<blockquote>
<ul>
<li>理想汽车 CEO 指控东风日产策划针对其核心车型的抹黑行动，促使中国监管机构介入。</li>
<li>这场罕见的公开争端凸显了这两家车企在争夺市场份额时所面临的日益加剧的压力。</li>
</ul>
</blockquote><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg"/></p><p>(2025 年 4 月上海车展展出的 Li L6。图片来源：CnEVPost)</p><p>据报道，在理想汽车 CEO 指控后者发起恶意抹黑行动后，中国监管部门已传唤理想汽车与东风日产。</p><p>这场罕见的公开争端凸显了在增长放缓的背景下，全球最大汽车市场竞争紧张局势的升级。</p><p>据当地媒体《财经》周二报道，中国工业和信息化部于 4 月 11 日注意到此次网络争端，并立即召集两家公司代表进行会谈。</p><p>Join us on  Telegram  or  Google News</p><p>报道称，目前此事的最终结论尚未确定，但监管机构正密切关注这起涉嫌不正当竞争的案件，消息人士透露。</p><p>理想汽车创始人兼 CEO 李想于 4 月 11 日在其个人社交媒体上发布多条动态，指控东风日产在新款 NX8 SUV（运动型多用途车）发布期间，组织大量账户恶意抹黑其公司核心产品。</p><p>东风日产于 4 月 8 日正式推出 NX8，提供增程式电动车（EREV）和纯电动车（BEV）两种动力选择。</p><p>该车型官方指导价为 159,900 元人民币（约合 23,460 美元），限时优惠后起售价为 149,900 元，显著低于理想汽车两款入门级车型 Li L6 和 Li i6 的 249,800 元标价。</p><p>随后，理想汽车法务部门宣布已完成初步证据收集，并正式向公安机关报案。</p><p>该公司认定此类有组织、大规模的操纵行为涉嫌制造虚假舆情，并表示将诉诸法律手段，追究幕后主使及实施者的责任。</p><p>东风日产新能源品牌总经理王谦稍后通过其微博账号作出简短回应，称东风日产始终遵守行业规则，倡导良性竞争。其声明并未直接回应关于雇佣网络水军的具体指控。</p><p>《财经》报道指出，除了这场公关风波外，这场激烈对抗的背景是两家车企在 2026 年共同面临的严重增长焦虑。</p><p>随着中国新能源汽车市场从增量扩张转向零和博弈，车企间的竞争导致全行业整体利润率急剧下滑。</p><p>理想汽车 2025 年收入同比下降 22.3%，至 1123 亿元人民币，并录得经营亏损 5.21 亿元。</p><p>据《财经》报道，东风日产面临的形势更为严峻，这家老牌合资企业近年来推出的多款战略级新能源汽车均未达预期。</p><p>在内燃机车型市场份额持续萎缩的趋势下，NX8 被视为该车企挽救其新能源业务的关键防御性筹码。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg"/></p><p>理想汽车 CEO 抨击不公平竞争手段，矛头直指日产</p><p>理想汽车 CEO 指控某 “日本品牌” 组织网络攻击，以损害其核心产品的市场声誉。</p><p>(1 美元=6.8162 元人民币)</p>

7201

东风集团股份

理想汽车-W

<p>继理想汽车 CEO 指控日产策划针对其车型的抹黑行动后，中国监管机构已传唤理想汽车与东风日产。这场公开争端凸显了中国汽车市场激烈的竞争态势，两家公司均面临增长挑战。理想汽车计划对涉嫌操纵行为采取法律行动，而日产方面则表示其遵守行业规则。这一局势反映了新能源汽车市场日益激烈的竞争给整个行业带来的压力，并影响了两家车企的利润空间</p>

