<blockquote>
<ul>
<li>蔚来 CEO 表示 ES9 SUV 可能让人们忘记 MPV，引发别克品牌的反击。</li>
<li>别克捍卫其 27 年的 MPV 制造历史，并邀请李斌出席即将举行的世纪 MPV 发布会。</li>
</ul>
</blockquote><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041505555797.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041505555797.jpg"/></p><p>(蔚来创始人、董事长兼 CEO 李斌于 2026 年 4 月 9 日介绍 ES9。图片来源：蔚来)</p><p>蔚来公司全新旗舰运动型多用途车（SUV）ES9，正让 MPV 领域的领导者感到威胁并试图捍卫其传承。</p><p>这位中国电动汽车（EV）制造商的创始人、董事长兼首席执行官李斌在 4 月 9 日的 ES9 技术发布会上表示，该 SUV 拥有巨大的内部空间和乘坐舒适性，人们现在可以忘记 MPV 了。</p><p>这种激进的营销话术迅速引起了传统汽车制造商的注意，令通用汽车旗下的别克品牌感到不满。</p><p>加入我们的 Telegram 或 Google News</p><p>别克于周三在微博上直接回应蔚来，称 MPV 并非需要被取代的类别，而是一种需要深入理解的出行选择。</p><p>&#34;最近有人告诉你 ‘忘记 MPV'。我们建议一件事——去试一试，&#34;别克写道。</p><p>别克表示，其目标不仅是容纳整个家庭，还要确保全家人都能在车内舒适就座。</p><p>这家传统汽车制造商指出，别克拥有 27 年的 MPV 制造历史，产品线涵盖从 GL8 到世纪，以及电动版 Electra Encasa。</p><p>别克在微博上表示，某些体验一旦尝试过便难以忘怀。因此，它建议消费者先试驾，再决定是否将其遗忘。</p><p>与此同时，别克向蔚来的李斌发出公开邀请。品牌欢迎李斌于 4 月 28 日出席别克新一代世纪的发布会，并亲自入座体验。</p><p>蔚来 ES9 是目前中国尺寸最大的 SUV 车型。其车长为 5,365 毫米，车宽为 2,029 毫米，车高为 1,870 毫米，轴距达到 3,250 毫米。</p><p>相比之下，别克世纪的尺寸略小。其长、宽、高分别为 5,230 毫米、1,980 毫米和 1,867 毫米，轴距为 3,130 毫米。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041505560367.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041505560367.jpg"/></p><p>(别克世纪。图片来源：别克)</p><p>蔚来 ES9 目前在预售中提供三种配置，均为六座车型。含电池包在内的起售价为 52.8 万元（约合 77,450 美元）。</p><p>别克世纪的价格区间与 ES9 存在重叠。这款传统 MPV 的起售价范围在 46.99 万元至 68.99 万元之间。</p><p>蔚来管理层表示，ES9 庞大的内部空间正是蔚来不生产 MPV 的原因。该公司曾提及几年前计划在 NT 3.0 平台上推出 MPV，但目前似乎已放弃该计划。</p><p>MPV 在中国一直是一个相对小众的市场。根据乘联会（CPCA）数据，2025 年全年中国 MPV 零售销量为 106 万辆，同比下降 2.3%。</p><p>相比之下，SUV 车型在中国市场更受欢迎。2025 年全年 SUV 零售销量达 1,188 万辆，同比增长 5.0%。</p><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026040913475297-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026040913475297-768x432.jpg"/></p><p>蔚来以激进定价开启 ES9 预售，试图复制 ES8 的成功</p><p>蔚来 ES9 预售起价比 ET9 轿车低 31%，试图为这款高价车型贴上高性价比的标签。</p><p>(1 美元 = 6.8174 元人民币)</p>

蔚来

蔚来-SW

<p>蔚来 CEO 声称 ES9 SUV 可能使 MPV 黯然失色，促使别克捍卫其 27 年的 MPV 制造历史。别克邀请蔚来 CEO 参加其世纪 MPV 发布会，强调 MPV 是一种宝贵的出行选择。作为目前中国最大的 SUV，ES9 售价为 52.8 万元，而别克世纪的价格范围为 46.99 万元至 68.99 万元。尽管蔚来专注于 SUV，但中国 MPV 市场销量却出现下滑，与日益流行的 SUV 形成鲜明对比</p>

