<blockquote>
<ul>
<li>理想汽车 CEO 指控某 “日系品牌” 组织网络攻击，破坏其核心产品的市场声誉。</li>
<li>这场罕见的公开争端凸显出日产 NX8 SUV 发布后中国汽车市场紧张局势加剧。</li>
</ul>
</blockquote><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg"/></p><p>（图为理想 L6 档案照片。图片来源：CnEVPost）</p><p>理想汽车创始人、董事长兼 CEO 李想公开表示，其公司严重受到不正当竞争手段的打击，并强烈暗指日本车企日产汽车在华合资企业。</p><p>李想在周六通过个人微信状态发布的两篇文章中指控某 “日系品牌” 雇佣大量网络水军恶意抹黑理想汽车的产品。</p><p>他称，这家竞争品牌使用大量社交媒体账号编造虚假信息，并在理想汽车产品的评论区制造混乱，扰乱公司的正常运营。</p><p>尽管李想未明确点名竞争品牌，但其微信文章的广泛报道的截图显示明确指向东风日产。</p><p>就在 4 月 9 日两天前，东风日产发布了其全新的 NX8 运动型多功能车（SUV），这是其首款提供增程式电动汽车（EREV）选项的车型，以加大力量争夺中国市场。</p><p>新车型的官方起售价为 149,900 元（21,950 美元），凭借有竞争力的定价策略，在发布半小时内获得了大量订单。</p><p>在 NX8 发布会活动中，东风日产高管辛宇在公开演讲中多次直接深入比较了公司的新技术与理想汽车的技术，而理想汽车被普遍认为是中国市场上的 EREV 先锋。</p><p>根据当地媒体报道的泄露的内部培训材料和公关简报进一步显示，东风日产明确将理想汽车的 L6 增程式电动 SUV 和理想汽车的纯电动 SUV i6 作为其核心对标竞争车型。</p><p>理想 L6 是理想汽车最实惠的 EREV 车型，而理想 i6 是其最低价的电池电动汽车（BEV），起售价均为 249,800 元。</p><p>针对社交媒体平台上突然爆发的大量负面内容，理想汽车法律部门周六在微博宣布已完成所有初步证据收集。</p><p>公司表示将会向公共安全机关提出案件举报并提起诉讼，以追究主谋和参与者的法律责任。</p><p>东风日产新能源汽车（NEV）品牌总经理王倩随后在微博上发表官方回应，试图平息行业内日益加剧的争端。</p><p>王倩在微博上发表的回应中表示，东风日产一直严格遵守行业规则并倡导健康竞争，并补充说公司尊重包括理想汽车在内的每一位同行。</p><p>这一激烈的公关交锋正值中国监管机构自 2025 年以来发起的一项特别行动，以打击汽车领域内过度竞争的背景下进行。</p><p>随着中国新能源汽车市场从增量扩张转向零和博弈，车企之间的激烈竞争导致整个行业利润率大幅下降。</p><p>根据中国乘用车协会（CPCA）的数据显示，2025 年中国汽车行业的整体利润率仅为 4.1%，达到自 2015 年以来的最低水平。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="432" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg"/></p><p>理想汽车第 100,000 辆 i6 SUV 下线，生产速度加快</p><p>理想汽车仅用 21 天生产了 20,000 辆 i6，意味着这款电动 SUV 本月交付量将创下新高。</p><p>（$1 = 6.8280 元）</p>

理想汽车-W

日产汽车(ADR)

理想汽车

7201

<p>理想汽车 CEO 李想指责日产汽车策划网络攻击以损害理想汽车的声誉，暗示存在不正当竞争手段。这场公开争端正值日产推出竞争理想汽车车型的 NX8 SUV 之际。理想汽车法律团队正在准备对涉嫌的抹黑活动采取行动。对此，日产汽车总经理强调他们致力于保持积极的行业竞争。这一事件凸显了中国汽车市场竞争加剧，利润率因激烈竞争而大幅下降的局面</p>

