"><p>与 2021 年的最高点相比，已下跌近 70%。</p>
</div><h2>Nike turnaround measures faces major challenges</h2>
<div class="lb-trans"><h2>耐克的转型措施面临重大挑战</h2>
</div><p>The Nike stock price has remained under pressure in the past few years, and the recent actions by the management are facing major headwinds.</p>
<div class="lb-trans"><p>在过去几年中，耐克股票价格一直承压，管理层最近的举措面临重大阻力。</p>
</div><p>The turnaround measures have included the announcement of Elliot Hill as the Chief Executive Officer.</p>
<div class="lb-trans"><p>转型措施包括宣布 Elliot Hill 担任首席执行官。</p>
</div><p>At the core of the turnaround strategy is the “Win Now” strategy, which focuses on a deeper investment in the sports segment.</p>
<div class="lb-trans"><p>转型战略的核心是 “现在赢” 的战略，重点是加大对体育领域的投资。</p>
</div><p>The strategy also includes approaches like product innovation, a change in how it markets its products, and cost discipline, including through job cuts.</p>
<div class="lb-trans"><p>该战略还包括产品创新、营销方式的改变以及成本控制，包括裁员。</p>
</div><p>The company also announced a major change in its business strategy and is now focusing more on wholesale sales.</p>
<div class="lb-trans"><p>公司还宣布了其商业战略的重大变化，现在更加关注批发销售。</p>
</div><p>As part of its emphasis on innovation, the company has made several product launches recently.</p>
<div class="lb-trans"><p>作为其对创新的重视，公司最近进行了几次产品发布。</p>
</div><p>It launched Nike Mind, a new footwear platform that helps athletes prepare for competition.</p>
<div class="lb-trans"><p>它推出了 Nike Mind，一个帮助运动员为比赛做准备的新鞋类平台。</p>
</div><p>It also launched Structure 26, a new stability shoe tailored towards athletes.</p>
<div class="lb-trans"><p>它还推出了 Structure 26，一款针对运动员的新稳定鞋。</p>
</div><p>Nike stock price has remained under pressure despite these turnaround measures.</p>
<div class="lb-trans"><p>尽管采取了这些转型措施，耐克股票价格仍然承压。</p>
</div><p>The most recent results showed that its revenue rose by 1% in the second quarter to over $12.4 billion, with its wholesale revenue soaring to $7.5 billion.</p>
<div class="lb-trans"><p>最近的财报显示，第二季度收入增长了 1%，超过 124 亿美元，批发收入飙升至 75 亿美元。</p>
</div><p>Its direct sales, which the company was focusing on recently, dropped by 8% to $4.6 billion.</p>
<div class="lb-trans"><p>公司最近关注的直接销售下降了 8%，降至 46 亿美元。</p>
</div><p>The results also showed that the company's gross margin continues shrinking, with the gross figure falling 300 basis points because of President Donald Trump's tariffs and higher tax rate.</p>
<div class="lb-trans"><p>结果还显示，公司的毛利率持续缩小，毛利下降了 300 个基点，原因是唐纳德·特朗普总统的关税和更高的税率。</p>
</div><p>Wall Street analysts believe that the company's business will remain under pressure in the coming quarters as the management has hinted that the turnaround measures will take time, especially now that competition from other brands is rising.</p>
<div class="lb-trans"><p>华尔街分析师认为，公司的业务在未来几个季度将继续承压，因为管理层暗示转型措施需要时间，尤其是现在其他品牌的竞争加剧。</p>
</div><p>The average estimate among analysts is that its third-quarter revenue will come in at $11.2 billion, down by 0.40% from the same period a year earlier.</p>
<div class="lb-trans"><p>分析师的平均预估是，第三季度收入将达到 112 亿美元，比去年同期下降 0.40%。</p>
</div><p>The annual revenue is expected to come in at $46.7 billion, up by just 0.56% from the last fiscal year. Also, the earnings-per-share (EPS) is expected to move from $2.16 to $1.59.</p>
<div class="lb-trans"><p>预计年收入将达到 467 亿美元，仅比上个财年增长 0.56%。此外，每股收益（EPS）预计将从 2.16 美元降至 1.59 美元。</p>
</div><p>There are signs that Nike stock is still highly overvalued despite the ongoing crash.</p>
<div class="lb-trans"><p>尽管正在经历崩盘，耐克股票仍然显示出高度被高估的迹象。</p>
</div><p>For example, the company has a forward price-to-earnings (PE) ratio of 33, much higher than the sector median of 14.</p>
<div class="lb-trans"><p>例如，该公司的前瞻市盈率（PE）为 33，远高于行业中位数 14。</p>
</div><h2>Nike stock price technical analysis</h2>
<div class="lb-trans"><h2>耐克股票价格技术分析</h2>
</div><p><img src="https://imageproxy.pbkrs.com/https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png" alt="" original-src="https://invezz-wp-media.lon1.digitaloceanspaces.com/2026/03/Nike-stock.png"/></p>
<p><em>NKE stock price chart |Source: TradingView</em></p>
<div class="lb-trans"><p><em>NKE 股票价格图表 | 来源：TradingView</em></p>
</div><p>The weekly chart shows that the NKE stock price has crashed in the past few years. It has tumbled from a high of $185 in 2021 to the current $52.7.</p>
<div class="lb-trans"><p>周线图显示，NKE 股票价格在过去几年中崩溃。从 2021 年的 185 美元高点跌至当前的 52.7 美元。</p>
</div><p>The stock has remained below all moving averages, a sign that bears remain in control for now.</p>
<div class="lb-trans"><p>该股票一直低于所有移动平均线，表明空头目前仍在控制。</p>
</div><p>It has also dropped below the descending trendline that connects the highest swings in February and June 2024, and August 2025.</p>
<div class="lb-trans"><p>它还跌破了连接 2024 年 2 月和 6 月以及 2025 年 8 月最高点的下降趋势线。</p>
</div><p>The stock is now attempting to move below the important support level at $52.25, its lowest level in March 2025.</p>
<div class="lb-trans"><p>该股票现在试图跌破 52.25 美元的重要支撑位，这是 2025 年 3 月的最低水平。</p>
</div><p>Moving below that level will confirm more downside by invalidating the double-bottom pattern.</p>
<div class="lb-trans"><p>跌破该水平将确认更多下行趋势，破坏双底形态。</p>
</div><p>Such a drop will point to more downside, potentially to the key support level at $50 followed by the psychological level at $45.</p>
<div class="lb-trans"><p>这样的下跌将指向更多下行，可能到达 50 美元的关键支撑位，随后是 45 美元的心理关口。</p>
</div><p>The post Nike stock price is nearing a make-or-break level: is it a buy? appeared first on Invezz</p>
<div class="lb-trans"><p>耐克股票价格接近生死攸关的水平：这是一个买入机会吗？首次出现在 Invezz 上。</p>
</div>

耐克的股票价格正接近一个关键的抉择点：现在是否是买入的好时机？