<blockquote>
<ul>
<li>Nio's CEO said the ES9 SUV could make people forget about MPVs, prompting a push-back from the Buick brand.</li>
<li>Buick defends its 27-year MPV manufacturing history and invites William Li to its upcoming Century MPV launch.</li>
</ul>
</blockquote>
<div class="lb-trans"><blockquote>
<ul>
<li>蔚来 CEO 表示 ES9 SUV 可能让人们忘记 MPV，引发别克品牌的反击。</li>
<li>别克捍卫其 27 年的 MPV 制造历史，并邀请李斌出席即将举行的世纪 MPV 发布会。</li>
</ul>
</blockquote></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041505555797.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041505555797.jpg"/></p>
<p>(William Li, founder, chairman, and CEO of Nio, introduced the ES9 on April 9, 2026. Image credit: Nio)</p>
<div class="lb-trans"><p>(蔚来创始人、董事长兼 CEO 李斌于 2026 年 4 月 9 日介绍 ES9。图片来源：蔚来)</p></div><p>Nio Inc's new flagship sport utility vehicle (SUV), the ES9, is making a multi-purpose vehicle (MPV) leader feel threatened and attempt to defend its legacy.</p>
<div class="lb-trans"><p>蔚来公司全新旗舰运动型多用途车（SUV）ES9，正让 MPV 领域的领导者感到威胁并试图捍卫其传承。</p></div><p>William Li, founder, chairman and CEO of the Chinese electric vehicle (EV) maker, said at the ES9 technology launch event on April 9 that the SUV has massive interior space and ride comfort, and people can now forget about MPVs.</p>
<div class="lb-trans"><p>这位中国电动汽车（EV）制造商的创始人、董事长兼首席执行官李斌在 4 月 9 日的 ES9 技术发布会上表示，该 SUV 拥有巨大的内部空间和乘坐舒适性，人们现在可以忘记 MPV 了。</p></div><p>This aggressive marketing rhetoric quickly caught the attention of traditional automakers, leaving General Motors' Buick brand displeased.</p>
<div class="lb-trans"><p>这种激进的营销话术迅速引起了传统汽车制造商的注意，令通用汽车旗下的别克品牌感到不满。</p></div><p>Join us on  Telegram  or  Google News</p>
<div class="lb-trans"><p>加入我们的 Telegram 或 Google News</p></div><p>Buick responded directly to Nio in a Weibo post published on Wednesday, saying that the MPV is not a category that needs to be replaced; rather, it is a mobility choice that needs to be deeply understood.</p>
<div class="lb-trans"><p>别克于周三在微博上直接回应蔚来，称 MPV 并非需要被取代的类别，而是一种需要深入理解的出行选择。</p></div><p>&#34;Recently someone told you to 'forget MPVs.' We suggest one thing — give it a try,&#34; Buick wrote.</p>
<div class="lb-trans"><p>&#34;最近有人告诉你 ‘忘记 MPV'。我们建议一件事——去试一试，&#34;别克写道。</p></div><p>Buick said that its goal is not just to fit a whole family, but to ensure the entire family can sit comfortably inside the vehicle.</p>
<div class="lb-trans"><p>别克表示，其目标不仅是容纳整个家庭，还要确保全家人都能在车内舒适就座。</p></div><p>The traditional automaker noted that Buick has a 27-year history of manufacturing MPVs, with a product lineup ranging from the GL8 to the Century, as well as the electric Electra Encasa.</p>
<div class="lb-trans"><p>这家传统汽车制造商指出，别克拥有 27 年的 MPV 制造历史，产品线涵盖从 GL8 到世纪，以及电动版 Electra Encasa。</p></div><p>Buick said on Weibo that some experiences, once tried, cannot be forgotten. Therefore, it advised consumers to take a test drive first before deciding whether to forget them.</p>
<div class="lb-trans"><p>别克在微博上表示，某些体验一旦尝试过便难以忘怀。因此，它建议消费者先试驾，再决定是否将其遗忘。</p></div><p>Meanwhile, Buick issued a public invitation to Nio's Li. The brand welcomed William Li to attend the launch event of Buick's new Century on April 28 and sit in it himself.</p>