<blockquote>
<ul>
<li>Li Auto CEO accused a &#34;Japanese brand&#34; of launching organized online attacks to damage the market reputation of its core products.</li>
<li>The rare public dispute highlights escalating tensions in China's auto market following the launch of Nissan's NX8 SUV.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>理想汽车 CEO 指控某 “日系品牌” 组织网络攻击，破坏其核心产品的市场声誉。</li>
<li>这场罕见的公开争端凸显出日产 NX8 SUV 发布后中国汽车市场紧张局势加剧。</li>
</ul>
</blockquote></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996.jpg"/></p>
<p>(File photo shows a Li L6. Image credit: CnEVPost)</p>
<div class="lb-trans"><p>（图为理想 L6 档案照片。图片来源：CnEVPost）</p></div><p>Li Auto founder, chairman, and CEO Li Xiang publicly complained that his company has been severely hit by unfair competition tactics, strongly hinting at Japanese automaker Nissan Motor's joint venture in China.</p>
<div class="lb-trans"><p>理想汽车创始人、董事长兼 CEO 李想公开表示，其公司严重受到不正当竞争手段的打击，并强烈暗指日本车企日产汽车在华合资企业。</p></div><p>In two posts on his personal WeChat status on Saturday, Li accused a &#34;Japanese brand&#34; of hiring an army of internet trolls to maliciously smear Li Auto's products.</p>
<div class="lb-trans"><p>李想在周六通过个人微信状态发布的两篇文章中指控某 “日系品牌” 雇佣大量网络水军恶意抹黑理想汽车的产品。</p></div><p>He claimed the rival used a massive number of social media accounts to fabricate false information and flood the comment sections of Li Auto's products, disrupting the company's normal operations.</p>
<div class="lb-trans"><p>他称，这家竞争品牌使用大量社交媒体账号编造虚假信息，并在理想汽车产品的评论区制造混乱，扰乱公司的正常运营。</p></div><p>Join us on  Telegram  or  Google News</p>
<p>Although Li did not name the competitor directly, widely reported screenshots of his WeChat posts clearly pointed the finger at Dongfeng Nissan.</p>
<div class="lb-trans"><p>尽管李想未明确点名竞争品牌，但其微信文章的广泛报道的截图显示明确指向东风日产。</p></div><p>Just two days earlier on April 9, Dongfeng Nissan launched its all-new NX8 sport utility vehicle (SUV), its first model offering extended-range electric vehicle (EREV) options, to double down on the Chinese market.</p>
<div class="lb-trans"><p>就在 4 月 9 日两天前，东风日产发布了其全新的 NX8 运动型多功能车（SUV），这是其首款提供增程式电动汽车（EREV）选项的车型，以加大力量争夺中国市场。</p></div><p>With an official starting price of 149,900 yuan ($21,950), the new model secured a massive number of orders within half an hour of its launch, driven by an aggressive pricing strategy.</p>
<div class="lb-trans"><p>新车型的官方起售价为 149,900 元（21,950 美元），凭借有竞争力的定价策略，在发布半小时内获得了大量订单。</p></div><p>During the NX8 launch event, Dongfeng Nissan executive Xin Yu repeatedly made direct and in-depth comparisons in his public speech between the company's new technology and Li Auto, widely regarded as the EREV pioneer in the Chinese market.</p>
<div class="lb-trans"><p>在 NX8 发布会活动中，东风日产高管辛宇在公开演讲中多次直接深入比较了公司的新技术与理想汽车的技术，而理想汽车被普遍认为是中国市场上的 EREV 先锋。</p></div><p>Leaked internal training materials and public relations briefings reported by local media further revealed that Dongfeng Nissan explicitly targeted Li Auto's Li L6 EREV SUV and Li i6 pure electric SUV as its core benchmark competitors.</p>