<blockquote>
<ul>
<li>Li Auto CEO accused Dongfeng Nissan of orchestrating a smear campaign against its core models, prompting Chinese regulators to intervene.</li>
<li>The rare public dispute highlights the mounting pressure faced by the two automakers as they vie for market share.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>理想汽车 CEO 指控东风日产策划针对其核心车型的抹黑行动，促使中国监管机构介入。</li>
<li>这场罕见的公开争端凸显了这两家车企在争夺市场份额时所面临的日益加剧的压力。</li>
</ul>
</blockquote></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041409423041.jpg"/></p>
<p>(A Li L6 on display at the Shanghai Auto Show in April 2025. Image credit: CnEVPost)</p>
<div class="lb-trans"><p>(2025 年 4 月上海车展展出的 Li L6。图片来源：CnEVPost)</p></div><p>Chinese regulatory authorities have reportedly summoned Li Auto and Dongfeng Nissan after Li Auto's CEO accused the latter of launching a malicious smear campaign against his company.</p>
<div class="lb-trans"><p>据报道，在理想汽车 CEO 指控后者发起恶意抹黑行动后，中国监管部门已传唤理想汽车与东风日产。</p></div><p>The rare public dispute highlights the escalating competitive tensions in the world's largest auto market amid slowing growth.</p>
<div class="lb-trans"><p>这场罕见的公开争端凸显了在增长放缓的背景下，全球最大汽车市场竞争紧张局势的升级。</p></div><p>China's Ministry of Industry and Information Technology noticed the online dispute on April 11 and immediately summoned representatives from both companies for talks, according to a Tuesday report by local media outlet Caijing.</p>
<div class="lb-trans"><p>据当地媒体《财经》周二报道，中国工业和信息化部于 4 月 11 日注意到此次网络争端，并立即召集两家公司代表进行会谈。</p></div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>Join us on  Telegram  or  Google News</p></div><p>The final findings of the matter have not yet been determined, but regulators are paying close attention to this alleged case of unfair competition, the report said, citing people familiar with the matter.</p>
<div class="lb-trans"><p>报道称，目前此事的最终结论尚未确定，但监管机构正密切关注这起涉嫌不正当竞争的案件，消息人士透露。</p></div><p>Li Auto founder and CEO Li Xiang posted several updates on his personal social media on April 11, accusing Dongfeng Nissan of organizing a large number of accounts to maliciously smear his company's core products during the launch of its new NX8 SUV (sport utility vehicle).</p>
<div class="lb-trans"><p>理想汽车创始人兼 CEO 李想于 4 月 11 日在其个人社交媒体上发布多条动态，指控东风日产在新款 NX8 SUV（运动型多用途车）发布期间，组织大量账户恶意抹黑其公司核心产品。</p></div><p>Dongfeng Nissan officially launched the NX8 on April 8, offering both extended-range electric vehicle (EREV) and battery electric vehicle (BEV) powertrain options.</p>
<div class="lb-trans"><p>东风日产于 4 月 8 日正式推出 NX8，提供增程式电动车（EREV）和纯电动车（BEV）两种动力选择。</p></div><p>The model has an official guide price of 159,900 yuan ($23,460) and a starting price of 149,900 yuan after limited-time benefits, significantly lower than the 249,800 yuan price tag of Li Auto's two entry-level models, the Li L6 and Li i6.</p>
<div class="lb-trans"><p>该车型官方指导价为 159,900 元人民币（约合 23,460 美元），限时优惠后起售价为 149,900 元，显著低于理想汽车两款入门级车型 Li L6 和 Li i6 的 249,800 元标价。</p></div><p>Li Auto's legal department subsequently announced that it had completed preliminary evidence collection and formally reported the case to public security authorities.</p>
<div class="lb-trans"><p>随后，理想汽车法务部门宣布已完成初步证据收集，并正式向公安机关报案。</p></div><p>The company determined that such organized and large-scale manipulation is suspected of fabricating false public sentiment, adding that it will resort to legal action to hold the masterminds and perpetrators accountable.</p>
<div class="lb-trans"><p>该公司认定此类有组织、大规模的操纵行为涉嫌制造虚假舆情，并表示将诉诸法律手段，追究幕后主使及实施者的责任。</p></div><p>Wang Qian, general manager of Dongfeng Nissan's new energy brand, later made a brief response via his Weibo account, stating that Dongfeng Nissan always abides by industry rules and advocates healthy competition. His statement did not directly address the specific allegations of hiring internet trolls.</p>
<div class="lb-trans"><p>东风日产新能源品牌总经理王谦稍后通过其微博账号作出简短回应，称东风日产始终遵守行业规则，倡导良性竞争。其声明并未直接回应关于雇佣网络水军的具体指控。</p></div><p>Beyond the public relations spat, the fierce confrontation is set against the backdrop of severe growth anxiety shared by both automakers in 2026, the Caijing report noted.</p>
<div class="lb-trans"><p>《财经》报道指出，除了这场公关风波外，这场激烈对抗的背景是两家车企在 2026 年共同面临的严重增长焦虑。</p></div><p>As China's NEV market shifts from incremental expansion to a zero-sum game, competition among automakers has led to a sharp decline in overall industry profit margins.</p>
<div class="lb-trans"><p>随着中国新能源汽车市场从增量扩张转向零和博弈，车企间的竞争导致全行业整体利润率急剧下滑。</p></div><p>Li Auto's revenue in 2025 fell 22.3% year-on-year to 112.3 billion yuan, and it recorded an operating loss of 521 million yuan.</p>
<div class="lb-trans"><p>理想汽车 2025 年收入同比下降 22.3%，至 1123 亿元人民币，并录得经营亏损 5.21 亿元。</p></div><p>The risks facing Dongfeng Nissan are even more severe, as multiple strategic NEV models launched by the veteran joint venture in recent years have fallen short of expectations, according to Caijing.</p>
<div class="lb-trans"><p>据《财经》报道，东风日产面临的形势更为严峻，这家老牌合资企业近年来推出的多款战略级新能源汽车均未达预期。</p></div><p>Amid the trend of a continuously shrinking market share for internal combustion engine vehicles, the NX8 is viewed by the automaker as a crucial defensive chip to salvage its NEV business.</p>
<div class="lb-trans"><p>在内燃机车型市场份额持续萎缩的趋势下，NX8 被视为该车企挽救其新能源业务的关键防御性筹码。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041201125996-768x432.jpg"/></p>
<p>Li Auto CEO slams unfair competition tactics, pointing finger at Nissan</p>
<div class="lb-trans"><p>理想汽车 CEO 抨击不公平竞争手段，矛头直指日产</p></div><p>Li Auto CEO accused a &#34;Japanese brand&#34; of launching organized online attacks to damage the market reputation of its core products.</p>
<div class="lb-trans"><p>理想汽车 CEO 指控某 “日本品牌” 组织网络攻击，以损害其核心产品的市场声誉。</p></div><p>($1 = 6.8162 yuan)</p>
<div class="lb-trans"><p>(1 美元=6.8162 元人民币)</p></div>

Chinese authorities summon Li Auto and Nissan over smear campaign allegations, report says

- 理想汽车首席执行官指控东风日产进行抹黑宣传，监管机构介入。  
- 此争执暴露了中国汽车市场竞争加剧与增长放缓的压力。  
- 两公司已被监管层召集进行谈判，事件仍在调查中。

报道称：中国有关部门就抹黑指控传唤理想汽车与日产