<div class="lb-trans"><p>与此同时，别克向蔚来的李斌发出公开邀请。品牌欢迎李斌于 4 月 28 日出席别克新一代世纪的发布会，并亲自入座体验。</p></div><p>Nio's ES9 is the largest SUV model in China to date. It measures 5,365 mm in length, 2,029 mm in width, and 1,870 mm in height, with a wheelbase reaching 3,250 mm.</p>
<div class="lb-trans"><p>蔚来 ES9 是目前中国尺寸最大的 SUV 车型。其车长为 5,365 毫米，车宽为 2,029 毫米，车高为 1,870 毫米，轴距达到 3,250 毫米。</p></div><p>In comparison, the Buick Century is slightly smaller in size. Its length, width, and height are 5,230 mm, 1,980 mm, and 1,867 mm, respectively, with a wheelbase of 3,130 mm.</p>
<div class="lb-trans"><p>相比之下，别克世纪的尺寸略小。其长、宽、高分别为 5,230 毫米、1,980 毫米和 1,867 毫米，轴距为 3,130 毫米。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026041505560367.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026041505560367.jpg"/></p>
<p>(Buick Century. Image credit: Buick)</p>
<div class="lb-trans"><p>(别克世纪。图片来源：别克)</p></div><p>The Nio ES9 is currently offering three variants in pre-sales, all of which are six-seat models. The starting price, including the battery pack, is 528,000 yuan ($77,450).</p>
<div class="lb-trans"><p>蔚来 ES9 目前在预售中提供三种配置，均为六座车型。含电池包在内的起售价为 52.8 万元（约合 77,450 美元）。</p></div><p>The pricing range of the Buick Century overlaps with that of the ES9. The starting price range for the traditional MPV is between 469,900 yuan and 689,900 yuan.</p>
<div class="lb-trans"><p>别克世纪的价格区间与 ES9 存在重叠。这款传统 MPV 的起售价范围在 46.99 万元至 68.99 万元之间。</p></div><p>Nio's management said the massive interior space of the ES9 is the reason why Nio is not making an MPV. The company mentioned plans to launch an MPV on the NT 3.0 platform a few years ago, but now appears to have abandoned them.</p>
<div class="lb-trans"><p>蔚来管理层表示，ES9 庞大的内部空间正是蔚来不生产 MPV 的原因。该公司曾提及几年前计划在 NT 3.0 平台上推出 MPV，但目前似乎已放弃该计划。</p></div><p>The MPV has always been a relatively niche market in China. For the full year of 2025, MPV retail sales in China stood at 1.06 million units, down 2.3% year-on-year, according to data from China Passenger Car Association (CPCA).</p>
<div class="lb-trans"><p>MPV 在中国一直是一个相对小众的市场。根据乘联会（CPCA）数据，2025 年全年中国 MPV 零售销量为 106 万辆，同比下降 2.3%。</p></div><p>In contrast, SUV models are more popular in the Chinese market. Retail sales of SUVs reached 11.88 million units for the full year of 2025, an increase of 5.0% year-on-year.</p>
<div class="lb-trans"><p>相比之下，SUV 车型在中国市场更受欢迎。2025 年全年 SUV 零售销量达 1,188 万辆，同比增长 5.0%。</p></div><p><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/04/2026040913475297-768x432.jpg" alt="" original-src="https://cnevpost.com/wp-content/uploads/2026/04/2026040913475297-768x432.jpg"/></p>
<p>Nio starts ES9 pre-sales with aggressive pricing, seeking to replicate ES8 success</p>
<div class="lb-trans"><p>蔚来以激进定价开启 ES9 预售，试图复制 ES8 的成功</p></div><p>Nio ES9 pre-sales starting price is 31% lower than the ET9 sedan, attempting to attach a value-for-money label to a high-priced model.</p>
<div class="lb-trans"><p>蔚来 ES9 预售起价比 ET9 轿车低 31%，试图为这款高价车型贴上高性价比的标签。</p></div><p>($1 = 6.8174 yuan)</p>
<div class="lb-trans"><p>(1 美元 = 6.8174 元人民币)</p></div>

GM's Buick brand defends MPV legacy against Nio ES9 threat

- Nio 的 ES9 SUV 引发了对 MPV 市场的挑战，Buick 进行反击。  
- Buick 强调其 27 年的 MPV 制造历史，邀请 Nio CEO Li 参加新款 Century 的发布。  
- 2025 年中国 MPV 零售销量下降 2.3%，而 SUV 销量增长 5%。

通用汽车别克品牌捍卫其 MPV 传承，应对蔚来 ES9 的威胁