<div class="lb-trans"><p>根据当地媒体报道的泄露的内部培训材料和公关简报进一步显示，东风日产明确将理想汽车的 L6 增程式电动 SUV 和理想汽车的纯电动 SUV i6 作为其核心对标竞争车型。</p></div><p>The Li L6 is Li Auto's most affordable EREV model, while the Li i6 is its lowest-priced battery electric vehicle (BEV), both starting at 249,800 yuan.</p>
<div class="lb-trans"><p>理想 L6 是理想汽车最实惠的 EREV 车型，而理想 i6 是其最低价的电池电动汽车（BEV），起售价均为 249,800 元。</p></div><p>In response to the sudden surge of disparaging content on social media platforms, Li Auto's legal department announced on Weibo on Saturday that it had completed all preliminary evidence collection.</p>
<div class="lb-trans"><p>针对社交媒体平台上突然爆发的大量负面内容，理想汽车法律部门周六在微博宣布已完成所有初步证据收集。</p></div><p>The company said it will report the case to public security authorities and file lawsuits to hold the masterminds and perpetrators legally accountable.</p>
<div class="lb-trans"><p>公司表示将会向公共安全机关提出案件举报并提起诉讼，以追究主谋和参与者的法律责任。</p></div><p>Wang Qian, general manager of Dongfeng Nissan's new energy vehicle (NEV) brand, subsequently issued an official response to the allegations in an attempt to quell the escalating industry uproar.</p>
<div class="lb-trans"><p>东风日产新能源汽车（NEV）品牌总经理王倩随后在微博上发表官方回应，试图平息行业内日益加剧的争端。</p></div><p>In his response posted on Weibo, Wang said Dongfeng Nissan has always strictly adhered to industry rules and advocated healthy competition, adding that the company respects every peer, including Li Auto.</p>
<div class="lb-trans"><p>王倩在微博上发表的回应中表示，东风日产一直严格遵守行业规则并倡导健康竞争，并补充说公司尊重包括理想汽车在内的每一位同行。</p></div><p>This fierce public relations clash unfolds against the backdrop of a special campaign launched by Chinese regulators since 2025 to crack down on excessive competition in the auto sector.</p>
<div class="lb-trans"><p>这一激烈的公关交锋正值中国监管机构自 2025 年以来发起的一项特别行动，以打击汽车领域内过度竞争的背景下进行。</p></div><p>As China's NEV market shifts from incremental expansion to a zero-sum game, cutthroat competition among automakers has led to a sharp decline in overall industry profit margins.</p>
<div class="lb-trans"><p>随着中国新能源汽车市场从增量扩张转向零和博弈，车企之间的激烈竞争导致整个行业利润率大幅下降。</p></div><p>The overall profit margin of China's auto industry fell to just 4.1% in 2025, hitting its lowest level since 2015, according to data from the China Passenger Car Association (CPCA).</p>
<div class="lb-trans"><p>根据中国乘用车协会（CPCA）的数据显示，2025 年中国汽车行业的整体利润率仅为 4.1%，达到自 2015 年以来的最低水平。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041003220890-768x432.jpg"/></p>
<p>Li Auto sees 100,000th i6 SUV roll off line as production accelerates</p>
<div class="lb-trans"><p>理想汽车第 100,000 辆 i6 SUV 下线，生产速度加快</p></div><p>Li Auto produced 20,000 Li i6s in just 21 days, meaning the electric SUV's deliveries are poised to hit a new high this month.</p>
<div class="lb-trans"><p>理想汽车仅用 21 天生产了 20,000 辆 i6，意味着这款电动 SUV 本月交付量将创下新高。</p></div><p>($1 = 6.8280 yuan)</p>
<div class="lb-trans"><p>（$1 = 6.8280 元）</p></div>

Li Auto CEO slams unfair competition tactics, pointing finger at Nissan

- 理想汽车首席执行官李想指责日产汽车有组织地攻击其产品声誉。  
- 他提到日产通过社交媒体散布虚假信息，影响公司正常运营。  
- 日产在新款 NX8 发布后，竞争加剧，行业利润率下滑至 4.1%。

理想汽车CEO抨击不正当竞争手段，暗指日产汽车